Verified User in Financial Services

Mid-Market (51-1000 emp.)

5/21/2019

"Daily User of This Versatile, User-Friendly Platform"

4/5

What do you like best about Blueshift?

Blueshift allows my team to be agile and meet customer needs efficiently. I love the journey builder and how simple and versitile it is. The data management side of Blueshift is robust and well organized - we are able to acheive a high level of personalization and segmentation because of it.

Also support is very quick to help if we run into any issues, which is so rare. They often get back to us same day with a resolution. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

One element that I find a bit limiting is their insights and reporting suites. The existing solution meets all my needs for my day to day, but I'd love to be able to create more custom reports based on some of the user profile attributes that we store. I think building out that feature would really next-level the ability to curate reporting based on audience attributes - not just engagement. Review collected by and hosted on G2.com.

Blueshift Reviews & Product Details

Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day. It is not another confusing box of parts that leaves you to figure it out on your own. We brought your data, AI, and channels together so you can focus on your message instead of your technical setup. Most marketers spend more time cleaning messy spreadsheets than actually sending emails. Our platform aggregates customer data to create meaningful profiles. You can see what people are doing in real time instead of looking at what they did weeks ago. This lets you send messages that feel personal because they are based on how people really act. It is about being relevant without the manual struggle. You should not need a math degree or an IT team to run a basic campaign. Our Customer AI handles the heavy lifting by predicting what your customers want and when they want to hear from you. It points out which groups to target and suggests the right products for each person. This AI even runs your A/B tests for you. It saves the average team about 40 hours of work every month. That is a lot of time you could spend on things that actually matter. You can coordinate everything from email and SMS to your website in one place. Your customers get a smooth ride no matter where they interact with your brand. We integrate seamlessly with your current tools so you can get started quickly. It is a simple way to increase sales and satisfy your customers without the usual operational nightmare.

Product Website

Seller

Blueshift Labs

Languages Supported

English

Product Description

Cross-Channel Marketing Automation combined with AI-Powered Recommendations for email, websites and mobile apps. Powered by a 360-degree Customer View.

Overview by

Janet Jaiswal

Pricing

Pricing provided by Blueshift.

Customer Engagement Platform

Free Trial

View More Pricing Information

Blueshift Integrations

(18)

Verified by Blueshift

Blueshift Media

Blueshift Demo - Omnichannel Journey Builder

Our visual Journey Builder provides all the marketer-friendly tools and controls you need to make creating and launching deeply personalized, multi-faceted, self-optimizing journeys that adapt to customers’ in-the-moment needs as simple as creating basic campaigns

Segment customers based on real-time behavior. Build auto-updating segments, that can be used across channels

Blueshift Demo - Personalized Recommendations

Create and customize 1:1 recommendations for use in your email, mobile push notifications, websites and more

Our user-friendly creative studio features a drag-n-drop template editor, brand asset storage, and a template library. No coding needed!

Maximize ROAS and drive action with more relevant and targeted ads that use the power of your first-party, behavioral, and predictive data to engage your audience

Blueshift Demo - Real-Time Campaign Metrics

Track Real-Time Campaign Metrics with customizable attribution goals

In this 4.5-minute demo, you’ll see how to: Unify customer data into comprehensive profiles | Personalize engagement with AI-driven predictions, segmentation, and content | Automate cross-channel journeys optimized in real time.

Five Below Boosted Repeat Purchases by 20% with AI

AMN Healthcare Increased Their Average Click-to-Open Rate by 50% using AI, SMS, Push, and Email Orchestration

Discover Blueshift's Customer AI and explore how it can elevate your marketing strategy.

Leverage agentic AI to boost email performance with AI-powered content generation and continuous A/B testing.

Official Downloads

(5)

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2025 Industry Research: The Future of Cross-Channel Marketing

Blueshift Reviews (284)

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Madgda m.

HR Manager

Mid-Market (51-1000 emp.)

12/18/2025

"Powerful Automation and Analytics for Seamless Customer Journeys"

5/5

What do you like best about Blueshift?

I like that Blueshift comes with great features for unifying customer data and also comes with great data management features.

With this tool, we leverage on AI features to customer customer experience and this promotes customer loyalty and high retention.

I like that we can create and automate customer customer journeys which helps when it comes to targeted marketing which Blueshift is good at.

With the tool, creating complex marketing campaigns is always easy thanks to the automation features of this tool.

I also like the analytics and optimization aspects of Blueshift and it includes features such as AB testing which gives us best insights on how to manage and better or marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

With Blueshift, all the features are place and no bad experiences whatsoever. Review collected by and hosted on G2.com.

Gerald S.

Digital Marketer

Mid-Market (51-1000 emp.)

11/19/2025

"Empowers Personalized Marketing with Seamless Data Integration"

4.5/5

What do you like best about Blueshift?

I like that Blueshift unifies customer data and marketing tools allowing us to offer our customers an exceptional and personalized experience.

It comes with intelligent features such as agentic, and generative AI that helps our marketing team to personalize and optimize experience across multi channels.

I like that Blueshift makes launching campaigns, test strategies and personalize experiences thanks to being able to leverage on customer data.

The tool helps us increase customer engagement and this translates to sales.

Its ability to integrate to other data warehouses for instance Amazon Redshift makes it a better tool. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

I have used Blueshift and it has been a success without problems. The customer support team are always helpful when need arises. Review collected by and hosted on G2.com.

Verified User in Automotive

Small-Business (50 or fewer emp.)

9/23/2025

"Powerful Recommendations, Easy Interfaces and great support"

5/5

What do you like best about Blueshift?

I like the simplicity of the patform and how I can join my campaigns together with the journey mapper. The recommendations are really powerful and data is received in realtime.

Implementation was quick and easy to, with full support from the team.

This is the only tool I use, to monitor campaigns, and data as well as being able to see results and make tweaks along the way.

It was easy to integrate this into the business. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

Not as well known in Uk so not able to partner with som real time email clients Review collected by and hosted on G2.com.

Christina T.

Chief Marketing Officer

Enterprise (> 1000 emp.)

12/16/2025

"Powerful All-in-One CDP and ESP for Large Catalogs"

4.5/5

What do you like best about Blueshift?

The ability for Blueshift to serve as our CDP and ESP as well as the ability to handle our extensive catalog of over 1M products and 30M applications and manage our send volume. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

It can be quite technically difficult to manage. Luckily we have a great partner who manages implementation of our email system. Review collected by and hosted on G2.com.

Verified User in Music

Enterprise (> 1000 emp.)

9/17/2025

"Top platform for modern marketers"

4/5

What do you like best about Blueshift?

Blueshift provides quality customer support, a fantastic and ever-growing list of features, a workflow that supports both marketers and developers. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

Some of the documentation could be more robust. More access or different "roles" or permission sets for technical developers and integrators would be helpful. Review collected by and hosted on G2.com.

Verified User in Media Production

Mid-Market (51-1000 emp.)

9/26/2025

Business partner of the seller or seller's competitor, not included in G2 scores.

"Enterprise solution flexible"

4.5/5

What do you like best about Blueshift?

Easy of use and flexibility in evolution. Blueshift team consider suggestions from client for improving the tool. 10 times new feature released every year. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

Some part of the UI are quite technical, for example user profile is visible in json format, easy for technical not so easy for marketing Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

7/8/2025

"Powerful customer engagement platform with intelligent automation"

5/5

What do you like best about Blueshift?

Blueshift truly excels in delivering personalized, data-driven customer experiences at scale. I appreciate how intuitive the interface is, especially when setting up multi-channel journeys across email, SMS, and push notifications. The AI-powered recommendations and predictive segmentation are incredibly helpful for targeting the right users at the right time, boosting engagement and conversion rates significantly. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

While the platform is powerful, the initial setup can be a bit overwhelming due to the range of features and integrations. It would be helpful to have more guided onboarding tutorials or live walkthroughs to speed up the learning curve for new users. Review collected by and hosted on G2.com.

What problems is Blueshift solving and how is that benefiting you?

Blueshift is solving the challenge of fragmented customer data and ineffective, one-size-fits-all messaging. By unifying data from multiple sources and enabling real-time segmentation, it allows us to deliver highly personalized and timely communications across channels. This has led to improved engagement, higher conversion rates, and a more seamless customer experience—while also saving us time through intelligent automation and streamlined campaign management. Review collected by and hosted on G2.com.

Verified User in Graphic Design

Mid-Market (51-1000 emp.)

8/12/2024

"User friendly platform and really speedy customer support!"

5/5

What do you like best about Blueshift?

How easy to use the platform, but also the speedy and detailed answer from the customer support! Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

It can be at times slow to save changes. Review collected by and hosted on G2.com.

Maria S.

Coordinator of Personalization and CDP Automation Department

Small-Business (50 or fewer emp.)

8/13/2024

"A Positive Experience with Automation and CDP Tools"

5/5

What do you like best about Blueshift?

The tool excels in its ability to integrate customer data across multiple channels, providing a unified view of each user. This data collection allows companies to create personalized and targeted marketing campaigns. In addition, Blueshift's predictive intelligence and automation capabilities enable marketers to engage customers in real-time with relevant content, which can improve the customer experience and drive conversions. Its analytics also make it easier to track campaign performance and make data-driven decisions. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

Complexity: For small or under-resourced companies, the complexity of some processes can be overwhelming.

Cost: The price of integration can be off-putting, as it is still a new and unfamiliar tool. This can condition certain companies.

Learning curve: Especially for customers who need to make a switch from one tool to another, or are new to CDP and automation tools, it can be overwhelming and impractical.

Customization: While there are many off-the-shelf templates, it may not be as flexible for certain niches, who need certain campaigns based on their data. Review collected by and hosted on G2.com.

What problems is Blueshift solving and how is that benefiting you?

Unified customer view: It helps companies better understand their customers and tailor marketing strategies to individual preferences and behaviors based on the single, complete view of each customer by integrating data from all active sources.

Personalization: Improve the customer experience by providing relevant content and offers, leading to higher engagement and conversions. Based on real user interactions and behaviors in real time. This improves customer satisfaction.

This improves user satisfaction and loyalty.

Data-driven insights: Blueshift analytics provide actionable insights, enabling marketers to make data-driven decisions and adjust their strategies for better results. Review collected by and hosted on G2.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

12/16/2024

"Flexible and easy to use marketing automation platform"

4/5

What do you like best about Blueshift?

Onboarding and support team are top notch. They also take feedback seriously and improve product directly from user experience.

The platform is relatively easy to use with flexible features to adapt to any number of needs from static list sends to AWS integrations and API feeds.

Implementation is straight forward as long as you have clean data from your system, if you are dealing with bad product data it may take a second to properly integrate. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

The two biggest downsides to Blueshift are the reporting - it would be nice to be able to filter and segement reports based on use attributes directly in the platform. The other issue that has popped up is when exporting your data into a CSV or Excel it lumps all the customer attirubtes into a large data blob that is difficult to parse. Review collected by and hosted on G2.com.