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Compare Blueshift and Braze 
Featured Products
At a Glance
Market Segments
Mid-Market (53.8% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Blueshift
Star Rating
(285)4.4 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansBraze
Star Rating
(1,477)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, reflected in its significantly higher G2 Score compared to Blueshift. Users appreciate Braze's ability to execute highly personalized, real-time customer journeys, which is a crucial feature for businesses looking to enhance customer engagement.
- Users say that Blueshift offers impressive capabilities for unifying customer data and managing extensive product catalogs. Reviewers highlight its AI features that enhance customer experience, making it a strong contender for businesses with large data needs.
- According to verified reviews, Braze's ease of use is frequently praised, with users noting its intuitive interface and quality documentation. This makes it easier for teams to implement and utilize the platform effectively, which is essential for maximizing marketing efforts.
- Reviewers mention that Blueshift provides excellent customer support, with many users appreciating the quick and detailed responses from the support team. This level of service can be a significant advantage for businesses that require ongoing assistance during their marketing campaigns.
- G2 reviewers highlight that while both platforms have strong segmentation capabilities, Braze's robust event-based triggering stands out. This feature allows for more complex audience paths, which can lead to more effective marketing strategies and improved customer interactions.
- Users report that Blueshift's ability to serve as both a Customer Data Platform (CDP) and Email Service Provider (ESP) is a unique strength, especially for businesses managing large volumes of data and communications. This dual functionality can streamline operations and enhance marketing efficiency.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
Braze
No pricing availableFree Trial
Blueshift
Free Trial is available
Braze
Free Trial is available
Ratings
Meets Requirements
8.7
237
8.5
961
Ease of Use
8.0
242
8.3
1,169
Ease of Setup
7.7
124
7.6
650
Ease of Admin
8.3
111
8.5
358
Quality of Support
9.1
234
8.5
912
Has the product been a good partner in doing business?
9.2
114
8.9
366
Product Direction (% positive)
9.1
230
9.2
926
Features by Category
Email Marketing
8.8
180
|
Verified
8.8
566
9.0
179
|
Verified
8.8
536
8.3
170
|
Verified
8.4
538
8.8
158
|
Verified
8.3
449
Online Marketing
7.7
79
6.9
355
8.4
137
|
Verified
8.4
478
8.3
153
|
Verified
8.7
520
8.6
138
|
Verified
8.4
492
Feature Not Available
7.3
370
Lead Management
8.4
109
|
Verified
7.5
390
8.3
118
|
Verified
7.4
396
9.1
160
|
Verified
8.6
535
8.3
93
6.8
323
8.6
99
|
Verified
7.4
352
8.5
121
|
Verified
7.5
380
8.4
98
|
Verified
Feature Not Available
8.6
99
|
Verified
7.8
382
Campaign Management
8.6
107
|
Verified
Feature Not Available
8.0
71
Feature Not Available
7.7
78
|
Verified
Feature Not Available
7.3
64
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.3
48
6.7
325
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.0
49
6.6
329
Reporting & Analytics
8.2
166
|
Verified
7.7
532
8.1
106
|
Verified
Feature Not Available
7.6
94
|
Verified
Feature Not Available
7.6
101
|
Verified
6.6
398
Feature Not Available
Feature Not Available
Platform
8.4
102
|
Verified
8.3
448
8.2
92
|
Verified
Feature Not Available
8.7
106
|
Verified
8.5
444
8.3
60
7.7
349
8.6
92
|
Verified
7.7
400
8.7
107
|
Verified
8.5
430
8.0
64
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
8.3
103
|
Verified
7.9
450
8.5
105
|
Verified
8.1
432
7.9
80
|
Verified
7.9
392
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Feature Not Available
Not enough data
Campaigns
Not enough data
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
468
Analytics
Not enough data
8.2
489
Not enough data
7.7
451
Optimization
Not enough data
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Agentic AI - Push Notification
Not enough data
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
Not enough data
8.8
210
Not enough data
8.5
198
Targeting
Not enough data
8.6
192
Not enough data
8.5
177
Triggered Content
Not enough data
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Personalized Content
Not enough data
7.4
116
Feature Not Available
7.1
110
Not enough data
7.0
107
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Edit
Not enough data
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Logistics
Not enough data
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
85
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
Not enough data
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Data Sourcing
8.7
56
|
Verified
Not enough data
8.8
56
|
Verified
Not enough data
Feature Not Available
Not enough data
8.7
57
|
Verified
Not enough data
Intelligence
8.4
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
8.7
69
|
Verified
Not enough data
Platform Basics
Not enough data
8.3
110
Not enough data
8.5
106
Platform Data
Not enough data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Platform Additional Functionality
Not enough data
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Campaigns
Not enough data
7.5
329
|
Verified
Not enough data
9.0
463
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
442
|
Verified
Not enough data
8.7
454
|
Verified
Engagement
Not enough data
7.4
266
Platform
Not enough data
8.3
390
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Agentic AI - Mobile Marketing
Not enough data
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Categories
Categories
Shared Categories
Blueshift and Braze are categorized as Personalization Engines, Personalization, Customer Journey Analytics, and Marketing Automation
Unique Categories
Blueshift is categorized as E-Commerce Personalization and Customer Data Platform (CDP)
Braze is categorized as Email Template Builder, Push Notification, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.6%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.2%
Other
57.1%
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.4%
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
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