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At a Glance
Market Segments
Mid-Market (53.7% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Blueshift
Star Rating
(285)4.4 out of 5
Market Segments
Mid-Market (53.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 4 pricing plansIterable
Star Rating
(758)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing with a star rating of 9.0 for building and personalizing emails, while Blueshift follows closely with a rating of 8.8. Reviewers mention that Iterable's intuitive interface makes it easier to create visually appealing emails.
- Reviewers mention that Blueshift offers superior mobile optimization, scoring 8.6 compared to Iterable's 8.0. Users on G2 appreciate Blueshift's mobile-friendly features, which enhance user engagement on mobile devices.
- G2 users highlight that Blueshift shines in data enrichment with a score of 8.9, while Iterable lags behind at 7.0. Reviewers say that Blueshift's robust data sourcing capabilities allow for more comprehensive customer profiles.
- Users say that Iterable's campaign management features, particularly in triggered emails, score impressively at 9.1, matching Blueshift's performance. However, reviewers mention that Iterable's ease of use in setting up these campaigns is a significant advantage.
- Reviewers mention that Blueshift's quality of support is rated at 9.0, slightly higher than Iterable's 8.9. Users report that Blueshift's customer service is responsive and helpful, which is crucial for businesses needing quick resolutions.
- Users on G2 report that Iterable's audience segmentation capabilities are strong, with a score of 9.1, matching Blueshift's performance. However, reviewers say that Iterable's dynamic segmentation features are particularly praised for their effectiveness in targeting specific customer groups.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
Iterable
No pricing availableFree Trial
Blueshift
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.7
236
8.5
609
Ease of Use
8.0
241
8.4
622
Ease of Setup
7.7
123
7.7
311
Ease of Admin
8.3
111
8.4
231
Quality of Support
9.1
233
8.8
593
Has the product been a good partner in doing business?
9.2
114
9.0
233
Product Direction (% positive)
9.1
229
9.1
602
Features by Category
Email Marketing
8.8
180
|
Verified
8.9
466
|
Verified
9.0
179
|
Verified
9.0
456
|
Verified
8.3
170
|
Verified
8.2
442
|
Verified
8.8
158
|
Verified
8.3
393
|
Verified
Online Marketing
7.7
79
6.2
265
|
Verified
8.4
137
|
Verified
8.3
399
|
Verified
8.3
153
|
Verified
8.4
436
|
Verified
8.6
138
|
Verified
8.1
397
|
Verified
Feature Not Available
6.9
269
|
Verified
Lead Management
8.4
109
|
Verified
7.3
301
|
Verified
8.3
118
|
Verified
7.4
332
|
Verified
9.1
160
|
Verified
8.6
427
|
Verified
8.3
93
6.8
271
|
Verified
8.6
99
|
Verified
7.7
295
|
Verified
8.5
121
|
Verified
7.1
286
|
Verified
8.4
98
|
Verified
7.3
275
|
Verified
8.6
99
|
Verified
7.4
277
|
Verified
Campaign Management
8.6
107
|
Verified
7.7
292
8.0
71
6.9
264
|
Verified
7.7
78
|
Verified
6.6
241
7.3
64
6.0
222
Social
Feature Not Available
5.7
204
7.3
48
6.1
210
Feature Not Available
5.8
210
Feature Not Available
5.7
210
8.0
49
5.8
220
Reporting & Analytics
8.2
166
|
Verified
7.6
428
|
Verified
8.1
106
|
Verified
6.5
286
|
Verified
7.6
94
|
Verified
6.6
275
|
Verified
7.6
101
|
Verified
6.5
273
|
Verified
Feature Not Available
5.7
225
|
Verified
Platform
8.4
102
|
Verified
8.0
329
|
Verified
8.2
92
|
Verified
8.4
330
|
Verified
8.7
106
|
Verified
8.5
336
|
Verified
8.3
60
7.4
224
8.6
92
|
Verified
8.0
310
|
Verified
8.7
107
|
Verified
8.3
335
|
Verified
8.0
64
|
Verified
7.1
241
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Integration
8.3
103
|
Verified
7.7
339
|
Verified
8.5
105
|
Verified
8.1
336
|
Verified
7.9
80
|
Verified
7.6
280
|
Verified
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Analytics
Not enough data
7.8
166
Not enough data
7.4
158
Optimization
Not enough data
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
Not enough data
8.7
41
Not enough data
8.5
41
Targeting
Not enough data
8.0
42
Not enough data
8.0
36
Triggered Content
Not enough data
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Personalized Content
Not enough data
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Edit
Not enough data
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Logistics
Not enough data
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Generative AI
Not enough data
7.9
11
Not enough data
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
Not enough data
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
SMS Platform
Not enough data
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Data Sourcing
8.7
56
|
Verified
7.9
8
8.8
56
|
Verified
8.1
9
Feature Not Available
8.1
7
8.7
57
|
Verified
8.3
8
Intelligence
8.4
68
|
Verified
8.6
7
8.4
62
|
Verified
7.9
7
8.7
69
|
Verified
7.6
7
Platform Basics
Not enough data
8.1
37
Not enough data
8.1
37
Platform Data
Not enough data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Platform Additional Functionality
Not enough data
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Agentic AI - Customer Journey Analytics
Not enough data
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Analysis
Not enough data
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Campaigns
Not enough data
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Engagement
Not enough data
7.0
107
|
Verified
Platform
Not enough data
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Blueshift and Iterable are categorized as Personalization Engines, Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Blueshift is categorized as E-Commerce Personalization
Iterable is categorized as SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, and Email Template Builder
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.6%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.3%
Other
57.0%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.7%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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