Compare Insider One and SAP Engagement Cloud (formerly SAP Emarsys) 
Featured Products
At a Glance
Market Segments
Mid-Market (45.3% of reviews)
Mid-Market (54.1% of reviews)
Entry-Level Pricing
No pricing available
$
Insider One
Star Rating
(1,347)4.8 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(584)4.3 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how the platform allows for quick execution of campaigns, highlighting its diverse tools that cater to large corporations effectively.
- Users say that SAP Engagement Cloud (formerly SAP Emarsys) offers robust automation features, particularly for email campaigns and customer journey management. Reviewers mention the platform's ability to personalize campaigns at scale using real-time data and AI insights, making it a strong choice for businesses focused on targeted marketing.
- According to verified reviews, Insider One stands out for its advanced segmentation capabilities, enabling businesses to engage consumers based on actual interests and behaviors rather than just demographics. This feature has been particularly beneficial for users in niche markets, allowing for more relevant communication.
- Reviewers mention that while SAP Engagement Cloud provides a comprehensive suite of marketing tools, some users have faced challenges with its setup process. Despite its intelligent design, a few reviewers noted that configuration can be complex, which may hinder quick onboarding for new users.
- G2 reviewers highlight that Insider One's support quality is exceptional, with many users noting responsive customer service and helpful resources. This level of support contributes to a smoother user experience, especially for teams that may require assistance during campaign execution.
- Users report that SAP Engagement Cloud is effective for managing push notifications and automated responses, but some have expressed a desire for improved integration options. The platform's API capabilities are appreciated, yet users feel that more seamless integrations could enhance overall functionality.
Pricing
Entry-Level Pricing
Insider One
No pricing availableSAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Insider One
Free Trial is available
SAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
9.4
1,212
8.3
404
Ease of Use
9.4
1,228
8.2
409
Ease of Setup
9.0
676
7.1
215
Ease of Admin
9.1
346
8.2
172
Quality of Support
9.6
1,210
8.4
398
Has the product been a good partner in doing business?
9.4
348
8.5
173
Product Direction (% positive)
9.8
1,166
8.9
377
Features by Category
Email Marketing
9.6
519
8.7
264
|
Verified
9.6
496
8.7
248
|
Verified
9.6
497
8.5
258
|
Verified
9.6
438
8.3
233
|
Verified
Online Marketing
Feature Not Available
7.0
158
|
Verified
9.6
537
8.0
191
|
Verified
9.6
556
8.1
218
|
Verified
9.5
540
8.0
215
|
Verified
Feature Not Available
7.8
158
Lead Management
9.5
507
7.9
174
|
Verified
9.5
507
7.8
192
|
Verified
9.6
561
8.5
242
|
Verified
Feature Not Available
7.8
161
|
Verified
9.5
485
8.0
158
|
Verified
9.5
455
8.2
183
|
Verified
9.5
488
7.8
146
|
Verified
9.5
474
8.2
144
|
Verified
Campaign Management
Feature Not Available
8.2
182
|
Verified
Feature Not Available
7.8
122
Feature Not Available
7.6
113
|
Verified
Feature Not Available
7.0
84
Social
Feature Not Available
7.3
93
9.3
441
7.5
103
|
Verified
9.4
451
7.4
101
|
Verified
Feature Not Available
7.4
93
|
Verified
Feature Not Available
7.5
104
|
Verified
Reporting & Analytics
9.4
538
8.0
237
|
Verified
9.4
534
7.8
176
|
Verified
9.4
524
7.6
165
|
Verified
9.4
522
7.4
173
|
Verified
9.1
421
7.4
109
Platform
9.5
534
7.5
153
|
Verified
9.5
282
8.1
135
|
Verified
9.6
510
8.5
152
|
Verified
9.5
442
7.9
106
|
Verified
9.4
450
6.8
107
|
Verified
9.5
497
8.5
137
|
Verified
9.4
429
7.6
103
|
Verified
Agentic AI - Marketing Automation
8.9
24
6.5
29
8.8
24
6.1
28
8.9
24
6.4
30
8.8
24
6.4
29
8.8
24
6.6
29
8.8
24
6.7
29
Integration
9.4
505
7.8
158
|
Verified
9.4
502
7.6
151
|
Verified
9.4
459
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
9.5
585
8.5
94
|
Verified
9.6
605
8.8
101
|
Verified
9.5
545
8.2
79
|
Verified
Templates
9.5
562
8.0
96
|
Verified
9.5
609
8.6
98
|
Verified
9.6
600
8.5
95
|
Verified
Personalization
9.6
593
8.6
104
|
Verified
9.5
578
8.4
93
|
Verified
9.6
591
8.5
96
|
Verified
9.4
521
8.4
69
|
Verified
9.5
572
8.7
86
|
Verified
9.6
579
8.6
100
|
Verified
9.6
609
8.5
96
|
Verified
9.6
591
8.7
92
|
Verified
Multichannel
9.6
595
8.3
86
|
Verified
9.5
529
8.9
117
|
Verified
9.6
590
8.4
89
|
Verified
Administration
9.6
585
8.7
105
|
Verified
9.4
605
8.5
111
|
Verified
9.5
578
8.5
102
|
Verified
9.4
581
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
8.3
20
5.2
8
8.2
20
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
9.7
605
8.8
20
9.6
583
8.9
19
Targeting
9.6
596
8.7
19
9.6
564
8.3
17
Triggered Content
9.5
503
8.1
15
9.5
503
8.9
21
9.7
555
8.9
19
Personalized Content
9.6
542
8.4
20
9.6
517
9.0
15
9.6
578
8.6
17
Agentic AI - Personalization Engines
8.7
13
8.1
6
8.7
13
8.1
6
8.7
13
8.3
6
8.7
13
7.8
6
8.7
13
7.8
6
8.7
13
8.1
6
Text Messaging
9.6
86
8.3
23
9.4
79
7.4
18
9.5
80
8.5
24
9.4
81
7.7
17
9.4
87
8.0
20
9.4
84
7.1
18
9.5
87
8.3
23
9.4
81
7.9
19
SMS Platform
9.4
84
7.8
23
9.5
86
8.6
23
9.3
78
7.4
17
Feature Not Available
6.9
15
9.3
85
7.1
16
9.3
86
8.2
19
Agentic AI - SMS Marketing
8.8
20
5.4
9
8.8
20
5.4
9
8.7
20
6.1
9
8.8
20
5.6
9
8.8
20
5.2
9
8.7
20
5.6
9
Data Sourcing
9.5
585
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Not enough data
Intelligence
9.4
608
|
Verified
Not enough data
9.4
579
|
Verified
Not enough data
9.6
569
|
Verified
Not enough data
Platform Basics
9.5
661
|
Verified
8.6
50
9.5
659
|
Verified
8.6
48
Platform Data
9.4
640
|
Verified
8.1
45
9.4
616
|
Verified
8.0
47
9.3
653
|
Verified
8.4
51
9.3
618
7.9
44
Platform Additional Functionality
9.5
621
|
Verified
7.8
44
9.4
620
|
Verified
8.1
42
9.4
605
7.9
40
Agentic AI - Customer Journey Analytics
8.6
34
8.0
10
8.5
33
8.3
10
8.6
33
8.0
10
8.6
31
8.3
9
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
62
Not enough data
9.6
60
Not enough data
9.5
60
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
62
Not enough data
9.7
55
Not enough data
9.6
58
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
56
Not enough data
9.5
49
Not enough data
9.6
53
Not enough data
9.5
50
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
50
Not enough data
9.4
48
Not enough data
9.3
49
Not enough data
Conversational AI - Conversational Commerce Platforms
8.5
18
Not enough data
8.9
15
Not enough data
8.4
17
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.2
16
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
31
Not enough data
8.7
30
Not enough data
8.7
31
Not enough data
8.6
31
Not enough data
8.7
31
Not enough data
8.7
34
Not enough data
Analysis
9.3
624
8.0
43
9.4
708
8.3
68
|
Verified
9.3
557
|
Verified
7.7
38
9.4
606
|
Verified
8.1
54
Campaigns
9.4
579
|
Verified
7.9
42
|
Verified
9.7
710
|
Verified
8.4
46
|
Verified
9.4
494
8.4
39
|
Verified
9.2
487
7.8
32
9.6
586
|
Verified
9.1
64
9.6
679
|
Verified
8.8
62
Engagement
9.6
630
8.1
52
Platform
9.6
678
8.4
59
9.4
635
|
Verified
8.1
28
|
Verified
9.5
545
8.3
43
Agentic AI - Mobile Marketing
8.9
32
6.3
8
9.0
30
6.0
8
9.0
32
5.4
9
9.0
29
6.0
8
8.9
31
6.4
7
9.0
30
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Insider One and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as SMS Marketing, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, and Marketing Automation
Unique Categories
Insider One is categorized as Conversational Commerce Platforms, WhatsApp Marketing, E-Commerce Search, Personalization, Customer Data Platform (CDP), and Bot Platforms
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as Push Notification, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Loyalty Management, Marketing Analytics, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.6%
Apparel & Fashion
10.0%
Cosmetics
3.9%
Financial Services
3.9%
Food & Beverages
3.8%
Other
52.9%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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