Best Customer Data Platforms (CDP) - Page 10
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
Best Customer Data Platforms (CDP) At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in artificial intelligence (AI) and machine learning, O
- 50% Enterprise
- 50% Small-Business
821,178 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Peliqan.io is an all-in-one AI-first data integration and automation platform designed for business teams, scale-ups and consultants. Unlike traditional data tools that demand heavy engineering effort
- Computer Software
- Information Technology and Services
- 48% Mid-Market
- 44% Small-Business
8 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Based on innovative technologies such as Cloud- Native, LLM and Web3, the integrated design of CRM, CDP and MA is adopted to help brands build Omni-channel consumer operation capabilities.
- 73% Small-Business
- 27% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The V12 CDP harnesses the power of each of these data sources and blends it with our suite of industry-leading 3rd party data assets to create one single version of the customer truth. Get to know you
- 50% Enterprise
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
Aampe's Agentic CDP is the most efficient and effective way to put your data to use to achieve your business goals. Just like a standard CDP, Aampe collects, unifies, and activates your data to you
- 100% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ActiveDEMAND is a flexible marketing automation platform for digital marketing agencies, senior living providers, and marketers. ActiveDEMAND packages range from the full-featured call tracking applic
- Marketing and Advertising
- Information Technology and Services
- 81% Small-Business
- 15% Mid-Market
3,146 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The insight3 platform from agent3 is a powerful, account-focused tool that delivers automated customer insights to create commercial advantage for both marketing and sales teams. - Real-time insight
- 100% Enterprise
690 Twitter followers
- Overview
- User Satisfaction
- Seller Details
AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience and run AI models to easily predict their future actions. Streamline Your
- 100% Mid-Market
1,225 Twitter followers
- Overview
- User Satisfaction
- Seller Details
CData Virtuality - Data Virtualization for Flexible Data Architectures By uniquely combining data virtualization and physical data replication, CData Virtuality provides data teams the flexibility to
- 65% Mid-Market
- 35% Small-Business
2,002 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
One-stop marketing cloud Digital Marketing Hub, the boost engine for business growth
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
CSG Xponent: Make Every Communication Count Every customer action tells you something. Xponent turns those signals into meaningful, measurable engagement. CSG Xponent is a customer engagement pl
- 57% Enterprise
- 14% Mid-Market
3,157 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Customer Link is a customer data platform that organizations can use to control their future, right now. Combine and augment data into integrated views of individuals, households, and segments of cons
- 100% Enterprise
204,070 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Decide AI is a Customer Data Platform (Saas) powered with AI algorithms in order to: - Unify all customer data from any type of sources (CRM, Analytics, Marketing automation, DMP, website, apps, ...)
- 100% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Identify high-value custom
- 100% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Connect your first-party data from any source to any destination for websites and mobile apps with server-side.
- 100% Mid-Market
Based on innovative technologies such as Cloud- Native, LLM and Web3, the integrated design of CRM, CDP and MA is adopted to help brands build Omni-channel consumer operation capabilities.