Fullpath Reviews & Product Details

More Than a Vendor — One of Our Most Valuable Technology Partners. Audience Activation, CDP, Lead Handling Agentic Ai, work hand in hand to provide us the highest performance level in all aspects of our digital landscape. Review collected by and hosted on G2.com.

there is no downside to our partnership with Fullpath Review collected by and hosted on G2.com.

I like that Fullpath is easy to launch and pretty turnkey, so I can realize results almost immediately without the setup time and investment of more enterprise-level CDPs. It has a great user interface and great support, and they’re always making enhancements. I have great contacts at the company, and they’ve implemented many features I requested. They’re also willing to make API connections with my other vendors, which helps tie in my tech stack. Setup was very easy: they ask who my tech stack partners are, then reach out on my behalf to make the connections and get data flowing. Fullpath brings in information from my major vendors, DMS, CRM, website, and other third parties, and handles website chat. I can stay in constant communication with my database and send the right message to the right person at the right time at scale, which helps me successfully manage that many customers. Review collected by and hosted on G2.com.

Nothing major comes to mind. I find that Fullpath lacks some of the customizations an enterprise-level solution would allow, but that’s the tradeoff for the convenience and lower cost. Review collected by and hosted on G2.com.

Fullpath helps us streamline our marketing efforts, better understand our customers, and maximize opportunities across our dealerships. The platform provides valuable insights and tools that help us make smarter marketing decisions. What really stands out, though, is the exceptional support we receive from our account rep, Jessica. Her responsiveness, industry knowledge, and willingness to go above and beyond have been superb. Review collected by and hosted on G2.com.

There really isn't much to dislike about Fullpath. Like any platform, there's always room for continued improvements and additional features, but the overall experience has been very positive. Any challenges or questions we've had have been quickly addressed by their support team, which makes a big difference. Review collected by and hosted on G2.com.

Fullpath has been a great addition to our dealership. It has allowed us to more precisely connect with our customer base with specific messages. It allows us to engage and re-engage our sales, service, and lost customer base with ease. Review collected by and hosted on G2.com.

We are continuing to learn the product and they are continually updating the product with more functionality. It is difficult to keep up with all the ways to utilize it. Review collected by and hosted on G2.com.

AI automation and effectiveness of their paid search budget use. allows you to branch out to different sources of marketing and become more effective as a dealership in retaining your customers. Review collected by and hosted on G2.com.

I’m having issues reading data from the CRM and DMS, and the information being pulled in is inaccurate. Review collected by and hosted on G2.com.

I find Fullpath to be the easiest email blast software to use. The plain language AI feature is particularly valuable as it allows me to easily type out what I want, download the list, and hand it off for calls, saving me time compared to manually picking fields. The setup was very easy and fast, even though it was a while ago. I appreciate how creating buckets with strong shopper signals helps optimize our BDC's time. Review collected by and hosted on G2.com.

Using audience activation, it would be nice to save a project I'm working on part way when writing the actual email. It's annoying if it's not crafted fully before I need to go to a meeting or do something else. Also, I'd like standardized templates for downloading CSVs, so I don't have to remember which boxes people need when I make a bucket. Review collected by and hosted on G2.com.

I really appreciate how Fullpath helps us track customer behavior on our website and engagement, so our team can focus on the most important leads first. The AI-driven insights let us prioritize intent and buying stage, making our conversations with customers more purposeful. Having all the marketing and website activity in one place is a huge plus for efficiency. Review collected by and hosted on G2.com.

Lately, what I honestly have the hardest time getting a grip on is how they determine SMS eligibility. I think of this as an AMP (Cox Automative) on Steriods—better and more detailed, but sometimes almost too detailed. It pulls data from our CRM, yet it filters it down so much that we’re left with such a small fraction of contacts we can actually SMS. At that point, it becomes tough to justify using SMS through this tool, and I find myself looking elsewhere for that solution. This may be a nuanced case, but it’s something I consistently struggle with. Review collected by and hosted on G2.com.

Fullpath has several useful tools that allow the dealer to use the real power of their customer base and first party data. Fullpath Audience Activation has had the highest open rate and engagement out of any email campaign / remarketing tool we've used in the past. Our of the box the settings drive traffic to your website and it continues to grow in value overtime and it gathers more information. Fullpath has dramatically increased our outreach to our own customer base, and given us access to audiences to proactively engage with. Review collected by and hosted on G2.com.

There's a few tools that cost extra, but would be nice to have included or a different subscription level / access to tools to try things out easier. Also, the audience building can be finicky at times and the amount of data can be intimidating to a salesperson using it for the first time. Review collected by and hosted on G2.com.

All of the Fullpath team members that I have had the opportunity to work with have been amazing. They do a great job working with the dealerships, whether that's scheduling or specific needs, and they make themselves very available and helpful to the team. I find them to be very easy and efficient to collaborate with. Review collected by and hosted on G2.com.

I notice that dealerships normally are not utilizing the platform to its full capacity. Fullpath could focus more on establishing an internal power user and ensuring they're trained/leveraging all the tools you offer. The platform is very powerful and dynamic, but the dealership must embrace it in order to realize the full potential. Review collected by and hosted on G2.com.

Fullpath isn't just building a product based on historical products. They are true innovators. More importantly, they actually value the opinion of the end user and take a real interest in moving the product forward in the right direction for the user. In other words, I feel like they are adapting their software to fit the use instead of asking the user to adapt their use to the software. Review collected by and hosted on G2.com.

Honestly, not much to dislike. The collaborate, listen well and are very quick to fix things. My only real complaint is that we have to use inferior software longer because they are diligent in rolling things out properly...which is, of course, sarcasm. Review collected by and hosted on G2.com.