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Bhoomika P.
BP

User-friendly e-commerce platform for businesses

Hey G2 community—looking for input on which platforms offer the best user experience when setting up and running an online store. These platforms are highly rated on G2’s e-commerce platforms category and are known for their usability, intuitive design, and built-in features that simplify selling for business users. See my full list below:

  1. Shopify—Widely considered one of the most user-friendly platforms, Shopify provides pre-built themes, a straightforward dashboard, and an easy product management system. Small and mid-sized businesses favor it for its clean UI, fast setup, and reliable support.
  2. BigCommerce – Offers a balanced mix of simplicity and flexibility, with built-in features that reduce reliance on third-party apps. Its onboarding process is guided, and the platform includes helpful tutorials for new users. BigCommerce also enables seamless channel integrations with Amazon, Walmart, and Facebook.
  3. Wix – Best known for its drag-and-drop site builder, Wix simplifies store creation for non-technical users. With mobile-optimized templates and visual editing, businesses can launch storefronts quickly and personalize them without needing to touch code.
  4. Squarespace offers a design-focused interface ideal for businesses that want visual impact without complexity. It's an all-in-one platform that includes inventory, shipping, and analytics, making it easy to manage operations from a single dashboard.
  5. WooCommerce – Built as a WordPress plugin, WooCommerce is more technical to set up but remains user-friendly for teams familiar with WordPress. It provides extensive customization options and works well for businesses that want to scale while maintaining control over their tech stack.
  6. Square Online (formerly Weebly) – Designed for ease of use, Square Online is ideal for businesses already using Square for in-person transactions. It provides a seamless connection between online and offline sales, with simple drag-and-drop editing and straightforward order management tools.
  7. Shopify Plus – The enterprise version of Shopify, this platform maintains the same intuitive design while offering more advanced features like custom checkout, automation tools, and multi-store management. It’s popular with growing businesses looking for a balance of usability and scale.
  8. Adobe Commerce (Magento) – While more technical than other platforms listed, Adobe Commerce provides strong documentation, a user-friendly admin interface, and customizable workflows. Larger teams with developer support can use it to build highly tailored storefronts with a strong UI for admins and merchandisers.

How does your list compare? These platforms are recognized not just for their features but for helping business users get stores off the ground without steep learning curves. Would love to hear which tools you’ve found easiest to work with—or which ones surprised you.


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Curious how Wix compares to Squarespace or Shopify in terms of managing day-to-day tasks like product edits and promotional updates. You can explore more user-friendly platforms on G2 here: https://www.g2.com/categories/e-commerce-platforms?tab=easiest_to_use

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