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At a Glance
Market Segments
Mid-Market (53.8% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Blueshift
Star Rating
(285)4.4 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 4 pricing plansBraze
Star Rating
(1,431)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Blueshift excels in email deliverability management with a score of 8.3, while Braze slightly outperforms with a score of 8.4, indicating that users find Braze's tools more effective for ensuring emails reach their intended recipients.
- Reviewers mention that Blueshift's automated email responses feature scores 8.8, showcasing its reliability, whereas Braze's score of 8.3 suggests that users find Blueshift's automation capabilities more robust and user-friendly.
- G2 users highlight that Blueshift's campaign scheduling feature is rated at 9.1, which is higher than Braze's 8.6, indicating that users appreciate the flexibility and ease of use in scheduling campaigns with Blueshift.
- Users on G2 report that Blueshift's customer profiles feature scores 8.5, while Braze's is lower at 8.6, suggesting that users find Braze's customer profiling slightly more comprehensive for targeted marketing.
- Reviewers say that Blueshift's lead nurturing capabilities score 8.6, outperforming Braze's 7.3, indicating that users feel more supported in nurturing leads through Blueshift's features.
- Users report that both platforms offer strong personalization features, but Blueshift's score of 9.2 is higher than Braze's 8.8, suggesting that users find Blueshift's personalization tools more effective in creating tailored marketing experiences.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
Braze
No pricing availableFree Trial
Blueshift
Free Trial is available
Braze
Free Trial is available
Ratings
Meets Requirements
8.7
237
8.5
943
Ease of Use
8.0
242
8.3
1,150
Ease of Setup
7.7
124
7.6
636
Ease of Admin
8.3
111
8.5
350
Quality of Support
9.1
234
8.5
898
Has the product been a good partner in doing business?
9.2
114
8.9
358
Product Direction (% positive)
9.1
230
9.2
909
Features by Category
Email Marketing
8.8
180
|
Verified
8.8
563
9.0
179
|
Verified
8.8
534
8.3
170
|
Verified
8.4
539
8.8
158
|
Verified
8.3
449
Online Marketing
7.7
79
6.9
356
8.4
137
|
Verified
8.4
478
8.3
153
|
Verified
8.7
519
8.6
138
|
Verified
8.4
493
Feature Not Available
7.3
371
Lead Management
8.4
109
|
Verified
7.5
390
8.3
118
|
Verified
7.5
397
9.1
160
|
Verified
8.6
530
8.3
93
6.8
324
8.6
99
|
Verified
7.4
351
8.5
121
|
Verified
7.5
380
8.4
98
|
Verified
Feature Not Available
8.6
99
|
Verified
7.8
381
Campaign Management
8.6
107
|
Verified
Feature Not Available
8.0
71
Feature Not Available
7.7
78
|
Verified
Feature Not Available
7.3
64
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.3
48
6.7
325
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.0
49
6.6
329
Reporting & Analytics
8.2
166
|
Verified
7.8
530
8.1
106
|
Verified
Feature Not Available
7.6
94
|
Verified
Feature Not Available
7.6
101
|
Verified
6.7
399
Feature Not Available
Feature Not Available
Platform
8.4
102
|
Verified
8.3
444
8.2
92
|
Verified
Feature Not Available
8.7
106
|
Verified
8.5
442
8.3
60
7.7
349
8.6
92
|
Verified
7.7
399
8.7
107
|
Verified
8.5
428
8.0
64
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
8.3
103
|
Verified
7.8
447
8.5
105
|
Verified
8.1
430
7.9
80
|
Verified
7.9
391
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.6
447
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
467
Analytics
Not enough data
8.2
490
Not enough data
7.7
452
Optimization
Not enough data
8.7
471
Not enough data
8.8
480
Not enough data
8.3
392
Not enough data
8.1
390
Agentic AI - Push Notification
Not enough data
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
Not enough data
8.8
210
Not enough data
8.5
198
Targeting
Not enough data
8.6
192
Not enough data
8.5
177
Triggered Content
Not enough data
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Personalized Content
Not enough data
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
129
Edit
Not enough data
7.1
124
Not enough data
8.3
127
Not enough data
7.8
126
Logistics
Not enough data
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
85
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
Not enough data
8.6
66
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Data Sourcing
8.7
56
|
Verified
Not enough data
8.8
56
|
Verified
Not enough data
Feature Not Available
Not enough data
8.7
57
|
Verified
Not enough data
Intelligence
8.4
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
8.7
69
|
Verified
Not enough data
Platform Basics
Not enough data
8.3
109
Not enough data
8.5
105
Platform Data
Not enough data
7.7
107
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Platform Additional Functionality
Not enough data
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
7.5
384
Not enough data
7.7
472
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
369
|
Verified
Campaigns
Not enough data
7.5
329
|
Verified
Not enough data
9.0
460
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
438
|
Verified
Not enough data
8.7
452
|
Verified
Engagement
Not enough data
7.4
267
Platform
Not enough data
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Agentic AI - Mobile Marketing
Not enough data
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Categories
Categories
Shared Categories
Blueshift and Braze are categorized as Personalization Engines, Personalization, Customer Journey Analytics, and Marketing Automation
Unique Categories
Blueshift is categorized as E-Commerce Personalization and Customer Data Platform (CDP)
Braze is categorized as Email Template Builder, Push Notification, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.6%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.2%
Other
57.1%
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.8%
Other
62.3%
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
Braze has no more discussions with answers
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