# Radiate B2B Reviews **Vendor:** Radiate B2B **Category:** [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics) **Average Rating:** 4.7/5.0 **Total Reviews:** 6 ## About Radiate B2B Radiate B2B is the leading European B2B advertising and intent data platform designed for companies selling to enterprises. It focuses on combining intent signals and advertising drive optimised media spending and sales insight. Since launching in 2017, the platform: 1. Targets companies with advertising across Display networks. You can proactively reach companies in your ideal customer profile, whether they have come to your website or not. Drives a 2- 3x increase in engagement and dramatic awareness within target companies with optimised media spend. 2. Increases exposure within the 5% of companies in market. Connect your intent data to your advertising - either Display or Linkedin. Increase meeting generation by 30%. 3. See intent signals from: a. Website visitors: Identify companies based on their activity on your site. b. Internet browsing activity: Identify companies that have not yet visited your website and are showing intent. c. See the earliest signal of intent - companies engaging with your advertising across Display and LinkedIn. 3. Send intent signals to your CRM. Use it to score your accounts or use our scoring. Our signals include website visitors, Bombora intent data, Display ads and LinkedIn ads. ## Radiate B2B Pros & Cons **What users like:** - Users highlight the **supportive and knowledgeable team** behind Radiate B2B, making advertising management a seamless experience. (1 reviews) - Users find the **Customer Support** of Radiate B2B excellent, providing clear guidance without overwhelming new users. (1 reviews) - Users find the **IBM dashboard exceptionally useful** for aligning LinkedIn efforts and enhancing their advertising strategy. (1 reviews) - Users find the **ease of use** of Radiate B2B invaluable, enjoying clear guidance and efficient support throughout. (1 reviews) - Users find the **easy integrations** with IBM invaluable for aligning LinkedIn efforts and streamlining advertising processes. (1 reviews) - Engagement (1 reviews) - Helpful (1 reviews) - LinkedIn Integration (1 reviews) ## Radiate B2B Reviews ### 1. Supportive, Skilled, and Results-Driven **Rating:** 5.0/5.0 stars **Reviewed by:** Nush G. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Radiate B2B?** Riaz and his team are really easy to work with, and they really know their stuff! As someone new to LinkedIn ads and IBM, Riaz explained the process to me step by step, and no question was a silly one. I have felt supported, but not overwhelmed, and we've been able to get going with our advertising as a company. The bonus of the IBM dashboard has been so helpful for better aligning our LinkedIn efforts with customers who could benefit from our services - a real game-changer! **What do you dislike about Radiate B2B?** Nothing - our expereince so far has been a really positive one. **What problems is Radiate B2B solving and how is that benefiting you?** They are helping us to better identify potential customers based on website views, intent and other factors. They are also helping us to deisgn high-impact advertising campaigns for B2B sales. ### 2. Easy to use, intelligent lead identification platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kate B. | Owner/Director - Email Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Radiate B2B?** The platform has helped us to easily identify companies visiting our website for marketing/sales team follow up. Not only that, the Linkedin plug in is invaluable, saving us time searching for relevant contacts on Linkedin. The connection with Hubspot means I can easily see and manage contacts, alongside my other leads, as well as automate follow up communications to connect and nurture them to a conversion. **What do you dislike about Radiate B2B?** Nothing - the platform and support teams are great. **What problems is Radiate B2B solving and how is that benefiting you?** Identifying interested leads can be a challenge, but the Radiate B2B platform allows us to easily see who has been visiting our site, which pages and their 'intent score' to show how interested they are. From here we are able to simply click a button and generate a targeted list within Linkedin to speed up our process to connect with potential leads. These leads are also connected into Hubspot, allowing for easy management and ongoing communication. ### 3. Sales Intent Data Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2023 **What do you like best about Radiate B2B?** The Radiate B2B team went above and beyond to meet our expectations and provide us with anything we needed to discover and identify new sales opportunities. **What do you dislike about Radiate B2B?** The Radiate B2B platform is still in its early stages, however the functionality is constantly growing with new features being added on a regular basis. **What problems is Radiate B2B solving and how is that benefiting you?** Identifying new prospects who are showing interest across the web, relevant to solutions we provide. ### 4. Account based advertising at its best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Radiate B2B?** Radiate B2B have a software platform that allows us to target specifically the companies we want to advertise to so that we can create bespoke campaigns to each of them, but in a scalable manner **What do you dislike about Radiate B2B?** The product is still at an early stage of its development, so there is still room for improvement. **Recommendations to others considering Radiate B2B:** Make sure you have the sales support within your organisation to properly follow up on the interest this will generate for you **What problems is Radiate B2B solving and how is that benefiting you?** Radiate B2B allows us to create the impression of a much larger advertising budget without the big ticket spends. At the same time, it allows us to personalise the advertising we do run so that it appears we are spot on target for the client / prospect we are talking to ### 5. Valid partnership with Radiate B2B **Rating:** 4.0/5.0 stars **Reviewed by:** Olivier G. | Manager Marketing & Communication, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2019 **What do you like best about Radiate B2B?** Radiate B2B has educated us on how to get the most out of their tools and we keep in touch very regularly through planned calls. **What do you dislike about Radiate B2B?** While we're very happy to be fully discharged of petty tasks - we purchase a service and not a tool - we would like to have more self-service options regarding reporting for instance. **Recommendations to others considering Radiate B2B:** Warmly recommended. Love to do business with this company. **What problems is Radiate B2B solving and how is that benefiting you?** Problems solved is that of wasted advert budget. We spend money only on the prospects and accounts we want to engage with. ### 6. An impactful and successful relationship with Radiate B2B **Rating:** 4.0/5.0 stars **Reviewed by:** Charlie O. | Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2019 **What do you like best about Radiate B2B?** By using account based advertising Radiate B2B targets the accounts I desire and want to talk to. Our company is able to make an impactful impression before I pick up the phone and begin the sales cycle. We are also able to monitor the impact of our advertising in a reporting & analytics dashboard. Sales can make decisions based on these clicks & impressions from our target accounts. Radiate B2B's website intelligence dashboard enables our company to successfully identify companies visiting our website and we are able to make decisions in real time based on their interactions. It also gives us a head start against competition when targeting prospects. **What do you dislike about Radiate B2B?** There is nothing that I can dislike about the work and the relationship with Radiate B2B. **Recommendations to others considering Radiate B2B:** If you are looking to utilise account based marketing into your business there is no better business in the market at the moment than Radiate B2B. They also have a fantastic customer success team that are on hand at any point to assist. **What problems is Radiate B2B solving and how is that benefiting you?** Radiate B2B has helped bridge the gap between Sales & Marketing by allowing Sales to create relationships quicker and to realise closing larger deals sooner. We are solving the issue of staying relevant to our customers. We deliver 1-1 personalised omni-channel communication for businesses to their customers and I believe we need to replicate that in our approach to account based marketing. The benefit of using Radiate B2B has been enormous. We have seen a huge uplift in prospect engagement which gives us great indication of buying interest. ## Radiate B2B Discussions - [What is Radiate B2B used for?](https://www.g2.com/discussions/what-is-radiate-b2b-used-for) - [B2B customers receive the personalized, flexible experience they’ve come to expect from B2C.](https://www.g2.com/discussions/b2b-customers-receive-the-personalized-flexible-experience-they-ve-come-to-expect-from-b2c) - 1 upvote - [View Radiate B2B pricing details and edition comparison](https://www.g2.com/products/radiate-b2b/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-05-15+20%3A33%3A42+-0500&secure%5Bsession_id%5D=70f005ac-601b-483c-98fa-8f3c3f177452&secure%5Btoken%5D=2d9a62334050b010cb5bc6c608a3ad1ef4d41ae63576222c1d67d47c194a837a&format=llm_user) ## Radiate B2B Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Retargeting **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Campaign Measurement - Attribution **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top Radiate B2B Alternatives - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,008 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,892 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,407 reviews)