# ActiveDEMAND Reviews **Vendor:** JumpDEMAND **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 68 ## About ActiveDEMAND ActiveDEMAND is a flexible marketing automation platform for digital marketing agencies, senior living providers, and marketers. ActiveDEMAND packages range from the full-featured call tracking application, a Reporter package for great analytics, a well-rounded offering for small business marketers, all the way up to powerful Marketing solutions designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more. ## ActiveDEMAND Pros & Cons **What users like:** - Users value the **real-time analytics** of ActiveDEMAND, enhancing their ability to monitor performance and customize dashboards effectively. (1 reviews) - Users value the **responsive customer support** of ActiveDEMAND, enhancing their experience and easing platform navigation. (1 reviews) - Users value the **customizability** of ActiveDEMAND, especially in managing multiple clients with tailored dashboards. (1 reviews) - Users appreciate the **ability to customize dashboards** in ActiveDEMAND, enhancing their experience and effectiveness. (1 reviews) - Users value the **easy implementation** of ActiveDEMAND, highlighting its excellent onboarding and responsive customer support. (1 reviews) - Easy Setup (1 reviews) - Flexibility Emphasis (1 reviews) - Marketing Automation (1 reviews) - User Experience (1 reviews) **What users dislike:** - Users find the **learning curve steep** , making it challenging for newcomers to navigate the ActiveDEMAND platform effectively. (1 reviews) - Users find the **limited functionality** of ActiveDEMAND, including poor CRM support, frustrating and restrictive. (1 reviews) - Users face challenges with **limited CRM integration** options, particularly the lack of native Salesforce support, impacting functionality. (1 reviews) - Users find the **limited integration options** with ActiveDEMAND frustrating, particularly the lack of native Salesforce support. (1 reviews) - Users find the **steep learning curve** challenging, particularly new users navigating the complex interface and limited integrations. (1 reviews) - Tracking Issues (1 reviews) ## ActiveDEMAND Reviews ### 1. a great all in one Marketing Automation tool **Rating:** 4.0/5.0 stars **Reviewed by:** Bernardo V. | CRM, CX Head, Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about ActiveDEMAND?** This platform offers a wide range of features and impressive automation capabilities. The onboarding process is excellent, and the customer support team is always responsive. I also appreciate the real-time analytics and the ability to customize dashboards. It's particularly well-suited for agencies that need to manage several clients at once. **What do you dislike about ActiveDEMAND?** The user interface can feel complicated for those who are new to the platform. There are also limited CRM integration options, with Salesforce not being supported natively. Additionally, real time email performance tracking is not available, as the data can is delated, **What problems is ActiveDEMAND solving and how is that benefiting you?** To automate campaigns for our editorial sites and some brands that we want to keep apart from our big brand catalogue and global solutions ### 2. Comprehemsive marketing automation **Rating:** 4.5/5.0 stars **Reviewed by:** Cousillas C. | Senior Sales Associate, Oil & Energy, Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about ActiveDEMAND?** There is built-in call tracking which has been useful for managing our marketing agency. It enables us to integrate tracking of phone calls with other marketing activities, which provides a much better understanding of the impact of campaigns. **What do you dislike about ActiveDEMAND?** The reporting section in ActiveDEMAND is quite subpar and not very user-friendly. Filtering down the kind of data or making particular reports appears very tedious and lengthy. **What problems is ActiveDEMAND solving and how is that benefiting you?** The ActiveDEMAND tool has very well helped us with what we can define as ‘Marketing Automation’. Features such as call tracking, email marketing, and Landing page creation all can be controlled in one platform resulting in integrated selling point. ### 3. Go for one of the well known brands... **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about ActiveDEMAND?** My experience was extremely challenging and I used the product for a year. **What do you dislike about ActiveDEMAND?** - extremely basic UX - fundamental issues with reporting dashboards - cannot receive email versions of these - inaccurate reporting - contacts dropping out of campaigns or getting stuck in certain stages with no reason why - CRM prospects being pushed in as Admin's on the ActiveDemand account (!?!?) - Cannot setup a lead as such in Pipedrive without creating a deal first - this is absolutely basic functionality - contact lists sometimes blanking out certain details of the contact - for no apparent reason, and cannot be seen when exported either - basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact - when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts - customer support never knew what the issues were/why they were happening - system is super buggy in general - the forms would often not appear on the website, and/or only work on some browers/OS - but you won't know so will never know what leads you missed out on. - I have so many more issues, but hopefully this gives you a flavour.... **What problems is ActiveDEMAND solving and how is that benefiting you?** It was supposed to be Marketing Automation. ### 4. Flexible follow up automation with text message integration **Rating:** 4.5/5.0 stars **Reviewed by:** David J. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2022 **What do you like best about ActiveDEMAND?** Integrating text messages and emails was a must-have for any follow-up automation system our team was looking at. While other service providers theoretically offered text messages, they needed to be integrated and delivered through Twillio. If you're ok with that then this review isn't relevant. But if you also find Twillio complicated and confusing, then Active Demand is a great solution. It was dead simple to build automations and incorporate a mix of emails, text messages, and call reminders within our CRM (Pipedrive). From my research, no other service offered all of these aspects of a follow-up campaign. **What do you dislike about ActiveDEMAND?** While the automation builder in Active Demand is robust, it's not as sleek as its competitors. The Active Campaign automation builder was a lot easier to use and test, however, with it lacking the easy-to-use texting, we had to look elsewhere. I'm hoping Active Demand will continue upgrading its services and only improve from here. **What problems is ActiveDEMAND solving and how is that benefiting you?** The problem Active Demand is solving is allowing our team to automatically follow up with all of our leads. From new leads that are just entering our sales funnel to leads our team has been working on for a while, Active Demand helps ensure no leads are falling through the cracks. The benefits we've realized from it are more sales from leads that our team had previously thought they had lost. This also allows our lead intake team to save time on follow up, and focus their time on hot leads, rather than chasing cold leads. ### 5. Activity **Rating:** 4.0/5.0 stars **Reviewed by:** Solution S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about ActiveDEMAND?** I like the navigation inside of the software. **What do you dislike about ActiveDEMAND?** What I didn't like the most was the initial learning curve. **What problems is ActiveDEMAND solving and how is that benefiting you?** I am able to offer this to client packages and streamline work tasks. ### 6. Automated Marketing is the future **Rating:** 4.5/5.0 stars **Reviewed by:** Jason L. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2022 **What do you like best about ActiveDEMAND?** Any follow-up automation system that our team looked at has to integrate text messages and emails. Although other service providers may have potentially offered text messaging, Twillio was required for their integration and delivery. In that case, this review is irrelevant to you. However, Active Demand is a fantastic alternative if you too find Twillio to be challenging and perplexing. Building automation and integrating a variety of emails, text messages, and call reminders within our CRM was quite simple (Pipedrive). According to my investigation, no other provider provided every component of a follow-up effort. **What do you dislike about ActiveDEMAND?** Although Active Demand's automation builder is powerful, it isn't as attractive as those of its rivals. Although the Active Campaign automation builder was much simpler to use and test, we had to explore elsewhere because it didn't provide simple texting. I'm hoping Active Demand keeps improving its offerings and only gets better from here. The learning curve was quite difficult at the start and may require some marketing experience. **What problems is ActiveDEMAND solving and how is that benefiting you?** Our team's ability to automatically follow up with all of our leads is the issue Active Demand solves. Active Demand ensures that no leads are lost, whether they are fresh leads just entering our sales funnel or prospects our team has been working on for some time. More sales from leads that our team had previously believed they had lost are among the advantages we've seen as a result. This also frees up our lead intake team's time to concentrate on hot leads rather than chasing cold leads and saves time on follow-up. ### 7. Marketing Automation for Winners !! **Rating:** 4.5/5.0 stars **Reviewed by:** Kadir T. | Country Manager & Head of Sales EMEA, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2022 **What do you like best about ActiveDEMAND?** Youcan easily store your data in one place.then you can easily track whatever required for your business purposes.Secon, compared to other softwares price is lower and effectiveness is higher. **What do you dislike about ActiveDEMAND?** Only and unique negative feature is customer service. More like awful ,i had to wait 13 minutes to get connected to chat persion in charge. He solved my problem but what does this mean to wait 13 minutes for problem solving ?? **What problems is ActiveDEMAND solving and how is that benefiting you?** Automated campaign creation is a cool benefit for a users. Retainig solutions to a customers with new solution is makes everything easier than before. And , we can track calls from customers is very adventegous ### 8. Active Demand for the Marketing Win. **Rating:** 5.0/5.0 stars **Reviewed by:** Gerry W. | President | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2022 **What do you like best about ActiveDEMAND?** Once you are in the Agency program adding new clients is very straightforward, this allows all energies to go into getting a clients marketing both setup and traceable in very short order. **What do you dislike about ActiveDEMAND?** Additional metrics and custom report building was required for some B2B results to be effectively displayed. The A/D team was very helpful in this regard and we now have amazing B2B tracking on "a''" our marketing activites. **Recommendations to others considering ActiveDEMAND:** All marketing automation systems have a steep learning curve, understand that, be ready and yes it's well worth the effort. **What problems is ActiveDEMAND solving and how is that benefiting you?** As outlined above, we wanted to track results at the granular level, then roll them up from real-time reporting to week/week, month/month and rolling 12-month reporting. This has allowed us to focus on year-over-year results, and as the data is so granular we can actually see what is working and why, as well as what is not working and why. This ability to both see and leverage real time data has resulted in amazing B2B lead generation gains. Now we will no longer set up a new client without Active Demand. ### 9. Great capability and outstanding support **Rating:** 4.5/5.0 stars **Reviewed by:** Paris P. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2022 **What do you like best about ActiveDEMAND?** Active Demand's support staff is outstanding. There hasnt' been a single question or problem they haven't helped us solve. Active Demand allows us to gain valuable insights into our users behaviors without breaking our bank. You get a ton of bang for your buck. **What do you dislike about ActiveDEMAND?** As an all-encompassing product, the learning curve can be steep. But if you take the time to learn it thoroughly, you can use it to meet all your marketing needs. **What problems is ActiveDEMAND solving and how is that benefiting you?** Active Demand is allowing us to give comparable marketing insight to all 11 of our companies without breaking the budget for our smaller acquisitions. ### 10. Every Feature Needed to Deliver full Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Mark G. | Technical Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2022 **What do you like best about ActiveDEMAND?** The ability to collect as much first-party data I need to build and manage personalised campaigns while delivering reports to clients that they understand and see our value **What do you dislike about ActiveDEMAND?** It's extremely flexible and with that, it can require higher-level marketing skills **What problems is ActiveDEMAND solving and how is that benefiting you?** Lead nurturing from the first touch to the last contact point for a conversion or sale. Creating reports for clients that see with our branding that inform and justify our fees. ### 11. Use Active DEMAND for best performance !! **Rating:** 4.5/5.0 stars **Reviewed by:** Kadir T. | sales director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2022 **What do you like best about ActiveDEMAND?** Active demand has a good user interface, then you can easily track and find what you need. Second , this software has all aspects of campaign follow-up features. **What do you dislike about ActiveDEMAND?** i have asked to develop couple of improvements from help center team. They completed it in a week, but campaign should be monitored by daily or sometimes hourly bases. Should be more quick. **What problems is ActiveDEMAND solving and how is that benefiting you?** Reporting campaigns to a partners easy and time saving. But , i think they can develop more features on this level. Partners sometimes can be more demanding in terms of reporting level. ### 12. Active demand review **Rating:** 4.0/5.0 stars **Reviewed by:** Cassandra S. | Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2022 **What do you like best about ActiveDEMAND?** Communication integration is the best part of active demand. It makes everything so easy **What do you dislike about ActiveDEMAND?** There's quite a huge learning curve in the beginning **What problems is ActiveDEMAND solving and how is that benefiting you?** It's so easy to follow up on leads that my team is generating ### 13. Does everything that HubSpot can at a better price! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2022 **What do you like best about ActiveDEMAND?** The feature set has clearly been designed to match HubSpot but they are actively chasing new customers and giving generous incentives to switch. **What do you dislike about ActiveDEMAND?** The UI is a little utilitarian. It's fine once you get used to it but it could definitely be better! **What problems is ActiveDEMAND solving and how is that benefiting you?** Our existing CRM solution was getting bloated with added fees for extra contacts etc. ### 14. Excellent value **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2019 **What do you like best about ActiveDEMAND?** ActiveDemand connects us with our CRM Nmble so we can have a complete marketing and contact system. All with timelines for each customer or lead, built in appointment scheduler and landing pages. Customer support is incredible **What do you dislike about ActiveDEMAND?** The initial learning curve. However Active Demand is most generous with one on one screen share meetings to help you any way they can, **Recommendations to others considering ActiveDEMAND:** Active Demand works well with NImble CRM. Plus natively integrated with appointment scheduler and landing pages **What problems is ActiveDEMAND solving and how is that benefiting you?** Connecting leads and customers with our CRM Nimble to market to them as well as keep in contact with them. ### 15. ActiveDEMAND **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2019 **What do you like best about ActiveDEMAND?** We like the use of email marketing. The analysis is also quite engaging for users to understand. **What do you dislike about ActiveDEMAND?** Due to how advanced this software is. There's so many features and functions integrated with the software which makes this overwhelming. **Recommendations to others considering ActiveDEMAND:** Any company that requires a advanced intricate software. ActiveDEMAND is the way forward. **What problems is ActiveDEMAND solving and how is that benefiting you?** Helping us manage email marketing and managing our engagement model ### 16. 3rd Party User **Rating:** 4.5/5.0 stars **Reviewed by:** Erin S. | Marketing Director, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2018 **What do you like best about ActiveDEMAND?** This product keeps all of your reports in one place so you can easily track everything from phone calls to forms. It also reports information regarding interactions and conversions online. The best part about this, all of the information is displayed in real time. **What do you dislike about ActiveDEMAND?** I am not 100% well versed in all of its capabilities. I am using this software as a 3rd party user (What I mean by that is that another company set up the account and is helping keep track of the information). **Recommendations to others considering ActiveDEMAND:** This is a great product if you are looking for a way to track calls and conversions in real time. It archives everything, so you can easily compare periods of time and view past success to position yourself for future successes. **What problems is ActiveDEMAND solving and how is that benefiting you?** I am able to more accurately report all information regarding campaign success. It has allowed me as Marketing Director to see how well we are spending our dollars on certain campaigns so that money can be moved elsewhere if we are not seeing a great deal of success. ### 17. Great value, phenominal support **Rating:** 5.0/5.0 stars **Reviewed by:** Clinton G. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2018 **What do you like best about ActiveDEMAND?** Great price for and all in one software. **What do you dislike about ActiveDEMAND?** The drag and drop editor isn't super fluent, but works well once you get used to the interface. **What problems is ActiveDEMAND solving and how is that benefiting you?** A very affordable all-in-one solution that i'm able to use for small business clients. ### 18. Unreliably slow with little help from customer service **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2015 **What do you like best about ActiveDEMAND?** It does everything we need it to do and is easy to execute **What do you dislike about ActiveDEMAND?** Customer service is a pain. Wait 10-20 minutes for a live chat representative, if they don't solve your problem, there's no follow up. Was once told that I was more than welcome to not use their service when I asked why I should keep using it if the social media posts were going to fail... **Recommendations to others considering ActiveDEMAND:** There's better products out there with better customer support. **What problems is ActiveDEMAND solving and how is that benefiting you?** We are able to track things accurately. ### 19. The best automation platform I've used so far! **Rating:** 4.5/5.0 stars **Reviewed by:** Danelle W. | FYI Content Writer, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2017 **What do you like best about ActiveDEMAND?** The customer support. The chat functionality is incredible and that support team has helped me work through issues/questions countless times. And submitting a support ticket doesn't slow down the process at all - I've never waited more than 12 hours before receiving a response. Incredible! **What do you dislike about ActiveDEMAND?** I feel like I have to ask a lot of questions of the customer support team because I can't easily find articles, videos, etc. that'll answer my questions. I'm not sure if that's because they're not available or they're just not easy to find, but a more robust training package up front may be helpful. **Recommendations to others considering ActiveDEMAND:** Take the time to review all the videos and read the support articles. Schedule as many training sessions as you're allowed to and ask questions! **What problems is ActiveDEMAND solving and how is that benefiting you?** We were looking for a platform that would allow us to create behavioural-based automated campaigns -and we've definitely found that. Now we can reach our audience more effectively by sending them information they actually want to see. ### 20. The best email marketing program for agencies **Rating:** 4.0/5.0 stars **Reviewed by:** Jens B. | Digital Relationsbygger, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2017 **What do you like best about ActiveDEMAND?** I like that you can scale your business in a new way. Because you can copy one client to another. It saves easily 50 % of time in making at new client. The have a really good supporting. **What do you dislike about ActiveDEMAND?** That it is very hard to work in. It didn't work properly for us before we hired at backend developer to managed it. But now it is amazing. **What problems is ActiveDEMAND solving and how is that benefiting you?** Scaling is very hard when you use other similar programs. Now we can scale our business very fast. ### 21. ActiveDEMAND **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2015 **What do you like best about ActiveDEMAND?** As a new marketing coordinator, ActiveDEMAND was a decent start in introducing me to the world of marketing automation. **What do you dislike about ActiveDEMAND?** It's a bit of a learning curve, that's for sure and at times can be overwhelming getting to know the ins and outs of the program. The workflows were quite complicated. And at times it took me too long to begin a campaign or any sort of program. **What problems is ActiveDEMAND solving and how is that benefiting you?** The business problem we're solving is reaching out and targeting specific demographics, and seeing how far that reach goes. We were also trying to develop new leads. ### 22. The most surprising marketing platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2016 **What do you like best about ActiveDEMAND?** We really love how flexible the platform is, it's really incredible all the possibilities it has, at a first glance things look simple but once you get involved by the ActiveDemand team inside it you discover a new world of marketing that you didn't expected to be existing. Surprising! **What do you dislike about ActiveDEMAND?** The User Interface looks a bit old school, needs bit of redesign. Also the server is sometimes a bit slow, some improvements could be done here. Though we can do our own custom templates would be great to have really well designed designs for the landing pages or emails, a good webdesigner should be involved here because templates are a bit oldish and rough. **What problems is ActiveDEMAND solving and how is that benefiting you?** Automation of marketing principally, that saves a lot of time. It also bring lot of benefit to our company because we are now able to provide to our clients new services and retain our clients based on that. ### 23. Great platform that does just about everything you could ask for! **Rating:** 4.5/5.0 stars **Reviewed by:** Dr Amit S. | Chiropractor, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2017 **What do you like best about ActiveDEMAND?** This software is very rich in features and is priced very reasonably compared to their competitors whose softwares have less features. Amazing for agencies! **What do you dislike about ActiveDEMAND?** Bit of a learning curve, but there will be with all softwares that you are learning. **Recommendations to others considering ActiveDEMAND:** Give it a try, you'll be impressed with the features! **What problems is ActiveDEMAND solving and how is that benefiting you?** Communicating with clients and ability to track calls that come in from our marketing efforts. ### 24. Great **Rating:** 4.5/5.0 stars **Reviewed by:** Danielle S. | Sales, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2016 **What do you like best about ActiveDEMAND?** I like the format and how easy to use it is **What do you dislike about ActiveDEMAND?** It seems out of date and slow for me but maybe it's my laptop **What problems is ActiveDEMAND solving and how is that benefiting you?** Marketing ### 25. Amazing company, there are occasional bugs but CX always makes up for it **Rating:** 4.5/5.0 stars **Reviewed by:** Johnny W. | Lead Generation & Analytics Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2016 **What do you like best about ActiveDEMAND?** The best part about Active Demand is their amazing support. They are quick, responsive, and helpful. **What do you dislike about ActiveDEMAND?** There is the occasional bug that comes up, which hurts when it affects clients, but support is always quick to get it fixed. **Recommendations to others considering ActiveDEMAND:** It's a large investment, but worth it. They are always developing new tools to help you succeed. **What problems is ActiveDEMAND solving and how is that benefiting you?** We are able to move many of our new clients from their previous database management to Active Demand, which is loaded with extra features. ### 26. Great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2016 **What do you like best about ActiveDEMAND?** The response time to questions is really good and if we have a need for a new implementation then the team at AD a really on the case. It is feature rich and there are plenty of resources for you to dig into and learn more about the product. **What do you dislike about ActiveDEMAND?** It is a complex beast so if you are thinking of letting your clients loose on it make sure you put aside some time for training and telephone support. However, once mastered it is a breeze. **What problems is ActiveDEMAND solving and how is that benefiting you?** The main problem it has solved is squaring the marketing circle of tracking everything. ### 27. ActiveDEMAND is like having my very own marketing department **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer O. | VP of Sales & Marketing, Industrial Automation, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2015 **What do you like best about ActiveDEMAND?** ActiveDEMAND templates are awesome. I like that I can configure different base brands and then apply the brand to my email campaigns, landing pages, autoresponders, etc. The branding helps keep things consistent and looking great. The call tracking feature is also very good. I am able to get more insight into what marketing campaigns are generating phone calls versus those that are not. The reporting is very robust so I can see how my efforts are impacting the bottom line. **What do you dislike about ActiveDEMAND?** Not enough campaign templates. I really like the webinar template where everything is built out for me. Email campaigns, registration pages, surveys, etc. I can set-up a webinar in a matter of minutes and get promoting it. I wish there or more of these type of templates to choose from. I have asked and am told more are coming. **Recommendations to others considering ActiveDEMAND:** ActiveDEMAND is extremely affordable compared to other solutions. If you have it in the budget, I recommend purchasing their JumpSTART package which is customized training. While the platform is pretty intuitive, the JumpSTART option gets you going fast and shows you some of the added cool and more advanced features. **What problems is ActiveDEMAND solving and how is that benefiting you?** I primarily use ActiveDEMAND as a lead generation tool. The business problem ActiveDEMAND is solving is helping to identify sales-ready leads. Through promotion and the built-in lead scoring system, our sales teams receive notifications from ActiveDEMAND when there is a lead that we deem is qualified. ActiveDEMAND makes sales more efficient which means more business gets closed. ### 28. Great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah G. | Operations Coordinator, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2015 **What do you like best about ActiveDEMAND?** I have only personally dealt with ActiveDemand from an administrative perspective, however it has been a positive experience. Our agency is new to the platform and the team at AD has been extremely helpful and accommodating while we sort through how the program works. Whenever I have questions, I receive a response within the day. The customer service is superb. **What do you dislike about ActiveDEMAND?** I would recommended providing customers with clearer explanation as to how the program works. When we first joined AD, we wanted to come up with a presentation on what the program offered for our clients, but we found it hard to find clear and concise information. However once I reached out to the team directly for clarity, by questions were answered. **What problems is ActiveDEMAND solving and how is that benefiting you?** We have been searching for a platform that is multi-use, a jack of all trades, and we think we have found it within ActiveDemand. I look forward to when more clients can get on board and our reporting can become even more automated and seamless. ### 29. ActiveDEMAND has made our marketing much easier. **Rating:** 5.0/5.0 stars **Reviewed by:** Susan F. | Founder & Producer, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2015 **What do you like best about ActiveDEMAND?** It is a great tool for online marketing. Specifically, the call tracking capabilities are outstanding. We needed a solution that not only tracked and routed calls, we needed a solution that would help us drive our marketing initiatives. The Email marketing, landing pages, website visitor tracking, and social posting capabilities are added bonuses for us. ActiveDEMAND has all of the marketing tools in one package. Outstanding! **What do you dislike about ActiveDEMAND?** ActiveDEMAND offers a lot of capabilities, which can be a bit overwhelming at first. Initially there were not a lot of tutorials and online help. This has obviously changed since we adopted the product though. **Recommendations to others considering ActiveDEMAND:** The client reporting has helped our businesses. If you are looking for a marketing attribution solution, ActiveDEMAND's reporting is outstanding. It has turned leads into customers. This is the second year we are using ActiveDEMAND, as this is a great integrated marketing platform for our company. If you are a company that works in an agency capacity like we do, the agency branding capabilities are second to none. ActiveDEMAND has shown us that it is possible to market for others, while marketing our company to our clients. If this is your challenge, ActiveDEMAND is the right solution. **What problems is ActiveDEMAND solving and how is that benefiting you?** We are marketing for fifteen businesses from one website, which is a complicated task. The problem we had to solve was: How do we promote 15 businesses, route leads and calls to each of the 15 businesses, all from one platform and one website? ActiveDEMAND was the only solution that made this easy and effective. ### 30. Great Product for Marketing Your Business **Rating:** 5.0/5.0 stars **Reviewed by:** Al M. | Agency Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2016 **What do you like best about ActiveDEMAND?** It's all inclusive. You can have everything on one dashboard. So, no more logging into multiple accounts. And, the analytics are great. You can track all kinds of metrics to improve your campaigns. The support is great too. Active Demand provides tools and metrics for us that we didn't have with other solutions. It's really great to be able to see the pathe that a prospect took to become a customer, Valuable information to make your marketing and sales team to generate more revenue. **What do you dislike about ActiveDEMAND?** No complaints. There's a bit of a learning curve, but the customer support will assist you in the process. **Recommendations to others considering ActiveDEMAND:** Do a trial and schedule a demo. **What problems is ActiveDEMAND solving and how is that benefiting you?** Email marketing, website analytics, call tracking, and lead management. ### 31. Incredible Customer Service To Date! **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin W. | Co-Founder & President, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2015 **What do you like best about ActiveDEMAND?** The tool seems very powerful and we've only scratched the service at this point. I also really like the responsiveness and flexibility of Sean to develop the platform based on our needs for each particular client. He's always available to help and very easy to work with. **What do you dislike about ActiveDEMAND?** WIthout having experience in a similar platform or previous experience in programming, it can sometimes be hard to navigate the steps. I feel that once you get the hang of it (with a lot of practice), you could do a lot with it. For someone new, it seems overwhelming. **Recommendations to others considering ActiveDEMAND:** Find a way to adjust your business processes so that you can better incorporate ActiveDemand in... it's worth it. **What problems is ActiveDEMAND solving and how is that benefiting you?** We're able to market more effectively to potential clients and we're able to provide a new marketing solution for our clients that has provided us with a competitive edge. ### 32. The most complete analytics, lead tracking, landing/email/automation platform I've come across... **Rating:** 5.0/5.0 stars **Reviewed by:** Eric D. | Founder & Partner, Legal Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2015 **What do you like best about ActiveDEMAND?** Customer support. They're quick to get back to you on support tickets if not immediately available. The biggest upside to the platform is the cost/benefit of having everything (in my case call tracking, email, landing pages w/ automation/drip campaign and A/B testing) under one roof... and the analytics map/dashboard is awesome. As an agency, we have our clients set up under our master account with ActiveDemand too. **What do you dislike about ActiveDEMAND?** The learning curve isn't difficult, but there are a lot of different features and functions and takes a little bit of time to get a grasp on everything. If you're looking for a basic setup of landing page, email intake, and automation it's easy to use. **Recommendations to others considering ActiveDEMAND:** Go through the training videos for everything you're interested in implementing... they're short. Then, learn about the rest of the platform. They set training calls if you want, too. **What problems is ActiveDEMAND solving and how is that benefiting you?** As an agency, it's sometimes hard to show value or get credit for leads you bring a client. ActiveDemand has solved this by branding our name to each lead a client gets through an automatic email to the client. I no longer ask how things are going... instead I ask how the phone call or email they got on a specific date and time turned out knowing, for example, they spoke to the lead for 45 minutes. ### 33. A True Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly H. | Information Technology Manager, Industrial Automation, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2015 **What do you like best about ActiveDEMAND?** ActiveDEMAND is a true partner to DTE. We have enjoyed working with them for the last year. They have made very positive recommendations in our marketing efforts and have helped us grow our business. Their software platform is easy to use and intuitive. I enjoy working with their staff and learning from them. Their call tracking feature allows us to better serve the calls coming into our facility by routing them to the correct person quicker. **What do you dislike about ActiveDEMAND?** I can't think that I dislike anything about them or their product. Any glitches that we have experienced have been quickly taken care of and explained in an easy to understand manner. They are very helpful and responsive. **Recommendations to others considering ActiveDEMAND:** ActiveDEMAND is a good platform for tracking marketing efforts. The company is quick to respond to changes that we would like to have implemented. It's nice that they listen to the customer and make improvements constantly. **What problems is ActiveDEMAND solving and how is that benefiting you?** With the help from ActiveDEMAND, we've leveraged our website to be found easier by customers and to showcase our products and services. We've also developed the resources to position ourselves as a true industry leader in our marketplace. The folks at ActiveDEMAND really seem to stay on top of the marketing changes and convey those changes and ideas to us quickly. No question goes unanswered with them! We appreciate that a lot. ### 34. ActiveDemand is a great product for our Agency **Rating:** 5.0/5.0 stars **Reviewed by:** Tori S. | Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2016 **What do you like best about ActiveDEMAND?** I like that we are able to track AdWords conversions. Especially helpful with proving ROI to clients. **What do you dislike about ActiveDEMAND?** Hard to understand at the beginning. But once you get over the learning curve it is very usable. **Recommendations to others considering ActiveDEMAND:** Great product for the price, especially when you compare to competitors like HubSpot. **What problems is ActiveDEMAND solving and how is that benefiting you?** Tracking emails is a great benefit. Helps with email marketing in our agency especially with list management. ### 35. ActiveDemand Adds Value To Our Agency Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Debi G. | CEO / Creative Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2016 **What do you like best about ActiveDEMAND?** ActiveDemand has been a valued partner in adding to the ways we can track ROI on our marketing activities as well as all of our clients' marketing activities. **What do you dislike about ActiveDEMAND?** Complicated and not easy to navigate. Functional, but there is a steep learning curve. **Recommendations to others considering ActiveDEMAND:** Strongly recommend. **What problems is ActiveDEMAND solving and how is that benefiting you?** Finer tuned ROI analysis and website visitor tracking. ### 36. Does a lot of smart stuff that other platforms don't. **Rating:** 4.5/5.0 stars **Reviewed by:** Adriel M. | Director of SEO, Partner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2015 **What do you like best about ActiveDEMAND?** There are a lot of smart Google Analytics and website integrations that make it easy to do some complex automation. A lot of other popular marketing automation platforms do a poor job of integrating more advanced call tracking and tracking conversions back to Analytics, which makes it difficult to fully attribute conversions. Active Demand supports stuff like smart dynamic number insertion and Google Analytics events on conversions right out of the box. **What do you dislike about ActiveDEMAND?** It's not as pretty as some of the other platforms on the market, but I use it as a tool, so I don't really care how colourful it is. **What problems is ActiveDEMAND solving and how is that benefiting you?** Better marketing performance attribution, automated email workflows, better social media attribution and planning. ### 37. Great software **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur S. | UI Developer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2016 **What do you like best about ActiveDEMAND?** It is very functional but takes a bit of time to get around. Support team is very dedicated! **What do you dislike about ActiveDEMAND?** Nothing much to dislike expect for the fact that you cannot attach files to emails **Recommendations to others considering ActiveDEMAND:** Allow attaching files to email campaigns **What problems is ActiveDEMAND solving and how is that benefiting you?** All internal marketing is done via ActiveDEMAND ### 38. Great Concept, and Getting There **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2015 **What do you like best about ActiveDEMAND?** I like the idea of a database management program that allows an intelligently devised process from receiving a contact to following up with useful and relevant emails and communications. Having this taken care of is something ahead of other platforms like Gravity Forms. **What do you dislike about ActiveDEMAND?** The back-end management is far from intuitive, there are so many "characteristics" of the product that you have to understand and master before you can do something that you thought would be intuitive. Setting up a chain of events and communication should be simple, but you find that you have to tweak and hack to make it work... And when it doesn't work, I have just been told that I am unaware of what I should be doing. Therefore, not intuitive, and eats my time up a lot when I could be doing some other method. **Recommendations to others considering ActiveDEMAND:** You will need to have a dedicated member of staff that is willing to work hand-in-hand with the rep from ActiveDemand to make sure that it works with what you want it to do... Or else you will have the product dictate what you should do, instead of have it support your existing infrastructure. **What problems is ActiveDEMAND solving and how is that benefiting you?** Hands-free marketing campaigns. I've realized that if it was to work, it's useful and effective. It just takes a while to make work. ### 39. Powerful, Easy to Use, Feature Rich **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel C. | CEO and Co-Founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2016 **What do you like best about ActiveDEMAND?** Rich functionality that is well integrated into the user interface. **What do you dislike about ActiveDEMAND?** While the system meets most needs "out of the box" some of the customizations can be a bit labor intensive. **Recommendations to others considering ActiveDEMAND:** The free trial is great - they even load some credit for you to test the call tracking system. We started paying for the system as soon as the free trial had ended. **What problems is ActiveDEMAND solving and how is that benefiting you?** Capturing detailed information about callers and website visitors, and reconciling that knowledge for marketing purposes ### 40. Great Time and Money Saver **Rating:** 4.0/5.0 stars **Reviewed by:** Brian D. | Vice President of Sales, Industrial Automation, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2015 **What do you like best about ActiveDEMAND?** ActiveDEMAND delivers fresh leads to my inbox daily. Starting every day with information of people that have actually looked at our site gives me a great starting place to do research from the information provided by Active DEMAND. Most often when I convert those from prospects to clients, the sales cycle is greatly reduced because the client is already warm when I contact them. The data also lets me know if we need to increase our marketing efforts/dollars to drive additional traffic to our site or focus our efforts on another market segment. **What do you dislike about ActiveDEMAND?** Unfortunately quite a few people looking to sell use something stop by our site. Usually I can filter those out by the contact data ActiveDEMAND provides but now and again, I get stuck on the phone with a person trying to sell me something when I thought I was contacting them to learn what needs we might meet for them. **What problems is ActiveDEMAND solving and how is that benefiting you?** Expanding on my previous response, we are solving our companies 'identity crisis by learning how many and what types of people/companies visit our site. The analytical data and tools ActiveDEMAND provides allows me to better determine how and where to market which helps maximize our ROI on the efforts for marketing activity and dollars spent. ### 41. Great software for the price point. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2015 **What do you like best about ActiveDEMAND?** All the Google analytics already built in. Fairly easy user interface. Does perform great on Google. Support always provides good response with good turnaround time. **What do you dislike about ActiveDEMAND?** Website builder will always produce satisfactory websites. They are functional, but certainly you need a lot of work with a Website Designer to make a stunning website using the tools that are provided. If you don't already have an idea how to run market your business online, I would suggest you get a lot of help there. The tools provided will only make sense once you understand what you want to do. I wish that the online tutorials and help sections on the website are up to date and more detailed. **Recommendations to others considering ActiveDEMAND:** ActiveDEMAND is great for Canadian Customers. But there are others that maybe slightly better, but more pricey. The fact that Website creation cannot compare to a custom designed website "look" is not available, might turn you off. I can't even have a Website Designer with good experience design me a nice looking page. **What problems is ActiveDEMAND solving and how is that benefiting you?** Simply an online presence on Google. Already accomplished that. ### 42. Brilliant and indispensable marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan P. | Owner/Principal Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2015 **What do you like best about ActiveDEMAND?** Active Demand allows us to deliver very specific marketing messages to our customers and easily measure their response. This enables us to tailor our messaging based on real data. All of this without breaking stride in delivering serve to our customers **What do you dislike about ActiveDEMAND?** Active Demand makes the mechanics very simple but the content still needs to be created if your company wants to demonstrate thought leadership. The only dislike is having to build this content but its certainly not a product complaint, just a fact of life for high quality content **Recommendations to others considering ActiveDEMAND:** I recommend putting the problem before the technology. Figure out with pen and paper what you are trying to achieve with marketing and then pick technology to enable that plan. ActiveDemand will likely be the answer but the process is vital. **What problems is ActiveDEMAND solving and how is that benefiting you?** We are solving the problem of delivering our message to our customers in a way that is informative to them and easy to track for us We have definitely realized we need more strength in creating content ### 43. Marketing Head **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2015 **What do you like best about ActiveDEMAND?** While ActiveDEMAND can manage and execute many aspects of our online and offline marketing, I appreciate the dashboard reporting and customizable reports and analytics that help us to identify our strengths and opportunities and improve where we need to, on the fly. **What do you dislike about ActiveDEMAND?** It takes a little bit of time to understand how to best use and adapt templates however ActiveDEMAND is very responsive when it comes to answering questions and improving usability. **Recommendations to others considering ActiveDEMAND:** ActiveDEMAND is a professional, integrated-marketing solution that will help you to evolve your online marketing efforts. What really stands out aside from the scope of the solution is the amazing client support; they are true business partners. **What problems is ActiveDEMAND solving and how is that benefiting you?** Being able to do more with less. Having this solution in place is a bit like adding two new digital marketing specialists to the team. We are more agile, responsive and effective with lead generation and overall awareness/engagement. ### 44. Excellent - You'll love it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2016 **What do you like best about ActiveDEMAND?** The robust functionality. There's so much that you can do with the software **What do you dislike about ActiveDEMAND?** I honestly haven't run into anything that I dislike about the software. It's great **Recommendations to others considering ActiveDEMAND:** Highly recommend **What problems is ActiveDEMAND solving and how is that benefiting you?** I'm able to spend my time targeted potential buyers, rather than tire kickers. ### 45. Bit of a learning curve but the support team is exceptional. They are extremely responsive & helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2015 **What do you like best about ActiveDEMAND?** The responsiveness of the team is great and the fact that they will develop new features on the go. Sean Leonard has been especially on the ball and responsive to our needs. **What do you dislike about ActiveDEMAND?** While I'm sure that the program CAN do everything I want, I'm not always sure how to do it... and there are features I did not know where necessary until before launching client emails. It's tricky but can be overcome with time. Also would like the benefit of a A/B testing model for emails. I know it's in development but I'd like to be able to use it soon. **What problems is ActiveDEMAND solving and how is that benefiting you?** Right now we're trying to offer a value add to our clients. That being said I've realized that there is a lot of potential benefit in consumer rate optimization to be had with further development of the system. Strong A/B testing functionality along with comparative side by side analyses of email campaigns could do wonders for developing stronger database marketing for clients. ### 46. Good product but could be better. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2015 **What do you like best about ActiveDEMAND?** The system is automated so it takes a lot of the hassle out of individually asking fo reviews. **What do you dislike about ActiveDEMAND?** The instructions for the end user (my customer) need to be more clear and easier to use **Recommendations to others considering ActiveDEMAND:** Make it easier for the end user and it will be a hit **What problems is ActiveDEMAND solving and how is that benefiting you?** It's easier to get reviews onto our public social media profiles. ### 47. You won't find a team more reactive to your needs. **Rating:** 4.5/5.0 stars **Reviewed by:** Cameron M. | Director - Website Solutions, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2015 **What do you like best about ActiveDEMAND?** Need something changed? Send in an e-mail. Want a feature added? Send in an e-mail. ActiveDEMAND isn't in the business and creating everything everyone asks for, but they do incorporate feedback and make changes based on user input. **What do you dislike about ActiveDEMAND?** Has a learning curve that some people find intimidating, but it's pretty self explanatory once you understand the software's core mechanics. **What problems is ActiveDEMAND solving and how is that benefiting you?** We now have a much more efficient marketing machine. The lead comes in and is automatically fed into our automated system. It's excellent. ### 48. Easy to use and great support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2015 **What do you like best about ActiveDEMAND?** The platform is easy to use and the support team is great at assisting with getting you on your feet. One of the things I love most about this platform is its ability to brand your campaigns by using colours from your existing website. This really helps from a creative or design aspect as even their templates are attractive in design. **What do you dislike about ActiveDEMAND?** There truly isn't anything about the platform that I don't like. **What problems is ActiveDEMAND solving and how is that benefiting you?** I have a better understanding of what my customers need from me and how to provide them with what they need. The reports and analytics help me to better align my strategy with my goals. ### 49. I'm the owner of Elite Taekwondo. I have JumpDEMAND take care of all my internet advertising needs. **Rating:** 5.0/5.0 stars **Reviewed by:** Master S. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2015 **What do you like best about ActiveDEMAND?** I like the availability of JumpDEMAND to help make changes or modify ad campaigns whenever I need it. They also help come up with innovative ideas to help marketing campaigns. **What do you dislike about ActiveDEMAND?** Probably the only thing I don't like is having to share them. Lol **What problems is ActiveDEMAND solving and how is that benefiting you?** Getting new clients in the door is always a challenge and JumpDEMAND helps with that. ### 50. Excellent Product. Great Service. **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff N. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2015 **What do you like best about ActiveDEMAND?** We have been using ActiveDemand for about a year. Comprehensive product with lots of features. We aren't using all the feature currently but we will at some point in the future. Customer service is excellent. **What do you dislike about ActiveDEMAND?** Formatting emails is a bit tricky. We seem to call customer service every time we send out an email. **What problems is ActiveDEMAND solving and how is that benefiting you?** Staying connected with our audience and customers. ## ActiveDEMAND Discussions - [Does ActiveDEMAND support call routing?](https://www.g2.com/discussions/does-activedemand-support-call-routing) - 1 comment, 1 upvote - [What metrics are tracked with call tracking?](https://www.g2.com/discussions/what-metrics-are-tracked-with-call-tracking) - 2 comments, 1 upvote - [Is DNI going to hurt my SEO?](https://www.g2.com/discussions/is-dni-going-to-hurt-my-seo) - 1 comment, 1 upvote - [What is DNI and why would a marketer want to use it?](https://www.g2.com/discussions/1312-dni-dynamic-number-insertion) - 1 comment, 1 upvote - [View ActiveDEMAND pricing details and edition comparison](https://www.g2.com/products/activedemand/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-05-15+11%3A33%3A44+-0500&secure%5Bsession_id%5D=839c6a93-4a90-4229-ae7a-da6ac39a1af0&secure%5Btoken%5D=375c1c02a18d60a20526b36296b3140a4d281764abec5c12d103f241bb24951f&format=llm_user) ## ActiveDEMAND Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Call Routing** - IVR - Call Scheduling - Geo-Routing **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top ActiveDEMAND Alternatives - [Ortto](https://www.g2.com/products/ortto/reviews) - 4.4/5.0 (608 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,069 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,137 reviews)