Best Customer Data Platforms (CDP) - Page 5

Yespo is an omnichannel customer data platform (CDP) that helps medium and large online projects easily use customer behavior data to increase loyalty and customer LTV. The platform allows companies to collect and combine clients’ data from the website, mobile app, offline, and direct channels to segment and personalize further communications. More than 4000 brands from 76 countries chose Yespo, and 500 of these companies are enterprise-level. Features for advanced eCommerce projects: - AI-based personalized product recommendations: 180+ ready and tested algorithms for recommendation generation are included in the system, custom development is possible. - Advanced segmentation: by user behavior, events, parameters, RFM analysis, cohort analysis, predictive segmentation, value-based customer segmentation. - Multilanguage allows to automate work with scripts, templates, scheduling of mailings. - Conditional dynamic blocks targeted on additional data enrichment. - Dynamic message content queue prioritization based on previous behavior. - Messaging frequency control. - High server/ip reputation for inbox deliverability. - ​​High delivery speed for flash sales. - Analytics, including cohort and RFM analysis.

BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highest value net-new customer for each brand and automates their retention and growth.

Blueshift's Intelligent Customer Engagement platform is a sophisticated software solution designed to assist B2C marketers in unifying customer data and automating personalized campaigns across a variety of channels. This platform is specifically tailored for marketing teams that aim to leverage large volumes of data to enhance customer engagement. It effectively addresses critical use cases such as improving customer retention, increasing customer lifetime value, and driving revenue growth through the implementation of one-to-one personalization at scale. The platform is particularly beneficial for organizations facing challenges related to fragmented data, disconnected tools, and the complexities of delivering a consistent customer experience throughout the customer journey. By integrating three primary components—a customer data platform (CDP), an artificial intelligence engine, and a multi-channel marketing hub—Blueshift provides marketers with a comprehensive view of their customers. This integrated approach enables users to create and manage campaigns seamlessly, eliminating the need to navigate between disparate point solutions. One of the standout features of Blueshift is its unified customer data platform. A built-in CDP consolidates streaming, event, and static data from various online and offline sources, generating detailed and actionable customer profiles. These profiles facilitate advanced audience segmentation, allowing marketers to target specific groups with tailored messaging. Additionally, the platform's AI-Powered Decisioning capabilities utilize patented artificial intelligence to analyze data and deliver predictive insights. This includes identifying customer segments likely to engage, recommending relevant products or content, and optimizing the timing and channels for communications. Moreover, Blueshift excels in cross-channel campaign orchestration, enabling marketers to design, automate, and manage campaigns across multiple channels, including email, SMS, push notifications, and websites. This feature ensures that customers receive a cohesive and seamless experience as they interact with a brand, regardless of the channel or device used. The platform also boasts extensive integrations, providing a library of pre-built connections with popular data warehouses, e-commerce platforms, analytics tools, and other marketing technologies. This capability streamlines the integration process, enabling organizations to incorporate Blueshift into their existing tech stack easily. By offering a unified system that combines data, intelligence, and execution, Blueshift empowers marketers to craft more relevant and timely customer experiences. The platform is designed to be user-friendly, enabling marketing teams to launch sophisticated campaigns and effectively measure their business impact without requiring specialized technical skills. This comprehensive approach positions Blueshift as a valuable tool for marketers aiming to enhance their customer engagement strategies.

Zeta Global is a leading AI-powered marketing cloud that helps brands acquire, grow, and retain customers with greater efficiency. Headquartered in New York City and publicly traded (NYSE: ZETA), Zeta serves enterprises worldwide, delivering personalized marketing at scale. Our platform brings together identity, intelligence, and activation into a single solution enriched by one of the industry’s largest proprietary data sets. Zeta’s software supports English, French, and Spanish, ensuring global accessibility for marketers. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP+, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (750M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.

ActionIQ by Uniphore is a new kind of customer data platform for enterprise brands, giving marketers easy and secure ways to activate data anywhere in the customer experience. ActionIQ’s unique composable architecture means data can stay securely where it lives, and marketing teams only use the tools they need. ActionIQ recently joined Uniphore to bring native AI capabilities to the CDP — bridging the gap between data, AI and CX. ActionIQ helps dozens of G2K companies across financial services, media, retail, B2B-Tech, and Travel Hospitality to help grow customer acquisition and retention.

Dynamics 365 Customer Insights is a powerful, real-time customer data platform (CDP) brings together transactional, behavioral, and demographic data to create multi‑dimensional profiles. Activate real‑time insights across the customer journey and on destinations including analytics, marketing, advertising, and customer engagement platforms through turnkey integrations with Microsoft and third‑party applications.

When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce. Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion.

Solitics is an AI-powered customer engagement platform that helps iGaming, fintech, trading, and banking brands deliver hyper-personalised journeys in real time. The platform connects all your data sources and responds to every customer interaction in 1.8 seconds or less across email, SMS, push, in-app, and WhatsApp. With Visitor Activation, Customer Retention, Targeted Gamification, and Performance Analytics built in, Solitics gives marketers full control of the customer lifecycle. Integration is fast—go live in just 45 days—and the no-code interface lets teams create automated, personal experiences without relying on developers. Trusted by hundreds of global brands, Solitics helps you increase conversion, boost retention, and grow LTV by turning raw data into measurable, real-time engagement.

Redpoint Global is a U.S.-based software company focused on customer data readiness for enterprise teams. With a legacy of innovation in customer data quality and integration, Redpoint helps organizations solve the customer context gap by connecting fragmented systems, resolving identities and data quality issues, and incorporating feedback loops, eliminating barriers to meaningful customer engagement. The Redpoint Data Readiness Hub is a no-code solution purpose-built to deliver contextual customer data that's ready for any use case across business units and teams. It continuously improves data quality, resolves identities, and integrates seamlessly with existing systems using native connectors, APIs, and custom workflows. The Hub transforms incomplete and inconsistent data into enriched, actionable profiles—ready for use in customer journeys, AI models, analytics, and real-time experiences. It also closes the loop by re-ingesting performance metrics to enable ongoing optimization. Redpoint helps enterprise teams understand the full customer story. By bridging the context gap, the Data Readiness Hub empowers teams to orchestrate interactions that are not just personalized, but relevant to the moment—driving higher conversion, retention, and customer satisfaction. The Hub brings clarity to data strategies, reduces manual work, and unlocks the full value of customer data across the enterprise. To learn more, visit https://www.redpointglobal.com.

Endear helps retail brands turn customer relationships into revenue. Our retail CRM and clienteling platform gives your team the tools they need to sell more effectively, whether they're on the sales floor or reaching out to customers across email and text. We believe retail success comes from authentic connections. That's why we've built a platform that helps your sales team create personalized experiences at scale. Store associates and marketing teams use Endear to understand their customers better, reach out with targeted campaigns, and track the impact of every interaction. Our signature Shoppable Stories feature lets your team curate personalized product recommendations that feel like getting style advice from a friend. Plus, with integrated live chat, your online shoppers get the same high-touch service they'd experience in store. The result? Bigger cart sizes, higher conversion rates, and customers who keep coming back. What sets us apart is our laser focus on retail. We're not just another CRM – we're built specifically for brands who understand that genuine customer relationships are the key to growth. By combining customer data, communication tools, and performance tracking in one platform, we help your team deliver the kind of personalized shopping experience that drives real results.

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

Simon AI helps marketing teams achieve 1:1 personalization. Simon AI combines a composable CDP with agentic AI, allowing marketers to set goals like reducing churn or increasing repeat purchases, and AI handles the rest. It uncovers hidden signals, activates 100x more data, and automates execution across channels, enabling small teams to perform like large ones. Brands like ASOS and SeatGeek trust Simon for faster launches, scalable personalization, and revenue growth.

Hull allows sales, marketing and customer success teams to make sense of the whole customer journey and use all customer data that’s otherwise locked up and siloed away in dozens of separate tools and databases. It puts everyone customer-facing in your organization on the same page by creating one common set of customer data across the whole customer journey.

Real-Time Interaction Automation & Management Platform driven by AI. Synerise connects modern data collection, processing methods and analytics with AI-driven business scenario execution. Synerise uses AI to completely change the modern approach to data management. A comprehensive ecosystem provides the ability to collect information about end customers from multiple sources, analyze this data and draw conclusions on the optimization of business processes: all in real-time (milliseconds). Synerise offers its own unique, fast-acting database, ready-made machine learning-based business solutions and an open platform that can be adapted to each of your needs. Synerise is based on three technology pillars: 1. Terrarium Data Engine Our schema-less, column & row-oriented database is a scalable, ultra-fast tool that simultaneously processes data-heavy executing analytics and behavioral data to create various business scenarios in real-time. Terrarium is an "all in one" DB project that resolves the challenges no other available tool can solve. With Terrarium we didn’t need to string together several independent third-party technologies, which would result in both higher system complexity and costs. Terrarium enables effective and simultaneous executions of analytical / column and row queries. 2. Cleora.ai Cleora.ai is one of the fastest graph embedding algorithms in existence. It is an essential element for systems operating on data in the form of a network of connected nodes. These are recommendation systems, systems that predict the existence of connections between users in social media (e.g like / follow). Cleora underpins some parts of our ecosystem and we continuously implement solutions based on it in many companies. 3.Synerise platform Synerise platform collects unique knowledge about each user from multiple sources and creates a complete 360-degree customer profile, updated in real-time. Automate campaigns and personalize communication via e-mail, SMS, web push and mobile notifications using the intuitive 'drag & drop' editor and ready-to-use templates. Synerise also offers the ability to create various types of analyses, ranging from campaign results, by creating indicators with custom KPIs, to creating your own custom dash boards. The company has invested extensively in its own intellectual property and employing top AI researchers and data scientists to ensure that its AI Growth Ecosystem is free of vendor locks and fully scalable. The goal is to meet the requirements of international enterprises on the leading edge of innovation and digital transformation. We know the joy of winning The development of Synerisein the field of artificial intelligence is confirmed by winning numerous awards (podiums) at international AI competitions alongside such technology giants as Google Deep Mind, Baidu, Nvidiaor Layer6. • #17 Europe’s Fastest Growing Technology Sector Company according to Financial Times & statista.com • Microsoft Awards 2017-2019 Winner • Winner at Rakuten Data Challenge 2020, 1st place • Winner at ACM WSDM Booking.com Data Challenge 2021, 2nd place • Winner at ACM KDD Cup OGB-LSC 2021, 3rd place • Winner at ACM RecSys Twitter Challenge 2021, 2nd place Born in the cloud 🌤 and raised by data