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Oracle Unity Customer Data Platform Reviews & Product Details

Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in artificial intelligence (AI) and machine learning, Oracle Unity derives and delivers timely intelligence about your customers so you can optimize their brand experience across marketing, sales, and service.

Seller

Discussions

Oracle Unity Customer Data Platform Community

Overview by

Dave Stark

Top-Rated Alternatives

Data 360 (formerly Salesforce Data Cloud)

Data 360 (formerly Salesforce Data Cloud)

Tealium

Twilio Segment

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AG

AKHILA G.

Enterprise (> 1000 emp.)

2/28/2023

"Accurate"

4.5/5

What do you like best about Oracle Unity Customer Data Platform?

Information related to customer contracts and invoices is accurate Reseller information contract status and the validity of the contract are always found with multiple search options. Review collected by and hosted on G2.com.

What do you dislike about Oracle Unity Customer Data Platform?

It sometimes takes time to open other than that nothing else Review collected by and hosted on G2.com.

DC

Daniela C.

Med student

Small-Business (50 or fewer emp.)

6/28/2022

"Oracle Unity CDP - Review - quite interesting to use"

3.5/5

What do you like best about Oracle Unity Customer Data Platform?

I really like the easy design in the platform structure, it is really friendly and when you use it in a controlled environment, like admissions it is really helpful. Review collected by and hosted on G2.com.

What do you dislike about Oracle Unity Customer Data Platform?

I dislike that sometimes exporting data can be complicated and some add-on features are a bit slow. I'd recommend too that pricing or at least group pricing could be evaluated. Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Unity Customer Data Platform:

Look up to have someone learn the platform first and then use collaborate. Review collected by and hosted on G2.com.

What problems is Oracle Unity Customer Data Platform solving and how is that benefiting you?

My current problem is data storage of university admission candidates and Oracle is solving it by allowing the whole team to develop good data upkeep strategies. It has helped our performance better than using Google sheets to capture data. Review collected by and hosted on G2.com.

There are not enough reviews of Oracle Unity Customer Data Platform for G2 to provide buying insight. Below are some alternatives with more reviews:

Data 360 (formerly Salesforce Data Cloud)

Data 360 unlocks the full value of your data across the enterprise, powering your Customer 360 apps, Agentforce, and amplifying your existing data lake and warehouse investments to activate real-time insights and intelligent action.

Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.

Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement.

Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.

Enterprise Customer Success Platform that proactively drives adoption, retention, expansion, and strengthens reputation through actionable insights, scalable solutions, and meaningful customer engagement.

Splunk Enterprise

Splunk is a software platform for machine data that enables customers to gain real-time Operational Intelligence.

Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform.

Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.

Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.

Pricing

Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more.

View More Pricing Information

Oracle Unity Customer Data Platform Comparisons

Data 360 (formerly Salesforce Data Cloud)

4.2/5(769)

Tealium

4.3/5(482)

Twilio Segment

4.5/5(567)

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