Best Customer Data Platforms (CDP) - Page 2

How Many Customer Data Platforms (CDP) Products Does G2 Track?

Total Products under this Category: 317

Category Stats (Sep 2026)

  • Average Rating: 4.46/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Stibo Systems MDM (+1.87%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

Last updated: September 26, 2026

How Does G2 Rank Customer Data Platforms (CDP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 27,700+ Authentic Reviews
  • 317+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Data Platforms (CDP)

G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Insider One, Bloomreach, Brevo Marketing Platform, Customer.io, Klaviyo, Dotdigital, and ContactPigeon.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=customer-io&focus%5B%5D=klaviyo&focus%5B%5D=dotdigital&focus%5B%5D=contactpigeon)

Planhat

Planhat is an agentic customer platform, built to give humans and AI agents the full context they need to drive exceptional customer outcomes. Commercial teams at B2B enterprises use Planhat to automate workflows across the entire customer lifecycle, from onboarding and expansion to renewals and scaled customer success, turning better outcomes into revenue growth and enduring profitability. The platform spans three solutions; a category-leading Customer Success Platform (CSP), a comprehensive CRM system, and most recently, an AI-native Professional Services Automation (PSA) offering. The PSA brings resource management, project delivery, and services revenue into the same unified data model that has powered Planhat's category leading CSP for over a decade, helping teams drive adoption, reduce churn, and identify expansion opportunities through Customer 360 profiles, health scoring, and customer analytics. Core capabilities include AI workflows, conversational AI, and customer portals, all based on high-fidelity time-series data. Planhat serves organizations across software, IT and telecoms, healthcare & life sciences, financial services, and security.

Average Rating: 4.5/5.0

Total Reviews: 948

How Do G2 Users Rate Planhat?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Predictive Modeling: 6.5/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.2/10 (Category avg: 8.7/10)
  • Expandability: 8.4/10 (Category avg: 8.6/10)

Who Is the Company Behind Planhat?

  • Seller: Planhat
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Stockholm, Stockholm County
  • Twitter: @planhat
    1,045 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    248 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, Head of Customer Success
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Medium, 32% Small

What Do G2 Reviewers Say About Planhat?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of Planhat exceptional, facilitating smooth integration and team adoption.
  • Users commend the exceptional customer support from Planhat, enhancing their experience and ensuring effective collaboration.
  • Users value the extensive customization options in Planhat, enhancing their experience and streamlining workflows effectively.
  • Users appreciate the automation efficiency of Planhat, enhancing their workflow and streamlining customer management seamlessly.
  • Users value the helpfulness of Planhat, noting its excellent support and comprehensive features for managing customer success.
Cons
  • Users find the learning curve steep, struggling to navigate features and setup pages during initial use of Planhat.
  • Users find the complexity of Planhat daunting, with a challenging learning curve that hinders initial usability.
  • Users note a steep learning curve with Planhat, though support accelerates the process and enhances understanding.
  • Users face integration issues with Planhat, causing challenges in data management and trustworthiness among teams.
  • Users find the formula fields restrictive, desiring greater flexibility and automation for easier customization and efficiency.

What Are Recent G2 Reviews of Planhat?

What Are G2 Users Discussing About Planhat?

Swan AI

Swan AI is an advanced, AI-driven platform specifically designed for the retail sector, aiming to enhance customer engagement, loyalty, and promotional strategies. By leveraging real-time data and artificial intelligence, Swan AI empowers retailers to drive revenue growth and improve profit margins through personalized customer interactions and data monetization. Key Features and Functionality: - Customer Data Platform (CDP): Swan AI offers a real-time unified view of customers, enabling precise segmentation and personalized marketing efforts. This holistic understanding allows retailers to tailor strategies to individual needs, enhancing customer satisfaction and conversion rates. - Promotion Engine: The platform includes a robust promotions engine that allows for the creation and management of targeted campaigns across multiple channels, including SMS, email, push notifications, and in-app messages. Retailers can utilize over 20 pre-built promotion templates, conduct A/B testing, and make real-time adjustments to optimize campaign performance. - Journey Orchestration: Swan AI's journey builder enables the automation of multichannel campaigns, guiding customers through personalized experiences from onboarding to loyalty. With intelligent triggers and actions, retailers can engage customers at optimal moments, reducing churn and enhancing retention. - E-Receipts: The platform supports the generation of digital receipts, offering customers a convenient and eco-friendly alternative to paper receipts. E-receipts can be customized to include personalized offers, product recommendations, and quick review links, turning a standard transaction into an opportunity for further engagement. - Loyalty Programs: Swan AI facilitates the creation of flexible and scalable loyalty programs with features like points engines, tier management, and real-time rewards. These programs are designed to drive consistent customer engagement and increase repeat purchases. - Omni-Channel Engagement: The platform ensures seamless communication across various channels, including WhatsApp, email, and in-app messages. Retailers can create automated, personalized content to engage customers throughout their lifecycle, enhancing the overall shopping experience. Primary Value and Solutions Provided: Swan AI addresses several critical challenges faced by retailers: - Enhanced Customer Engagement: By providing real-time insights and personalized interactions, the platform helps retailers build stronger relationships with their customers, leading to increased loyalty and repeat business. - Optimized Promotions: The intelligent promotions engine allows for data-driven strategies that minimize revenue leakage and improve customer satisfaction, resulting in higher conversion rates and improved margins. - Data Monetization: Swan AI enables retailers to unlock additional revenue streams by monetizing customer data through insights-as-a-service models offered to suppliers. - Operational Efficiency: The platform's automation capabilities reduce manual efforts in campaign management, allowing marketing teams to focus on strategic initiatives and innovation. In summary, Swan AI empowers retailers to harness the full potential of their data, delivering personalized customer experiences, optimizing promotional efforts, and driving sustainable revenue growth.

Average Rating: 4.6/5.0

Total Reviews: 21

How Do G2 Users Rate Swan AI?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Predictive Modeling: 9.5/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.1/10 (Category avg: 8.7/10)
  • Expandability: 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Swan AI?

Who Uses This Product?

  • Top Industries: Retail
  • Company Size: 43% Large, 38% Medium

What Do G2 Reviewers Say About Swan AI?

AI-generated summary from verified user reviews

Pros
  • Users find Swan AI's platform to be intuitive and easy to use, seamlessly integrating into existing workflows for efficient campaign management.
  • Users appreciate the easy setup of Swan AI, ensuring smooth integration and quick onboarding for seamless usage.
  • Users appreciate the detailed and accurate data segmentation of Swan AI, enhancing their retail operations and decision-making.
  • Users praise the outstanding customer support of Swan AI, noting their responsiveness and proactive assistance during integration.
  • Users value the ease of use of Swan AI, facilitating smooth integration and quick onboarding across teams.
Cons
  • Users experience limited dashboard customization, desiring more flexibility to meet specific team needs effectively.
  • Users find the learning curve challenging, requiring time to fully grasp Swan AI's extensive features effectively.
  • Users note limited customization options for dashboards, wishing for more flexibility to meet specific team needs.
  • Users note a lack of template flexibility in Swan AI, wishing for more customization options for internal workflows.
  • Users note that dashboard customization needs improvement, seeking more flexibility for tailored views to enhance usability.

What Are Recent G2 Reviews of Swan AI?

Optimove

Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com.

Average Rating: 4.6/5.0

Total Reviews: 232

How Do G2 Users Rate Optimove?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.7/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.5/10 (Category avg: 8.7/10)
  • Expandability: 8.5/10 (Category avg: 8.6/10)

Who Is the Company Behind Optimove?

  • Seller: Optimove
  • Year Founded: 2012
  • HQ Location: New York
  • Twitter: @Optimove
    5,475 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    553 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, CRM Specialist
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 51% Medium, 31% Small

What Do G2 Reviewers Say About Optimove?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Optimove, benefiting from its intuitive interface and efficient automation features.
  • Users value the dedicated customer support of Optimove, enhancing their experience with expert assistance and seamless operations.
  • Users value the robust analytics of Optimove, enhancing their ability to measure and optimize campaign performance effectively.
  • Users value the seamless integration of data-driven insights in Optimove, enhancing personalized customer engagement and campaign efficiency.
  • Users value the advanced customer segmentation of Optimove, enhancing targeted marketing and overall engagement effectively.
Cons
  • Users find a steep learning curve with Optimove, noting the complexity can be overwhelming initially.
  • Users often face slow performance with Optimove, experiencing long wait times and system delays during heavy usage.
  • Users find the missing features in Optimove limit effectiveness, noting the need for better scheduling and deliverability tools.
  • Users find integration issues with Optimove challenging, requiring careful planning and execution for optimal functionality.
  • Users experience slow loading times with Optimove, particularly during data processing and when managing multiple campaigns.

What Are Recent G2 Reviews of Optimove?

What Are G2 Users Discussing About Optimove?

Voyado

Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advanced artificial intelligence, Voyado provides a comprehensive customer experience cloud that empowers brands to understand and anticipate customer needs, ultimately driving business growth. This innovative product suite is particularly beneficial for e-commerce businesses looking to optimize their online presence and improve customer satisfaction. Targeting retail brands across various sectors, Voyado caters to businesses that seek to elevate their customer interactions and streamline their marketing efforts. The products are designed for marketers, e-commerce managers, and business owners who want to harness data-driven insights to create personalized shopping experiences. With its robust product discovery engine, Voyado enables brands to predict and respond to visitors' intentions, ensuring that customers find the products that best meet their needs quickly and efficiently. Key products of Voyado include its powerful product discovery engine, which utilizes deep product knowledge to enhance the online shopping experience. This engine not only helps customers navigate through vast product catalogs but also tailors recommendations based on individual preferences and behaviors. Additionally, a CRM platform that offers invaluable insights and tools for executing automated campaigns, allowing brands to engage customers across various touchpoints seamlessly. This product helps businesses maintain consistent communication with their audience, ultimately fostering stronger customer relationships. The benefits of using Voyado extend beyond just improved customer experiences. By automating marketing efforts and providing actionable insights, brands can save time and resources while maximizing their marketing ROI. The products' ability to deliver personalized content and recommendations enhances customer loyalty, encouraging repeat purchases and long-term engagement. Furthermore, Voyado's rapid growth and expanding customer base across Europe and beyond demonstrate its effectiveness in meeting the evolving needs of retail brands in a competitive landscape. In summary, Voyado stands out in the SaaS market by offering a unique combination of AI-driven product discovery and multichannel marketing capabilities tailored specifically for retail brands. Its focus on creating hyper-relevant shopping experiences positions it as a valuable partner for businesses looking to thrive in the age of AI.

Average Rating: 4.5/5.0

Total Reviews: 82

How Do G2 Users Rate Voyado?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Predictive Modeling: 6.4/10 (Category avg: 8.0/10)
  • Data Enrichment: 7.7/10 (Category avg: 8.7/10)
  • Expandability: 7.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Voyado?

  • Seller: Voyado
  • Company Website:
  • Year Founded: 2005
  • HQ Location: Stockholm, SE
  • LinkedIn® Page: www.linkedin.com
    386 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 48% Medium, 29% Small

What Do G2 Reviewers Say About Voyado?

AI-generated summary from verified user reviews

Pros
  • Users value the intuitive and user-friendly interface of Voyado, simplifying complex tasks and enhancing productivity.
  • Users value the fast and helpful support from Voyado, enhancing their experience with the platform.
  • Users love the intuitive and user-friendly interface of Voyado, enhancing their ability to create personalized campaigns effortlessly.
  • Users commend the helpful support from Voyado, enhancing their experience with fast assistance and professionalism.
  • Users value the easy setup of Voyado, appreciating its straightforward process and excellent documentation for seamless onboarding.
Cons
  • Users note the limited features of Voyado, particularly for advanced analysis and on-site messaging flexibility.
  • Users wish for missing features in Voyado, particularly specific reporting options for enhanced usability and insights.
  • Users find the learning curve steep due to inadequate documentation and slow onboarding processes, causing frustration.
  • Users face integration issues with Voyado, especially during the initial setup and connecting with other tools.
  • Users find the complex features of Voyado frustrating, requiring developer involvement and extensive reading to navigate effectively.

What Are Recent G2 Reviews of Voyado?

What Are G2 Users Discussing About Voyado?

Meiro

Meiro is customer data infrastructure that deploys wherever your data needs to live — on AWS, Azure, GCP, or on-premise in any country. No forced data egress. Your infrastructure, your rules. We turn fragmented customer data into real-time customer context that every team and every AI agent can trust. Meiro Pipes (CDI) — for data engineers and product teams. It captures behavioral events from every touchpoint, enriches them, and routes data to your warehouse, analytics stack, activation tools, and AI agents. More than 60M events are routinely processed daily for a single enterprise client. Built-in AI agents support schema mapping, pipeline debugging, and setup. Includes an MCP server and CLI for structured context access. Meiro Audiences (CDP) — for marketers, CRM teams, and growth operators. It provides a persistent single customer view, AI-powered segmentation, calculated attributes, and consent governance. Native adtech integrations include Meta CAPI, Google Ads, TikTok, and The Trade Desk. Audiences can also be queried by AI agents in real time. Meiro Engage (CEP) — for hyper-personalization across email, push, SMS, WhatsApp, web banners, and paid media. It supports journey orchestration, conversion triggers, and agent-triggered actions, with no volume limits. All three products share one data layer, one identity graph, and one governance model — no middleware, no integration sprawl. Outcomes our clients deliver: +300% addressable audiences, +160% ROAS, 84% conversion uplift through personalization, and 60–80% cost savings versus legacy CDPs at scale. Warehouse-composable: Works natively with Snowflake, BigQuery, and Databricks — or runs fully standalone. You do not need a warehouse to get started. Bring one later, or not at all. Sovereign deployment: Deploy Meiro self-hosted on any cloud in any region, on-premise, or fully managed by us. Your AI agents access customer context inside your infrastructure — with no data export and no third-party model training on your data.

Average Rating: 4.7/5.0

Total Reviews: 82

How Do G2 Users Rate Meiro?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.7/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.5/10 (Category avg: 8.7/10)
  • Expandability: 9.5/10 (Category avg: 8.6/10)

Who Is the Company Behind Meiro?

  • Seller: Meiro
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Singapore, SG
  • Twitter: @Meiro_io
    126 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    50 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 44% Medium, 39% Small

What Do G2 Reviewers Say About Meiro?

AI-generated summary from verified user reviews

Pros
  • Users love the advanced personalization features of Meiro, enhancing customer experiences and driving revenue growth.
  • Users appreciate the ease of use of Meiro, highlighting its smooth integration and intuitive interface for data management.
  • Users value data segmentation with Meiro, enabling personalized engagement through a unified and real-time customer view.
  • Users value Meiro's easy integration with multiple platforms, enabling seamless data management and personalized marketing campaigns.
  • Users value the responsive customer support from Meiro, enhancing the onboarding experience and overall satisfaction.
Cons
  • Users note a steep learning curve for non-technical teams, though onboarding support helps ease the transition.
  • Users find the difficult setup of Meiro requires technical expertise and can be time-consuming for teams.
  • Users wish for a more user-friendly visual builder for web banners, enhancing ease of use and functionality.
  • Users note limited customization options in Meiro, which may not suit all industry needs and preferences.
  • Users find the difficult learning curve of Meiro challenging, especially for non-technical teams needing coding adjustments.

What Are Recent G2 Reviews of Meiro?

What Are G2 Users Discussing About Meiro?

WebEngage

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

Average Rating: 4.5/5.0

Total Reviews: 758

How Do G2 Users Rate WebEngage?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Predictive Modeling: 7.8/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.3/10 (Category avg: 8.7/10)
  • Expandability: 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind WebEngage?

  • Seller: WebEngage
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mumbai
  • Twitter: @webengage
    5,055 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    364 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Education Management
  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About WebEngage?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of WebEngage, making marketing automation and user insights readily accessible.
  • Users find WebEngage's strong analytics and segmentation features invaluable for personalized multi-channel campaigns and insights.
  • Users value the intuitive journey creation of WebEngage, allowing seamless, personalized multi-channel campaigns effortlessly.
  • Users value the helpful support from WebEngage, enhancing their marketing efforts and user engagement significantly.
  • Users appreciate the user-friendly features of WebEngage, making it accessible and efficient for all levels of users.
Cons
  • Users find the learning curve steep, as the interface and setup can be complex and require time to master.
  • Users experience slow performance with loading live segments and creating customer segments, causing occasional frustration.
  • Users find the time-consuming aspects of WebEngage, particularly in loading segments and setup, quite inconvenient.
  • Users find the missing features problematic, wishing for enhancements and easier access to functionalities.
  • Users face a steep learning curve with WebEngage's complex interface and setup, hindering quick acclimatization.

What Are Recent G2 Reviews of WebEngage?

Fullstory

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster.

Average Rating: 4.5/5.0

Total Reviews: 1,033

How Do G2 Users Rate Fullstory?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Predictive Modeling: 6.8/10 (Category avg: 8.0/10)
  • Data Enrichment: 7.4/10 (Category avg: 8.7/10)
  • Expandability: 7.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Fullstory?

  • Seller: Fullstory
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Atlanta, GA
  • Twitter: @fullstory
    4,890 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    548 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Senior Product Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 44% Medium, 37% Small

What Do G2 Reviewers Say About Fullstory?

AI-generated summary from verified user reviews

Pros
  • Users find Fullstory's intuitive user interface easy to navigate, enhancing their overall experience and efficiency.
  • Users value Fullstory for its ability to illuminate customer feedback, enhancing understanding of user behavior and issues.
  • Users appreciate the responsive customer support from Fullstory, enhancing experience and ensuring effective tool usage.
  • Users value the ease of use and insightful support from Fullstory, enhancing their understanding of user behavior.
  • Users appreciate the detailed data analytics from FullStory, enabling insight into customer behavior and experience improvements.
Cons
  • Users report a steep learning curve, but appreciate the helpful support for navigating the complex features.
  • Users face customization limitations and performance issues, making the tool less effective for their needs.
  • Users find missing features in FullStory, such as time filtering and better historical data access, limiting usability.
  • Users find difficulty in data governance and customization, making reporting and sharing complex for new users.
  • Users express frustration with limited features, especially regarding journey creation and data sharing options.

What Are Recent G2 Reviews of Fullstory?

What Are G2 Users Discussing About Fullstory?

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions. Designed for marketing, customer experience and digital engagement teams, SAS Customer Intelligence 360 helps organizations build stronger customer relationships by delivering the right message, offer or experience at the right time. Marketers can create and activate audiences, orchestrate omnichannel customer journeys, manage communications across digital and offline channels, and optimize engagement using AI, analytics and real-time decisioning. Unlike traditional marketing clouds, SAS Customer Intelligence 360 uses a flexible hybrid data architecture that allows organizations to access and activate customer data where it resides, whether in the cloud, on premises or within existing MarTech solutions. This approach reduces data movement, simplifies integrations and helps organizations maximize the value of their existing technology investments. The platform provides marketers with a comprehensive view of customer behavior by combining online and offline interactions, digital activity, customer attributes and business data. Embedded AI, analytics and decision intelligence help organizations identify audiences, personalize engagement, determine next-best actions and continuously optimize customer experiences at scale. Whether modernizing legacy MarTech, enhancing an existing marketing ecosystem or pursuing a composable customer engagement strategy, organizations use SAS Customer Intelligence 360 to improve customer acquisition, retention, loyalty and lifetime value through more relevant and meaningful customer interactions.

Average Rating: 4.4/5.0

Total Reviews: 145

How Do G2 Users Rate SAS Customer Intelligence 360?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.5/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.8/10 (Category avg: 8.7/10)
  • Expandability: 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind SAS Customer Intelligence 360?

  • Seller: SAS Institute Inc.
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • Twitter: @SASsoftware
    60,863 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    15,122 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Banking
  • Company Size: 46% Medium, 34% Large

What Do G2 Reviewers Say About SAS Customer Intelligence 360?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in SAS Customer Intelligence 360, enhancing their data management and analysis experience.
  • Users value the comprehensive insights offered by SAS Customer Intelligence 360, enhancing their marketing strategies and engagement.
  • Users value the advanced analytics of SAS Customer Intelligence 360, enhancing campaign effectiveness and audience targeting.
  • Users appreciate the comprehensive customer mapping features of SAS Customer Intelligence 360 for understanding customer interactions.
  • Users value the flexibility and automation of SAS Customer Intelligence 360 for creating tailored marketing strategies.
Cons
  • Users face a steep learning curve, finding the interface complex and requiring time to navigate effectively.
  • Users often face integration issues with SAS Customer Intelligence 360, making setup and data manipulation challenging.
  • Users find the product expensive, which affects their overall perception and willingness to invest in the software.
  • Users find the difficult setup of SAS Customer Intelligence 360 challenging, requiring training and time to fully integrate.
  • Users find the complexity of SAS Customer Intelligence 360 challenging, requiring additional training and support for effective use.

What Are Recent G2 Reviews of SAS Customer Intelligence 360?

What Are G2 Users Discussing About SAS Customer Intelligence 360?

Iterable

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.

Average Rating: 4.4/5.0

Total Reviews: 825

How Do G2 Users Rate Iterable?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.1/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.1/10 (Category avg: 8.7/10)
  • Expandability: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Iterable?

  • Seller: Iterable
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @Iterable
    2,603 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    873 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Email Marketing Manager, Lifecycle Marketing Manager
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 54% Medium, 26% Small

What Do G2 Reviewers Say About Iterable?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Iterable, highlighting a seamless onboarding experience and helpful team support.
  • Users appreciate the intuitive setup and user-friendly design, making campaign management effortless and enjoyable.
  • Users appreciate the exceptional customer support from Iterable, highlighting their helpfulness and responsiveness throughout the onboarding process.
  • Users find Iterable’s exceptional support invaluable, ensuring a seamless onboarding experience and maximizing efficiency across campaigns.
  • Users appreciate the effective automation in Iterable, enhancing campaign creation and customer engagement with ease.
Cons
  • Users express frustration over missing features in Iterable, including limited filtering options and export issues with HTML templates.
  • Users find the learning curve steep for Iterable, particularly for advanced segmentation and journey analysis.
  • Users find Iterable has limited features that hinder efficiency, requiring workarounds for scheduling and event generation.
  • Users find Iterable's interface not intuitive, leading to a steep learning curve and frustrating user experience.
  • Users find the limited customization in Iterable frustrating, particularly with dynamic fields and Handlebars.js restrictions.

What Are Recent G2 Reviews of Iterable?

What Are G2 Users Discussing About Iterable?

Maestra

Maestra is an all-in-one personalization platform for DTC brands that helps personalize beyond email & SMS to drive +15% conversions. What’s included out of the box: - Real‑time CDP: unified profiles, identity resolution, calculated/custom fields, and product feeds - Omnichannel messaging: Email, SMS, MMS, RCS, push, messengers, chatbots, and ad-audience sync - Site & App personalization: pop‑ups, stories, banners/bars, surveys, and other dynamic blocks - Product personalization: recommendations, product quizzes, and product-feed images - Price personalization: loyalty bonuses, personal discounts, and referral systems - Analytics: reporting, segmentation, ad optimization, and attribution - A dedicated Forward Deployed Marketer who handles migration, implementation, flow and segment setup, on-site experiences, and ongoing optimization – included in every plan.

Average Rating: 4.8/5.0

Total Reviews: 78

How Do G2 Users Rate Maestra?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Predictive Modeling: 9.8/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.6/10 (Category avg: 8.7/10)
  • Expandability: 9.8/10 (Category avg: 8.6/10)

Who Is the Company Behind Maestra?

  • Seller: Maestra
  • Company Website:
  • Year Founded: 2022
  • HQ Location: Arlington, MA
  • LinkedIn® Page: www.linkedin.com
    117 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 44% Medium, 39% Small

What Do G2 Reviewers Say About Maestra?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the exceptional customer support from Maestra, which aids in achieving marketing goals efficiently.
  • Users praise the ease of use of Maestra, enabling seamless campaign creation and effective team collaboration.
  • Users value the strong support from Maestra’s account managers and support team, enhancing overall satisfaction and success.
  • Users commend Maestra for its effective automation, enhancing campaign management and enabling personalized user communication effortlessly.
  • Users appreciate the seamless integrations offered by Maestra, enhancing their workflow and ease of use across platforms.
Cons
  • Users find the learning curve challenging, often feeling lost when setting up segments and needing support.
  • Users find the interface not intuitive, leading to confusion and a steep learning curve for effective use.
  • Users find the segmentation issues challenging, often feeling confused and relying on support for assistance.
  • Users find complex navigation in Maestra, reporting difficulties in intuitive filtering and setting up user-friendly campaigns.
  • Users find Maestra's features limited, requiring reliance on support and facing integration challenges during setup.

What Are Recent G2 Reviews of Maestra?

Jitsu

Jitsu is an open-source customer data platform that collects events from websites, mobile apps and servers and delivers them to data warehouses, analytics tools and marketing destinations in real time. It is MIT-licensed and can be self-hosted, run as a managed cloud service, or deployed as a dedicated single-tenant private cloud. Jitsu's JavaScript integration is fully compatible with the Segment API, so existing analytics.js tracking calls work against Jitsu without any frontend code changes, and teams can run Jitsu alongside their current pipeline before committing to a migration. Events are delivered to the warehouse continuously rather than on a batch schedule, and a ClickHouse destination is included at no cost so teams can query their event data without standing up separate infrastructure. Data can be transformed, enriched and filtered in flight using JavaScript functions, which teams use to strip PII before it reaches a destination, enrich events from third-party APIs, or drop events they do not want to store. Billing is based on events delivered to a destination rather than on monthly tracked users, starting at 200,000 events per month free.

Average Rating: 5.0/5.0

Total Reviews: 10

How Do G2 Users Rate Jitsu?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Data Enrichment: 10.0/10 (Category avg: 8.7/10)
  • Expandability: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Jitsu?

  • Seller: Jitsu Labs
  • HQ Location: San Francisco, USA
  • Twitter: @jitsucom
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
  • Phone: +91 9343584820

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Are Recent G2 Reviews of Jitsu?

Ometria

Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day. We believe that retail marketing teams perform best when they're given tools that are made for the job at hand. That's why Ometria is purpose-built with a laser focus on providing the most effective and efficient solution to today's retail challenges. With Al driven insights, segmentation capabilities, and a centralized dashboard, retail organizations have real-time access to valuable insights needed to create and deliver impactful and efficient campaigns, leading to stronger customer relationships and increased revenue. Forrester Consulting's TEI (Total Economic Impact) study found that our CDXP delivers: - 420% ROI over three years - 15% increase in CLTV - 18% increase in repurchase rate - 25% efficiency gains - < 6 month payback period We are proud to support best-in-class retail brands including Steve Madden, Sephora, Victoria Beckham, Fred Perry, Holt Renfrew and many more.

Average Rating: 4.7/5.0

Total Reviews: 40

How Do G2 Users Rate Ometria?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Predictive Modeling: 6.8/10 (Category avg: 8.0/10)
  • Data Enrichment: 7.8/10 (Category avg: 8.7/10)
  • Expandability: 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind Ometria?

  • Seller: Ometria
  • Year Founded: 2013
  • HQ Location: London, London
  • Twitter: @OmetriaData
    2,378 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    147 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 59% Medium, 24% Large

What Do G2 Reviewers Say About Ometria?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the outstanding customer support of Ometria, which enhances their experience and maximizes platform potential.
  • Users benefit from excellent customer engagement through Ometria's integrated CDP, driving personalized experiences and strong retention.
  • Users love Ometria for its seamless integration and outstanding customer support, optimizing email marketing and enhancing customer engagement.
  • Users value the powerful customer segmentation and analytics features of Ometria for targeted marketing campaigns.
  • Users value the analytics expertise of Ometria, enabling targeted campaigns and real-time insights into customer behavior.
Cons
  • Users face a challenging learning curve with Ometria's extensive features and reporting options, impacting initial usability.
  • Users find Ometria's limited features frustrating, especially regarding flexibility and ease of data processing.
  • Users find Ometria's reporting to be time-consuming, especially when analyzing complex customer data and insights.
  • Users find the complexity of Ometria sometimes leads to miscommunication and delays in utilizing new features effectively.
  • Users find Ometria's complex reporting challenging due to a steep learning curve and clunky UI functionality.

What Are Recent G2 Reviews of Ometria?

What Are G2 Users Discussing About Ometria?

Nvecta

Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push notifications, pop-ups, and much more. With Nvecta, you can send automated campaigns to target your audience at the right time. Moreover, it allows you to send personalized campaigns to connect with your audience on a more personal level. Its easy-to-use interface, along with a drag-and-drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics help you measure campaign performance and adjust your campaigns accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless Third-Party App Integration

Average Rating: 4.8/5.0

Total Reviews: 335

How Do G2 Users Rate Nvecta?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Predictive Modeling: 9.5/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.3/10 (Category avg: 8.7/10)
  • Expandability: 9.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Nvecta?

  • Seller: Nvecta
  • Year Founded: 2011
  • HQ Location: Delhi, IN
  • LinkedIn® Page: www.linkedin.com
    57 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Search Engine Optimization Executive, Search Engine Optimization Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 69% Small, 28% Medium

What Do G2 Reviewers Say About Nvecta?

AI-generated summary from verified user reviews

Pros
  • Users find NotifyVisitors extremely user-friendly, simplifying the process of launching personalized marketing campaigns effortlessly.
  • Users appreciate the user-friendly interface of Nvecta, simplifying email and SMS marketing campaigns with ease.
  • Users love the seamless automation of NotifyVisitors, enabling efficient client journeys with minimal manual effort.
  • Users appreciate the customer engagement capabilities of Nvecta, enabling effective audience targeting and seamless interactions.
  • Users praise the awesome customer support of Nvecta, noting its fast response and readiness to assist.
Cons
  • Users find the learning curve steep, facing initial difficulties in navigating and integrating various features effectively.
  • Users feel that the missing features in Nvecta hinder ease of use, particularly for newcomers in campaign setup.
  • Users find the price stiff for small companies, causing some difficulties in usability and integration challenges.
  • Users feel the limited customization options hinder flexibility and creativity in campaign setups and email templates.
  • Users feel the limited features of Nvecta hinder their customization and overall campaign setup experience.

What Are Recent G2 Reviews of Nvecta?

What Are G2 Users Discussing About Nvecta?

Actito

Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success.

Average Rating: 4.3/5.0

Total Reviews: 176

How Do G2 Users Rate Actito?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.2/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.9/10 (Category avg: 8.7/10)
  • Expandability: 8.8/10 (Category avg: 8.6/10)

Who Is the Company Behind Actito?

  • Seller: Ibexa
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Oslo, Norway
  • Twitter: @IBEXA
    2 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    177 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 48% Medium, 34% Small

What Do G2 Reviewers Say About Actito?

AI-generated summary from verified user reviews

Pros
  • Users highlight the excellent customer support from Actito, providing valuable assistance throughout their marketing journey.
  • Users appreciate the user-friendly and intuitive interface of Actito, significantly simplifying their marketing automation tasks.
  • Users appreciate the automation capabilities of Actito, enabling personalized and impactful customer engagement effortlessly.
  • Users appreciate the user-friendly interface of Actito, making marketing automation and scenario management effortless.
  • Users value the automation efficiency of Actito, enhancing campaign management and customer engagement effortlessly.
Cons
  • Users face integration issues with Actito, particularly when automating complex scenarios and connecting to various data sources.
  • Users find the learning curve steep for Actito, especially with complex automation and integration tasks.
  • Users find that Actito's complexity in automation and integration can hinder efficiency and understanding, requiring extra support.
  • Users face integration difficulties with Actito, highlighting the need for faster native connectors and a streamlined process.
  • Users find integration difficulty significant, noting the need for native connectors and a more streamlined process.

What Are Recent G2 Reviews of Actito?

What Are G2 Users Discussing About Actito?

Kizen

Kizen is a leading AI platform for the future of work, redefining how people and AI seamlessly move and improve as one. Founded on the principle that technology should make work more meaningful, Kizen creates AI systems and assistants that learn, adapt, and improve over time, just like the people who use them. Today, Kizen powers millions of mission-critical experiences for leading organizations in highly regulated industries like insurance, healthcare, and financial services. We help companies realize the AI opportunity by delivering production-ready AI assistants for their teams. It molds to your unique business set-up and keeps your teams in charge and performing at their best. The result: up to 4-8x productivity and climbing across regulated fields.

Average Rating: 4.4/5.0

Total Reviews: 33

How Do G2 Users Rate Kizen?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.1/10)
  • Predictive Modeling: 7.2/10 (Category avg: 8.0/10)
  • Data Enrichment: 6.3/10 (Category avg: 8.7/10)
  • Expandability: 7.5/10 (Category avg: 8.6/10)

Who Is the Company Behind Kizen?

  • Seller: KIZEN
  • Year Founded: 2018
  • HQ Location: Austin, Texas
  • LinkedIn® Page: www.linkedin.com
    102 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 56% Small, 31% Medium

What Do G2 Reviewers Say About Kizen?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Kizen, enjoying its streamlined interface and efficient automation features.
  • Users appreciate Kizen for its powerful automation capabilities, simplifying workflows and enhancing efficiency in marketing and sales.
  • Users appreciate the automation efficiency of Kizen, which simplifies workflows and enhances marketing and sales processes.
  • Users value the robust automation features of Kizen, streamlining workflows and enhancing efficiency across marketing and sales.
  • Users appreciate the streamlined automation in Kizen that simplifies workflows and enhances marketing and sales efficiency.
Cons
  • Users find some advanced configurations limiting, which makes deeper adjustments challenging and less user-friendly.
  • Users face workflow issues due to limited native integrations with essential third-party tools, hindering seamless operations.
  • Users find access restrictions challenging, feeling that advanced configurations limit their ability to make deeper adjustments.
  • Users find complex features of Kizen to be limiting and difficult to adjust, impacting their overall experience.
  • Users find the advanced configuration limitations of Kizen challenging, hindering deeper adjustments and customization.

What Are Recent G2 Reviews of Kizen?

What Are G2 Users Discussing About Kizen?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024