Radiate B2B Reviews & Product Details

Radiate B2B is the leading European B2B advertising and intent data platform designed for companies selling to enterprises. It focuses on combining intent signals and advertising drive optimised media spending and sales insight. Since launching in 2017, the platform: 1. Targets companies with advertising across Display networks. You can proactively reach companies in your ideal customer profile, whether they have come to your website or not. Drives a 2- 3x increase in engagement and dramatic awareness within target companies with optimised media spend. 2. Increases exposure within the 5% of companies in market. Connect your intent data to your advertising - either Display or Linkedin. Increase meeting generation by 30%. 3. See intent signals from: a. Website visitors: Identify companies based on their activity on your site. b. Internet browsing activity: Identify companies that have not yet visited your website and are showing intent. c. See the earliest signal of intent - companies engaging with your advertising across Display and LinkedIn. 3. Send intent signals to your CRM. Use it to score your accounts or use our scoring. Our signals include website visitors, Bombora intent data, Display ads and LinkedIn ads.

Seller

Radiate B2B

Discussions

Radiate B2B Community

Languages Supported

English

Overview by

Riaz Kanani

Pricing

Pricing provided by Radiate B2B.

Website Visitor Signal

Free Trial

Per Month

Internet Intent Signal

Free Trial

Per Month

View More Pricing Information

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User Insights

Average based on 6 real user reviews.

Typical contract price

$0k - $0k

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NG

Nush G.

Marketing

Small-Business (50 or fewer emp.)

5/2/2025

"Supportive, Skilled, and Results-Driven"

5/5

What do you like best about Radiate B2B?

Riaz and his team are really easy to work with, and they really know their stuff! As someone new to LinkedIn ads and IBM, Riaz explained the process to me step by step, and no question was a silly one. I have felt supported, but not overwhelmed, and we've been able to get going with our advertising as a company. The bonus of the IBM dashboard has been so helpful for better aligning our LinkedIn efforts with customers who could benefit from our services - a real game-changer! Review collected by and hosted on G2.com.

What do you dislike about Radiate B2B?

Nothing - our experience so far has been a really positive one. Review collected by and hosted on G2.com.

KB

Kate B.

Owner/Director - Email Marketing Consultant

Small-Business (50 or fewer emp.)

5/2/2023

"Easy to use, intelligent lead identification platform"

5/5

What do you like best about Radiate B2B?

The platform has helped us to easily identify companies visiting our website for marketing/sales team follow up. Not only that, the Linkedin plug in is invaluable, saving us time searching for relevant contacts on Linkedin. The connection with Hubspot means I can easily see and manage contacts, alongside my other leads, as well as automate follow up communications to connect and nurture them to a conversion. Review collected by and hosted on G2.com.

What do you dislike about Radiate B2B?

Nothing - the platform and support teams are great. Review collected by and hosted on G2.com.

What problems is Radiate B2B solving and how is that benefiting you?

Identifying interested leads can be a challenge, but the Radiate B2B platform allows us to easily see who has been visiting our site, which pages and their 'intent score' to show how interested they are. From here we are able to simply click a button and generate a targeted list within Linkedin to speed up our process to connect with potential leads. These leads are also connected into Hubspot, allowing for easy management and ongoing communication. Review collected by and hosted on G2.com.

UI

Verified User in Insurance

Small-Business (50 or fewer emp.)

1/25/2023

"Sales Intent Data Partnership"

5/5

What do you like best about Radiate B2B?

The Radiate B2B team went above and beyond to meet our expectations and provide us with anything we needed to discover and identify new sales opportunities. Review collected by and hosted on G2.com.

What do you dislike about Radiate B2B?

The Radiate B2B platform is still in its early stages, however the functionality is constantly growing with new features being added on a regular basis. Review collected by and hosted on G2.com.

EM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

11/21/2019

"Account based advertising at its best"

5/5

What do you like best about Radiate B2B?

Radiate B2B have a software platform that allows us to target specifically the companies we want to advertise to so that we can create bespoke campaigns to each of them, but in a scalable manner Review collected by and hosted on G2.com.

What do you dislike about Radiate B2B?

The product is still at an early stage of its development, so there is still room for improvement. Review collected by and hosted on G2.com.

Recommendations to others considering Radiate B2B:

Make sure you have the sales support within your organisation to properly follow up on the interest this will generate for you Review collected by and hosted on G2.com.

What problems is Radiate B2B solving and how is that benefiting you?

Radiate B2B allows us to create the impression of a much larger advertising budget without the big ticket spends. At the same time, it allows us to personalise the advertising we do run so that it appears we are spot on target for the client / prospect we are talking to Review collected by and hosted on G2.com.

OG

Olivier G.

Manager Marketing & Communication

Mid-Market (51-1000 emp.)

10/11/2019

"Valid partnership with Radiate B2B"

4/5

What do you like best about Radiate B2B?

Radiate B2B has educated us on how to get the most out of their tools and we keep in touch very regularly through planned calls. Review collected by and hosted on G2.com.

What do you dislike about Radiate B2B?

While we're very happy to be fully discharged of petty tasks - we purchase a service and not a tool - we would like to have more self-service options regarding reporting for instance. Review collected by and hosted on G2.com.

CO

Charlie O.

Business Development Executive

Mid-Market (51-1000 emp.)

5/29/2019

"An impactful and successful relationship with Radiate B2B"

4/5

What do you like best about Radiate B2B?

By using account based advertising Radiate B2B targets the accounts I desire and want to talk to. Our company is able to make an impactful impression before I pick up the phone and begin the sales cycle. We are also able to monitor the impact of our advertising in a reporting & analytics dashboard. Sales can make decisions based on these clicks & impressions from our target accounts.

Radiate B2B's website intelligence dashboard enables our company to successfully identify companies visiting our website and we are able to make decisions in real time based on their interactions. It also gives us a head start against competition when targeting prospects. Review collected by and hosted on G2.com.

What do you dislike about Radiate B2B?

There is nothing that I can dislike about the work and the relationship with Radiate B2B. Review collected by and hosted on G2.com.

Recommendations to others considering Radiate B2B:

If you are looking to utilise account based marketing into your business there is no better business in the market at the moment than Radiate B2B. They also have a fantastic customer success team that are on hand at any point to assist. Review collected by and hosted on G2.com.

What problems is Radiate B2B solving and how is that benefiting you?

Radiate B2B has helped bridge the gap between Sales & Marketing by allowing Sales to create relationships quicker and to realise closing larger deals sooner.

We are solving the issue of staying relevant to our customers. We deliver 1-1 personalised omni-channel communication for businesses to their customers and I believe we need to replicate that in our approach to account based marketing. The benefit of using Radiate B2B has been enormous. We have seen a huge uplift in prospect engagement which gives us great indication of buying interest. Review collected by and hosted on G2.com.