What is Conversational Marketing Software?

Businesses today are focusing immensely on providing a better and authentic customer experience through conversational marketing tools. They aim to add a personal touch to their customer conversations to build trust and loyalty. Conversational marketing is a method of engaging with website visitors through personalized and real-time conversations with the help of targeted messaging, live chat, and intelligent chatbots. Real-time conversation enabled tools are also helping businesses glean accurate customer-related insights and focused targeting. A conversational marketing tool is a powerful part of the tech stack of many B2B companies because it enables teams to engage with their most qualified prospects in real time, accelerate sales cycles, and close more deals, and these conversational marketing tools deliver immediate results that traditional lead forms and email nurture sequences take weeks to match. These tools are improving the marketing and sales fusion through an easy transition of qualified leads from marketing to sales, thus driving future growth for businesses. Key Benefits of Conversational Marketing Software Creates a human buying experience with personalized and real-time conversations Engages, qualifies, and generates more leads at a quicker rate, shortening the sales cycle Helps gain valuable insights about customers and buyers Increases customer engagement and builds strong and valuable relationships

Why Use Conversational Marketing Software?

Conversational marketing software helps businesses build relationships and create authentic experiences with customers and buyers with the power of real time conversations. Competitive edge — For businesses to stay one step ahead of their competition, conversational marketing is an invaluable tool. From quicker and effective sales closures to discovering sharper customer insights, these tools are helping businesses grow tremendously. Chatbots keep track of all the on-site visitors and engage with them through real-time personalized responses while notifying sales representatives of the most qualified leads and scheduling meetings for them. This ultimately shortens the sales cycle and produces more sales. Personalized and real-time interactive experience — It may take weeks and sometimes months to build a relationship with a customer in a traditional marketing approach. Personalized and real-time conversations instantly build a bond with a website visitor and adds a personal touch to their buying experience. It induces a sense of trust and loyalty within customers and buyers. Shorter sales cycles — Average sales cycles are very cumbersome and filled with many touchpoints, followed by the corresponding content that is supposed to push the prospect to the next milestone. Instead of making buyers go through impersonal communication methods like filling out time-consuming forms, an instant messaging technology can make the whole process shorter and simpler. Conversational marketing tools like chatbots enable the sales team to get in touch with highly qualified leads quickly. They also help schedule on-spot sales meetings, notifying the sales representatives of a lead ready to talk. Ample amount of data — Intelligent chatbots are highly personalized and allow marketers to ask more in-depth questions about their visitors. Chatbot-focused marketing produces a plethora of information about website visitors, which helps in understanding the needs and behavior of the consumer, allowing marketers to approach them with more personalized communication. Chatbots integrate seamlessly with other applications, like email marketing software, CRM software, social media marketing software, etc., to build a comprehensive data reservoir. Marketing and sales fusion — Conversational marketing tools help in leveraging unified marketing and sales efforts. Aligning marketing and sales has always been challenging. With Chatbots, the fusion of marketing and sales efforts is smoother and easier as it allows effortless transition of qualified leads from marketing to sales. Once a visitor establishes they are ready to speak to the sales team, the bot automatically notifies a salesperson. Chatbots also allow salespeople to access all the conversations to ensure their messaging is consistent with previous engagements. Advanced customer insights also play a major role in guiding prospects down the funnel which enables sales representatives to better understand possible opportunities and outcomes.

Who Uses Conversational Marketing Software?

Conversational marketing tools are mainly used by customer service teams, sales teams, and marketing teams. Customer service teams — Customer service teams use conversational marketing tools to communicate with website visitors that use the feature to ask questions or voice concerns. These tools allow customer service teams to be active throughout the day. Chatbots enabled with artificial intelligence (AI) help customer service teams by resolving simple questions quickly, giving them more time to tackle more complex queries. Sales teams — Sales teams utilize conversational marketing tools to generate leads and move prospects faster up the sales funnel. Since the buyer is expressing interest in the company by initiating a conversation using the live chat feature, it’s a great opportunity to spark a sales conversation. Marketing teams — Marketing teams use conversational marketing tools to understand what is happening on their website and create personalized experience for their most qualified prospects through lead data, instant communication, and chatbots. Consumer brands leverage this technology to identify interested buyers on social networks or product websites, answer concerns or questions, determine the best possible sales items, and transfer customers to payment gateways or sales representatives to close transactions. Using built-in chatbot and AI technology, sales departments are able to construct intelligent response flows that guide visitors through helpful conversations at various touchpoints based on user activity and other details. Businesses then follow up at a later time with interested customers who do not purchase on the spot, picking up the conversation from where it left off.

Page 8 | Best Conversational Marketing Software: User Reviews from August 2026

Sponsored

Frame.io

One platform for all your creative work. Frame.io is the all-in-one platform that helps creative teams collaborate, review, and deliver projects faster. Whether you’re working in video, design, or marketing, Frame.io centralizes your creative process—from upload to approval—in one secure, easy-to-use workspace built specifically for creatives. Upload nearly any creative file lightning-fast to a cloud workspace purpose-built for visual assets. Panel-based workspaces and nested folder trees make organizing, finding, and sharing assets intuitive and effortless. With flexible metadata, you can tag, sort, and group files by assignee, due date, status, and more—so your team can work the way it wants. Frame.io eliminates silos with secure, centralized communication that follows the work. You can share assets on the fly, collaborate in context, and find anything instantly across projects. Powerful features like speaker-labeled transcripts, searchable captions, and Collections make managing even the most complex creative pipelines simple. Best-in-Class Review & Approval Get precise, actionable feedback on videos, images, and documents with tools designed for every stakeholder—creatives, clients, and executives alike. Comment directly on a frame or image, timestamp notes, and keep conversations tied to specific assets so nothing gets lost in translation. Customized Workflow Management Assign tasks, track milestones, and build workflows tailored to your team’s unique process. Metadata-powered tracking helps you visualize progress from concept through delivery, ensuring every step is aligned, transparent, and on schedule. Beautiful Sharing & Presentations Showcase your work in crystal-clear high resolution with custom-branded share links and presentations. Add your logo, background, colors, and headers so everything stays on brand. Control permissions with a click—decide who can view, comment, or download, and easily toggle settings as needs evolve. Enterprise-Grade Security Protect your intellectual property with advanced security features like watermarking, single sign-on (SSO), and two-factor authentication (2FA). You decide who sees what, how they interact with assets, and when access expires—so your creative work stays safe at every stage. Whatever you create, Frame.io helps you deliver it faster. That’s why teams across industries choose Frame.io to accelerate their creative workflows, unify collaboration, and elevate the way they produce and present their work.

Visit website

Plivo

Plivo is a voice-first AI agent platform designed to streamline multi-channel customer engagement through various communication methods, including phone calls, chat, WhatsApp, SMS, email, and Slack. This innovative solution caters to consumer-facing businesses that aim to enhance their customer interactions by utilizing conversational AI agents. These agents are capable of initiating, answering, assisting, and completing customer conversations, delivering interactions that mimic human-like, natural-sounding dialogue across both voice and messaging channels. The platform is particularly beneficial for businesses looking for efficient customer communications without the need for extensive technical expertise. With Vibe, Plivo’s no-code AI agent builder, users can create and deploy custom voice agents simply by providing straightforward instructions in English. This user-friendly approach eliminates the need for programming skills, making it accessible to a wider range of users, from small businesses to large enterprises. The combination of built-in enterprise-grade telephony, deep partnerships with leading Text-to-Speech (TTS), Speech-to-Text (STT), and Large Language Model (LLM) providers allow companies to design production-ready low-latency (<500ms) voice AI agents at scale, with minimal operational overhead. The seamless integration with popular CRM and support tools further enhances its utility, allowing organisations to leverage existing systems and workflows. This capability is particularly valuable for companies seeking to maintain consistent customer experiences across multiple channels while ensuring that their AI agents can handle a variety of customer inquiries effectively. Plivo’s platform stands out for its vertically integrated Voice AI stack that unifies built-in telephony, speech recognition, synthesis, and reasoning layers in one low-latency system. This integration eliminates the complexity of stitching together multiple vendors, giving enterprises real-time responsiveness, carrier-grade reliability, and full control over voice quality. Combined with Plivo’s no-code Vibe builder and proven CPaaS infrastructure, businesses can move from prototype to production voice agent in minutes, not months. In addition to its AI agent capabilities, Plivo offers an enterprise-grade Communications Platform as a Service (CPaaS) suite. This suite includes essential tools such as SMS API, Voice API, WhatsApp API, Verify API, Number Masking, and SIP Trunking. These features provide enterprises with programmatic control over their voice and messaging infrastructure, enabling them to tailor communication strategies to their specific needs. By combining advanced AI technology with robust communication tools, Plivo equips businesses with the resources necessary to enhance customer engagement and drive operational efficiency.

Average Rating: 4.5/5.0

Total Reviews: 743

How Do G2 Users Rate Plivo?

Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
Lead Gathering: 5.8/10 (Category avg: 8.4/10)
Audience Targeting: 6.7/10 (Category avg: 8.7/10)
Analytics: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Plivo?

Seller: Plivo
Year Founded: 2011
HQ Location: Austin, TX
Twitter: @plivo
12,543 Twitter followers
LinkedIn® Page: www.linkedin.com
198 employees on LinkedIn®

Who Uses This Product?

Who Uses This: CEO, CTO
Top Industries: Computer Software, Information Technology and Services
Company Size: 78% Small, 17% Medium

What Do G2 Reviewers Say About Plivo?

AI-generated summary from verified user reviews

Pros

Users find Plivo's ease of use impressive, making setup and API integration straightforward and accessible.
Users highlight the responsive customer support from Plivo, providing effective assistance during critical moments.
Users highlight the affordable pricing and great support from Plivo, making it easy to integrate and scale.
Users appreciate the affordable pricing of Plivo, offering excellent value compared to competitors without sacrificing quality.
Users appreciate the high quality of Plivo's APIs, enjoying seamless integration and reliable performance over six years.

Cons

Users face poor customer support with unprofessional communication and minimal assistance in resolving critical issues.
Users find Plivo to be expensive, with pricing inconsistent and potentially higher compared to competitors.
Users feel that Plivo has limited features, lacking advanced tools and integrations compared to competitors.
Users experience messaging issues with Plivo, including slow support and problems with SMS log retrieval.
Users find the interface un-intuitive, complicating the overall experience and hindering effective use of the platform.

What Are Recent G2 Reviews of Plivo?

"Super simple and satisfying"

Rating: 4.5/5.0 stars

— Majd K.

Best Conversational Marketing Software - Page 8

How Many Conversational Marketing Software Products Does G2 Track?

Category Stats (Aug 2026)

How Does G2 Rank Conversational Marketing Software Products?

G2 Grid® for Conversational Marketing Software

Frame.io

How Do G2 Users Rate Plivo?

Who Is the Company Behind Plivo?

Who Uses This Product?

What Do G2 Reviewers Say About Plivo?

Pros

Cons

What Are Recent G2 Reviews of Plivo?

What Are G2 Users Discussing About Plivo?

How Do G2 Users Rate SalesMonk?

Who Is the Company Behind SalesMonk?

Who Uses This Product?

What Do G2 Reviewers Say About SalesMonk?

Pros

Cons

What Are Recent G2 Reviews of SalesMonk?

How Do G2 Users Rate Signpost?

Who Is the Company Behind Signpost?

Who Uses This Product?

What Do G2 Reviewers Say About Signpost?

Pros

Cons

What Are Recent G2 Reviews of Signpost?

What Are G2 Users Discussing About Signpost?

How Do G2 Users Rate Cequens?

Who Is the Company Behind Cequens?

Who Uses This Product?

What Do G2 Reviewers Say About Cequens?

Pros

Cons

What Are Recent G2 Reviews of Cequens?

How Do G2 Users Rate Desku.io?

Who Is the Company Behind Desku.io?

Who Uses This Product?

What Do G2 Reviewers Say About Desku.io?

Pros

Cons

What Are Recent G2 Reviews of Desku.io?

What Are G2 Users Discussing About Desku.io?

How Do G2 Users Rate GetThru?

Who Is the Company Behind GetThru?

Who Uses This Product?

What Do G2 Reviewers Say About GetThru?

Pros

Cons

What Are Recent G2 Reviews of GetThru?

How Do G2 Users Rate Massively.ai?

Who Is the Company Behind Massively.ai?

Who Uses This Product?

What Do G2 Reviewers Say About Massively.ai?

Pros

What Are Recent G2 Reviews of Massively.ai?

What Are G2 Users Discussing About Massively.ai?

How Do G2 Users Rate Revmo AI?

Who Is the Company Behind Revmo AI?

Who Uses This Product?

What Are Recent G2 Reviews of Revmo AI?

How Do G2 Users Rate ROUTEE?

Who Is the Company Behind ROUTEE?

Who Uses This Product?

What Do G2 Reviewers Say About ROUTEE?

Pros

Cons

What Are Recent G2 Reviews of ROUTEE?

How Do G2 Users Rate Verint Channel Automation?

Who Is the Company Behind Verint Channel Automation?

Who Uses This Product?

What Do G2 Reviewers Say About Verint Channel Automation?

Pros

Cons

What Are Recent G2 Reviews of Verint Channel Automation?

What Are G2 Users Discussing About Verint Channel Automation?

How Do G2 Users Rate Voogy?

Who Is the Company Behind Voogy?

Who Uses This Product?