Doceree
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A specialized Demand-side platform (DSP) for Endemic & Point-of-Care media buying. Activate audiences from Doceree Target and studies from Perform and optimize your campaigns in real-time.
Monitor, attribute & compare campaign performance outcomes.
The first unified and most comprehensive ad management platform, built exclusively for healthcare publishers
DataIQ is a comprehensive HCP intelligence platform built for modern healthcare marketers. It unifies multiple data types—demographics, clinical behavior, prescribing, academic profile, referral patterns, digital channel preferences—into a single workspace so teams can see a 360-degree view of each healthcare professional. With DataIQ you can build precise and custom HCP segments in minutes, activate them instantly via internal or external DSPs (including LiveRamp), and continuously optimize using predictive trends. The platform taps into real-time signals from 150+ EHRs to give clinical depth few other data providers offer. Because everything is in one system, you reduce vendor fragmentation and speed up your campaign workflows.
RepTwin replicates the experience of a human medical representative within digital workflows — such as EHRs, endemic medical platforms, and professional portals — using AI-powered video, voice, and chat-based communication. Designed to act as a brand-trained, always-available virtual rep, it allows HCPs to engage with credible, compliant content in the moment of need, without disrupting their daily workflow. By integrating seamlessly into healthcare professionals’ digital touchpoints, RepTwin extends the presence of brand representatives to be available 24/7, ensuring consistent brand visibility, recall, and education. It’s not just automation — it’s humanized digital interaction at scale.
Doceree’s Point-of-Care (POC) Messaging platform empowers healthcare marketers to reach physicians at the precise moment of clinical decision-making. By integrating directly into EHRs, e-prescribing systems, and telehealth platforms, it enables contextually relevant, trigger-based brand communication that aligns with the physician’s workflow—without interrupting patient care. Powered by Doceree’s patented Trigger™ technology, POC delivers personalized, data-driven messages based on real-time clinical actions such as diagnoses, prescriptions, or procedures. This ensures every engagement is meaningful, compliant, and adds value to both the HCP and the patient journey. Built on a privacy-first foundation, the POC platform is HIPAA, GDPR, and SOC 2 compliant, with advanced audience segmentation and targeting tools that allow pharma and life sciences brands to deliver measurable impact—improving message recall, brand awareness, and prescription lift. By transforming how brands communicate within clinical environments, Doceree POC bridges the gap between marketing and patient care, helping marketers connect with verified HCPs when it matters most.
Doceree Premium Programmatic is an advanced ad-solution designed specifically for healthcare and life sciences brands that need precision, scale, and context in their outreach to healthcare professionals (HCPs). Built on Doceree’s endemic medical platform network and powered by AI, this product enables brands to deliver relevant content in moments that truly matter—when HCPs are consuming clinical content, researching treatments, or reading about disease states. With access to over 2,000 physician-only medical platforms across 25+ markets, Premium Programmatic reaches more than 6 million verified HCPs, who engage deeply with trusted clinical content. Messages are delivered via multiple ad formats (display, content, AI-brand rep), seamlessly integrated into the medical content physicians prefer—ensuring high visibility without disrupting workflow. Central to what Premium Programmatic offers is its context intelligence. Using a MeSH-based taxonomy of over 7 million medical keywords, the system matches content to clinical intent in real time. In addition, proprietary identity resolution via ESPYIAN™ ensures deterministic targeting of verified NPIs, helping reduce audience waste while improving engagement quality. Beyond reach and targeting, measuring impact is core to this platform. Brands can track prescribing behavior via script lift analysis, monitor engagement at the NPI level, and review performance through real-time dashboards. This gives a clearer understanding of true campaign effectiveness, beyond impressions or clicks.
Doceree’s Account-Based Marketing (ABM) platform empowers healthcare and life sciences brands to reach and engage high-value healthcare institutions—including hospitals, IDNs, academic medical centers, and specialty pharmacies—with precision and personalization. Designed exclusively for the healthcare ecosystem, it enables marketers to move beyond traditional audience targeting and focus on account-level intelligence that drives meaningful engagement with decision-makers and stakeholders. Leveraging intent data, IP-based targeting, and role-specific segmentation, Doceree ABM helps pharma and life sciences marketers deliver customized messages to verified healthcare professionals and institutional buyers across 100,000+ healthcare accounts. This ensures campaigns are relevant, compliant, and optimized for performance while maintaining scale. The platform integrates contextual, data-driven delivery across premium medical publishers and digital touchpoints, ensuring consistent brand communication that aligns with the research and decision-making journey of healthcare stakeholders. By bridging precision targeting with contextual engagement, Doceree ABM helps marketers influence prescribing behavior, strengthen institutional partnerships, and drive measurable ROI from account-based campaigns.
Doceree Marketplace is a premium HCP data marketplace built to streamline the discovery, testing, and activation of high-quality healthcare professional (HCP) audience segments. Designed for pharma, life sciences, and healthtech marketers, it brings together trusted data partners and integrated technologies so campaigns can be planned and launched with precision, transparency, and flexibility. With Marketplace, you can access ready-to-activate audience segments from Doceree’s network of premium data providers, backed by transparent audience size, pricing, and performance metrics. The platform offers a pay-as-you-go model—no long-term contracts required—making it ideal for testing new HCP segments or trying out partner data sources before full deployment. Doceree Marketplace supports omnichannel activation, providing insights and reporting across digital and endemic medical platforms. Marketers can refine strategy with detailed reporting to understand what data partners perform best, which audience segments drive engagement, and how campaign effectiveness shifts when using different datasets. By combining trusted partner data, flexible procurement, and risk-free experimentation, Doceree Marketplace helps healthcare and pharma brands sharpen targeting, expand reach, and drive meaningful outcomes from HCP engagement.
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About
The Only AI-Powered Operating System for Healthcare Marketing
Doceree is the only AI-powered healthcare marketing Operating System built to help pharmaceutical brands, life sciences organizations, digital agencies, and medical advertisers connect with HCPs more intelligently and compliantly. We believe the role of AI is to bring richer context to every HCP interaction. Hence, our patented AI understands multiple layers of context to enhance every HCP interaction in a privacy-compliant manner, delivering measurably better outcomes every time. We enables: Precision targeting of HCPs by specialty, NPI, geography, and clinical behavior, Trigger-driven messaging (e.g., diagnosis, prescriptions, treatment workflows), Integration into point-of-care (POC) platforms, EHR/eRx systems, and endemic medical sites, Real-time optimization, analytics, and insights to measure script lifts, message recall, ROI. Doceree bridges the gap between clinical workflows and marketing, ensuring messages are relevant, timely, and contextually appropriate.
