# Somplo Reviews **Vendor:** Somplo **Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Average Rating:** 4.9/5.0 **Total Reviews:** 19 ## About Somplo Somplo is a Creative Management Platform (CMP) designed to help media agencies, publishers, and brands to create Rich Media ads in very intuitive, simple and fast way. Somplo platform supports a wide range of Rich Media ad units, including Interactive Ads, Dynamic Ads, Video, Skins, Social Display, and more — by using predefined template solution. With Somplo, companies get the flexibility to deliver display campaigns across leading programmatic platforms like DV360, GDN, GAM, Adform, Xandr, The Trade Desk, Yahoo DSP, RTB House, Pubmatic, Outbrain, and others, within Mobile and Desktop. ## Somplo Pros & Cons **What users like:** - Users praise Somplo's **excellent customer support** , noting their quick responses and eagerness to assist effectively. (10 reviews) - Users find Somplo very **easy to use** , offering robust support and seamless integration with key platforms. (9 reviews) - Users value the **large selection of easy-to-use templates** , enhancing creativity and efficiency in ad creation. (5 reviews) - Users appreciate the **abundance of templates and features** , enabling effective ad creation and insightful campaign analysis. (4 reviews) - Users find **implementation of Somplo easy** , appreciating its quick integration with various adserving technologies and DSPs. (4 reviews) - Service Quality (4 reviews) - Intuitive (3 reviews) - Simple (3 reviews) - Automation (2 reviews) - Campaign Management (2 reviews) **What users dislike:** - Users note a significant **learning curve** with Somplo, which can hinder their initial experience despite its eventual benefits. (3 reviews) - Users find the **limited reporting** of Somplo cumbersome, suggesting improvements in metrics for better insights. (2 reviews) - Users have observed **data inaccuracies** in Somplo's metrics compared to third-party systems, despite generally acceptable margins. (1 reviews) ## Somplo Reviews ### 1. A deal-breaker for media teams **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan M. | Senior Digital Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2024 **What do you like best about Somplo?** First of all, there are a lot of templates. For us, who don’t have a creative team is a must-have tool!!! As well, we can run all creatives through any DSPs. The heat map feature is by far one of my favorites. It gives me a clear understanding of how users interact with our creatives, with all the data I need **What do you dislike about Somplo?** There is nothing much to say to be honest, but the current dashboard doesn't fully meet my requirements. Hope they will update it soon! What problems is Somplo solving and how is that benefiting you? I do not need to spend much time assembling the creative. Also, I can change creatives in live on any day and time **What problems is Somplo solving and how is that benefiting you?** At a time when the audience is already very used to regular banners and they have stopped converting into any useful action, because as we see the indicators are decreasing, the use of a more creative platform that allows you to diversify and publish something that will be interesting to the audience leads, on the contrary, to an increase in useful indicators. and I am very grateful to the platform for this ### 2. Somplo Platform is a must for media agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Serhii V. | digital planner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Somplo?** I used several tools before, but Somplo platform is the best here. 1. I can create amazing, interactive banners very fast and with ease. 2. I don’t need to use multiple tools to compress, edit, or crop assets, as everything I need is right on the platform, saving me hours of work. 3. I can update creatives in just a couple of clicks, and my ad updates instantly. 4. Literally unmatched support - quick, helpful, and always there when I need them, even for urgent issues. **What do you dislike about Somplo?** While Somplo is already a fantastic platform, there’s always room to grow! It would be amazing to see additional 3D effect components on the platform. 3D visuals are a huge trend in the advertising world right now, so having more options is always good! **What problems is Somplo solving and how is that benefiting you?** Great campaign results that help to run more and more campaigns with our clients. ### 3. Very fast and professional cooperation with rich media creatives. **Rating:** 4.5/5.0 stars **Reviewed by:** Rostyslav S. | Senior Digital Media Planner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Somplo?** Very quick and easy access to the team that is involved and keeps in touch with us from the beginning of the preparation of ideas to the final of ad campaigns. Implementation sometimes takes several hours of work, which is very attractive for customers with requests from today to today. We feel suport and help from them in unusual situations. They often give bonuses to the agency and clients. They provide excellent post-campaign analysis with an invaluable function for analyzing the creative component of banners - heat map. **What do you dislike about Somplo?** There is a small discrepancy between their statistics and the statistics of systems (DV360, Google Ads, etc.), but it is within the statistical margin of error (up to 2-3%), so it is generally ok. **What problems is Somplo solving and how is that benefiting you?** Give us possibility to create interesting and unusual creative ideas usign simple ad systems (DV360, Google Ads, local suppliers etc). It is also fast and with high quality. ### 4. The ultimate CMP **Rating:** 5.0/5.0 stars **Reviewed by:** Miroslav R. | Senior Creative Solutions Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Somplo?** It provides a very flexible environment and is willing to find solutions for our ad hoc requests. Their Customer support is available immediately, is very helpful and friendly. The user interface is easy-to-use and intuitive so it allows even a beginner to create stunning creatives. It is very easy to implement Somplo into all adserving technologies and DSPs our clients use. A great way to show interactive demos to our clients before they buy our creatives, and when they do, we just expand on the previously agreed upon ideas. **What do you dislike about Somplo?** Reporting could be a bit better in terms of metrics. **What problems is Somplo solving and how is that benefiting you?** It is our go-to solution for rich media creative production. Rich media banners have been a staple in our clients' campaigns as of lately. ### 5. Honest review from the regular user of this platform **Rating:** 5.0/5.0 stars **Reviewed by:** Andrey S. | Digital Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Somplo?** As a part of the creative team, I like this large number of preset animation options, especially in carousels and enter animations. This diversity allows for developing creative potential and looking at advertising differently. As a user, I like the large selection of templates for ads. Also, the good factor is the UI design which is comfortable for the eyes and easy to use. **What do you dislike about Somplo?** Creating custom animation sometimes can be challenging without having experience with it before. **What problems is Somplo solving and how is that benefiting you?** It might sound like a simple answer, but I truly believe that Somplo solves the issue of boring and unengaging advertising. ### 6. All-in-one platform **Rating:** 5.0/5.0 stars **Reviewed by:** Oleh S. | Digital Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2024 **What do you like best about Somplo?** A lot of templates with interesting and unique formats. A lot of video templates for outstream. Simple UI and ad creation. Supports any sizes and can run anywhere. Great support team and recommendations, I love it. **What do you dislike about Somplo?** The platform doesn’t include small hints or guides for making changes in creatives. But support team can provide all the information. **What problems is Somplo solving and how is that benefiting you?** Somplo has streamlined the creative process for us, excluding the need for a professional designer with their really simple logic of creating ads. It’s a tool I rely on heavily and one I don’t plan to replace anytime soon! ### 7. A new way of interactiveness in advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Florin O. | Digital Traffic Executive, Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Somplo?** The concept of digital advertising come up to life through their technology. The possibilities of creating new ideas for campaigns are countless. I like the fact that the platform is easy to use, but as in any new activity you need time for practice. The connection between their server and the server you're using will be instant and easy to be applied. Their generated scripts are effortesly easy to implement and very well adapted and optimized. The customer service support is amazing, as their response is instantly, the chat being integrated in the platform. They're very helpful with every situation. **What do you dislike about Somplo?** It would be helpfull to generate a preview of an on going creative with just some of the materials you have, not necessary all of them. **What problems is Somplo solving and how is that benefiting you?** Somplo is helping in creating new horizons in terms of digital advertising, and the most important aspect from this is improving interaction. And it can be seen in the overall improvement of KPI's. ### 8. Impressively user-friendly CMP **Rating:** 5.0/5.0 stars **Reviewed by:** Maryna B. | Digital Planning Group Head, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Somplo?** Its intuitive and simple interface lets you create banners in one size or use the multisize option to resize and edit creatives quickly. I also like the library of ready-made templates, all of them have creative instructions and you just need to follow them and upload graphic materials. I really like that Somplo provides regular updates of the platform and new formats. **What do you dislike about Somplo?** Would be great to see other languages on the platform, because only English is available now. **What problems is Somplo solving and how is that benefiting you?** Fast creation of rich media creatives. Helps to scale campaigns. ### 9. Great platform to quickly increase engagement in media campaigns! **Rating:** 5.0/5.0 stars **Reviewed by:** Alina Z. | Digital Planning Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Somplo?** A good platform that can help you increase the level of engagement in your media campaign and leverage the results of that advertising. High expertise of the team, quick responses and a willingness to help are very important for effective and long-term relationships. **What do you dislike about Somplo?** Everything is ok. A wide variety of creatives increases the time to choose:) **What problems is Somplo solving and how is that benefiting you?** Standard banners can get lost, and nonstandard banners made by Somplo help us attract the target audience and increase brand awareness better than standard banners. ### 10. Great platform to create interactive banners **Rating:** 4.5/5.0 stars **Reviewed by:** Kostiantyn Y. | Digital media planner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Somplo?** It's a very simple platform with a lot of great useful formats. The managers always help you with the best practices for your case. Integration with all important platforms on the market such as DV360 or Google Ads **What do you dislike about Somplo?** I believe the platform works great, so I don`t have any dislikes **What problems is Somplo solving and how is that benefiting you?** A distinctive feature of Somplo's solutions is its focus on automation and ease of use. The platform provides an intuitive interface that allows you to create complex advertising materials - from video ads to animations and interactive banners - without deep technical knowledge. This significantly speeds up the process of creating advertising content and increases its effectiveness, since advertising can adapt in real time for optimal interaction with the audience. ### 11. Amazing Advanced Creative Management Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Gian A. | Senior Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Somplo?** Their plug-and-play approach to handling complex, immersive rich media formats is remarkably seamless. Regardless of the level of interaction (whether with C-level leaders or operational experts) you’ll always feel supported, and your needs are consistently addressed with care and efficiency. Also, their commitment to innovation and creating new possibilities adds tremendous value you can rely on. **What do you dislike about Somplo?** Getting more ranges of metrics and insights automatically would enhance their capabilities. **What problems is Somplo solving and how is that benefiting you?** Reducing the time between creative conception and campaign launch. ### 12. easy and fast experience **Rating:** 5.0/5.0 stars **Reviewed by:** hen h. | head of sales, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about Somplo?** With Somplo, creating programmatic campaigns with dynamic and engaging rich media designs has never been easier or faster. However, I’ve noticed slight discrepancies between Somplo’s metrics and third-party systems, though it’s typically within acceptable margins. **What do you dislike about Somplo?** However, I’ve noticed slight discrepancies between Somplo’s metrics and third-party systems, though it’s typically within acceptable margins. **What problems is Somplo solving and how is that benefiting you?** Digital advertising tools ### 13. rich media provider recommendation **Rating:** 5.0/5.0 stars **Reviewed by:** dael c. | programmatic lead, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about Somplo?** We have been working with this rich media provider for a long time and are very satisfied with their professional and high-quality service. Given the complexity of rich media, it is crucial to choose a provider who is proficient in the technical environment and highly available. The team is always responsive to our needs and offers creative and efficient solutions. Highly recommended **What do you dislike about Somplo?** i dont have i dont have i dont have i dont have **What problems is Somplo solving and how is that benefiting you?** They have provided us with solutions for producing and delivering complex rich media tools. ### 14. Great tool helps us in many ways. We use it for serving pixel prefect responsive ads and rich **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 30, 2024 **What do you like best about Somplo?** very easy to use. All tags are fully supported in the diffrent DSP's we use. We never got a reject on a tag. Love the rich media temapltes and the static risizing feature. Their support is also great. They are quick and eaget to help. **What do you dislike about Somplo?** Would love if they would have some GenAI backed in. **What problems is Somplo solving and how is that benefiting you?** quick production Pixel perfrect use of diffrent ad units TTM for risizing overcoming imag quality and size limits ### 15. Amazing creative tool that can easily make your campaigns look amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Lukas L. | Senior Programmatic Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Somplo?** Flexibility, they can adapt to any market. Broad compatibility with various SSPs. Excellent customer support that responds quickly and strives to meet all our needs. Boosting programmatic campaigns through engaging banner ads. Very easy to use - it does not take a lot of training to create some beautiful creatives Very easy to implementate to your DSPs Since the start we use it on daily basis **What do you dislike about Somplo?** Simple reporting, sometimes reporting can be very cumbersome. **What problems is Somplo solving and how is that benefiting you?** Boosting programmatic campaigns through engaging banner ads. ### 16. Great platform, amazing support team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Somplo?** Very easy to use, and the support team is incredibly helpful! **What do you dislike about Somplo?** There's a learning curve to use the platform to it's fullest, but once you got there its amazing. **What problems is Somplo solving and how is that benefiting you?** it helps in creating and managing next-level creatives. ### 17. A regular client of the Somplo campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander K. | Senior Digital Planner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2022 **What do you like best about Somplo?** A lot of components inside the platforms to customize banners, remote updates of the creative that won’t force re-moderation of the creative inside DSP, additional engagement reports, and heatmaps of the creatives. **What do you dislike about Somplo?** No solutions for HTML5 emails creatives. **What problems is Somplo solving and how is that benefiting you?** Building attractive creatives with video and counter components with certainty that they will pass moderation as all policies are built-in inside the platform. ### 18. Somplo company **Rating:** 5.0/5.0 stars **Reviewed by:** Anna V. | Digital Group Head, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Somplo?** • Creating high quality in-banner video creatives for GDN is pretty impressive **What do you dislike about Somplo?** • In case Somplo statistics were somehow integrated with Google data studio, it would be just awesome **What problems is Somplo solving and how is that benefiting you?** • Serving video inside banners is a very nice option for us as we expand our video campaigns reach and frequency ### 19. Somplo **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2022 **What do you like best about Somplo?** • Very fast creative production in all necessary sizes and as a result, higher productivity. Also, as DSP product policy compliance is built into the system, so we can launch and scale campaigns at least 5 times quicker than usual. **What do you dislike about Somplo?** Unfortunately, there are no templates for dynamic remarketing on the platform **Recommendations to others considering Somplo:** I advise you to try the wonderful creations of Somplo **What problems is Somplo solving and how is that benefiting you?** Quickly create multimedia creatives of different sizes, update creatives at any time without re-uploading and re-moderation - [View Somplo pricing details and edition comparison](https://www.g2.com/products/somplo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+11%3A12%3A48+-0500&secure%5Bsession_id%5D=4c10d210-a731-4f21-ae68-cc8353be4dc6&secure%5Btoken%5D=a76ab0b5a8e68533e48b26e321636ecbf5c881249eedab2e10a0df6187a134c6&format=llm_user) ## Somplo Features **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Testing Tools** - Dynamic Versioning - A/B Testing **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling ## Top Somplo Alternatives - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (357 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,104 reviews) - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) - 4.3/5.0 (783 reviews)