Lots of lifecycle-marketing tools out there. I'm familiar with most of the big ones and have sat through demos of others. Aampe is one of 2 companies I've seen with sound AI behind their scheduling and content optimization. They answered the first questions correctly - what are you optimizing and how do you measure it - so when they throw a machine-learning or reinforcement-learning model at their data it does incredible things. Most companies optimize the metrics that marketers care about (e.g. push my email open rate as high as possible). Aampe instead maximizes the **incremental** impact to metrics **compared to if you did nothing**. No offense to my marketing friends, but many of you haven't been trained to think this way. You hand out coupons at the door of the cafe and then take credit for any sale that uses a coupon (this is Braze AI).