SAP Emarsys Reviews & Product Details

I find SAP Emarsys flexible for our marketing department, enhancing efficiency in marketing operations. I appreciate the ability to set up push notifications and inbox messages for different segments, which are instrumental in our communication strategy. The range of usual features addresses gaps previously encountered, greatly benefiting our marketing efforts. Review collected by and hosted on G2.com.

Setting up SAP Emarsys has proven to be quite demanding, especially when it comes to integrating Emarsys with our existing SAP legacy platform and configuring several test accounts. Furthermore, the SDK we adopted was not technically mature, which made the process even more challenging. I feel that the SDK documentation could be more comprehensive, as it currently lacks sufficient detail. In addition, I think the technical support could be more responsive and helpful. Review collected by and hosted on G2.com.

Emarsys makes it very easy to manage complex customer journeys across multiple channels. The automation flows are intuitive to set up, and the reporting gives clear insight into performance. I especially like how user-friendly the segmentation tools are — it’s quick to target the right customers and personalise campaigns. The support team is responsive and helpful, which makes onboarding and daily use much smoother. Review collected by and hosted on G2.com.

There can be a learning curve at the start if you’re new to automation platforms, and some advanced features take time to fully understand. The reporting dashboards could be more customizable, and occasionally the interface feels a little slow when handling large datasets. These are small issues compared to the overall value it provides. Review collected by and hosted on G2.com.

Customer Support: The agents are quick to respond, insightful, and willing to provide not only a solution but guidance.

Platform Navigation: The UI is well laid out and intuitive.

Setting up new accounts is relatively easy, with the Project Management office being helpful and guiding through the process. Review collected by and hosted on G2.com.

Reporting: The reporting tools, whilst there, offer email specific reporting or trends for all emails. It will be best to have a fully functional reporting tool to customise reporting metrics and selecting specific email campaigns.

Release Changes: We are not informed when releases are taking place, which has caused setup grievances.

API throughput: We have to carefully manage our throughput due to API limitations. Review collected by and hosted on G2.com.

Easy to use programs that run on it´s own, knowledge and know-how gathered from a huge amount of companies and countries, data driven marketing tools that reach out to the clients with the proper message at the right time, easy and quick support, great account manager who is dedicated and engaged in making sure the tools are being used in the best possible way, lots of interesting seminars. Review collected by and hosted on G2.com.

I feel like I have bought a Porsche car that I am using only in gear 3. Maybe it would be a good idea to split some of the functions and make it possible to buy less and to grow into more functions as you develop as a company. Review collected by and hosted on G2.com.

I appreciate SAP Emarsys for its drag and drop, segmentation, and the ease it provides in setting up journeys and reporting. It makes the process of creating campaigns much more enjoyable and user-friendly, especially in comparison to Hybris Marketing. I find the multiple language options for emails, suggested workflows, and enhanced reporting capabilities particularly useful. The integration of AI in SAP Emarsys expands the options available, allowing me to run better campaigns based on user behavior. The ease of use and the simplicity of integrating SAP Emarsys with other tools are also significant advantages that contribute to its appeal. Review collected by and hosted on G2.com.

limited out-of-the-box functionality in areas like native loyalty platforms and advanced retail personalization Review collected by and hosted on G2.com.

What I particularly like about SAP Emarsys are the strong personalization features. I can use them to genuinely deliver individual and relevant customer experiences across all channels. I also really appreciate the omnichannel automation, it makes it easy for me to ensure consistent customer communication. The interface is simple to use for campaign creation. Review collected by and hosted on G2.com.

What I personally have to criticize is the complexity when integrating with systems that are not from SAP. I find that the API isn't always stable, and getting data out of it is sometimes genuinely tedious. While the basic features are simple, some advanced features have a pretty steep learning curve, which made it harder for me to get started. Review collected by and hosted on G2.com.

I appreciate SAP Emarsys for the ability to send personalized emails, which brings me closer to my customers. The automation of campaigns is another advantage, as it allows me to save a lot of time and operate more securely, because recurring campaigns do not have to be planned and implemented anew each time. These features make the process more efficient and user-friendly for my business. Review collected by and hosted on G2.com.

I find it difficult to edit, delete, expand, or rename criterion fields in SAP Emarsys. It is not clear how to deal with the many pre-made fields that I do not need. Additionally, it is unclear how to rename a field to find it more quickly. In addition to the complexity of editing fields, I find the initial setup of SAP Emarsys not easy. There are many aspects to pay attention to and several steps that build on each other. All of this must be understood at the beginning. Review collected by and hosted on G2.com.

I truly appreciate the Trends dashboard in the analysis tab of SAP Emarsys, as it offers an intuitive and straightforward way to monitor the performance of our email campaigns. The live monitoring feature is beneficial because it allows me to observe the progress of campaigns as they happen. Furthermore, I am impressed by how intuitive and easy to learn SAP Emarsys is, which significantly reduces the learning curve. In particular, when building triggered campaigns, the nodes display is exceptionally clear, making it simple to understand and develop workflows. The dashboard is also a plus, presenting easy-to-understand and useful information, which helps in making informed decisions. Overall, the intuitive nature and user-friendliness of SAP Emarsys greatly enhance the efficiency and effectiveness of our CRM team’s operations. Review collected by and hosted on G2.com.

When building emails, the interface could be improved to allow for an easier way to duplicate tabs without complications. Additionally, a clearer link between link names and their positioning in the email would be beneficial. Highlighting the area where a link is located in the email when naming it could make managing long or block-intensive emails more manageable. Review collected by and hosted on G2.com.

I really appreciate SAP Emarsys for its 'privacy opens' feature, which gives a clear indication of true engagement through click-through rates and delivery rates, allowing better assessment of email performance. This feature helps clarify whether low click-through rates are due to poor delivery or engagement issues. The revenue indicator is another beneficial feature, as it shows the revenue generated from each email, enabling us to identify which email campaigns and particular content pieces drive the most revenue. This insight allows us to replicate successful strategies and enhance overall campaign effectiveness. Additionally, I find it incredibly efficient and user-friendly that SAP Emarsys makes it easy to amend data via the campaign tool and keep contact lists updated automatically, ensuring the database remains clean. Review collected by and hosted on G2.com.

I find managing content within the SAP Emarsys tool challenging due to the absence of folders, making it difficult to organize emails by content type or team, leading to accessibility issues for previous campaigns. Additionally, analyzing data across multiple emails is cumbersome; while one-on-one comparisons are feasible, conducting comprehensive analyses over several regions is not supported as it only allows for A vs. B comparisons. The initial setup was also a bit challenging, especially concerning API connectivity, where I had issues integrating data from third-party tools like Google. Understanding the distinctions between service campaigning options, such as opt-in versus opt-out, during setup was unclear and required additional effort to grasp fully. Review collected by and hosted on G2.com.

I appreciate SAP Emarsys for significantly improving the look and performance of our email marketing efforts. The ability to build emails using blocks, with pre-loaded brand colors, has made the process of creating emails much quicker and more efficient. Additionally, the product catalog feature has been immensely beneficial, allowing me to pull in product information without the need to code everything individually, which saves a lot of time. The block targeting capability is another standout feature as it facilitates the creation of one email for multiple audiences, thereby enhancing the effectiveness of our campaigns. Furthermore, the overall ease of use of SAP Emarsys is a major plus, streamlining my daily workflow and making it a tool I would consider purchasing again. Review collected by and hosted on G2.com.

I found the setup process to be challenging due to the coding required for customizing templates with our branding. This initial hurdle made it difficult to get started on the platform without external assistance. Additionally, I find it cumbersome to easily add or amend code for customizations to the templated blocks, which limits flexibility and customization. Review collected by and hosted on G2.com.