---
title: Blueshift Reviews
meta_title: 'Blueshift Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 285 reviews by the users' company size, role or industry
  to find out how Blueshift works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 285
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Blueshift Reviews
**Vendor:** Blueshift Labs  
**Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 285
## About Blueshift
Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day. It is not another confusing box of parts that leaves you to figure it out on your own. We brought your data, AI, and channels together so you can focus on your message instead of your technical setup. Most marketers spend more time cleaning messy spreadsheets than actually sending emails. Our platform aggregates customer data to create meaningful profiles. You can see what people are doing in real time instead of looking at what they did weeks ago. This lets you send messages that feel personal because they are based on how people really act. It is about being relevant without the manual struggle. You should not need a math degree or an IT team to run a basic campaign. Our Customer AI handles the heavy lifting by predicting what your customers want and when they want to hear from you. It points out which groups to target and suggests the right products for each person. This AI even runs your A/B tests for you. It saves the average team about 40 hours of work every month. That is a lot of time you could spend on things that actually matter. You can coordinate everything from email and SMS to your website in one place. Your customers get a smooth ride no matter where they interact with your brand. We integrate seamlessly with your current tools so you can get started quickly. It is a simple way to increase sales and satisfy your customers without the usual operational nightmare.



## Blueshift Pros & Cons
**What users like:**

- Users find Blueshift to be **easy to learn and user-friendly** , making onboarding and building email journeys straightforward. (27 reviews)
- Users value the **responsive customer support** of Blueshift, appreciating quick assistance and helpful training resources. (20 reviews)
- Users value the **advanced features and seamless integration** of Blueshift, enhancing customer engagement and marketing effectiveness. (14 reviews)
- Users value Blueshift for its **advanced AI personalization** capabilities, enhancing customer engagement through tailored marketing experiences. (14 reviews)
- Users appreciate the **powerful segmentation capabilities** of Blueshift, enabling targeted communication and advanced personalization. (13 reviews)
- Data Segmentation (12 reviews)
- Personalization Services (12 reviews)
- Automation Efficiency (11 reviews)
- Users value the **exceptional customer engagement** of Blueshift, benefiting from personalized support and continuous product improvements. (11 reviews)
- Users value the **easy integration** of Blueshift, allowing seamless connectivity with internal systems and tools. (11 reviews)

**What users dislike:**

- Users find the **learning curve steep** , requiring significant resources and training to effectively utilize Blueshift. (19 reviews)
- Users find Blueshift&#39;s **missing features** in reporting and workflow builders hinder their overall experience and usability. (9 reviews)
- Users find the **lack of essential features** frustrating, but appreciate the support team&#39;s responsiveness to requests. (8 reviews)
- Users find Blueshift&#39;s **complexity** challenging, noting difficulties in reporting and navigating the platform effectively. (7 reviews)
- Users find Blueshift to be **expensive** , making it challenging for smaller teams and businesses to afford. (7 reviews)
- Feature Limitations (6 reviews)
- High Complexity (6 reviews)
- Inadequate Reporting (6 reviews)
- Users express frustration with **limited customization** options in Blueshift, impacting their ability to tailor reports and campaigns. (6 reviews)
- Complex Reporting (5 reviews)

## Blueshift Reviews
  ### 1. Blueshift for Financial Institutions

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dana M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 13, 2023

**What do you like best about Blueshift?**

The segment builder-easy to drag/drop and create different populations, calculate conversions, etc.

**What do you dislike about Blueshift?**

The workflow journey builders are very specific and missing some features that would make ease of use alot better. Select specific calendar days for triggers, merge journeys on segment triggered workflows and provide more granular results in the reporting tab, CTA interactions, segment insights depending on the population filters within certain journeys, etc.

**What problems is Blueshift solving and how is that benefiting you?**

Allows us marketers to have everyday access to our customer data giving us the ability to provide basic insights into our members and build out populations that we used to have to rely on the data team for.

  ### 2. The perfect CRM for segmentation!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan G. | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 13, 2023

**What do you like best about Blueshift?**

We use Blueshift to make sense of and categorize data from our events. With all of the options available, we are able to target the right people at the right time!

**What do you dislike about Blueshift?**

Can be a bit complex. Not the hardest CRM in the world to use but somethings can certainly be hard to find in the platform. I come from a Hubspot world, however, where everything is always in front of you.

**What problems is Blueshift solving and how is that benefiting you?**

Blueshift helps us capture additional data and realize business opportunities for our distillery. Using its segmentation tools we have run successful email campaigns that really work!

  ### 3. Great ideas so far but not great execution and continuity.

**Rating:** 2.5/5.0 stars

**Reviewed by:** Kyle T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 02, 2023

**What do you like best about Blueshift?**

It has some lofty ideas and goals. You can see it come through in alot of the data side. they are coming about being a CRM a slightly different way then other ones i have used. There is alot of good to that and building it with loads of customization

**What do you dislike about Blueshift?**

The tool itself is very very buggy. It works the way they want it to only 70% of the time. It feels like sometimes they are pushing new ideas vs fixing the older parts that dont work. At times it feels over-engineered but under-tested. Its not a very user-friendly and not intuitive tool.  It's hard to learn bc of its over complexity (which can be great at points when you learn it) The visual editor has serious limitations and since its based off a free online tool any issues blueshift cant really fix it or upgrade it. They cant do anything about those limitations.

The data tool seems to fail me all the time and at different places. This goes back to the buggy side of engineering. Most of the time when i have a problem with visual editor or data the CS team advises me to workarounds inside of the limitations but not address the underlying issues that caused the problems

**What problems is Blueshift solving and how is that benefiting you?**

We need to reach customers and segment them properly and blueshift does that.

  ### 4. Great product and a great team to go with it!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kurtis T. | Technical Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** July 21, 2023

**What do you like best about Blueshift?**

- Powerful segmentation based on user data
- Configuration capabilities within segments and campaign journeys
- Ability to push arbitrary customer/product data using variety of data types
- Solid technical documentation
- Data package features
- Quick response time and turn-around from team, and support

**What do you dislike about Blueshift?**

- More support for complex data structures, such as objects, arrays, and arrays of objects
- Support for longer lookback periods on all derived events

**What problems is Blueshift solving and how is that benefiting you?**

- Aggregating data from multiple sources
- Automated campaigns

  ### 5. Can't see myself using any other customer engagement platforms.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Christian S. | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 18, 2023

**What do you like best about Blueshift?**

You can add as much or as little personalization as you need. I appreciate being able to add multiple filters to show the exact recommendation grids that resonates with my target audience.

**What do you dislike about Blueshift?**

To be honest I don't have any major complaints. I could recommend adding more quality of life updates to the visual editor to make the email editing process a bit faster.

**What problems is Blueshift solving and how is that benefiting you?**

Being able to show the right products to the right people in our email list.

  ### 6. Good Product for CDP

**Rating:** 5.0/5.0 stars

**Reviewed by:** Edwin samuvel ajit S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 21, 2023

**What do you like best about Blueshift?**

Blueshift CDP is highly regarded for its advanced features, personalization capabilities, and seamless integration with existing marketing tools. It has helped businesses elevate customer engagement and significantly improve their marketing efforts.

**What do you dislike about Blueshift?**

certain customization requests may have limitations or require assistance from Blueshift's support team. This could potentially impact the flexibility and adaptability of the platform to meet specific business requirements.

**What problems is Blueshift solving and how is that benefiting you?**

Improved data accuracy, enhanced customer segmentation, and better personalization leading to increased customer engagement, satisfaction, and conversions.
Enhanced customer engagement, improved conversion rates, increased customer loyalty, and higher customer lifetime value.

  ### 7. Blueshift has made it easier for us to create and deploy segmented campaigns

**Rating:** 4.5/5.0 stars

**Reviewed by:** Beth F. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 15, 2023

**What do you like best about Blueshift?**

Support: Our account rep is always quick to respond with help or answers to our questions. Other platforms in the past have been slow to respond to tickets. It's extremely valuable to have a dedicated Customer Success Manager to help troubleshoot problems promptly.

Onboarding: The onboarding process was really smooth. Their team worked with our teams to help get the tool set up and to migrate our existing campaigns. Throughout the entire process, our team really felt supported.

Ease of segmentation and targeting: Blueshift has intuitive tools like predictive scoring to help us target audiences based on behavior.

**What do you dislike about Blueshift?**

I wish that Blueshift had more integrations with other tools or had some functionality built into the platform (like the ability to survey users and apply to segmentation)

**What problems is Blueshift solving and how is that benefiting you?**

We used to use Responsys for our email communications and it was a very clunky platform. Blueshift has made it much easier to create segmented email programs based upon behavior and A/B test various attributes.

  ### 8. Great CSM with amazing customer service and tools

**Rating:** 4.5/5.0 stars

**Reviewed by:** Robin P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 17, 2023

**What do you like best about Blueshift?**

Blueshift has tons of amazing tools and reporting that help me deploy and maintain large-scale email sends without much trouble. Their customer service team is always prompt in responding to any inquiries, and the open nature of the platform allows for a lot of flexibility for our company.

**What do you dislike about Blueshift?**

The learning curve is a little steep for new users but they do have a lot of documentation that helps guide users through the process. Sometimes features may be "improved" but do decrease usability in that we get used to doing things a certain way.

**What problems is Blueshift solving and how is that benefiting you?**

Recommendations and campaigns help us ensure our customers receive the best suggestions from our catalog and ensure users are engaged with our content. If users disengage, blueshift allows us to easily send them less messages.

  ### 9. Great platform for managing Email and SMS transactional messages

**Rating:** 4.5/5.0 stars

**Reviewed by:** John N. | Director of Customer Lifecycle, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 08, 2023

**What do you like best about Blueshift?**

Blueshift is very convenient for our SMS and Email transactional emails. Having everything in one centralized place with a very robust segmentation builder that's easy to use including exporting and importing data and setting up and deploying campaigns.

**What do you dislike about Blueshift?**

If there is one downside to blueshift it is pulling full detail reports. It is possible to do however it can be slightly cumbersome to do so. Otherwise, it is an excellent platform to use.

**What problems is Blueshift solving and how is that benefiting you?**

Being able to transition thru multiple media channels with ease is very helpful. Tracking each customers journey individually rather than having everything in multiple platforms really allows us to dig deep into the consumer and segment/send appropriate messages.

  ### 10. Great service that continues to add value

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 15, 2023

**What do you like best about Blueshift?**

We primarily use Blueshift for email marketing. All the features we use, from segment creation, editing emails in HTML, easy to use campaign and reporting tools, are excellent. - The heat maps greatly help us understand our customer's behaviour!

**What do you dislike about Blueshift?**

Updating the Blueshift instance and moving us to another version was stressful, especially when we had to continue with our day-to-day jobs. Some functionality had changed completely, so we had to re-learn how to create segments entirely. Hopefully, there will be no more updates.

**What problems is Blueshift solving and how is that benefiting you?**

Mailing our customers at the right time with the right message and content. - Triggered campaigns and reporting allows us to test, critique and perfect our message

  ### 11. A CDP to connect all your data, omnichannel aproach to the client

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 09, 2023

**What do you like best about Blueshift?**

It is very easy to connect all your data, and also create journeys with all your comunications channels and everything in the same platform. You can create segments easily and launch the campaigns.

**What do you dislike about Blueshift?**

The new way to create segments (photon) is not as complete as the classic version.

**What problems is Blueshift solving and how is that benefiting you?**

All the emailmarketing is solved with blueshift, also connect all the online and offline behaviour.

  ### 12. A highly-adaptable and forward-thinking platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alex F. | Enterprise (> 1000 emp.)

**Reviewed Date:** July 13, 2023

**What do you like best about Blueshift?**

Their team always listens and helps us realize the thing we're trying to build.

**What do you dislike about Blueshift?**

Not everything we needed was ready right out-of-the-box, but they are very receptive to feature requests.

**What problems is Blueshift solving and how is that benefiting you?**

Blueshift is allowing us to deploye customer journeys and generate product recommendations at scale, with  a high level of effectiveness. We are experiencing increased ROI by leveraging their AI-driven platform.

  ### 13. Robust Campaign Builder with Responsive Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Zach T. | Marketing Communication Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 09, 2022

**What do you like best about Blueshift?**

Creating campaign journeys is a very intuitive process that includes all the features you need (omnichannel, using filters, time optimization, a/b testing features, and more...)  The visual layout while creating journeys is my favorite part. Customer support is always very responsive and responds typically within a day.

**What do you dislike about Blueshift?**

Connecting and integrating with some outside apps costs an extra subscription fee and it isn't entirely clear which apps cost more money and which ones don't. Not a huge dislike but just something to note.

**What problems is Blueshift solving and how is that benefiting you?**

Blueshift helps us to better segment our customers to ensure timely and correct communications are going out. This benefits us by engaging with our best customers and maximizing their value as well as retaining customers who may be about to churn.

  ### 14. Innovative AI Campaign Builder

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rebecca  B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 04, 2023

**What do you like best about Blueshift?**

Blueshift gives the user the ability to create an automated experience for the email recipients that feels personalized and is constantly updating to their preferneces.

**What do you dislike about Blueshift?**

I life I wish their email campaigns had a better autosave feature and that the possibly for using in app notification was more previlient because I know it's possible but my rep hasn't fully briefed us on how.

**What problems is Blueshift solving and how is that benefiting you?**

We are able to segment our audience and use AI to make personalized email campaigns.

  ### 15. New User

**Rating:** 4.0/5.0 stars

**Reviewed by:** Bonnie A. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 01, 2023

**What do you like best about Blueshift?**

Since we've only been using Blueshift for a few months, the support and training have been most helpful.

**What do you dislike about Blueshift?**

The training videos are quite fast. I'd recommend slowing down the pace so the user can absorb the content without having to restart the training video.

**What problems is Blueshift solving and how is that benefiting you?**

The data which Blueshift offers is far better than our previous platform which allows us to target a very specific customer type.

  ### 16. A strong partnership

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 24, 2022

**What do you like best about Blueshift?**

Ease of segmentation – Provide multiple options to form segments, dissect our lists and customer activity and look at niche segments. This is a step above other existing tools in the market

Reporting is intuitive and advanced. One can select from a range of parameters. 

Onboarding was smooth, troubleshooting was good and prompt

Interface is clean and intuitive 

Documentations were simple and have helped our tech team install various new events and API calls on our websites

Email builder/Creative Studio is easy and intuitive

Self-learning was not too complicated as compared to other existing tools in the market

Blueshift team has been quick to reply to queries, connect us with relevant people, even those who have been in IST

We now have a cleaner list as our bounces have substantially reduced, our deliverability has improved massively as well

**What do you dislike about Blueshift?**

We have been just using it to send mass emails - other features like ‘Syndication’ aren't working for us. The Blueshift team has taken more than due time to solve this issue for us. 

Post onboarding the problem resolution has been lackluster. Though Blueshift is quick to reply on tickets, the resolution usually takes a lot of time

Documentation is less than perfect for campaign executors

There are various areas of improvement – product knowledge, ‘Syndication’, duplication of records, issues in drip campaigns,

A lot of features are still getting improved or developed (eg syndications, some parts of segmentations)

**What problems is Blueshift solving and how is that benefiting you?**

Its helping us in our email marketing campaigns. The deliverability of our newsletters has improved. Segmentation also allows us to make campaigns more targetted.

  ### 17. Most Versatile CDP

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 17, 2023

**What do you like best about Blueshift?**

Blueshift is the best CDP I've ever tried. It can do anything you want it to do. Their customer support team & feature request team are awesome and always get back to you.

**What do you dislike about Blueshift?**

Reporting features could be improved for a better user experience & ease of use.

**What problems is Blueshift solving and how is that benefiting you?**

The biggest problem blueshift solves is letting us trigger emails/pushes to customers on any custom event that we want to create.

  ### 18. Enterprise customer engagement

**Rating:** 4.0/5.0 stars

**Reviewed by:** David D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 14, 2023

**What do you like best about Blueshift?**

Centralized customer engagement across many communication channels. Supercharged targeting capability. Great template and journey builders.

**What do you dislike about Blueshift?**

Due to the complexity of everything BlueShift can do, the user interface can sometimes be hard to follow or quirky.

**What problems is Blueshift solving and how is that benefiting you?**

BlueShift solves the challenge of centralized customer communication and measurement orchestration, making our clients more productive and profitable.

  ### 19. Great Partner!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Felipe T. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 14, 2023

**What do you like best about Blueshift?**

Blueshift always is available to improve the de product according to our priorities. The recommendations tools are great!

**What do you dislike about Blueshift?**

Blueshift could improve the analysis side. Probably a tool to run simple analysis considering platform events, not necessary associate to active campaigns.

**What problems is Blueshift solving and how is that benefiting you?**

Recommend the correct title to the correct customer.

  ### 20. Great, easy to use ESP

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jennea N. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Blueshift?**

I really enjoy the simplicity of using Blueshift. Nothing is confusing and everything is straight to the point.

**What do you dislike about Blueshift?**

It would be nice if you could take a completed one time send and clone it to a recuuring event.

**What problems is Blueshift solving and how is that benefiting you?**

They are helping us deliver relevant content to our customers.

  ### 21. Easygoing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karim A. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 07, 2023

**What do you like best about Blueshift?**

The easy user interface and the dashboard contain most metrics I am measuring.

**What do you dislike about Blueshift?**

We could definitely streamline the reporting a bit more than now.

**What problems is Blueshift solving and how is that benefiting you?**

Communication with our existing learners and potential leads.

  ### 22. 3 year user

**Rating:** 3.5/5.0 stars

**Reviewed by:** Frances C. | Manager, Marketing Automation, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 01, 2023

**What do you like best about Blueshift?**

Ability to customize and connect with non-native channels

**What do you dislike about Blueshift?**

Lack of customization in CRM/user attributes
Inability to send several creatives to one user within one journey
Inability to push campaigns from sandbox to production.

**What problems is Blueshift solving and how is that benefiting you?**

Sending MA material to customers and integration with our proprietary technology. Improved MA efficiency and cohesion.

  ### 23. Highly useful resource to maximize creativity -even for beginners

**Rating:** 4.0/5.0 stars

**Reviewed by:** Megan P. | Engagement Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 19, 2021

**What do you like best about Blueshift?**

Blueshift provides a wide range of tools that allow any user to make their campaign or initiative work. I feel like I am constantly learning and finding new tools that I can utilize to my advantage. From building email campaigns to gaining insights into what works best for the end-user, you have a lot of creative freedom to make an effective campaign.

**What do you dislike about Blueshift?**

The hardest part of Blueshift would be the learning curve. In the beginning, it can be challenging to understand what all the functions are and how they can each support your goals. It will take some repetition to nail down your skills and become a fluent user.

**What problems is Blueshift solving and how is that benefiting you?**

Blueshift is helping our organization reach our end-users via email, sms and push campaigns. Through this platform, we have better understood what works for specific people, how they prefer to be reached and the types of content they respond to.

  ### 24. A email marketer experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alejandra M. | Email Marketng, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Blueshift?**

It's user frendly for someone that haven't work with email platforms beore.

**What do you dislike about Blueshift?**

Doing dynamic content required being able to code by using liquid. A regular marketer wil not be able to do it.

**What problems is Blueshift solving and how is that benefiting you?**

Integrating AI on SL to be able to a/b test fast and gain opens. 
To be able to copy a triggers on the journey saved me a lot of time.
To be able to copy filters also has saved me a lot of time.

  ### 25. Best email platform I have used.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alex Q. | Digital Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 18, 2021

**What do you like best about Blueshift?**

There seems to be no end to the features. Any idea I have had, BlueShift has been able to create.

**What do you dislike about Blueshift?**

Nothing so far, it is clearly a lot more powerful than other email services I have used in the past.

**What problems is Blueshift solving and how is that benefiting you?**

Being able to hyper-target my customer list - I have been very surprised at the amount of targeting BlueShift can do.

  ### 26. My experience with Blueshift

**Rating:** 4.0/5.0 stars

**Reviewed by:** Michael H. | Email Marketing Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** August 25, 2022

**What do you like best about Blueshift?**

Blueshift has exceptional capabilities for messaging, audience targeting, and sophisticated campaign creation

**What do you dislike about Blueshift?**

Sometimes it feels like certain features or functionality is missing. For example, subject line testing is more difficult than it should be, because if you do an SL test on a branch, you can no longer do an entire creative test.

**What problems is Blueshift solving and how is that benefiting you?**

They have accepted some feature requests that improve campaign functionality and automation. Their new feature to filter based on events in segment-triggered campaigns is very useful and helps us create smarter campaigns

  ### 27. Great Platform with some littles issues

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 30, 2021

**What do you like best about Blueshift?**

The GUI is very nice and intuitive, the content structure is logical for a common use in this platform type, the shared assets feature is a great way to build a design system for email layouts.

**What do you dislike about Blueshift?**

The alert message on the right side is annoying because is not on the user center of attention and sometimes block options that stay on the background, another issue befall on the name edit modal when the user write a name sometimes the modal is closed without reason

**Recommendations to others considering Blueshift:**

Blueshift is a very good platform for executing and managing direct marketing with user communities with great tools to achieve it
The customer support is great and personalized.

**What problems is Blueshift solving and how is that benefiting you?**

We are on a multidisciplinary team and are building a complete system of the customer journey for a big client from entertainment streaming, the greatest benefits is the time gained in the daily operation with all the features of the platform

  ### 28. Great CDP for marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 01, 2022

**What do you like best about Blueshift?**

You can create single user profiles integrating data from different sources to later activate those profiles. Easy to integrate, we use Google Tag Manager. Creating campaigns is simple and intuitive. Segments are powerful to trigger campaigns for different users. Recommendations are very accurate and creative studios work very well.

**What do you dislike about Blueshift?**

Website recommendations and images still require the cooperation of Blueshift team to make them work but we were informed that this will be solved in September 2022.

**What problems is Blueshift solving and how is that benefiting you?**

Creating one to one personal recommendations with ecommerce customers to be more relevant and increase conversion rate and overall conversions. We've seen a sharp increase in conversion of one to one messages.

  ### 29. Blueshift

**Rating:** 4.0/5.0 stars

**Reviewed by:** Magdalene L. | Email Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 02, 2022

**What do you like best about Blueshift?**

The creative freedom that blueshift allows when creating emails with html.

**What do you dislike about Blueshift?**

Building segments is a little complex and could be simplified. And, the analytics side isn't as informative as I would like regarding revenue tracking.

**What problems is Blueshift solving and how is that benefiting you?**

Blueshift is helping me find out which CTAs our customers prefer by a/b testing

  ### 30. In the sea of "Solutions" that are more smoke and mirrors, the good ones do stand out!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Djordje M. | Technical Expert, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 16, 2021

**What do you like best about Blueshift?**

Very easy to work with, integrates with a plethora of new kids on the block. Amazing analytics which Is a must-have these days I'm afraid. Love the editor support for shared assets insertions and the preview tabs are really accurate. The most important thing is it never let my expectations down, but pushed me to learn how to use the more advanced options and it's so worth it.

**What do you dislike about Blueshift?**

The only thing I've noticed (and this is on very rare occasions when I need something done in 5mins) is the Drag & Drop editor needs some extra functions revolving around the block split customizing, but there is a workaround for that.

**Recommendations to others considering Blueshift:**

I use around 9 different ESPs on a daily basis, and I have to say that Blueshift takes the cake!

**What problems is Blueshift solving and how is that benefiting you?**

Great solutions for custom liquid tags, made my life easier I have to say.

  ### 31. Powerful CRM Application with the growth of an AI Engine

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ray Andrew E. | Consulting Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** January 11, 2022

**What do you like best about Blueshift?**

- Core CRM Communication Channels: Whether via Push, In-App, and Email are simple to create yet robust enough to customize to meet marketing campaign needs 
- User Activation Data: Blueshift captures a wide variety of key customer data for the business, both at the client (app side) events and custom attribute level. One of the key differentiators in my experience with the Blueshift tool is tracking and utilizing critical customer information. This high-value data comes in handy when creating new segmentations for new and existing campaigns, as well as reporting on success metrics for the business 
- User-Friendly Interface: Blueshift's platform has a simple and effective interface for various types of users, from those power users in Marketing creating and sending communications to the data mining analysts. I appreciate the flexibility the tool offers. 
- AI Engine: Once Blueshift is within the business ecosystem for a sufficient amount of time, the in-house AI engine has excellent recommendations for new campaigns based on customer activity. This feature saves time and adds value to the CRM team when retaining or seeking new business. 
- Customer / Implementation Support Team: The Blueshift experts are great partners to the business. Very responsive, friendly, and insightful, the Blueshift team always has an eye on day-to-day business actions, as well as the future roadmap

**What do you dislike about Blueshift?**

- System Outages: Not often, but at times server maintenance or upgrades from Blueshift can interrupt existing campaigns.
- 3rd Party Application Integrations: While Blueshift covers most major Customer Data Platforms, it doesn't cover a lot of new and emerging applications that could be helpful in other areas of data activation and analytics

**What problems is Blueshift solving and how is that benefiting you?**

- Easily segmenting users based on business activity within our application 
- Targeting / Communicating segmented users with trigger-based campaigns (push, in-app, and email messsaging) 
- Examining and understanding user behaviors based on data captured from activity
- Rapidly expanding core CRM capabilities to new country regions

  ### 32. Blueshift Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 10, 2022

**What do you like best about Blueshift?**

A simple and powerful tool that is intuitive to use. When doing more complicated work, the support team is very helpful.

**What do you dislike about Blueshift?**

Segmentation tools could potentially be better, such as adding SQL queries or other tools

**What problems is Blueshift solving and how is that benefiting you?**

Engaging and interacting with customers using cross channel campaigns and AI recoomendations

  ### 33. A great Platform!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ana D. | Customer service specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 27, 2022

**What do you like best about Blueshift?**

To be able to see the history of emails and delivery status, that the other platform does not show.

**What do you dislike about Blueshift?**

When I am checking the history of emails, if I click to come back it does not come back to the list and we have to search again.

**Recommendations to others considering Blueshift:**

I strongly recommend using Blueshift.

**What problems is Blueshift solving and how is that benefiting you?**

It is helping us to understand what is the customer issue in regards to the e-mails delivery, so we can find a solution.

  ### 34. Very clear and easy to use.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 04, 2021

**What do you like best about Blueshift?**

Since I am a developer - I like the API and the functionality to do almost everything with it. The ability to call Live Content via segments is amazing.

**What do you dislike about Blueshift?**

I think the most annoying thing is caching - the data is sometimes outdated (affects only the UI).
Sometimes I feel like the support is doing the bare minimum.

**Recommendations to others considering Blueshift:**

This CRM might have some faults but once you outline these problems/faults the Blueshift engineering is working to resolve and improve these issues.

**What problems is Blueshift solving and how is that benefiting you?**

- Marketing emails
- Live Content recommendations on websites
- Recommendations in marketing emails
and much more.
Benefits: easy to setup and efficient.

  ### 35. They are a one stop solution for all our communication needs!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nate C. | .Net Software Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 10, 2021

**What do you like best about Blueshift?**

It's a nice and simple pipeline but still very flexible.   Everything comes through as an event, set all the custom properties you could need, and send the message as whatever you like.   Then the statistical data is all there, ready for marketing to use.   As a backend dev, there is a considerable part of the workload off my shoulders.

**What do you dislike about Blueshift?**

Nothing specific.   Every product can always improve.   But it does what it needs to, and our needs are pretty straightforward.
We are looking forward to the new SMS studio! :-)

**Recommendations to others considering Blueshift:**

If you are comfortable making API calls and you need a beefy but simple solution, Blueshift is excellent to work with!   Simple, straightforward, and works for simple or enterprise needs.

**What problems is Blueshift solving and how is that benefiting you?**

We have streamlined all our events, notifications, and emails into one single process on the backend of our system.   As a backend developer, this is huge!  It gives marketing the freedom to request any events on a whim, and it doesn't bog down the development process.   And it provides marketing the freedom to set up whatever types of messages or notifications to the customer without waiting for any support from development.

  ### 36. After researching other top marketing automation systems, we chose Blueshift

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pauline M. | Consumer Advocate & Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 29, 2021

**What do you like best about Blueshift?**

Advanced functionality when it comes to marketing campaigns.

Email building: With most email services providing some sort of visual email builder, we were surprised that some leading platforms did not provide much design flexibility – we would have to alter components of our emails with things like padding and spacing. We found Blueshift's visual editor to be very precise, and we were able to build out our email designs exactly the way our team designed them. Blueshift also stands out with its "Shared Assets" feature that allows us to make changes across our emails at scale, without having to go into every single email to make updates.

Segments and events: Blueshift provides a robust way to segment users, filter critera and trigger events. We're able to be as granular as possible with our segmentation, or trigger events in real-time.

Workflow campaigns: Blueshift's new journey builder is good – visual and easy to use.

Support: Support is very attentive and quick with responses – something we found to be crucial during onboarding and throughout our marketing efforts. A nice change from constantly having to send support tickets and waiting on long response times.

**What do you dislike about Blueshift?**

While some parts were difficult to understand with just documentation, the team is great at responding to any questions or needs we have.

**What problems is Blueshift solving and how is that benefiting you?**

We had a clunky marketing messaging system that made it difficult for us to create, edit and visualize our marketing campaigns. Blueshift provides some best-in-class features that dramatically improved our system to start sending optimized campaigns.

  ### 37. Improved mobile and email marketing skills

**Rating:** 5.0/5.0 stars

**Reviewed by:** Madi J. | Graphic Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 05, 2021

**What do you like best about Blueshift?**

Informative/helpful articles on marketing techniques, Blueshift academy courses with quizzes to learn and receive certification, email campaign builder/designer

**What do you dislike about Blueshift?**

I wish I could further personalize email designs, file size limitations are very low (1MB) which is pretty restrictive when wanting to include high quality/resolution imagery

**Recommendations to others considering Blueshift:**

Blueshift offers an immense library of online marketing education and insight, things you didn't even know were possibe. The customization tools inside of the email campaign journey builder are very user-friendly. Customer support is timely and very helpful in answering questions as well as providing resolutions to any issues you face

**What problems is Blueshift solving and how is that benefiting you?**

Blueshift is improving mine, and my company's marketing practices by offering education on things like omnichannel marketing and using smart AI along with the opportunity to view reports and insights easily

  ### 38. Helps in scaling lead generation and funnel conversion

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 30, 2022

**What do you like best about Blueshift?**

It really helps us scale our lead generation and optimization. I love Blueshift's UI.

**What do you dislike about Blueshift?**

Blueshift doesn't have native integration with all the major tools.

**What problems is Blueshift solving and how is that benefiting you?**

Lead generation and increasing our funnel conversion is one of the key features that Blueshift possesses and it really helps us to scale our website conversion.

  ### 39. Excellent email template builder, but sometimes interface seems clunky.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Quentin B. | Mentorship Communication Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 23, 2021

**What do you like best about Blueshift?**

Of all the visual email editors I've tested, the one from Blueshift is by far the best. The ease of setting up the different automation is also a big plus, as is the automatic selection of the best time slots for sending communication. The heatmap feature is well integrated and I found it useful to optimize automated emails. I'm also impressed but how fast Blueshift processess a lot of information, for example when creating a custom segment of less than two thousand people in a 10M+ user database.

**What do you dislike about Blueshift?**

There are no automated saves on the email builder. The interface isn't adapted to small screens, and some options are well hidden in sub-menus. Especially the advanced campaign settings. I train colleagues on the basic functionalities of the tool, but it remains challenging for them as the interface can be counterintuitive.

**Recommendations to others considering Blueshift:**

Dedicate this software to huge user bases. For periodic communications to small communities,  I would'nt recommend Blueshift. To be efficient, prefer working with automatic segments. Thety much better handled than CSV/XLS lists.

**What problems is Blueshift solving and how is that benefiting you?**

I send communications to professionals in various fields. I need to maximize my engagement rate by combining open rate and click rate. Automatically limiting the number of communication a user receives per day allow to work with other teams without fear of ending up in the spam folder. Since my community is based anywhere in the world, being able to send communications in a 24-hours timeframe is game-changing: I don't need to worry about sending an email at an impromptu schedule! Last but not least, the Report tab is fully customizable and it's really easy to show data to my colleagues in a well-organized dashboard.

  ### 40. A great tool that make the difference

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 01, 2022

**What do you like best about Blueshift?**

I like the interface of the tool and also the possibility to create emails with a wysiwyg interface

**What do you dislike about Blueshift?**

I dislike that we can't see who is the last person to modify the template, we always see the creator.

**What problems is Blueshift solving and how is that benefiting you?**

As a designer i have access to the html and can do some modifications by myself

  ### 41. Excellent communication and timely efforts.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Natalie O. | Email Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 13, 2021

**What do you like best about Blueshift?**

I tremendously appreciate the time and effort blueshift has spent on developing my skills and understanding of the platform. I would like to personally thank Blueshift for allowing me the time and patience to grow as an email specialist, just graduating college 6 months prior. 
I would specifically like to call out the customer success managers that blueshift has provided us. I have yet to be rejected additional time to ask questions or walked through a new process. They have continuously exceeded my expectations by going above and beyond the original ask.

**What do you dislike about Blueshift?**

I would like to see a deeper dive into ideas and/or recommendations that are tailored to our specific field of work. Sometimes I feel as if the ideation sessions are universal with all other clients.

**What problems is Blueshift solving and how is that benefiting you?**

Since this is my first time working in the role of an email specialist, there has been a substantial about of problems that have been solved. A few that come to mind: the ability to segment on every category, insight into new and innovative processes (SMS & AI), the effectiveness of syndication (Cross channel efforts), and the multifaceted understanding of individualization and personal experiences (ex: Send time optimizations, Abandoned cart, and Welcome series).

  ### 42. Blueshift has made it easy for us to automate marketing campaigns in a more intuitive way.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Annia B. | Growht Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 13, 2021

**What do you like best about Blueshift?**

The Blueshift team is always ready to help us find a solution to our numerous requests and inquiries. The support has been top-notch.

**What do you dislike about Blueshift?**

There have been wonderful improvements done on the UI, however, I think there's still a bit of room for improvement. It took a non-technical person like myself a bit of time to adjust to the platform.

Also, the platform itself is not as plug-and-play as we assumed it would be when we had our first demo. It has taken a lot for us to get to the point of where we are with our account (not saying this is totally on Blueshift)

**What problems is Blueshift solving and how is that benefiting you?**

Automation was one of our biggest issues. We were using tools that didn't have the functionality to ingest customer records from our data warehouse, we had to upload all our campaign lists manually (talk about stale data!) 

With Blueshift, we have the ability to talk to our customers at various touchpoints in their journey and we don't have to use several man-hours to do this.

  ### 43. Incredible support and platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jessica A. | CRM Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 17, 2021

**What do you like best about Blueshift?**

The infrastructure is very advanced, and you have all the tools you need to create incredible one-off and automated campaigns. The support team is always available and reliable if you need help.

**What do you dislike about Blueshift?**

Sometimes it isn't easy to find previous campaigns, and sometimes, getting reports and data on previous campaigns can be tricky. It's not easy to use for first-time users or newbies.

**What problems is Blueshift solving and how is that benefiting you?**

Creating end-to-end campaigns to continue our engagement (monthly active users) and generate revenue. Creating automated comms as well as one-off sends for a seamless content plan.

  ### 44. Powerful but user friendly platform, good customer service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mark H. | Head of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 19, 2021

**What do you like best about Blueshift?**

It's extremely flexible - so you can do the basics easily, but if you want to do something more complex, there's usually a way to do that, too. We jumped straight from Mailchimp to Blueshift and the difference is enormous. Their customer service team are also excellent - Rohan is a great AM and the team who respond to support requests are always extremely quick and helpful.

**What do you dislike about Blueshift?**

Documentation could be clearer - so we have to ask fewer questions during setup and as we learn how to use the platform. Ability to build drag/drop flows with if statements would  be really useful - currently you can build these flows, but it's not that easy (I believe this is on the product roadmap).

**Recommendations to others considering Blueshift:**

Really powerful platform and great customer service. If you're looking to take a step up in how you do CRM, you should definitely check out Blueshift.

**What problems is Blueshift solving and how is that benefiting you?**

Better tracking of user activity on-site and in emails; ability to send targeted, relevant, timely comms and to set this up flexibly; drive up our user retention and engagement levels through being more agile and with access to use more detailed criteria.

  ### 45. Great platform and great customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jenny D. | Head of Education Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 13, 2021

**What do you like best about Blueshift?**

Blueshift is great because you can create emails that are relevant to their user, their interests, and their interactions with our brand and website. The customer support team is always happy to help and come with solutions quickly, succinctly and work with me to make sure that I can continue to use the platform they offer.

**What do you dislike about Blueshift?**

One of the downsides with Blueshift is that there is a lot of technical requirements, which means unless there is someone on the development team who is specifically working on Blueshift, it can restrict it's usage. After all, you can't use this platform correctly without the data!

**Recommendations to others considering Blueshift:**

Ensure that you have a good IT or development team who will be able to provide ongoing support to use Blueshift.

**What problems is Blueshift solving and how is that benefiting you?**

Blueshift has allowed us to send targeted recommendations to users based on a number of their attributes and attributes with the products on our website which has increased our engagement rates immensely.

  ### 46. Blueshift offers some amazing features, intuitive setups and a large set of integrations

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 05, 2021

**What do you like best about Blueshift?**

The wide array of integrations for third party applications such as Twilio/OneSignal

**What do you dislike about Blueshift?**

Sometimes when searching it can take a while for things to load.

**What problems is Blueshift solving and how is that benefiting you?**

It is much quicker than the previous solution our company worked with. Faster to setup campaigns, create segments, integrate (not possible with previous) It also is no SQL which can make it easier for non technical users to create segments which is a plus.

  ### 47. Powerful CDP that unifies all our data and allows for powerful communication with our customers.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Fred H. | Chief Digital Officer (CDO), Small-Business (50 or fewer emp.)

**Reviewed Date:** March 24, 2021

**What do you like best about Blueshift?**

Integration with our eCommerce platform allows us to leverage our customer and order data to improve our marketing communications. Blueshift has allowed us to level up our email marketing as well as managing our customer data.

**What do you dislike about Blueshift?**

The learning curve is a bit steep but well worth the payoff.

**Recommendations to others considering Blueshift:**

Work closely with your CSM and develop a good rapport - they are your conduit into the other teams you'll need to make you successful on the platform.

**What problems is Blueshift solving and how is that benefiting you?**

Using data insights to power our email communications dramatically improving the results of one of our top marketing channels.

  ### 48. Digital Marketing Coordinator

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Photography | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 12, 2021

**What do you like best about Blueshift?**

I'm quite new to the email marketing world, but so far, I've never seen such a powerful and well-organized tool to capture emails, events, and attributes of all of our customers!

**What do you dislike about Blueshift?**

I've noticed that there seem to be some slow loading times or bugs in the process. For example: if you have a lot of attributes assigned to a segment, the drop down menus sometimes don't load when you click them, so you have to triple check a million times to verify everything is selected before moving on, when it should just be one simple click.

**What problems is Blueshift solving and how is that benefiting you?**

The benefits of Blueshift from what I've seen so far are the organization, the easy dashboard views, and many filters to organize all of the information in a custom  and thorough way.

  ### 49. Personalization & Automation defined growth

**Rating:** 4.5/5.0 stars

**Reviewed by:** Anirban D. | Mobility Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 14, 2017

**What do you like best about Blueshift?**

With Blueshift we have been able to automate and personalise comm. to various subsets of audiences across channels in real-time coupled with relevant recommendations

**What do you dislike about Blueshift?**

To be honest, not much. We have faced few glitches over time with execution, which followed a quick response and solution from support 

**Recommendations to others considering Blueshift:**

Its a 360' approach

**What problems is Blueshift solving and how is that benefiting you?**

The aim is to have a 360° view of the customers' behaviour and accordingly sell the right product, to the right customer, at the right time. We have been able to chart a growth of 5x in customer bookings with a deeper sense of personalisation. 

  ### 50. An excellent tool for better understanding our customer data set and acting upon that intel.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 16, 2021

**What do you like best about Blueshift?**

We like the ability to consolidate customer data into a single, cohesive database. Now marketers can segment lists and build intelligent, personalized campaigns without intervention from developers or other teams. Having a CDP and ESP in one solution steamlines efforts and reduces overall cost of our marketing stack.

**What do you dislike about Blueshift?**

No immediate downsides, but we're still in the early stages of adoption. The interface could be modernized.

**What problems is Blueshift solving and how is that benefiting you?**

Prior to Blueshift, we had limited views of our direct customers. Now, we can easily see their activity across a range of touchpoints with our brands. This allows us to build cohorts for superior targeting/messaging. In theory, this will lead to a more personalized experience with our brands and unlock more sales potential.


## Blueshift Discussions
  - [Is there any way to save blocks created in the email editor to reuse them?](https://www.g2.com/discussions/57079-is-there-any-way-to-save-blocks-created-in-the-email-editor-to-reuse-them) - 2 comments, 1 upvote
  - [Upcoming New Features for Integration with Blueshift](https://www.g2.com/discussions/30964-upcoming-new-features-for-integration-with-blueshift) - 1 comment, 1 upvote
  - [What is the next on Blueshift&#39;s roadmap?](https://www.g2.com/discussions/34653-what-is-the-next-on-blueshift-s-roadmap) - 1 comment

- [View Blueshift pricing details and edition comparison](https://www.g2.com/products/blueshift/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-20+14%3A11%3A09+-0500&secure%5Bsession_id%5D=d72bebe9-412a-4cb8-a51f-2a6e11132c88&secure%5Btoken%5D=3e1881cd76ed6d0bfa0d906ad541cac8ef457ef58c8d77d3d81abd95bda88a28&format=llm_user)
## Blueshift Integrations
  - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews)
  - [AdRoll](https://www.g2.com/products/adroll/reviews)
  - [Airship](https://www.g2.com/products/airship/reviews)
  - [Amazon Web Services AI](https://www.g2.com/products/amazon-web-services-ai/reviews)
  - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)
  - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)
  - [Attentive](https://www.g2.com/products/attentive/reviews)
  - [Azure Databricks](https://www.g2.com/products/azure-databricks/reviews)
  - [Branch](https://www.g2.com/products/branch/reviews)
  - [Census](https://www.g2.com/products/census/reviews)
  - [Chorum PMS](https://www.g2.com/products/chorum-pms/reviews)
  - [Clickatell Chat Commerce Platform](https://www.g2.com/products/clickatell-chat-commerce-platform/reviews)
  - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)
  - [Crowdin](https://www.g2.com/products/crowdin/reviews)
  - [Databricks](https://www.g2.com/products/databricks/reviews)
  - [Delighted](https://www.g2.com/products/delighted/reviews)
  - [Digioh](https://www.g2.com/products/digioh-digioh/reviews)
  - [DojoMojo](https://www.g2.com/products/dojomojo/reviews)
  - [Email Love](https://www.g2.com/products/email-love/reviews)
  - [Email on Acid](https://www.g2.com/products/email-on-acid/reviews)
  - [Ensighten Data Privacy and Website Compliance](https://www.g2.com/products/ensighten-data-privacy-and-website-compliance/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [FreeWheel Media Solutions](https://www.g2.com/products/freewheel-media-solutions/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)
  - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)
  - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews)
  - [Gupshup](https://www.g2.com/products/gupshup/reviews)
  - [Infobip](https://www.g2.com/products/infobip/reviews)
  - [IQpms](https://www.g2.com/products/iqware-iqpms/reviews)
  - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews)
  - [LiveRamp](https://www.g2.com/products/liveramp/reviews)
  - [Lob](https://www.g2.com/products/lob/reviews)
  - [Mailgun](https://www.g2.com/products/mailgun/reviews)
  - [MetaRouter](https://www.g2.com/products/metarouter/reviews)
  - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews)
  - [Mixpanel](https://www.g2.com/products/mixpanel/reviews)
  - [Mobiniti](https://www.g2.com/products/mobiniti/reviews)
  - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews)
  - [Netcore Email API](https://www.g2.com/products/netcore-email-api/reviews)
  - [OneSignal](https://www.g2.com/products/onesignal/reviews)
  - [OptinMonster](https://www.g2.com/products/optinmonster/reviews)
  - [Pinterest](https://www.g2.com/products/pinterest/reviews)
  - [Poplar](https://www.g2.com/products/poplar/reviews)
  - [Pushnami](https://www.g2.com/products/pushnami/reviews)
  - [Quora Ads](https://www.g2.com/products/quora-ads/reviews)
  - [Realize](https://www.g2.com/products/taboola-realize/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Sinch](https://www.g2.com/products/sinch/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [SMS|Host](https://www.g2.com/products/sms-host/reviews)
  - [Snapchat](https://www.g2.com/products/snapchat/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [SparkPost](https://www.g2.com/products/sparkpost/reviews)
  - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [Tray](https://www.g2.com/products/https-www-tray-com-br-tray/reviews)
  - [Twilio](https://www.g2.com/products/twilio/reviews)
  - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)
  - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews)
  - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews)
  - [Verizon Media Platform](https://www.g2.com/products/verizon-media-platform/reviews)
  - [Webhooks.io](https://www.g2.com/products/webhooks-io/reviews)
  - [WhatsApp API](https://www.g2.com/products/whatsapp-api/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews)

## Blueshift Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized

**Visitor Behavior**
- Monitoring
- Targeting

**Segmentation**
- A/B Testing
- Customer Profiles

**Data Sourcing**
- Data Enrichment
- Expandability
- Multiple Devices

**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**WhatsApp Messaging - WhatsApp Marketing**
- Transactional Messages
- Bulk WhatsApp Messaging
- Conversational Messaging
- Personalization
- Promotional Messages
- Automated Replies

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
- CRM Lead Integration

**Templates**
- Library
- Customization
- Optimization

**Targeting**
- Behavioral Targeting
- Contextual Targeting

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**WhatsApp Business Platform - WhatsApp Marketing**
- Segmentation
- API Integration
- WhatsApp Commerce
- Analytics

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Search
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Triggered Content**
- Geofencing
- Triggered Emails
- Triggered Messages

**Platform Additional Functionality**
- Journey Mapping
- Integrations
- Automated Alerts

**Social**
- Social Sharing
- Social Media Advertising

**Multichannel**
- Web
- Email
- Mobile

**Personalized Content**
- Recommendation Engine
- Website Personalization

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Agentic AI - Personalization Engines**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

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