# Customer Link Reviews
**Vendor:** PwC  
**Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)  
**Average Rating:** 4.0/5.0  
**Total Reviews:** 1
## About Customer Link
Customer Link is a customer data platform that organizations can use to control their future, right now. Combine and augment data into integrated views of individuals, households, and segments of consumers or businesses. Institutionalize real-time decisioning with PwC’s AI models. Activate personalized, omni-channel engagement.




## Customer Link Reviews
  ### 1. Customer Link : it does unlock insights

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sumeet J. | Lead Assistant Vice President, Enterprise (> 1000 emp.)

**Reviewed Date:** January 12, 2024

**What do you like best about Customer Link?**

Data fabric features provides better understanding of customer data opening unmatched view of your customers
The interface is intuitive and simple to navigate

**What do you dislike about Customer Link?**

Integration capabilities are not that matured and making the data flow is not that easier when the data sources are non traditional ones

**What problems is Customer Link solving and how is that benefiting you?**

It unlocks insights about what your customers really want, the rich data fabric can improve targeting and helps you create moments that deliver on your customer's needs and build relationship.



- [View Customer Link pricing details and edition comparison](https://www.g2.com/products/customer-link/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+21%3A02%3A01+-0500&secure%5Bsession_id%5D=e1a2131c-4537-443d-83e3-4f3719448c79&secure%5Btoken%5D=281e6e5a04402ce132d6df39816a451977a48b300f0e3391f68d0695553e502d&format=llm_user)

## Customer Link Features
**Data Sourcing**
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

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