I like that Fullpath is easy to launch and pretty turnkey, so I can realize results almost immediately without the setup time and investment of more enterprise-level CDPs. It has a great user interface and great support, and they’re always making enhancements. I have great contacts at the company, and they’ve implemented many features I requested. They’re also willing to make API connections with my other vendors, which helps tie in my tech stack. Setup was very easy: they ask who my tech stack partners are, then reach out on my behalf to make the connections and get data flowing. Fullpath brings in information from my major vendors, DMS, CRM, website, and other third parties, and handles website chat. I can stay in constant communication with my database and send the right message to the right person at the right time at scale, which helps me successfully manage that many customers. Review collected by and hosted on G2.com.

Nothing major comes to mind. I find that Fullpath lacks some of the customizations an enterprise-level solution would allow, but that’s the tradeoff for the convenience and lower cost. Review collected by and hosted on G2.com.