--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 646 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 646 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews **Vendor:** SAP **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 646 ## About SAP Engagement Cloud (formerly SAP Emarsys) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. ## SAP Engagement Cloud (formerly SAP Emarsys) Pros & Cons **What users like:** - Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management. (76 reviews) - Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch. (56 reviews) - Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies. (54 reviews) - Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness. (45 reviews) - Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively. (42 reviews) - Email Marketing (39 reviews) - Intuitive (39 reviews) - Efficiency (36 reviews) - Segmentation (35 reviews) - Easy Creation (33 reviews) **What users dislike:** - Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality. (40 reviews) - The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users. (39 reviews) - Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform. (32 reviews) - Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process. (31 reviews) - Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging. (31 reviews) - Poor Usability (28 reviews) - Users find the **complexity** of SAP Emarsys challenging, making navigation and campaign creation slow for newcomers. (27 reviews) - Lack of Customization (27 reviews) - Difficult Usability (25 reviews) - Difficult Setup (23 reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Reviews ### 1. Great Email Editor, But Navigation UI Needs Improvement **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the easy-to-use email editor in SAP Engagement Cloud. It makes creating emails easy and doesn't require extra knowledge. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The UI/UX changes of the past year have made using SAP Engagement Cloud tedious for me, as I find that any actions require an extra click, and elements on the screen are hard for me to read due to poor color separation, especially in the segment editor. The new navigation UI is worse for me, requiring me to click to unroll any section, which may reveal subsections even if they contain only one element. This pushes down all the other sections, so to see another section, I now need to scroll down and unroll another section, which might be long enough that it requires me to scroll down again. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for sending marketing emails with ease due to its easy-to-use email editor. However, recent UI/UX changes have made it tedious, requiring extra clicks and difficult navigation. ### 2. Comprehensive Features, Challenging Setup **Rating:** 1.5/5.0 stars **Reviewed by:** Ethan N. | Chairperson, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like their automation center quite a bit. It's pretty robust and can do extensive automations in a compact UI. It allows us to automate tons of complex actions that other software simply wouldn't be able to accommodate. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There are some limits to the automation center's ability to avoid sending email at certain times, the overall UI isn't great, there's almost no way to measure list growth or segment growth, the block-based email editor is awful and is barely block-based, it's essentially the same as hard-coding the email. It was tough and extensive - we're still setting up parts of SAP Engagement Cloud over a year after the initial setup. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud lets us communicate with customers via email, web, and SMS, automating it all. Its automation center handles complex actions that other software can't accommodate. ### 3. Good Functions but Slow Loading Time **Rating:** 2.0/5.0 stars **Reviewed by:** Julie M. | Assistante CRM, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love the KPI dashboards of SAP Engagement Cloud (formerly SAP Emarsys) because they are very detailed. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The loading time between actions is a problem. I also found the initial installation complicated. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud helps me with email sending and reporting. I also appreciate the KPI tables which are very detailed. ### 4. Powerful but complex integrations and setup **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** We have been using Emarsys for several years and have conducted several email marketing campaigns (with different API integrations and set triggers), which allowed us a very user-friendly user experience. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** All integrations (and changes to existing ones) must be set up by the support team, otherwise the tool quickly becomes unusable. Designing templates and making changes is also quite "sensitive" and can lead to lack of responsiveness and other errors. Customer service is not always very quick in providing solutions (this might be different if you are a large company using many products, but that was not our experience). **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Marketing automation was an issue because several campaigns were running parallel to a loyalty program. Emarsys helped us in creating roadmaps for setting up trigger actions and automating our email marketing. ### 5. My Post-Training Grades **Rating:** 2.0/5.0 stars **Reviewed by:** Uğur A. | E-Ticaret Müdür Yardımcısı, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Smart Insight is really useful, sending mail is really easy.I can see the results quickly, I can quickly create and edit setups thanks to the strategic dashboard and tactics. Maybe there are more suggestions in the tactics. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** After Emarsys migrated to SAP, the structure became very unwieldy. While we were able to solve issues such as training and development very easily before, we are progressing incredibly slowly at the moment. (We purchased your web channel, web push and app push services 1 year ago, but we closed the web channel and web push, and we have not been able to integrate the app push for 1 year.) **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Web Channel: We couldn't use our own fonts, there were many restrictions on fonts, we saw this after purchasing the product. You have a serious competitor like Insider in Turkey. While Insider can understand which mobile phone the customer is connecting with, we need to use a tag manager even for this.) Web Push: We started the project because you stated that you can move tokens in your old documents. We almost lost tens of thousands of tokens during the transition. We learned from the developer team that it could not be done and you updated your document after our problem. App Push: We are using React Native and there have been so many react native updates on Github that our developers are tired of this. We are considering removing the product from our package next year **Official Response from Blake Fairbanks:** > Hi Uğur, Thank you for taking the time to share your thoughts about Emarsys. I am happy to hear that our Smart Insight tool has been useful and showing results! This is such a great feature and it is great to know that it is being utilized to the fullest! With that said, I am sorry to hear that you have experienced difficulties with our services since our migration to SAP, and I can understand how frustrating this must be for you. As a company, we are constantly striving to improve our services and provide the best possible experience for our clients. We appreciate your feedback and will take your concerns into consideration as we continue to develop our platform. We appreciate your patience as we work towards a solution. Thank you for choosing Emarsys as your marketing platform. We appreciate your loyalty and are committed to delivering the best possible service. -Blake ### 6. Tool belongs to another age. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 31, 2022 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Advanced email and segmentation features. The lifecycle analytics section is also good for business lacking BI ressources to build their own and custom reporting. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Commercial relationship and account management : it often looked like the relationship we had with Emarsys representative were focused around trying to sell us additional features without properly trying to understand our business needs. Support : our opened tickets often took a lot of back and forth and time to be solved. Lack of innovation : a common issue for well establised saas company is that once they found a way to be profitable, innovation slows down and new product release cycle are too often influenced by opportunities to grow revenue without thinking of their customers key requests. This sadly became all too visible since SAP acquired Emarsys 2 years ago. All in all, Emarsys was most likely not the right solution for us and might fit other's need but it seemed important to me to share those feedbacks. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** email B2C CRM solution **Official Response from Matthew Lloyd:** > Thank you for your review, your feedback is greatly appreciated! We are sorry to hear about your underwhelming experience using Emarsys. We have passed on your feedback to the commercial and support teams respectively, to allow us to improve going forwards. In regards to innovation, I have supplied a link below outlining the most recent updates to the platform, which have all being created to improve the users experience and maximise their productivity. ### 7. emarsys review **Rating:** 2.0/5.0 stars **Reviewed by:** Heberley T. | Analist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2022 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** web extend but is was very bad in the attribution models there is an improvement oportunity **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** is ok but the attribution is bad, it takes all the purchase information not only the recomended or communicated **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** no **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** the attribution model **Official Response from Wilma Angue de Souza:** > Thank you for your review, Heberley. Attribution is something that we have been working hard on this year and our Summer Release contained a significant improvement - you can learn all about it in this short video attached. I hope that the new features meet your expectations and improve your experience with Emarsys. ### 8. Small teams and straightforward businesses like Emarsys **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Wine and Spirits | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2019 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The ability to build block-based emails with highly customized templates is great! I love their optional content for blocks plus their block style settings. Getting that built out by the internal template team to be really easy to use and effective for our live text emails, etc. has been a huge boon to our design and CRM teams. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys' doesn't have a perfect solution for a complex business like ours. We've made great incremental strides with relational data service, but the size of our data and the demanding joins we need to perform between tables and views causes some issues for Emarsys in general. I also think that the scripting language support isn't awesome, so we've had some trouble personalizing and if we didn't have a team on a specific project, I'm not sure we would have gotten things done correctly. More real-time data via APIs and better data connectivity to send engagement data back to internal data lakes would go a long way as well as continuing to build out their mobile offering. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** For simple retail use cases (i.e. pure-play or omnichannel retailing) that is 24/7 and sells discrete things (i.e. not a marketplace), Emarsys is a useful tool that can help your team send out emails and pushes in an efficient manner. There are some interesting use cases for their new Tactics capabilities for aligning simple goals and setting forecasts. You are limited to a certain amount of fields against contact records and if you opt for the relational data solution, please have the resources in house to manage the segment templates (SQL) and personalization (scripting language). Also, consider the hosted version where you, as the brand, hosts your own versus Emarsys hosting. Real-time use cases, sophisticated mobile brands, and brands with large data orgs hungry for engagement data should probably keep looking. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** The biggest thing that happened when we moved to Emarsys is the build-out of more and more complex automated campaigns as well as push messaging in particular. We've seen 6x the revenue per message from push v. email and we have 23+ campaigns versus 4 when we started. Once we had more robust campaigns up and running and added push components, we haven't been able to get much farther. ### 9. Good tool, client success manager not satisfying **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Textiles | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2018 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The automation campaigns, easy to use, good statistics **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** We are not satisfied with the support of your client success manager **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We send newsletter to our Online Shop customers ### 10. Non-intuitive interface lacking customization **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2017 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Lots of tools for analytics and segmenting **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Very limited customization which is the reason we switched to this platform. Any changes you want beyond what you initially tell the developers will either cost you to have them change, or you'll have to figure out a way to do it through HTML. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Increased segmentation and some personalized marketing ## SAP Engagement Cloud (formerly SAP Emarsys) Discussions - [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) - 1 comment, 1 upvote - [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) - 2 comments, 1 upvote - [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) - 1 comment, 1 upvote - [View SAP Engagement Cloud (formerly SAP Emarsys) pricing details and edition comparison](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+08%3A33%3A39+-0500&secure%5Bsession_id%5D=c1a020b3-9015-4fd4-9892-b66a8e7f9823&secure%5Btoken%5D=30676302439a55ea97d1c3bfcabc4401baf6eb7d202054a9e89cf037875a20a9&format=llm_user) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations - 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Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation - Activity Tracking - Reporting/Analytics **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Content Management** - Customizable Templated Workflows - Asset Management - SEO Management - Campaign Management - Metadata Management - Calendar Management - Audio File Management - Asset Lifecycle Management - Content Management - Brand Management - Document Management - Template Management **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Design & Development** - No-Code App Development - Low-Code App Development - Self-Service Capabilities **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integration **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - API - Multi-Channel Distribution - Customizable Templates - Customizable Forms - Alerts/Notifications - A/B Testing - Generative AI **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top SAP Engagement Cloud (formerly SAP Emarsys) Alternatives - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (510 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,206 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)