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Compare Blueshift and Iterable 
Featured Products
At a Glance
Market Segments
Mid-Market (53.8% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Blueshift
Star Rating
(285)4.4 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansIterable
Star Rating
(766)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in user experience, with many praising its intuitive interface and powerful features for email marketing and automation. Users appreciate the ability to create complex automated user journeys without needing to write code, making it accessible for marketers of all skill levels.
- Users say that Blueshift shines in its data management capabilities, particularly for unifying customer data and leveraging AI features to enhance customer experiences. This makes it a strong choice for businesses with extensive product catalogs and high send volumes, as noted by users who manage millions of products and applications.
- Reviewers mention that Iterable's support team is outstanding, being described as responsive and knowledgeable. This level of support is a significant advantage for users who may need assistance during implementation or when navigating the platform's features.
- According to verified reviews, Blueshift's ease of use is frequently highlighted, with users appreciating the platform's straightforward design and the quick, detailed responses from customer support. This combination helps users feel confident in utilizing the platform effectively.
- G2 reviewers report that Iterable has a higher overall satisfaction score compared to Blueshift, reflecting a more favorable user experience across various metrics. This is particularly evident in areas like email deliverability and automated email responses, where Iterable users feel more satisfied with the results.
- Users say that while Blueshift offers strong features for customer data unification, it faces challenges in areas like email marketing metrics and reporting capabilities compared to Iterable. This can impact users who rely heavily on detailed analytics for their marketing strategies.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
Iterable
No pricing availableFree Trial
Blueshift
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.7
237
8.5
617
Ease of Use
8.0
242
8.4
630
Ease of Setup
7.7
124
7.7
319
Ease of Admin
8.3
111
8.4
232
Quality of Support
9.1
234
8.8
601
Has the product been a good partner in doing business?
9.2
114
9.0
234
Product Direction (% positive)
9.1
230
9.0
610
Features by Category
Email Marketing
8.8
180
|
Verified
9.0
471
|
Verified
9.0
179
|
Verified
9.0
460
|
Verified
8.3
170
|
Verified
8.2
445
|
Verified
8.8
158
|
Verified
8.4
396
|
Verified
Online Marketing
7.7
79
6.2
267
|
Verified
8.4
137
|
Verified
8.3
401
|
Verified
8.3
153
|
Verified
8.4
440
|
Verified
8.6
138
|
Verified
8.1
399
|
Verified
Feature Not Available
6.9
271
|
Verified
Lead Management
8.4
109
|
Verified
7.3
303
|
Verified
8.3
118
|
Verified
7.4
334
|
Verified
9.1
160
|
Verified
8.6
432
|
Verified
8.3
93
6.8
273
|
Verified
8.6
99
|
Verified
7.7
297
|
Verified
8.5
121
|
Verified
7.1
289
|
Verified
8.4
98
|
Verified
7.3
278
|
Verified
8.6
99
|
Verified
7.4
279
|
Verified
Campaign Management
8.6
107
|
Verified
7.7
294
8.0
71
6.9
266
|
Verified
7.7
78
|
Verified
6.6
243
7.3
64
6.0
224
Social
Feature Not Available
5.7
206
7.3
48
6.1
212
Feature Not Available
5.8
212
Feature Not Available
5.7
212
8.0
49
5.9
223
Reporting & Analytics
8.2
166
|
Verified
7.6
432
|
Verified
8.1
106
|
Verified
6.6
288
|
Verified
7.6
94
|
Verified
6.6
277
|
Verified
7.6
101
|
Verified
6.5
275
|
Verified
Feature Not Available
5.8
227
|
Verified
Platform
8.4
102
|
Verified
8.1
331
|
Verified
8.2
92
|
Verified
8.4
332
|
Verified
8.7
106
|
Verified
8.5
336
|
Verified
8.3
60
7.4
224
8.6
92
|
Verified
8.0
310
|
Verified
8.7
107
|
Verified
8.3
337
|
Verified
8.0
64
|
Verified
7.1
241
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.9
24
Not enough data
7.0
23
Not enough data
7.2
24
Not enough data
7.5
24
Not enough data
7.3
25
Not enough data
7.5
25
Integration
8.3
103
|
Verified
7.8
340
|
Verified
8.5
105
|
Verified
8.1
338
|
Verified
7.9
80
|
Verified
7.6
280
|
Verified
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Feature Not Available
Not enough data
Campaigns
Not enough data
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Analytics
Not enough data
7.8
169
Not enough data
7.5
160
Optimization
Not enough data
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Agentic AI - Push Notification
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Segmentation
Not enough data
8.8
43
Not enough data
8.5
42
Targeting
Not enough data
8.1
44
Not enough data
8.1
38
Triggered Content
Not enough data
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Personalized Content
Not enough data
7.8
34
Feature Not Available
7.3
31
Not enough data
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Edit
Not enough data
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Logistics
Not enough data
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Generative AI
Not enough data
8.1
12
Not enough data
7.5
12
Agentic AI - Email Template Builder
Not enough data
8.0
10
Not enough data
7.7
10
Text Messaging
Not enough data
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
SMS Platform
Not enough data
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Agentic AI - SMS Marketing
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Data Sourcing
8.7
56
|
Verified
8.1
9
8.8
56
|
Verified
8.3
10
Feature Not Available
8.3
8
8.7
57
|
Verified
8.5
9
Intelligence
8.4
68
|
Verified
8.8
8
8.4
62
|
Verified
8.1
8
8.7
69
|
Verified
7.9
8
Platform Basics
Not enough data
8.1
38
Not enough data
8.2
38
Platform Data
Not enough data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Platform Additional Functionality
Not enough data
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Agentic AI - Customer Journey Analytics
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Analysis
Not enough data
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Campaigns
Not enough data
7.0
113
Not enough data
8.3
145
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
165
|
Verified
Not enough data
9.1
162
|
Verified
Engagement
Not enough data
7.1
108
|
Verified
Platform
Not enough data
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Blueshift and Iterable are categorized as Personalization Engines, Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Blueshift is categorized as E-Commerce Personalization
Iterable is categorized as SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, and Email Template Builder
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.6%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.2%
Other
57.1%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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