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Appier AIXON

By Appier

4.8 out of 5 stars
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Appier AIXON Reviews (2)

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Appier AIXON Reviews (2)

4.8
2 reviews

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JC
Mid-Market (51-1000 emp.)
"Applying Prediction AI to Campaigns of a EC site"
What do you like best about Appier AIXON?

By harnessing the power of AI, AIXON processes vast amounts of data, understanding and predicting customer behavior with impressive accuracy. This deep insight allows us to craft personalized engagement strategies, ensuring that we reach potential high-value shoppers with messages that resonate and convert.

The real-world impact of AIXON's capabilities is clearly reflected in our Facebook campaigns. Since integrating AIXON, we've witnessed a substantial increase in our ROAS. This isn't just a number—it's a testament to AIXON's ability to optimize our ad targeting and content, ensuring that we're not just reaching more people, but the right people, with the right message, at the right time. The result is a more efficient allocation of our advertising budget, higher conversion rates, and ultimately, a significant boost in our overall marketing performance. Review collected by and hosted on G2.com.

What do you dislike about Appier AIXON?

Appier AIXON's groundbreaking AI predictions significantly elevate marketing efforts, yet there are areas ripe for enhancement to fully harness its potential.

Firstly, the learning curve for mastering AIXON's advanced AI features is steep. A more user-friendly introduction to these complex capabilities would expedite proficiency and reduce initial overwhelm, making the powerful tool more accessible.

Secondly, the integration of AIXON with other Appier products could be improved. Streamlining this connectivity is essential for a seamless, efficient workflow, allowing users to maximize the collective strengths of the Appier suite. Review collected by and hosted on G2.com.

Verified User in Financial Services
EF
Mid-Market (51-1000 emp.)
"An investment in AI helps drive our businesss, and % uplift shoot off the chart."
What do you like best about Appier AIXON?

What I like best is AIXON's AI brains. There are many AI brains that KCC can utilize to servce business' needs. One of the brains that is very standout to us though is "Analyze and Segment Users brain". It helps shed some light on customers' insights. According to this brain, KCC can customize our messages to prospects to be highly related to their interests; as a result, KCC gains an significant uplift in conversion. Review collected by and hosted on G2.com.

What do you dislike about Appier AIXON?

AI brains is totally something new we've tried to adopted and utilized, and it does not seem to be available elsewhere in the marketwide. You need to spend some time to get familiarized with all the different brains. Thus, it takes some learning curve to utilize its utmost capabalities. However, once you are keen at using different brains already, things will get fruitful thereafter. Review collected by and hosted on G2.com.

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