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At a Glance
Bloomreach
Bloomreach
Star Rating
(728)4.6 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 4 pricing plans
Blueshift
Blueshift
Star Rating
(285)4.4 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Blueshift excels in its Automated Email Responses feature, providing seamless integration for personalized communication, while Bloomreach's users mention that its Sending Outbound Emails is slightly more efficient, leading to higher deliverability rates.
  • Reviewers mention that Blueshift's Dynamic Content capabilities allow for more tailored marketing experiences, whereas Bloomreach users appreciate its A/B Testing functionality, which they find to be more robust and user-friendly.
  • G2 users highlight Blueshift's Campaign Performance analytics as being particularly insightful, helping marketers optimize their strategies, while Bloomreach users report that its Audience Insights feature provides deeper segmentation and targeting options.
  • Users on G2 say that Blueshift's Segmentation tools are highly effective for creating targeted campaigns, but reviewers mention that Bloomreach's Triggered Notifications feature is more versatile, allowing for better engagement with users at critical moments.
  • Reviewers mention that Blueshift's Data Enrichment capabilities are strong, providing valuable insights into customer behavior, while Bloomreach users report that its SEO Auditing tools are superior, helping them maintain better search engine visibility.
  • Users say that Blueshift's Content Scheduling feature is intuitive and easy to use, but Bloomreach's Multi-language support is a standout, making it easier for global brands to manage their content across different regions.
Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Discovery
Contact Us
1 License Per Year
Browse all 4 pricing plans
Blueshift
Customer Engagement Platform
Free Trial
Browse all 4 pricing plans
Free Trial
Bloomreach
Free Trial is available
Blueshift
Free Trial is available
Ratings
Meets Requirements
8.8
604
8.7
237
Ease of Use
8.3
615
8.0
242
Ease of Setup
7.7
319
7.7
124
Ease of Admin
8.4
276
8.3
111
Quality of Support
9.2
601
9.1
234
Has the product been a good partner in doing business?
9.1
277
9.2
114
Product Direction (% positive)
9.1
579
9.1
230
Features by Category
8.1
414
8.3
200
Email Marketing
9.1
363
|
Verified
8.8
180
|
Verified
9.1
342
|
Verified
9.0
179
|
Verified
8.9
336
|
Verified
8.3
170
|
Verified
8.8
317
|
Verified
8.8
158
|
Verified
Online Marketing
7.7
253
|
Verified
7.7
79
8.6
315
|
Verified
8.4
137
|
Verified
8.8
342
|
Verified
8.3
153
|
Verified
8.4
316
|
Verified
8.6
138
|
Verified
7.9
209
Feature Not Available
Lead Management
8.7
273
|
Verified
8.4
109
|
Verified
8.5
292
|
Verified
8.3
118
|
Verified
9.1
334
|
Verified
9.1
160
|
Verified
8.2
225
|
Verified
8.3
93
8.4
238
|
Verified
8.6
99
|
Verified
8.8
300
|
Verified
8.5
121
|
Verified
8.2
248
|
Verified
8.4
98
|
Verified
8.5
247
|
Verified
8.6
99
|
Verified
Campaign Management
8.3
251
|
Verified
8.6
107
|
Verified
7.7
179
8.0
71
7.6
187
|
Verified
7.7
78
|
Verified
7.1
168
7.3
64
Social
7.2
152
Feature Not Available
7.4
156
7.3
48
7.4
171
|
Verified
Feature Not Available
7.2
156
|
Verified
Feature Not Available
7.7
187
|
Verified
8.0
49
Reporting & Analytics
8.6
337
|
Verified
8.2
166
|
Verified
8.4
288
|
Verified
8.1
106
|
Verified
8.2
256
|
Verified
7.6
94
|
Verified
8.2
264
|
Verified
7.6
101
|
Verified
7.1
159
Feature Not Available
Platform
8.6
251
|
Verified
8.4
102
|
Verified
8.6
231
|
Verified
8.2
92
|
Verified
8.7
260
|
Verified
8.7
106
|
Verified
8.4
202
|
Verified
8.3
60
8.4
220
|
Verified
8.6
92
|
Verified
8.8
249
|
Verified
8.7
107
|
Verified
8.0
188
|
Verified
8.0
64
|
Verified
Agentic AI - Marketing Automation
7.3
22
Not enough data
7.3
21
Not enough data
7.0
20
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
7.3
21
Not enough data
Integration
8.5
259
|
Verified
8.3
103
|
Verified
8.4
251
|
Verified
8.5
105
|
Verified
7.8
214
|
Verified
7.9
80
|
Verified
Web Content ManagementHide 23 FeaturesShow 23 Features
8.2
64
Not enough data
Content
8.2
52
Not enough data
8.3
53
Not enough data
8.1
53
Not enough data
8.0
47
Not enough data
7.9
49
Not enough data
8.7
55
Not enough data
8.6
54
Not enough data
8.4
52
Not enough data
8.4
48
Not enough data
Design
7.8
48
Not enough data
7.9
53
Not enough data
8.1
48
Not enough data
8.6
53
Not enough data
Platform
7.9
47
Not enough data
7.5
43
Not enough data
8.1
44
Not enough data
8.7
51
Not enough data
8.5
46
Not enough data
8.1
42
Not enough data
8.2
54
Not enough data
8.4
54
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
8.3
7
Not enough data
Messenger
7.7
5
Not enough data
8.0
5
Not enough data
8.9
6
Not enough data
8.1
6
Not enough data
Channels
8.3
6
Not enough data
9.0
5
Not enough data
9.4
6
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Customers
8.7
5
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Digital Experience Platforms (DXP)Hide 17 FeaturesShow 17 Features
8.1
94
Not enough data
Analytics
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Not enough data
Content Management
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Not enough data
Design & Development
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
8.4
109
Not enough data
Visitor Behavior
8.2
83
Not enough data
8.9
82
Not enough data
7.4
68
Not enough data
Templates
7.5
78
Not enough data
8.3
90
Not enough data
8.2
84
Not enough data
Personalization
8.4
84
Not enough data
8.2
82
Not enough data
8.6
80
Not enough data
7.4
67
Not enough data
8.2
79
Not enough data
8.3
79
Not enough data
8.8
91
Not enough data
8.6
80
Not enough data
Multichannel
8.3
83
Not enough data
9.1
91
Not enough data
8.5
85
Not enough data
Administration
9.1
91
Not enough data
8.4
98
Not enough data
8.8
87
Not enough data
8.3
85
Not enough data
Agentic AI - E-Commerce Personalization
8.3
5
Not enough data
8.3
5
Not enough data
8.9
92
Not enough data
Campaigns
9.0
77
Not enough data
9.2
80
Not enough data
9.0
76
Not enough data
9.2
86
Not enough data
9.2
81
Not enough data
Analytics
8.7
86
Not enough data
8.5
81
Not enough data
Optimization
9.2
84
Not enough data
8.9
82
Not enough data
8.6
68
Not enough data
8.6
73
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
9.0
60
Not enough data
Segmentation
9.2
55
Not enough data
9.4
54
Not enough data
Targeting
9.2
50
Not enough data
8.9
50
Not enough data
Triggered Content
8.3
36
Not enough data
9.6
55
Not enough data
9.3
48
Not enough data
Personalized Content
8.8
48
Not enough data
8.8
36
Not enough data
8.9
47
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
63
Not enough data
Text Messaging
8.8
51
Not enough data
7.4
41
Not enough data
8.4
45
Not enough data
8.0
41
Not enough data
8.4
48
Not enough data
7.6
39
Not enough data
8.9
52
Not enough data
7.6
43
Not enough data
SMS Platform
8.3
56
Not enough data
9.0
53
Not enough data
7.7
42
Not enough data
7.1
35
Not enough data
7.7
39
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
7.1
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
8.3
252
8.6
91
Data Sourcing
8.5
216
|
Verified
8.7
56
|
Verified
8.7
208
|
Verified
8.8
56
|
Verified
Feature Not Available
Feature Not Available
8.5
207
|
Verified
8.7
57
|
Verified
Intelligence
8.5
219
|
Verified
8.4
68
|
Verified
7.8
178
|
Verified
8.4
62
|
Verified
8.0
181
|
Verified
8.7
69
|
Verified
8.8
28
Not enough data
Merchandising
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Not enough data
Analytics
8.9
24
Not enough data
8.9
22
Not enough data
Administration
8.7
24
Not enough data
9.1
28
Not enough data
9.6
13
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
9.1
21
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
8.2
25
Not enough data
Publishing
8.4
21
Not enough data
8.6
21
Not enough data
7.3
17
Not enough data
Development
8.2
20
Not enough data
8.4
24
Not enough data
8.3
20
Not enough data
8.0
19
Not enough data
Analytics
8.7
21
Not enough data
8.3
22
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Enterprise Search SoftwareHide 30 FeaturesShow 30 Features
9.1
17
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.9
37
Not enough data
E-Commerce Data IntegrationHide 8 FeaturesShow 8 Features
7.5
51
Not enough data
Development
7.6
43
Not enough data
7.5
40
Not enough data
Management
8.2
48
Not enough data
8.5
47
Not enough data
Integration Options
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Not enough data
7.5
126
Not enough data
Computing
7.6
93
Not enough data
7.0
98
Not enough data
7.0
106
Not enough data
Experimental Design
8.3
100
Not enough data
8.2
94
Not enough data
7.6
96
Not enough data
Analytics
8.3
117
Not enough data
7.5
99
Not enough data
Agentic AI - A/B Testing
7.4
12
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
7.4
12
Not enough data
Conversational Commerce PlatformsHide 11 FeaturesShow 11 Features
7.6
5
Not enough data
Conversational AI - Conversational Commerce Platforms
6.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
5.7
5
Not enough data
6.7
5
Not enough data
Platform integration - Conversational Commerce Platforms
9.0
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
9.0
5
Not enough data
8.3
5
Not enough data
7.1
12
Not enough data
Agentic AI - Personalization
7.1
12
Not enough data
6.9
12
Not enough data
7.2
12
Not enough data
7.2
12
Not enough data
7.2
12
Not enough data
7.1
12
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
8.5
55
Not enough data
Analysis
7.7
40
Not enough data
8.3
49
Not enough data
7.5
35
Not enough data
8.4
42
Not enough data
Campaigns
7.5
38
Not enough data
8.6
43
Not enough data
8.1
40
Not enough data
7.8
33
Not enough data
9.4
43
Not enough data
9.0
43
Not enough data
Engagement
8.4
40
Not enough data
Platform
8.3
36
Not enough data
8.1
36
Not enough data
8.1
35
Not enough data
Agentic AI - Mobile Marketing
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
8.7
5
Not enough data
Reviews
Reviewers' Company Size
Bloomreach
Bloomreach
Small-Business(50 or fewer emp.)
27.9%
Mid-Market(51-1000 emp.)
49.5%
Enterprise(> 1000 emp.)
22.6%
Blueshift
Blueshift
Small-Business(50 or fewer emp.)
32.6%
Mid-Market(51-1000 emp.)
53.8%
Enterprise(> 1000 emp.)
13.6%
Reviewers' Industry
Bloomreach
Bloomreach
Retail
19.9%
Marketing and Advertising
8.6%
Apparel & Fashion
8.6%
Financial Services
5.5%
Leisure, Travel & Tourism
4.5%
Other
52.8%
Blueshift
Blueshift
Financial Services
13.6%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.2%
Other
57.1%
Alternatives
Bloomreach
Bloomreach Alternatives
Insider One
Insider One
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MoEngage
MoEngage
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Salesforce Marketing Cloud
Salesforce Marketing Cloud
Add Salesforce Marketing Cloud
Braze
Braze
Add Braze
Blueshift
Blueshift Alternatives
Iterable
Iterable
Add Iterable
Braze
Braze
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SAP Emarsys
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Insider One
Insider One
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Discussions
Bloomreach
Bloomreach Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
Laura I.
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
Blueshift
Blueshift Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
Djordje M.
DM
Yeah I always do that in the shared assets section. code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
Calvin S.
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
What is the next on Blueshift's roadmap?
1 Comment
DK
Making Live Content much betterRead more
Bloomreach
Bloomreach
Optimized for quick response
Blueshift
Blueshift
Optimized for quick response