--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 641 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 641 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews **Vendor:** SAP **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 641 ## About SAP Engagement Cloud (formerly SAP Emarsys) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. ## SAP Engagement Cloud (formerly SAP Emarsys) Pros & Cons **What users like:** - Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management. (76 reviews) - Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch. (56 reviews) - Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies. (54 reviews) - Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness. (45 reviews) - Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively. (42 reviews) - Email Marketing (39 reviews) - Intuitive (39 reviews) - Efficiency (36 reviews) - Segmentation (35 reviews) - Easy Creation (33 reviews) **What users dislike:** - Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality. (40 reviews) - The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users. (39 reviews) - Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform. (32 reviews) - Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process. (31 reviews) - Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging. (31 reviews) - Poor Usability (28 reviews) - Users find the **complexity** of SAP Emarsys challenging, making navigation and campaign creation slow for newcomers. (27 reviews) - Lack of Customization (27 reviews) - Difficult Usability (25 reviews) - Difficult Setup (23 reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Reviews ### 1. Clean Interface, Easy Setup, But Rigidity in ESL **Rating:** 5.0/5.0 stars **Reviewed by:** Yair R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the clean interface of SAP Engagement Cloud (formerly SAP Emarsys), as I don't need extra information or an excess of boxes. I also highly value the export system and the KPIs. Additionally, the initial setup was very easy, which was a big plus. Finally, I find it excellent that I can run mailing campaigns and reach a lot of people. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The ESL language is very rigid when it comes to creating blocks and the landing page is not found. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email campaigns, it reaches a lot of people, and its clean interface avoids information overload. ### 2. Extensive features with room for improvement in UI and pricing structure **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel T. | Head of Performance Marketing und CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the distinct and clear segmentation of SAP Engagement Cloud, which prevents errors during dispatch, such as duplicate shipments, and enables precise targeting of audiences. The regional support is also a great advantage, as it prevents misunderstandings in communication and avoids serious errors. Additionally, I find the handling of the software to be relatively easy, and the range of functions is very extensive. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The scope of the many usage possibilities also leads to confusion. The structure and layout of the interface could be more intuitive and logical. The use of AI to support the individual modules would be sensible. Price/performance: I don't want to feel like I'm constantly being talked into additional modules/extensions by contacts. There shouldn't be too many smaller 'nodes' charged extra. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find the segmentation clean, which prevents errors during shipping and enables targeted communication. The customer data platform and simple automations help with customer reactivation. ### 3. Powerful Automation Tool Offering Strong Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Rouf R. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud offers robust automation and personalized features such as behavior-based email campaigns, customer segmentation, and multi-channel orchestration. Its AI-driven recommendations and insights make it easier to deliver the right message to the right customer at the right time. I’m also impressed by the integration options and the strength of its AI capabilities. On top of that, the initial setup was very straightforward, and it only took a couple of days to get comfortable using it. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The interface can feel a little complex, especially for new users who are just getting started. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud helps us centralize our customer data and run automated, personalized marketing campaigns across channels such as email and the web. It makes it easier to target the right audience with relevant messages, and it has improved our overall customer engagement. ### 4. Powerful Automation with Room for Customization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like how easy SAP Engagement Cloud makes it to automate personalized marketing campaigns across multiple channels from one platform. It has strong customer segmentation and real-time data, allowing campaigns to be very targeted and responsive without a lot of manual effort. The ability to solve customer engagement problems, like sending the right message to the right audience, automating campaigns, improving personalization, and tracking marketing performance all in one place, is really valuable. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It can feel limited in advanced customization, and reporting/analytics can sometimes be less flexible compared to more specialized marketing analytics tools. The initial setup was moderate to complex; it definitely was not a quick plug-and-play tool. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to automate and personalize marketing across multiple channels, solving customer engagement challenges, enhancing targeting and personalization, and consolidating marketing performance tracking in one place. ### 5. Robust APIs and Intelligent Design, but Setup Challenges **Rating:** 5.0/5.0 stars **Reviewed by:** Stefan M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the clarity and compactness of the whole platform. Its intelligent design makes it mostly self-explaining. Thanks to the broad variety of APIs, it's easy to import and export the needed data. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I don't like that for some tasks I have to contact the SAP support team. I would rather like to be able to configure everything for myself. For example, for the first implementation or if I want another user for the help portal. I want to connect it to our SAP Sales Cloud but was not able up to now. That is because the instruction SAP provides does not fit our needs. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Thanks to the broad variety of APIs, it's easy to import and export needed data. ### 6. Smooth Setup, Needs Enhanced Features **Rating:** 4.0/5.0 stars **Reviewed by:** Bahadır G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Engagement Cloud (formerly SAP Emarsys) easy to learn, which makes it convenient for our team to get up to speed quickly. The transactional emails with attachments are another feature I like, as it supports our need for effective communication with customers. The initial setup was pretty smooth, which added to the overall positive experience with the platform. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I want to send order notification emails with invoices attached, but SAP Engagement Cloud doesn't support that. Also, there should be more filtering options in the panel. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud solves creating correct segmentation and integrates with Mobile App and Web channels. It's easy to learn and handles transactional mails with attachments. ### 7. Intuitive for New Users, But Needs Faster Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate the ability to import different data sources for the use of relational data in SAP Engagement Cloud. This feature gives an extra edge in tailoring marketing communications. Additionally, it's very easy to use for new users, and automation across different areas was quite easy from a front-end perspective. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Connection delays. Oftentimes, the systems are a bit too slow. It struggles to handle big outputs of data. So that's something they need to work on. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud automates campaigns and is user-friendly, especially for new users. It also allows importing different data sources for relational data, enhancing tailored marketing communications. ### 8. Customizable, but with a steep learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Lukas N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I think it's great that most components of the SAP Engagement Cloud are customizable and adaptable to our tech stack and the individual solutions of our architecture. The code of template blocks can be edited directly, and product feeds as well as product integrations can be expanded in self-service. This allows us to implement solutions customer-oriented while freely considering the technical requirements. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The adaptability and overall structure make the SAP Emarsys part not very user-friendly. The onboarding up to expert users takes a lot of time and requires training. More standard solutions without code/tech stack understanding should be offered. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to manage our loyalty program and as a central place for automations and newsletters. The code of template blocks can be edited, and product integrations can be extended in self-service. ### 9. Flexible Platform with Room for Support Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Ngoc Hien L. | Test manager, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys flexible for our marketing department, enhancing efficiency in marketing operations. I appreciate the ability to set up push notifications and inbox messages for different segments, which are instrumental in our communication strategy. The range of usual features addresses gaps previously encountered, greatly benefiting our marketing efforts. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Setting up SAP Emarsys has proven to be quite demanding, especially when it comes to integrating Emarsys with our existing SAP legacy platform and configuring several test accounts. Furthermore, the SDK we adopted was not technically mature, which made the process even more challenging. I feel that the SDK documentation could be more comprehensive, as it currently lacks sufficient detail. In addition, I think the technical support could be more responsive and helpful. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find SAP Emarsys offers flexibility for our marketing department, enhancing efficiency in sending push notifications and messages across different segments. ### 10. UI Simplicity with Setup Challenges **Rating:** 2.5/5.0 stars **Reviewed by:** Jord P. **Reviewed Date:** May 15, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the UI for CRM and appreciate the no-code solution for managing CRM tasks with SAP Engagement Cloud (formerly SAP Emarsys). **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Handling duplicates and data quality issues without the interrupting resets and full loads. Also a unified data transfer method for all types of data is missing. Confusing for first time setup since some of the documentation is out of date or links to outdated sites. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for customer engagement, and its UI for CRM as a no-code solution is quite beneficial. ### 11. Versatile Components and Powerful Customization, But Training Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Victoria B. | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the wide variety of components, tracking, and customization that can be done with SAP Engagement Cloud, in addition to data collection. I also value the sending of follow-ups for loyalty. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The training of the tool. I would like to have catalogs or user manuals, as well as easily accessible training. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for campaign management and personalization. It solves personalization issues and I like the variety of components, tracking, and data collection it offers. ### 12. Versatile Marketing Tool with Webextend Feature **Rating:** 4.5/5.0 stars **Reviewed by:** Abhijith s. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the Webextend feature and the ability to create customized campaigns with SAP Engagement Cloud (formerly SAP Emarsys). It helps us by allowing us to know any new visits to our e-commerce platform, so we can create new contacts and offer more campaigns and offers to existing contacts, thereby extending our sales. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Probably the unavailability of API for integrating some applications, for example for consent management applications. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for prospect to opportunity creation and marketing. It fills our gap in omnichannel marketing automation, detects new visits to our platform, and helps extend sales through targeted campaigns. ### 13. High Automation, But a Difficult Start **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really like that in SAP Engagement Cloud, you can automate marketing and work with huge databases. Also, I can use various variables and customize functions to suit myself. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** In fact, everything is fine, the only thing I don't like is that it's difficult for people who are just starting to work to learn how to use it. It's a very big challenge to figure out what's where because there are so many functions and various integrations. To work effectively with all of this, a huge amount of time is needed, but overall everything else is okay. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to set up our clients' marketing strategy. It automates marketing and allows working with large databases. ### 14. User-Friendly Interface, But Performance Hiccups **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate the user-friendly interface of SAP Engagement Cloud (formerly SAP Emarsys), which makes it easy to navigate and put together an email campaign. I also like the blocks feature, which contributes to the ease of use. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The segments area is too laggy because there's too many, and the deletion process isn't quick, so it doesn't incentivize people to delete segments when they're done with it. The initial setup was quite difficult, even though now I have the hang of it, but I'm always learning new ways to use it. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for emails, segmentation, and reporting. It solves segmentation problems and has a user-friendly interface that makes navigating and creating email campaigns easier. ### 15. Intuitive Interface, Trustworthy Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Abiali K. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really like SAP Emarsys' interface. The UI is very good, and it makes setting up SMS and email marketing campaigns much easier compared to other tools I've used. I trust the company because they have other tools that I like. Because of this trust, I'm willing to use SAP Emarsys. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think sometimes it glitches, especially when we create campaigns in bulk. I also feel they could introduce more programs, like loyalty programs and better subscriptions. Some plans don't provide value for what we are paying, and others provide too much value, so they should look at the subscription tiers. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to set up SMS and email marketing campaigns, which was tough with other tools due to bad interfaces. SAP's interface is great, making it easier to manage campaigns for my clients. ### 16. Empowers Marketing with Built-in Personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick Christoph R. | Geschäftsführender Inhaber, Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I think SAP Engagement Cloud has good built-in options such as product recommenders. These features help because not all other tools have them implemented, making it easier to go deeper and be more personalized. The initial setup was not too complicated, and the user experience is positive. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It's complicated to get people for technical support. Sometimes we would like to discuss problems in a meeting but the support is only through mail. It should be possible to schedule meetings with SAP people there discussing technical problems. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to automate email marketing. It has good built-in options like product recommenders, making it easier to personalize deeper than other tools. ### 17. Automates Marketing with Prebuilt Journeys **Rating:** 4.5/5.0 stars **Reviewed by:** Dragan B. | SAP CRM/CX Inhouse Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love the automation in SAP Emarsys. The prebuilt journeys, AI triggers, and templates let me launch sophisticated campaigns quickly and respond in real time to customer behavior. Prebuilt journeys define what to do, AI triggers decide when and for whom, and templates ensure how it's delivered. Together, they turn marketing from manual campaign execution into an automated, data-driven growth engine. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Not working easily: Basic campaigns are easy to launch but advanced automation, AI logic and data modeling require solid platform knowledge. Can be improved: SAP Emarsys follows best practice driven structures, which is great for speed but can feel restrictive for very custom workflows. Overall the initial setup was manageable but not completely plug-and-play. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys solves manual campaign execution issues, facilitates omni-channel engagement, and provides AI insights, turning marketing into an automated, data-driven growth engine. ### 18. Versatile Marketing Tool with Powerful Insights **Rating:** 3.5/5.0 stars **Reviewed by:** dhiren l. | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the dashboard and infographics in SAP Engagement Cloud (formerly SAP Emarsys) because they help me identify the ups and downs. I also appreciate the new features, like AI, which are good and improve the performance. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I wish the real-time analytics were better, and it would be great if analytics automation could send reports to representatives via email with the tasks they want to see. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for storing all the data in a single area for marketing and campaigns, sending emails, and using SMS and other channels like WhatsApp and social media. ### 19. Efficient CRM solution with room for AI development **Rating:** 4.0/5.0 stars **Reviewed by:** Vincent H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really appreciate that I can handle all the important tasks of my job using one tool. I particularly like the menu area "Automation Programs," as I can orchestrate all channels like email, mobile, web, and web-hook for large sales campaigns in one system and also perform initial monitoring directly. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The further development of the individual channels seems to be driven with varying intensity. In smaller channels, there are some issues that still need to be addressed. Additionally, the topic of Artificial Intelligence, in my view, is not being pushed strongly enough. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It helps with segmentation, marketing automation, and sending ad-hoc campaigns, supports omnichannel communication, and allows me to handle all important tasks of my job on one tool. ### 20. Diverse connections, improvable customer management **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2018 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the numerous connections to other systems that SAP Engagement Cloud offers. I particularly appreciate the diverse segmentation options based on the entered data. The connection to DHL/Deutsche Post is helpful for contacting customers who no longer have an opt-in. I also value the connection to Dynamic Yield, which enables advanced personalization. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Customer Success Management: Support changes very often and as a small customer, we no longer have a personal account manager, but only a service team. Additionally, there is often a lack of product knowledge for more in-depth questions. The technical documentation was not always up to date, which sometimes made things unnecessarily difficult. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use the SAP Engagement Cloud to inform existing customers about promotions via email, based on their activities. I appreciate the connections to other systems and the segmentation options, such as the integration with DHL for customers without Opt-In and Dynamic Yield for personalization. ### 21. Good Automations, But the Email Builder is Lacking **Rating:** 3.0/5.0 stars **Reviewed by:** Raphaël L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love the flexibility of fields in SAP Engagement Cloud (formerly SAP Emarsys), the ability to create them and update their values with automations. Automation is very convenient, and I also appreciate the analytics pages for email statistics. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The email builder is not great, the management of segments is also a complete mess, while adding a folder feature doesn't seem unfeasible to me. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use it to send newsletters. It allows us to store our database, manage the purge, and send our communications. ### 22. Diverse Channels and AI for Effective Marketing Strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Nancy P. **Reviewed Date:** January 29, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like SAP Emarsys for all the channels it has to communicate with customers. I also appreciate all the artificial intelligence it offers to suggest possible strategies and create them. This provides more possibilities to reach the customer, get closer to them, and build a strong relationship, ensuring that the customer feels we are communicating with them and attending to their needs. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It has the problems that all marketing tools face, but I believe SAP Emarsys is innovating and improving all the time. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys covers all my clients' needs to reach their customers. I love it for its multiple communication channels and its artificial intelligence that suggests marketing strategies, helping to build relationships and meet customer needs. ### 23. Effortless Campaign Management with Precise Targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Jess Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like SAP Engagement Cloud for its ability to create specific segments to ensure campaigns are appropriately delivered. The individual email stats analysis is also a feature I enjoy. Additionally, the initial setup was good and easy to use, especially due to the helpful learning links and platforms provided. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** personalization regarding products **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email campaign management, solving issues with creating campaigns and delivering them with proper segment targeting. ### 24. Complex but Well Equipped for Marketing **Rating:** 2.5/5.0 stars **Reviewed by:** Victor d. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I use SAP Engagement Cloud (formerly SAP Emarsys) for email campaigns. I appreciate the most the entire statistics section, which I find very comprehensive and visible. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think the builder part could be improved by simplifying it because you need to have some coding knowledge to use it to its full potential. I really had issues with the builder. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use it to send emails and create targeting segments. I appreciate the statistics section, which I find very comprehensive and visible. ### 25. Intuitive Interface, Easy Setup, but Hard to Find Details **Rating:** 4.0/5.0 stars **Reviewed by:** Berke C. | Head of Paid Media, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really like the interface of SAP Engagement Cloud; it's easy to use, which is a big plus. The ability to handle multiple segments is quite beneficial for my marketing campaigns. Also, the initial setup was very easy to manage. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Sometimes things are hard to find, especially my daily signups. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for sending emails and tracking customer segments, solving issues with audience integrations and email data. It's beneficial for my marketing campaigns. ### 26. Intuitive Marketing Automation for retail B2C **Rating:** 4.0/5.0 stars **Reviewed by:** R. J. | SAP CX Solution Architect, Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud offers automation programs, especially the trigger-based automation that allows us to react to real-time events. I also find it to be an intuitive tool that is fit for the future, helping us engage with customers effectively through different channels like web, app, and social. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the duplicate checks and web extend functionality not working as well as I would like. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud allows us to engage with customers across channels like web, app, and social with its trigger-based automation for real-time events. It's an intuitive tool fit for the future, making customer engagement streamlined. ### 27. A powerful platform that makes customer engagement simple and effective **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie T. | CRM Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys makes it very easy to manage complex customer journeys across multiple channels. The automation flows are intuitive to set up, and the reporting gives clear insight into performance. I especially like how user-friendly the segmentation tools are — it’s quick to target the right customers and personalise campaigns. The support team is responsive and helpful, which makes onboarding and daily use much smoother. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There can be a learning curve at the start if you’re new to automation platforms, and some advanced features take time to fully understand. The reporting dashboards could be more customizable, and occasionally the interface feels a little slow when handling large datasets. These are small issues compared to the overall value it provides. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys helps us centralize and automate our marketing campaigns across email, automation flows, and personalization. This saves a huge amount of time compared to manual campaign management and ensures our customers receive relevant messages at the right time. It also gives us better insight into customer behavior and helps us improve retention and engagement. The ability to test, measure, and optimize in one platform makes it easier to achieve consistent results. ### 28. Flexible Journeys and Powerful Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Carolina S. | Responsible for the Marketing Automation Solution, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Flexible journeys and rich segmentation. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Interface can feel overwhelming sometimes **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys solves the challenge of managing complex, data-driven customer communications at scale. It allows us to centralize customer data and use it to trigger automated, personalized journeys based on behavior, transactions and engagement, rather than relying only on one-off campaigns. This benefits us by improving relevance, consistency and efficiency across channels. Automated flows reduce manual effort, ensure timely communication, and make it easier to maintain always-on CRM programs. Strong segmentation also helps us target the right audiences with the right message, which ultimately supports better engagement and campaign performance. ### 29. Versatile with excellent support, minor catalog issues **Rating:** 4.0/5.0 stars **Reviewed by:** Johanna K. **Reviewed Date:** February 11, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the diverse possibilities and the background services at SAP Emarsys. The support and customizations are particularly useful, as you can directly solve any problems that arise. It is helpful that you can continuously adapt and, with a growing company, further personalize campaigns and all possible topics or take them to the next level. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Sometimes there were problems with the product catalogs. The synchronization caused some difficulties, but I think the problem is solved again. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** With SAP Emarsys, problems don't even arise because they can be solved directly. I can adapt to the growing company, personalize campaigns, and take them to the next level. ### 30. Great Support and UI, but Reporting and API Limitations Need Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Matthew F. | CRM Product Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Customer Support: The agents are quick to respond, insightful, and willing to provide not only a solution but guidance. Platform Navigation: The UI is well laid out and intuitive. Setting up new accounts is relatively easy, with the Project Management office being helpful and guiding through the process. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Reporting: The reporting tools, whilst there, offer email specific reporting or trends for all emails. It will be best to have a fully functional reporting tool to customise reporting metrics and selecting specific email campaigns. Release Changes: We are not informed when releases are taking place, which has caused setup grievances. API throughput: We have to carefully manage our throughput due to API limitations. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Our primary goal for Emarsys is email and SMS marketing, and sending transactional communications to players. ### 31. Powerful Marketing Automation, But Pricey and Integration Can Be Tricky **Rating:** 4.0/5.0 stars **Reviewed by:** Libor G. | SAP PI/PO, Oil & Energy, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Easy to use programs that run on it´s own, knowledge and know-how gathered from a huge amount of companies and countries, data driven marketing tools that reach out to the clients with the proper message at the right time, easy and quick support, great account manager who is dedicated and engaged in making sure the tools are being used in the best possible way, lots of interesting seminars. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I feel like I have bought a Porsche car that I am using only in gear 3. Maybe it would be a good idea to split some of the functions and make it possible to buy less and to grow into more functions as you develop as a company. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It's flexible that we can edit the email templates by blocks. But it is not very user friendly to use so, as changing the block templates requires knowledge on HTML. ### 32. Structured Layout Enhances Marketing Efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Philipp O. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the structured layout of SAP Engagement Cloud, as it makes it easier for me to understand the functions and possible uses. The initial setup was pretty easy and understandable, which made the transition smooth for us. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The campaign search is sometimes a bit slow **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for segment creation in email campaigns. Its structured layout makes it easier for me to understand its functions and possible uses. ### 33. Great Personalization and Automation, But Integration Can Be Challenging **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** What I particularly like about SAP Emarsys are the strong personalization features. I can use them to genuinely deliver individual and relevant customer experiences across all channels. I also really appreciate the omnichannel automation, it makes it easy for me to ensure consistent customer communication. The interface is simple to use for campaign creation. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** What I personally have to criticize is the complexity when integrating with systems that are not from SAP. I find that the API isn't always stable, and getting data out of it is sometimes genuinely tedious. While the basic features are simple, some advanced features have a pretty steep learning curve, which made it harder for me to get started. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys fundamentally solves the challenge of delivering personalization at scale by unifying customer data from all touchpoints into a single profile. This benefits me directly by allowing me to move away from generic, time-consuming campaigns to omnichannel experiences. ### 34. AI-Driven Marketing Made Simple and Effective **Rating:** 5.0/5.0 stars **Reviewed by:** Arun B. **Reviewed Date:** March 25, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the good UI and that it's easy to use, which is more valuable compared to using ACM. I appreciate the automation, the ease of creating templates, and the AI capabilities. The speed of market, ease of use, and out-of-the-box e-commerce intelligence are also strong points for me. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** nothing as of now **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud solves fragmented customer data and slow marketing processes, enhancing personalized interactions. It offers speed to market, ease of use, and e-commerce intelligence, making it more valuable than ACM. ### 35. Smart, simple, connected, personal, fast, reliable, helpful. **Rating:** 5.0/5.0 stars **Reviewed by:** Radio P. | Gestor da loja online da Radio Popular (www.radiopopular.pt), Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** What I like best about SAP Emarsys is how it makes personalized marketing easy. I love that it unifies customer data and allows engagement across multiple channels, helping create more relevant campaigns and better results. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** What I dislike about SAP Emarsys is that, although it’s excellent, there are still some areas that could improve, such as search functionality within lists and simplifying the creation of templates. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys is solving the problem of manual, time-consuming marketing processes. It allows us to automate campaigns, saving time and ensuring more consistent and personalized communication with our customers. ### 36. Intuitive UI, Effective for 1:1 Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Robert S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like using SAP Engagement Cloud for email marketing and it has been great for 1:1 marketing. I'm particularly fond of the VCE feature. I also find the user interface intuitive, which is a big plus for me. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the country management in SAP Engagement Cloud complicated, especially when it comes to dealing with languages and translations. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for 1:1 marketing. ### 37. Intuitive and Effective for Contact Management **Rating:** 4.5/5.0 stars **Reviewed by:** Ximena Z. **Reviewed Date:** May 25, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the ease of use and that SAP Engagement Cloud is very intuitive. I really enjoy the broad way it has for developers. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** the automation part on the plane side **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to manage and organize contacts for advertising campaigns, solving contact list management issues. ### 38. Efficient Automation with Potential for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Muntaser Bellah J. **Reviewed Date:** November 05, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for the ability to send personalized emails, which brings me closer to my customers. The automation of campaigns is another advantage, as it allows me to save a lot of time and operate more securely, because recurring campaigns do not have to be planned and implemented anew each time. These features make the process more efficient and user-friendly for my business. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find it difficult to edit, delete, expand, or rename criterion fields in SAP Emarsys. It is not clear how to deal with the many pre-made fields that I do not need. Additionally, it is unclear how to rename a field to find it more quickly. In addition to the complexity of editing fields, I find the initial setup of SAP Emarsys not easy. There are many aspects to pay attention to and several steps that build on each other. All of this must be understood at the beginning. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to automate recurring campaigns and send personalized emails, which saves me time and brings me closer to our customers. ### 39. Intuitive CRM Solution with Great Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Silvia T. **Reviewed Date:** November 05, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I truly appreciate the Trends dashboard in the analysis tab of SAP Emarsys, as it offers an intuitive and straightforward way to monitor the performance of our email campaigns. The live monitoring feature is beneficial because it allows me to observe the progress of campaigns as they happen. Furthermore, I am impressed by how intuitive and easy to learn SAP Emarsys is, which significantly reduces the learning curve. In particular, when building triggered campaigns, the nodes display is exceptionally clear, making it simple to understand and develop workflows. The dashboard is also a plus, presenting easy-to-understand and useful information, which helps in making informed decisions. Overall, the intuitive nature and user-friendliness of SAP Emarsys greatly enhance the efficiency and effectiveness of our CRM team’s operations. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** When building emails, the interface could be improved to allow for an easier way to duplicate tabs without complications. Additionally, a clearer link between link names and their positioning in the email would be beneficial. Highlighting the area where a link is located in the email when naming it could make managing long or block-intensive emails more manageable. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to monitor email performance with ease. The Trends dashboard clearly shows email statistics and campaign progress live, making it intuitive and easy to learn for building campaigns. ### 40. Versatile Tool with Integration and Campaign Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah S. **Reviewed Date:** November 04, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really appreciate SAP Emarsys for its 'privacy opens' feature, which gives a clear indication of true engagement through click-through rates and delivery rates, allowing better assessment of email performance. This feature helps clarify whether low click-through rates are due to poor delivery or engagement issues. The revenue indicator is another beneficial feature, as it shows the revenue generated from each email, enabling us to identify which email campaigns and particular content pieces drive the most revenue. This insight allows us to replicate successful strategies and enhance overall campaign effectiveness. Additionally, I find it incredibly efficient and user-friendly that SAP Emarsys makes it easy to amend data via the campaign tool and keep contact lists updated automatically, ensuring the database remains clean. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find managing content within the SAP Emarsys tool challenging due to the absence of folders, making it difficult to organize emails by content type or team, leading to accessibility issues for previous campaigns. Additionally, analyzing data across multiple emails is cumbersome; while one-on-one comparisons are feasible, conducting comprehensive analyses over several regions is not supported as it only allows for A vs. B comparisons. The initial setup was also a bit challenging, especially concerning API connectivity, where I had issues integrating data from third-party tools like Google. Understanding the distinctions between service campaigning options, such as opt-in versus opt-out, during setup was unclear and required additional effort to grasp fully. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys for easy cross-channel integration, improving segmentation, and personalization, which boosts interactions and revenue. It helps target customers better, facilitates data-driven decisions, and simplifies content management with automated updates and a clear revenue indicator. ### 41. Streamlined Email Marketing with SAP Emarsys **Rating:** 4.0/5.0 stars **Reviewed by:** Helen P. **Reviewed Date:** November 04, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for significantly improving the look and performance of our email marketing efforts. The ability to build emails using blocks, with pre-loaded brand colors, has made the process of creating emails much quicker and more efficient. Additionally, the product catalog feature has been immensely beneficial, allowing me to pull in product information without the need to code everything individually, which saves a lot of time. The block targeting capability is another standout feature as it facilitates the creation of one email for multiple audiences, thereby enhancing the effectiveness of our campaigns. Furthermore, the overall ease of use of SAP Emarsys is a major plus, streamlining my daily workflow and making it a tool I would consider purchasing again. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I found the setup process to be challenging due to the coding required for customizing templates with our branding. This initial hurdle made it difficult to get started on the platform without external assistance. Additionally, I find it cumbersome to easily add or amend code for customizations to the templated blocks, which limits flexibility and customization. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to enhance email marketing effectiveness by improving email aesthetics and performance. The block-building feature accelerates email creation and allows targeted content for various audiences, enriching the process with built-in product integration. ### 42. Powerful tool with room for improvement in integration **Rating:** 4.0/5.0 stars **Reviewed by:** Matthias G. | Lead Marketing, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the many possibilities to segment and target with SAP Engagement Cloud (formerly SAP Emarsys). It is useful that we can also pass individual events through event tracking, which allows us to address our customers more specifically and thereby achieve better open and click rates as well as conversion rates. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The technical integration is partially very 'difficult' and not very well documented. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** With SAP Engagement Cloud, we can address our newsletter customers individually and conduct large advertising campaigns. Segmentation and event tracking help us communicate more targetedly, which results in better open and click rates. ### 43. Powerful for targeted campaigns, but no-code support needed **Rating:** 4.5/5.0 stars **Reviewed by:** Arnold D. | Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate that it is relatively easy to build automation tracks with the existing data that is fed into the SAP Engagement Cloud (formerly SAP Emarsys). This allows you to very freely build and target all kinds of segments. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Some improvement would sometimes be helpful with event-based campaigns. Without developers, nothing can be initiated here. A 'No-Code' solution would be very helpful for marketers here. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I can specifically target our existing and newsletter customers with SAP Engagement Cloud and build automation tracks based on existing data to address different segments. ### 44. Reliable, Efficient, and Accurate Email Marketing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Marion C. **Reviewed Date:** October 29, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys very easy to use, particularly in retrieving information about customers and accessing emails they have received. The system simplifies tasks like finding customer details and tracking order confirmation emails, enhancing our team's ability to resolve customer queries efficiently. I appreciate that it significantly improves customer experience by ensuring order confirmation emails are handled effectively, even if initially not received by the customer. Additionally, I value the reliability and accuracy of SAP Emarsys. There is minimal error in the system, and it is consistently available, solidifying my trust in it as a reliable tool. Overall, I think SAP Emarsys is a great tool that serves our marketing email needs and aids in seamless customer communication. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find it problematic that I am unable to view the preview of emails that are older than six months or a year. This limitation hinders my ability to access and review past communications effectively, which could be crucial in certain instances. This could be either a functionality issue with SAP Emarsys or a decision made by my company, but regardless, it affects my experience with the software. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find SAP Emarsys helps provide customers with order confirmation emails and solve their inquiries effectively, enhancing the customer experience. ### 45. Agile and Strategic Solution for Personalized Communication **Rating:** 5.0/5.0 stars **Reviewed by:** Pedro Henrique R. **Reviewed Date:** October 28, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I think that SAP Emarsys is a quite elaborate and structured platform, with a fair learning curve that facilitates internalization and continuous use. The ability to create effective automations is one of the most valuable aspects, in addition to the advanced segmentations that allow me to combine multiple criteria efficiently. The dashboards are extremely useful for tracking real-time results and help make informed decisions. Furthermore, the ability to organize and create personalized communications with customers makes campaigns more relevant, improves engagement, and increases customer satisfaction and loyalty. The help from customer support has been essential in overcoming challenges and adapting to the platform. Overall, the ability of SAP Emarsys to make our work more agile and strategic is something that would captivate me to purchase it again. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** In the beginning, it was a bit challenging to understand the logic of automations on the SAP Emarsys platform. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to create personalized communications, track results in real-time, and make campaigns more relevant. This improves engagement, increases customer satisfaction, and streamlines work, making it more strategic. ### 46. User-Friendly Setup, Needs Improved Data Handling **Rating:** 3.5/5.0 stars **Reviewed by:** Max W. **Reviewed Date:** October 28, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for its ease of setup, which is made possible by the abundance of online resources available to help users get up to speed quickly. This makes the onboarding process smooth and efficient. I also value the platform's capability to engage with our customers through dynamic and adaptable emails, allowing us to effectively communicate about our products and services. The management of data within SAP Emarsys stands out to me because it is user-friendly and easy to navigate, enhancing my overall experience. Additionally, using Relational Data segments alongside SAP Emarsys is beneficial as it enables access to data outside the Emarsys database, providing flexibility and extending our data capabilities. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** One area that I find could be improved is the ease of use of relational data segments. Currently, it seems to require reliance on SQL, which can be a barrier for users who are not familiar with it. Making relational data segments more accessible without needing SQL expertise would enhance the overall usability of SAP Emarsys. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys enables us to engage with customers dynamically via adaptable emails, improving communication about our products. The platform's user-friendly data management supports efficient operations and accessing data even outside its database boosts our flexibility. ### 47. Facilitate Email Marketing and Report Management **Rating:** 5.0/5.0 stars **Reviewed by:** Giacomo M. **Reviewed Date:** May 15, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the practicality in its use and the management of reports on SAP Engagement Cloud (formerly SAP Emarsys). **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Nothing to report **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to facilitate and manage the sending of newsletters. Its ease of use makes it an intuitive tool, while the management of reports is an aspect I particularly appreciate. ### 48. Pros and Cons about Emarsys -ETATEX **Rating:** 4.5/5.0 stars **Reviewed by:** Mateo A. | CRM MANAGER, Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** What I like about SAP Emarsys is how easy it is to create segmentations for campaign sending, as well as how intuitive its automation programs are. I believe they are very helpful for automating communications that used to be manual. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** What I don’t like about Emarsys is the way we view campaign result data. Although the tool provides its own dashboards, we use a different sales attribution model. Therefore, we have to rely on Open Data. The tables there are confusing — it’s unclear what information each one contains — and ultimately, when you compare the data from Emarsys with Open Data, it doesn’t match. You don’t get the same number of sends, opens, etc. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys is helping us eliminate the manual work involved in managing campaign journeys. This benefits us because it gives us more time to focus on data analytics. ### 49. Good Potential, Limited by Complexity and UX Challenges **Rating:** 3.0/5.0 stars **Reviewed by:** Apoorva A. **Reviewed Date:** October 27, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** SAP Emarsys helps in automating our journeys and streamlines email campaign implementations. The predict and recommendations feature adds significant value, allowing us to populate emails with personalized content, such as recently viewed items or personal recommendations, making our communications more personalized. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** While SAP Emarsys offers some valuable features, such as Predict Recommendations, the overall experience feels less intuitive than expected. The setup process was challenging, particularly when learning how automation journeys, campaigns, and segmentation work. Compared to other platforms with more streamlined and modern interfaces, Emarsys requires more effort to navigate effectively. The Predict Recommendations tool shows promise but still needs considerable refinement to deliver stronger results. At this stage, I would be hesitant to repurchase the product — its unique features don’t fully outweigh the usability challenges and the availability of similar options in other tools. Improving user-friendliness and simplifying campaign setup would make a significant positive difference. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to automate marketing journeys and email campaigns, making them more personalized with recommendation features, which streamlines our marketing efforts and enhances engagement. ### 50. Omnichannel Leader with Seamless Salesforce Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Olha L. **Reviewed Date:** October 27, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for its robust omnichannel features that allow seamless communication through email, web, SMS, and app channels. This versatility is crucial in executing comprehensive marketing strategies. The predictive data functionality stands out for its ability to enhance customer orientation, offering invaluable insights that drive effective campaign personalization. The integration with Salesforce is incredibly efficient, as it ensures immediate transfer of data and customer information to Emarsys, enriching the CRM process significantly. Furthermore, the evolving AI functionalities are compelling, promising continuous improvement in automation and customer engagement efficiency. Overall, the setup process was smooth, prominently due to the availability of internal support, which was indispensable in facilitating everything from basic configurations to more complex tasks like SMS campaigns. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There are some settings level features that are not very user friendly. For example to create a web campaign for each language and not having all transaltions in one web campaign as it is for the email campaigns **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to communicate across email, web, SMS, and app channels, using comprehensive customer data to enhance our customer orientation and ensure seamless data flow from Salesforce. ## SAP Engagement Cloud (formerly SAP Emarsys) Discussions - [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) - 1 comment, 1 upvote - [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) - 2 comments, 1 upvote - [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) - 1 comment, 1 upvote - [View SAP Engagement Cloud (formerly SAP Emarsys) pricing details and edition comparison](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+13%3A07%3A13+-0500&secure%5Bsession_id%5D=5121f1a7-0bbc-4685-b7b0-6ef416927415&secure%5Btoken%5D=6569e451d71622dad4998953586502338cd8c162531c4ed995bc42ff36bbca52&format=llm_user) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations - [Accely Group](https://www.g2.com/products/accely-group/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Algonomy Omni-channel Personalization Suite](https://www.g2.com/products/algonomy-omni-channel-personalization-suite/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon Simple Storage Service (S3)](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews) - [Annex Cloud Loyalty Experience Platform](https://www.g2.com/products/annex-cloud-loyalty-experience-platform/reviews) - 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[Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [SAP BTP for Customer Experience](https://www.g2.com/products/sap-btp-for-customer-experience/reviews) - [SAP ECC](https://www.g2.com/products/sap-ecc/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation - Activity Tracking - Reporting/Analytics **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Content Management** - Customizable Templated Workflows - Asset Management - SEO Management - Campaign Management - Metadata Management - Calendar Management - Audio File Management - Asset Lifecycle Management - Content Management - Brand Management - Document Management - Template Management **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Design & Development** - No-Code App Development - Low-Code App Development - Self-Service Capabilities **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integration **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - API - Multi-Channel Distribution - Customizable Templates - Customizable Forms - Alerts/Notifications - A/B Testing - Generative AI **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top SAP Engagement Cloud (formerly SAP Emarsys) Alternatives - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (510 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,205 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 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