Best Account-Based Advertising Software - Page 2

How Many Account-Based Advertising Software Products Does G2 Track?

Total Products under this Category: 38

Category Stats (Sep 2026)

  • Average Rating: 4.47/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Intentsify (+0.29%) - Among all products in this category, Intentsify recorded the largest rating increase compared to last month

Last updated: September 15, 2026

How Does G2 Rank Account-Based Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 10,300+ Authentic Reviews
  • 38+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Account-Based Advertising Software

G2 Grid® for Account-Based Advertising Software plotting products by satisfaction and market presence

Highlighted products: 6sense Revenue Marketing, Demandbase One, AdRoll ABM (Formerly RollWorks), Influ2, DemandScience, Metadata.io, Foundry ABM, and GTM Studio - Powered by ZoomInfo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/account-based-advertising/grids.json?focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=demandbase-one&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=influ2&focus%5B%5D=demandscience-demandscience&focus%5B%5D=metadata-io&focus%5B%5D=foundry-abm&focus%5B%5D=gtm-studio-powered-by-zoominfo)

Recotap

Recotap is a LinkedIn-first Account-Based Marketing (ABM) platform that helps B2B marketers identify, engage, and convert high-value accounts with precision. Powered by AI and machine learning, Recotap unifies data from CRM, website, intent sources, and ad channels to deliver personalized, multi-channel engagement at scale. Key capabilities: - Understand each account’s buying stage and deliver contextual campaigns in real time. - Automate repetitive ABM tasks like segmentation, signal tracking, and outreach. - Streamline workflows with seamless integrations across Salesforce, HubSpot, LinkedIn, enhanced with intent signals from Bombora and G2. - Drive measurable revenue impact by aligning marketing and sales around the right accounts. Designed for growth-driven teams, Recotap simplifies ABM execution—from data management to ROI optimization—giving marketers the intelligence and automation needed to scale with confidence.

Average Rating: 4.7/5.0

Total Reviews: 57

How Do G2 Users Rate Recotap?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Campaign Measurement: 9.3/10 (Category avg: 8.3/10)
  • Attribution: 9.0/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 9.4/10 (Category avg: 10/10)

Who Is the Company Behind Recotap?

  • Seller: Recotap
  • Year Founded: 2018
  • HQ Location: Bangalore, Karnataka
  • Twitter: @recotap
    127 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 46% Small, 28% Medium

What Do G2 Reviewers Say About Recotap?

AI-generated summary from verified user reviews

Pros
  • Users highlight the intelligent use of intent data in Recotap, enhancing ABM personalization and campaign effectiveness.
  • Users value the customer engagement features of Recotap, enhancing personalization and coordination for improved ABM outcomes.
  • Users highlight the integrated account-based marketing capabilities of Recotap, enhancing targeted engagement and strategic execution.
  • Users value the personalization capabilities of Recotap, enhancing their ABM strategies with tailored messaging and insights.
  • Users value visibility and insights from Recotap, enabling strategic decision-making and enhanced account-based marketing effectiveness.
Cons
  • Users feel the need for more LinkedIn ad formats in Recotap to enhance flexibility in their strategies.
  • Users find a lack of LinkedIn ad formats in Recotap, limiting flexibility during GTM planning and strategy.
  • Users faced initial syncing issues with Recotap, though the team swiftly addressed and resolved them effectively.
  • Users report technical issues with ad synchronization and an outdated UI that hinders usability and workflow efficiency.
  • Users find the time-consuming data sync and update processes challenging, affecting real-time tracking of campaigns.

What Are Recent G2 Reviews of Recotap?

What Are G2 Users Discussing About Recotap?

Intentsify

Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. Intentsify’s AI-powered solutions empower marketers to turn buying signals into pipeline through customized advertising and lead generation programs. Combining an unrivaled portfolio of data sources and an industry-leading media ecosystem, Intentsify enables full-funnel go-to-market programs for revenue acceleration. Learn more at intentsify.io.

Average Rating: 4.4/5.0

Total Reviews: 43

How Do G2 Users Rate Intentsify?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Intentsify?

  • Seller: Intentsify
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Westwood, US
  • Twitter: @intentsify
    187 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    227 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 23% Small

What Are Recent G2 Reviews of Intentsify?

What Are G2 Users Discussing About Intentsify?

Jabmo

Jabmo, founded in 2014, is since September 2023 a brand of Expandi Group. Expandi Group is a global leader in AdTech, MarTech and Managed Services. Thanks to the integration of the Jabmo old platform with the Expandi MarTech stack, the new Expandi Jabmo ABM platform can provide a much stronger solution to companies of all industries sectors and sizes.

Average Rating: 4.1/5.0

Total Reviews: 44

How Do G2 Users Rate Jabmo?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Campaign Measurement: 8.3/10 (Category avg: 8.3/10)
  • Attribution: 7.2/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Jabmo?

  • Seller: Jabmo
  • Year Founded: 2018
  • HQ Location: London, UK
  • Twitter: @JabmoABM
    1,325 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 52% Medium, 39% Large

What Are Recent G2 Reviews of Jabmo?

AccountBase

AccountBase is offering an IP and Intent based technology platform and specializing in managing programmatic B2B programs & solutions.

Average Rating: 4.4/5.0

Total Reviews: 7

How Do G2 Users Rate AccountBase?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Campaign Measurement: 7.1/10 (Category avg: 8.3/10)
  • Attribution: 7.2/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 3.3/10 (Category avg: 10/10)

Who Is the Company Behind AccountBase?

  • Seller: GroupM
  • Year Founded: 2003
  • HQ Location: New York, New York, United States
  • Twitter: @GroupMWorldwide
    122 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8,737 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 57% Medium, 29% Small

What Do G2 Reviewers Say About AccountBase?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AccountBase, finding it intuitive and user-friendly for marketing management.
  • Users highlight the ease of use and support in AccountBase, enhancing their advertising and marketing efforts.
  • Users value the excellent customer support of AccountBase, enhancing their experience and effectiveness in marketing.
  • Users value the ease of integration with AccountBase, enhancing their marketing management through technology.
  • Users praise the ease of use and effective marketing support provided by AccountBase, enhancing their advertising efforts.
Cons
  • Users find AccountBase to be quite expensive, especially when experiencing occasional hangs and server downtimes.
  • Users often experience slow performance with AccountBase due to frequent hangs and server downtimes.

What Are Recent G2 Reviews of AccountBase?

What Are G2 Users Discussing About AccountBase?

Pipeline360

Pipeline360 helps B2B marketers generate a greater volume of higher-quality leads to build a more predictable pipeline. It offers an integrated media solution that combines: Content syndication, allowing businesses to distribute their content to a wider audience through its globally compliant marketplace of 1st party data providers Digital advertising, helping businesses create and run targeted advertising campaigns Account intelligence, providing businesses with data and insights about their target accounts Pipeline360 also provides real-time analytics, lead validation and standardization, and enhanced segmentation to ensure the quality and compliance of leads from various channels.

Average Rating: 4.4/5.0

Total Reviews: 5

How Do G2 Users Rate Pipeline360?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.0/10)
  • Campaign Measurement: 8.3/10 (Category avg: 8.3/10)
  • Attribution: 8.3/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Pipeline360?

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 80% Large, 20% Medium

What Are Recent G2 Reviews of Pipeline360?

Kwanzoo

Kwanzoo (https://www.kwanzoo.com) provides the industry’s first, comprehensive, B2B pipeline growth platform. We help B2B companies focus their sales outreach on exactly the right accounts and buyers, while the marketing team engages exactly the right buying groups at target accounts. Kwanzoo simplifies and unifies the coordination of the pipeline dev process across all platforms and tools in the B2B go-to-market (GTM) tech stack. Mid-market companies are cutting infrastructure costs by 50%, media costs by 20%, and data costs by up to 80% with Kwanzoo. Generate 100s to 1000s more leads with full PII (work email, phone, LinkedIn URL) directly off your website. Source 1000s of in-market accounts showing buying signals each month and action them through your SDRs. Kwanzoo combines multiple intent data sources to help SDRs prioritise the right accounts. Deliver the right messages and engage buyers with 1:1 targeted ads. Easily measure pipeline and revenue growth with our impact dashboards. Our SaaS platform comes with strategic services and full customer success (CS) support. Customers can set up in-house, outsourced or agency teams directly on the platform. Our white-label Pipeline Growth platform enables Marketing & Media Agencies, Publishers and SaaS Tech Providers to generate recurring SaaS revenues while they deepen their customer relationships. Our customers include Automattic, Ayla Networks, and others in Software, IT services and other industries.

Average Rating: 4.3/5.0

Total Reviews: 4

How Do G2 Users Rate Kwanzoo?

  • Campaign Measurement: 8.3/10 (Category avg: 8.3/10)
  • Attribution: 3.3/10 (Category avg: 7.8/10)

Who Is the Company Behind Kwanzoo?

  • Seller: Kwanzoo
  • Year Founded: 2023
  • HQ Location: Santa Clara, US
  • Twitter: @kwanzoo
    12,054 Twitter followers
  • LinkedIn® Page: linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 25% Large

What Are Recent G2 Reviews of Kwanzoo?

What Are G2 Users Discussing About Kwanzoo?

Radiate B2B

Radiate B2B is the leading European B2B advertising and intent data platform designed for companies selling to enterprises. It focuses on combining intent signals and advertising drive optimised media spending and sales insight. Since launching in 2017, the platform: 1. Targets companies with advertising across Display networks. You can proactively reach companies in your ideal customer profile, whether they have come to your website or not. Drives a 2- 3x increase in engagement and dramatic awareness within target companies with optimised media spend. 2. Increases exposure within the 5% of companies in market. Connect your intent data to your advertising - either Display or Linkedin. Increase meeting generation by 30%. 3. See intent signals from: a. Website visitors: Identify companies based on their activity on your site. b. Internet browsing activity: Identify companies that have not yet visited your website and are showing intent. c. See the earliest signal of intent - companies engaging with your advertising across Display and LinkedIn. 3. Send intent signals to your CRM. Use it to score your accounts or use our scoring. Our signals include website visitors, Bombora intent data, Display ads and LinkedIn ads.

Average Rating: 4.7/5.0

Total Reviews: 6

How Do G2 Users Rate Radiate B2B?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Campaign Measurement: 5.0/10 (Category avg: 8.3/10)
  • Attribution: 5.0/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Radiate B2B?

  • Seller: Radiate B2B
  • Year Founded: 2017
  • HQ Location: London, GB
  • Twitter: @radiateb2b
    99 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About Radiate B2B?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the supportive guidance from Riaz and his team, making LinkedIn ads accessible and efficient.
  • Users appreciate the supportive customer service from Riaz, making complex processes easier to understand and navigate.
  • Users find the IBM dashboard incredibly helpful for aligning LinkedIn efforts with customer needs effectively.
  • Users find Radiate B2B's team easy to work with, providing clear support for successful ad campaigns.
  • Users find the easy integrations with IBM invaluable, facilitating smooth collaboration and enhanced advertising efforts.

What Are Recent G2 Reviews of Radiate B2B?

What Are G2 Users Discussing About Radiate B2B?

Contact Level Ads

Target contacts across LinkedIn, Meta, Google, and Reddit with 70-90% match rate and full placement control. See exactly who clicks your ads by name and account.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Contact Level Ads?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)
  • Attribution: 10.0/10 (Category avg: 7.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 3.3/10 (Category avg: 10/10)

Who Is the Company Behind Contact Level Ads?

Who Uses This Product?

  • Company Size: 50% Small, 50% Medium

What Do G2 Reviewers Say About Contact Level Ads?

AI-generated summary from verified user reviews

Pros
  • Users value the high quality of data in Contact Level Ads, making it essential for daily business operations.
  • Users value the unique capabilities and quality data of Contact Level Ads, finding it essential for daily business operations.

What Are Recent G2 Reviews of Contact Level Ads?

SalesboxAI

SalesboxAI is an AI-native Go-To-Market (GTM) platform that helps B2B organizations identify, engage, qualify, and convert high-value accounts through a unified system powered by autonomous AI agents. Designed for modern revenue teams, SalesboxAI brings together prospecting, account-based marketing (ABM), inbound lead qualification, sales engagement, and pipeline intelligence into a single platform. Built for B2B sales, marketing, and RevOps teams, SalesboxAI is increasingly being adopted by organizations looking to replace their outbound SDR stack, ABM platform, sales engagement tools, and multiple point solutions with a single agentic AI system that can autonomously generate pipeline and book qualified meetings. Traditional GTM environments often require a collection of disconnected tools for sales engagement, intent monitoring, data enrichment, LinkedIn outreach, conversational chat, advertising, CRM automation, and analytics. SalesboxAI eliminates this complexity by providing a coordinated network of specialized AI CoPilots that operate continuously across every stage of the buyer journey. The platform combines intent signals, account intelligence, behavioral data, and AI-driven workflows to identify buying opportunities, prioritize target accounts, and orchestrate personalized engagement across email, LinkedIn, web, chat, advertising, and sales channels. Its autonomous AI agents can research accounts, enrich contact data, qualify inbound leads, generate personalized messaging, execute outreach campaigns, and surface actionable insights in real time. SalesboxAI aligns sales, marketing, and revenue operations around a shared view of accounts, contacts, engagement, and pipeline performance. By automating repetitive GTM tasks and continuously monitoring buying signals, it helps organizations improve lead quality, accelerate sales cycles, increase conversion rates, and drive more predictable revenue growth. The result is a 24/7 AI-powered revenue engine that enables teams to engage the right buyers at the right time, scale personalized outreach, and generate pipeline more efficiently than traditional GTM technology stacks.

Average Rating: 4.5/5.0

Total Reviews: 3

How Do G2 Users Rate SalesboxAI?

  • Campaign Measurement: 8.3/10 (Category avg: 8.3/10)
  • Attribution: 8.3/10 (Category avg: 7.8/10)

Who Is the Company Behind SalesboxAI?

  • Seller: Salesbox
  • Year Founded: 2014
  • HQ Location: New York,, US
  • LinkedIn® Page: www.linkedin.com
    155 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 33% Medium, 33% Small

What Are Recent G2 Reviews of SalesboxAI?

What Are G2 Users Discussing About SalesboxAI?

AdDaptive Intelligence

AdDaptive Intelligence is the leading provider of Account-Based Marketing and B2B intelligence. Our technology platform combines the power of big data and advertising automation to help B2B marketers define, reach and engage their ideal customers. By analyzing billions of data points in real-time, we are able to accurately connect validated offline business data to the online world and provide marketers with world-class solutions for B2B targeting and Account-Based Marketing in their digital advertising efforts.

Average Rating: 3.8/5.0

Total Reviews: 2

How Do G2 Users Rate AdDaptive Intelligence?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.0/10)
  • Campaign Measurement: 8.3/10 (Category avg: 8.3/10)
  • Attribution: 10.0/10 (Category avg: 7.8/10)

Who Is the Company Behind AdDaptive Intelligence?

  • Seller: AdDaptive
  • Year Founded: 2010
  • HQ Location: Waltham, US
  • Twitter: @AdDaptive
    150 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Large, 50% Medium

What Do G2 Reviewers Say About AdDaptive Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time analytics and reporting offered by AdDaptive Intelligence for effective optimization.
  • Users value the analytics and reporting features of AdDaptive Intelligence for effective real-time optimization.
Cons
  • Users find AdDaptive Intelligence to be too expensive for small businesses, making it less accessible for their needs.
  • Users find integration with third-party software difficult, especially due to the costs for small businesses.
  • Users find the integration issues with third-party software challenging, especially for small business budgets.
  • Users find poor integration limits functionality and adds costs for small businesses needing advanced analytics.
  • Users find AdDaptive Intelligence unsuitable for small businesses due to its high costs and complex integration needs.

What Are Recent G2 Reviews of AdDaptive Intelligence?

What Are G2 Users Discussing About AdDaptive Intelligence?

Bluebirde.io

BlueBird is an Account Based Marketing Platform that helps you convert your dream accounts.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Bluebirde.io?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Bluebirde.io?

What Are G2 Users Discussing About Bluebirde.io?

Account-Based Marketing

Account-Based Marketing (ABM) by Doceree is a precision marketing platform that targets high-value healthcare accounts including hospitals, IDNs, academic medical centers, and specialty pharmacies. Using intent data, IP-based targeting, and role-specific segmentation, ABM delivers personalized messaging to decision-makers and stakeholders, helping life sciences brands strengthen relationships, increase adoption, and drive measurable ROI. The platform enables marketers to engage healthcare institutions at the account level, combining scale, personalization, and analytics to optimize campaigns and improve outcomes in institutional healthcare marketing.

Who Is the Company Behind Account-Based Marketing?

  • Seller: Doceree
  • Year Founded: 2020
  • HQ Location: Parsippany, New Jersey, United States
  • Twitter: @doceree
    118 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    211 employees on LinkedIn®

AdLever

AdLever is a self‑serve advertising platform that brings household‑level targeting — the precision usually reserved for enterprise media buyers — to small businesses, franchises, political campaigns, and marketing agencies. Most ad targeting is a guess. AdLever's is a list. Upload your customer emails or mailing addresses (agencies report match rates around 90%), connect your CRM or Wix site, build an audience from 600+ verified household attributes, or purchase household records from AdLever for your campaign. AdLever then reaches those exact households across the screens they use every day: streaming and connected TV (inventory including Netflix, Disney+, Hulu, ESPN, Peacock, Paramount+, Tubi, Pluto TV, Roku, and more), premium online video, and display on premium websites and apps. You don't need to be a media buyer. The five‑step Campaign Builder — connect data, build audience, create ads, select reach and channels, launch — takes most users under 20 minutes. No creative? AI‑assisted display and video creative tools generate ad variations from your brand assets. Pricing is transparent: no platform fee on the Core plan, campaigns from 1,000 households, budgets from about $26 a day, and no contract. Pro ($49/month) adds 5,000 contacts a month plus data and creative exports; agencies and large advertisers get custom plans with an assigned customer success manager. Reporting shows impressions, reach, and engagement by campaign, plus LeverScore™ — one metric built to go beyond vanity numbers. You know which households saw your ad, not an estimate of reach.

Who Is the Company Behind AdLever?

Advertaze - Personalized account-based ads

Imagine creating a unique, personalized ad for each of your target accounts. Now imagine displaying that ad where only the buying team at that account will see it. Advertaze uses Micro-Audience targeting to get your personalized account-based ads in front of the right people at the right accounts. No more wasted impressions on people who don't have a say in the buying process. Learn more at advertaze.com

Who Is the Company Behind Advertaze - Personalized account-based ads?

Bilin Platform

Bilin Technology was created to help B2B marketers identify and prospect high-quality leads. Using artificial intelligence, we can influence marketing strategies used to target companies making purchasing decisions. We apply account-based-marketing, predictive intelligence, analytics and reporting to create the most unique and specific platform on the market. Thanks to our experienced technical team, Bilin can be molded to fit all sizes of companies – across any industry. Powered by AI, Bilin will help you reach your potential.

Who Is the Company Behind Bilin Platform?

Julie Jung
JJ
Researched and written by Julie Jung
Updated October 3, 2024