--- title: Blueshift Reviews meta_title: 'Blueshift Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 285 reviews by the users' company size, role or industry to find out how Blueshift works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 285 scale: '5' date_modified: '2026-07-27' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Blueshift Reviews **Vendor:** Blueshift Labs **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 285 ## About Blueshift Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day. It is not another confusing box of parts that leaves you to figure it out on your own. We brought your data, AI, and channels together so you can focus on your message instead of your technical setup. Most marketers spend more time cleaning messy spreadsheets than actually sending emails. Our platform aggregates customer data to create meaningful profiles. You can see what people are doing in real time instead of looking at what they did weeks ago. This lets you send messages that feel personal because they are based on how people really act. It is about being relevant without the manual struggle. You should not need a math degree or an IT team to run a basic campaign. Our Customer AI handles the heavy lifting by predicting what your customers want and when they want to hear from you. It points out which groups to target and suggests the right products for each person. This AI even runs your A/B tests for you. It saves the average team about 40 hours of work every month. That is a lot of time you could spend on things that actually matter. You can coordinate everything from email and SMS to your website in one place. Your customers get a smooth ride no matter where they interact with your brand. We integrate seamlessly with your current tools so you can get started quickly. It is a simple way to increase sales and satisfy your customers without the usual operational nightmare. ## Blueshift Pros & Cons **What users like:** - Users find Blueshift to be **easy to learn and user-friendly** , making onboarding and building email journeys straightforward. (27 reviews) - Users value the **responsive customer support** of Blueshift, appreciating quick assistance and helpful training resources. (20 reviews) - Users value the **advanced features and seamless integration** of Blueshift, enhancing customer engagement and marketing effectiveness. (14 reviews) - Users value Blueshift for its **advanced AI personalization** capabilities, enhancing customer engagement through tailored marketing experiences. (14 reviews) - Users appreciate the **powerful segmentation capabilities** of Blueshift, enabling targeted communication and advanced personalization. (13 reviews) - Data Segmentation (12 reviews) - Personalization Services (12 reviews) - Automation Efficiency (11 reviews) - Users value the **exceptional customer engagement** of Blueshift, benefiting from personalized support and continuous product improvements. (11 reviews) - Users value the **easy integration** of Blueshift, allowing seamless connectivity with internal systems and tools. (11 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring significant resources and training to effectively utilize Blueshift. (19 reviews) - Users find Blueshift's **missing features** in reporting and workflow builders hinder their overall experience and usability. (9 reviews) - Users find the **lack of essential features** frustrating, but appreciate the support team's responsiveness to requests. (8 reviews) - Users find Blueshift's **complexity** challenging, noting difficulties in reporting and navigating the platform effectively. (7 reviews) - Users find Blueshift to be **expensive** , making it challenging for smaller teams and businesses to afford. (7 reviews) - Feature Limitations (6 reviews) - High Complexity (6 reviews) - Inadequate Reporting (6 reviews) - Users express frustration with **limited customization** options in Blueshift, impacting their ability to tailor reports and campaigns. (6 reviews) - Complex Reporting (5 reviews) ## Blueshift Reviews ### 1. A Welcome Change! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Blueshift?** The engagement heat maps. The instant feedback is so helpful for our team to get a visual pulse on what content is resonating with our users. **What do you dislike about Blueshift?** Wish the save time would be a bit faster. **What problems is Blueshift solving and how is that benefiting you?** We did not have sophisticated segmentation or personalization capabilities with our homegrown system. ### 2. Blueshift Simple and attractive, Efficient!!! **Rating:** 4.0/5.0 stars **Reviewed by:** Joel S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Blueshift?** It is a very versatile platform, easy to use and with its functionalities it shows to be one of the best marketing tools. The support they provide is very fast and efficient. Data and API integration is really simple, it doesn't present any problems. The customization provided by the available templates is nice, which are very good. The ability to promote our campaigns on platforms such as Google and Facebook has changed the course of our company, it has made us grow impressively. **What do you dislike about Blueshift?** Report writing could be a bit more robust for more comprehensive reporting. But we are sure that soon this will be possible since over the years we have been able to notice the improvements that have favored our experience using this software, they know how to listen and fulfill our expectations. **Recommendations to others considering Blueshift:** We find it easy and pleasant to work with Blueshift; its interface has a great design and is very easy to use. They are attentive to our concerns and opinions and take them into account at all times. It is a well-functioning software, with very few errors, and all this goes hand in hand with its affordable cost. It is a very valuable investment for our company, and we are sure that it will also be for the people who obtain it. Its tools are powerful and allow us to always offer a high quality of work. **What problems is Blueshift solving and how is that benefiting you?** As a company, the main thing for us is to offer a high quality of work that meets the expectations of our clients at all times and to achieve greater recruitment every day. Blueshift has taken care of facilitating this task for us in the best way thanks to its wonderful management of marketing, analysis, and control. Our workers carry out all the strategies and this software helps us to enhance and promote them. We are delighted with the use of this platform, we reach goals quickly. ### 3. Powerful automated and predictive marketing solution **Rating:** 4.0/5.0 stars **Reviewed by:** Pierre F. | Messaging & Marketing Automation Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2020 **What do you like best about Blueshift?** I really like how easy and intuitive the application is to use, helping the marketing teams to really focus on the creativity without having to worry too much about the execution. The tool opened up new ways of reaching our users while delivering more personalised content based on behaviour. It also gave us the opportunity to try new marketing concept and step away from mass marketing. **What do you dislike about Blueshift?** No many aspects in fairness, I think the team is working hard on addressing any gaps highlighted to the. The reporting side of the application is good but could be (and will probably) better from a campaign engagement matrix stand point. **What problems is Blueshift solving and how is that benefiting you?** We managed to quickly change the marketing mind set from a manual single channel/content approach to an automated multi touch point and personalised strategy without too much effort. ### 4. For me it has become more than a tool, it is my right hand in everything that refers to design **Rating:** 3.5/5.0 stars **Reviewed by:** Ervin B. | Especialista en ventas y marketing, Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2020 **What do you like best about Blueshift?** For me it has become more than a tool, it is my right hand in everything that refers to design, creation and digital marketing strategies, especially email marketing campaigns since it allows me to create campaigns in a quite Simple and versatile, it also has an excellent reporting tool that reflects the data in a very practical way when making a decision, since it allows me to verify the effectiveness of the decisions made in terms of the strategies taken, it is also provided with a large number of integrations that allow you to fully exploit its potential. **What do you dislike about Blueshift?** Their customer service can be faster and more assertive when responding to user requests, since in my opinion they take forever to answer the concerns that are presented to us, which takes away a lot of time just to wait. an answer. **What problems is Blueshift solving and how is that benefiting you?** In this short time that I have been using it to improve the digital marketing strategies of my company, it has been quite useful. ### 5. Review product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Blueshift?** Unlike airship, it gives the ability to track each user on a user level. **What do you dislike about Blueshift?** Migration from other tool like airship is supposed to be less painful. **What problems is Blueshift solving and how is that benefiting you?** Intermittent service disruption. ### 6. User friendly and customized features available. **Rating:** 5.0/5.0 stars **Reviewed by:** Dóra G. | Marketing Operations Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Blueshift?** user friendly great customer service fantastic documentation perfect for a small/medium size marketing team team always available timely response for all questions Interface easy to use Ability to add filters to the setup section in a campaign that would apply to all triggers I love the ability to read about the product updates and how to use the newest features Text message is a plus for us at Udacity I like that you can create a drip campaign where you can add email, push notification, and text message triggers all in one campaign. This is very flexible and creates a sync within communication. I also like that the company looks out for us, customers for feedback and improvement. **What do you dislike about Blueshift?** more filtering for segments would be great longer than 6 months data to keep would be great syndication with other than Facebook platform would be useful Could be a bit faster to load campaigns **Recommendations to others considering Blueshift:** great team behind this handy tool. recommend using it. Even if you just starting out in email marketing and learning about automation, this tool will help you create the right campaigns and send to your users at the right time. **What problems is Blueshift solving and how is that benefiting you?** Problems solving: email, segmentation, automation, syndication, performance reporting, deliverability, accessibility Benefits realized: syndication feature with Facebook, the innovative team at Blueshift always does a fantastic job communicating with us, customers. I also love the webinars and the customer success events that we as customers are invited to. ### 7. Great marketing platform for personalizing communications across channels **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Blueshift?** Blueshift's platform is easy to use and makes our team self-sufficient. We can build segments based on any event, and actually deliver personalized messages to each that are relevant to them. The recommendation engine is topnotch. It connects directly with our catalog and gives us the power to provide the best product recommendation to each user. We have been able to scale tremendously One of my favorite parts of the platform is the customer profile. It gives us a 360 view of every user. We can push all our data to Blueshift, and they handle the dirty work to get everything unified and make sense of it. **What do you dislike about Blueshift?** The ability to auto-save our email templates. There have been numerous times where I have lost a template I was creating and had to start from scratch. I know the team is aware of this and working to fix it. Documentation in some places could provide a little more context and screenshots. But I should also note it a lot more comprehensive then other solutions I have used in the past. **What problems is Blueshift solving and how is that benefiting you?** When we selected Blueshift, there were a few things we wanted to solve. 1. Unify our data from our website and messaging channels 2. Build segments that we can leverage in our campaigns 3. We didn't want to use 3-4 tools to accomplish our ultimate goals. We wanted an all in tool that gave us everything we needed. ### 8. Extremely powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Blueshift?** I love the power and capability of the software and for my company it's a one-stop-solution for email marketing. The customer service is amazing and all my questions are answered quickly and adequately. Blueshift has really good documentation for learning about the features in the software which can be really helpful. **What do you dislike about Blueshift?** The UI has a learning curve but Blueshift has been updating it and making it gradually better. Cudos to them for that. **Recommendations to others considering Blueshift:** Mastering the Creatives part is crucial for a good looking campaign. As a designer that's of the most importance to me. The email builder is pretty good and the tool is extremely powerful and judging from the communications we've had with the Blueshift team I'm in no doubt the User Interface and Technologies will be in constant development and will become greater and greater over the coming years. **What problems is Blueshift solving and how is that benefiting you?** We are automating as much of our e-commerce marketing emails as possible. We have a ton of data and information that we can feed into Blueshift and it is perfect for segmenting our audience to better our marketing efforts. Using Blueshift has been a complete game-changer for us. ### 9. Does what it says on the tin **Rating:** 5.0/5.0 stars **Reviewed by:** Gudmundur (Gummi) M. | Owner and Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2020 **What do you like best about Blueshift?** We reviewed a lot of systems and choose Blueshift. To have one system for all communication channels - i.e. our emails, on the website, making Facebook and Google segments etc. was a big thing. Being able to work across multiple domains opened up a whole new world of opportunities. But the biggest thing I like about it is the ease of use - i.e. our marketing team can run the show without having IT constantly involved. **What do you dislike about Blueshift?** There was a bit of a learning curve... but I think this cannot be avoided when you are doing something new and as advanced as we are doing. **Recommendations to others considering Blueshift:** Put resources behind implementation. **What problems is Blueshift solving and how is that benefiting you?** One platform for communication with our customers. Using trigger based campaigns to deliver personalized messages to our customers. ### 10. Great automation platform for data collection and marketing campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2021 **What do you like best about Blueshift?** Blueshift allows us to target specific audiences throughout the entire customer life cycle. I use the recommendation builder on a daily basis to assist in personalizing recommended users. Blueshift is also pretty great at allowing you to use multiple channels to engage our users. **What do you dislike about Blueshift?** Like anything, a slight learning curve for the UI. Reporting capabilities could use improvement but I've also heard that its in pipeline. **Recommendations to others considering Blueshift:** I would recommend this to anyone looking to improve engagement with their customer. **What problems is Blueshift solving and how is that benefiting you?** We wanted to move from batch and blast emails to more personalization. We are also improving our deliverability rates. ### 11. All-in-one CDP that helps deliver personalized user experiences **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2020 **What do you like best about Blueshift?** -With Blueshift, we have the ability to collect and unify every datapoint across our campaigns and websites -Easy to use audience builder, we can get really granular with who we target -Recommendation build is my favorite feature! I can build a variety of different recommendation blocks that pull directly from our catalog. Makes is very easy to quickly build and iterate rec schemas and then leverage them across email templates in my campaigns -Journey builder makes it very easy to pull in channels: email, push, and paid media **What do you dislike about Blueshift?** -Learning curve - it's a very robust platform with many features. It's a bit overwhelming at first, like any new platform, but the more you play around to become familiar with how it works, it becomes a lot easier. -Documentation could be better in some areas **What problems is Blueshift solving and how is that benefiting you?** -Data unification -Audience segmentation -Personalization -Multi-channel journeys ### 12. Great flexible platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Blueshift?** The system is powerful and offers a high variety of functionalities. Blueshift's support team is setting high bars for any support team on other products. **What do you dislike about Blueshift?** Because the system offers so many features, sometimes is a bit difficult to quickly find what you're looking for, but that's to be expected with the huge number of things you can achieve through Blueshift. **What problems is Blueshift solving and how is that benefiting you?** Being a developer, I use Blueshift's API to quickly check events, inspect the payloads, and check the counts - it's a good way to test and validate my work. ### 13. Powerful Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Blueshift?** Love the recommendations feature and creative interface. **What do you dislike about Blueshift?** Some things are not totally self-service, intuitive. So need to work closely with support. **What problems is Blueshift solving and how is that benefiting you?** Automated recommendations ### 14. Blueshift is Amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Bo R. | Production Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2020 **What do you like best about Blueshift?** The variety of options that makes out process so much easier. **What do you dislike about Blueshift?** The segment builder could be a little easier, and the website spins in place for a few minutes at least a couple of times a day. **Recommendations to others considering Blueshift:** More bang for the buck for sure. Anything a digital marketer needs is included in the software. **What problems is Blueshift solving and how is that benefiting you?** Segmentation is much easier, as is maintaining recurring mailings. ### 15. Blueshift is incredibly sophisticated and offers us a unique way to engage with our candidates. **Rating:** 4.0/5.0 stars **Reviewed by:** Jenny D. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2020 **What do you like best about Blueshift?** I love how user-friendly it is. It is so easy to configure campaigns and design them to exactly how you want. It allows really sophisticated and targeted recommendations which is incredibly useful particularly in our industry. We're expecting to see a big lift in the number of users returning to our website one we have set up the recommendations. It's also great how you get bi-weekly catch up calls with a dedicated CRM manager in addition to an online chat system so questions are always quickly answered. If the chat isn't able to help, Elizabeth always gets back before you know it! **What do you dislike about Blueshift?** It can be difficult to initially implement due to the level of input that is needed from the data teams. I probably wouldn't recommend it to some organisations that are small unless they are willing to dedicate a significant proportion of their time to initially set up the blueshift recommendations and automation. **Recommendations to others considering Blueshift:** Consider the benefits before you purchase, it brings ROI as soon as recommendations are set up. But make sure that you do set them up, we left it too long before we started using Blueshift to its full capacity. **What problems is Blueshift solving and how is that benefiting you?** We have solved numerous problems with Blueshift. The first one being consistency within our branding, as everything is template-based, we're able to ensure everything is the same. We have also seen a real increase in the proportion of email opens, thanks to their tool which allows you to send at the optimised time for the individual. Our reporting has also become a lot more sophisticated too. ### 16. Flexible and Powerful Marketing Automation Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2020 **What do you like best about Blueshift?** The power to market to my customers with a tool that reaches them across multiple channels is key. Once the UI is understood it is easy to set up campaigns for the multiple markets we are targeting. Being able to track data through different channels allows us to create more personalized messages for certain target audiences. Blueshift’s solution helps us reach our customers across multiple channels. We can easily set up event and segment triggered campaigns, as well at test and optimize any campaign element. Some of my favorite features are the segmentation builder and creative studio. I can build and target the ideal customers, while staying on brand. Additionally, the reporting capabilities are great. We are able to track data across different channels which helps us optimize our creative assets and campaigns. the platform's flexibility also allows us to throw in any data source, so we can leverage all of the historical and real-time data. **What do you dislike about Blueshift?** There is a bit of a curve when learning the UI but once understood things begin to fall into place. Reporting capabilities good be better. However, they’ve already done some big improvements which are helpful to understand campaign performance. They are transparent with their product roadmap, so excited to see what’s to come **Recommendations to others considering Blueshift:** I would say it is a great platform to use and would recommend it for any business that is looking to optimize their reach . **What problems is Blueshift solving and how is that benefiting you?** -data unification -move from batch and blast to personalized emails -build segments to precisely target users ### 17. Effective, easy-to-use, powerful **Rating:** 4.5/5.0 stars **Reviewed by:** Aishwar S. | Lifecycle Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2020 **What do you like best about Blueshift?** Predictive Studio, Recommendations, Dashboards Undoubtedly the strong feature from the tool. Easy to navigate and build predictions, set-up reoccuring reports, edit on your tests in real time. **What do you dislike about Blueshift?** I haven't faced a lot yet. Even multistep complex setups are easily doable. **Recommendations to others considering Blueshift:** You would enjoy the customizations and support. 10/10 for support on tool updates, new feature launches, user friendliness. **What problems is Blueshift solving and how is that benefiting you?** Using Predictive Studio, I can easily setup custom segments defining propensity to engage, interact or purchase. This gives an early run in segmenting and targetting engaged users. ### 18. Great for marketing editorial content **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about Blueshift?** Blueshift is fairly easy to design templates in, and this is especially helpful in terms of reusing/redesigning if you're in the market of sending fairly regularly. **What do you dislike about Blueshift?** It's not exactly the most user friendly ESP on the market, but the customer service reps are there to run you through anything you have issues with, and are always quick to find solutions to any problems you have along the way. **What problems is Blueshift solving and how is that benefiting you?** Getting the word out on the latest content for my company's website is a must, and Blueshift ensures it gets to where it's designated and is constantly improving the platform with new features to track insights for the best results possible. ### 19. Great for B2C but lacking some integrations for B2B **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle S. | Manager Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2020 **What do you like best about Blueshift?** I like how both our B2B and B2C teams can have our own environments to tailor our nurturing programs for users. I also like the ease of creating segments before launching campaigns to ensure who will be impacted. **What do you dislike about Blueshift?** I'm not a fan of having to export a segment every time we want to see who is a member. It would also be nice if the look up section allowed multiple filters instead of just one field at a time. It would be even more powerful for us if it had an integration with Salesforce. **Recommendations to others considering Blueshift:** If you're looking to automate a large volume of B2C type emails, this is a great option. **What problems is Blueshift solving and how is that benefiting you?** We use Blueshift to automate a high volume of emails for our customer experience. ### 20. Good Experience with User friendly tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2020 **What do you like best about Blueshift?** Visual editor side for those not familiar with HTML, as well as the report you can see from a campaign that previously launched. We use this to see what users clicked on the most, and how many unsubscribes happened from that campaign. **What do you dislike about Blueshift?** There aren't enough customizations on the visual editor piece. I would love to see an autosave feature as well. **Recommendations to others considering Blueshift:** It is perfect for diverse teams. There is the HTML tool for campaigns, or the visual editor, which we use to send out newsletters to 10k+ subscribers. Don't be afraid to use this platform for all of your needs! We rarely see any site 'shutdowns' or errors. The site is user friendly, and I appreciate the notes we receive when updates happen. The site seems pretty secure - even with an account from time to time, I have to verify it is me using the account. I trust Blueshift with the user data we have **What problems is Blueshift solving and how is that benefiting you?** Problems, N/A. We find that the platform is best for our segment triggered & one-time send campaigns. Multiple members of the team have access to the platform and are able to work on their own campaigns without conflicting with others. ### 21. Great solution for personalization across channels **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Blueshift?** What I like best about Blueshift is the platforms flexibility. The can ingest any data source we throw at it and allows our team to take action upon it. Blueshift segmentation capabilities allow us to get really granular with who we target. The recommendation builder is also a fantastic tool, we can build personalized recommendations that adapt to each user and leverage them across our email campaigns. The customer success team has also been extremely helpful with on boarding and best practices. They really care about our success and are there to lend a hand or answer any questions we may have. **What do you dislike about Blueshift?** The UI can be a bit of a cluster and hard to navigate, but that's like any new tool you begin to use. The team has been transparent about the roadmap and future UI enhancements, which is exciting to see that they are continuously building upon the platform. **What problems is Blueshift solving and how is that benefiting you?** Our prior solutions lacked a lot of functionality needed to actually engage customers on a personalized basis. We were stuck with batch and blast campaigns that didn't really engage our users. With Blueshift, we can message every user with relevant messaging that improves their overall experience. We've been able to introduce a number of new campaigns that we couldn't do with previous solutions. ### 22. User Friendly with Robust Feature Set **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Blueshift?** Blueshift is a powerful tool that offers - user friendly interface - cross-channel campaign - journey builder based on customer activity across all touch points - dynamic content building - content categorization - 1:1 personalized messaging - full automated orchestration The team is also quite responsive. **What do you dislike about Blueshift?** The in-app reporting definitely has room for improvement. The documentation are not very user friendly. I would like to see some prediction system that helps predict subscription cancels based on user activities and events. **What problems is Blueshift solving and how is that benefiting you?** Blueshift helps our marketers with customer engagement strategy using personalize customer flows and customer journeys. It helps us automate and target specific markets easier. It helps us to create customized campaigns. ### 23. Great platform for multichannel messaging! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2020 **What do you like best about Blueshift?** Blueshift is a powerful tool that offers 1:1 personalized messaging to our users across multiple channels. The sophistication of the segment builder and recommendation schemes allows us to build out a ton of different user journeys. I also enjoy working with Blueshift as their team is always responsive and works quickly to answer any questions I or my team might have. **What do you dislike about Blueshift?** The UI is quite complex and has a relatively steep learning curve at the beginning. Across templates, campaign, segment builds and more, the tool isn't very intuitive. However, once you get the grasp of it, it's a very powerful tool. Additionally, there is no control bucket in the campaign builder which doesn't allow you have a hold out group when running A/B tests. There are workarounds to address this though. **Recommendations to others considering Blueshift:** The sophistication and capability the Blueshift offers is beyond some of their competitors. **What problems is Blueshift solving and how is that benefiting you?** There is currently a lack of analytics and data insight with this tool, but the team is currently building out something to address that and we are very excited for that additional component. Otherwise Blueshift's support team has continuously helped us create unique recommendation schemes, which allowed us to further build out more messaging opportunities in the users' journeys. ### 24. Blueshift rocks for future of customer communications. **Rating:** 5.0/5.0 stars **Reviewed by:** Scott K. W. | VP of Customer, Partner and Community Growth and Engagement , Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2020 **What do you like best about Blueshift?** The ability to centralize our data to create personalized experiences across multiple platforms: email, SMS, website and beyond. **What do you dislike about Blueshift?** Historically, Blueshift was not on par with some of the other company's reporting capabilities. HOWEVER, with the new release, Blueshift has great reporting and even some nice notification capability so I can easily keep my stakeholders in the loop on our programs. **What problems is Blueshift solving and how is that benefiting you?** The benefits: - Centralize data - Create personalized experience - Integration with other systems/platforms - Using AI and Predictive Modeling ### 25. Big features with small company care **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2020 **What do you like best about Blueshift?** With a robust feature set, there's a lot of flexibility and data available by default. Compared to a bigger ESP like SFMC, you have more control over what you can do, from setting up campaigns to segmentation, without needing to have a technical specialist. Support and client management are also really accessible and hands on, which is a welcome change from getting luck-of-the-draw technical support. **What do you dislike about Blueshift?** Sometimes the UX can be tricky, especially for our creative team or users who aren't in there every day. No visualization workflows for automations, which can mean it's hard to keep track of where users are entering and exiting different flows, and also when explaining campaign series to other people in the team. **Recommendations to others considering Blueshift:** If you know what you're doing, and don't need to rely on off-the-shelf integrations, BlueShift will give you a wide ranges of options and flexibility to execute what you need. **What problems is Blueshift solving and how is that benefiting you?** When you're direct to consumer but not in the ecomm world, you can't use off-the-shelf solutions and integrations as often. The flexibility to store and send in our customer data in the right way for our business, and being able to dig deep into send data, has been very helpful for our lean team. We also use segments for other purposes, without needing to go to our analyst or use SQL to query our main DBs or run lists manually, which is helpful for our targeted ad campaigns. ### 26. BlueShift CRM Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2020 **What do you like best about Blueshift?** BlueShift makes it very easy to feed data into the platform. After getting acclimated with the event tracking, we were able to easily integrate around 100 events from our booking process to track customers through the purchasing life cycle. **What do you dislike about Blueshift?** The platform is powerful, but there is definitely a learning curve when it comes to setting up Recommendations (the feature that allows you to customize content, on the fly to each user in your campaign). **Recommendations to others considering Blueshift:** Check out their developer documentation site, it is robust. Understand the structure of your data before implementing BlueShift. It can be hard to start over if that is not thought out properly. **What problems is Blueshift solving and how is that benefiting you?** With BlueShift we've been able to eliminate multiple vendors from our Clients usage. For instance, a customer might have one vendor for cart abandonment emails, one for marketing, and another for web advertising. With BlueShift our customers can make BlueShift the one vendor needed to automate nearly all of their marketing efforts. ### 27. Robust marketing automation powered by AI **Rating:** 5.0/5.0 stars **Reviewed by:** Tayse P. | Head Of Marketing Operations, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Blueshift?** With Blueshift, it is easy to create complex multichannel journeys from the very first days you start using it. Their segmentation function gives the user a lot of flexibility to build audiences based on behavioral data and many other data points. Their customer support is quick, and the whole team, from Data scientists to engineers has been really responsive to address any issue or customization needed from us. **What do you dislike about Blueshift?** Our campaigns target over 20 markets in 12 different languages. Blueshift did not have an out of box solution to make the set up of these campaigns scalable, so there is room for improvement in this area. I need to highlight though that they have worked very closely with us to address this and other challenges in a fast and efficient way. **What problems is Blueshift solving and how is that benefiting you?** We want to engage with our customer at the right time, on the right channel, with the right message. Blueshift AI powered platform is crucial to achieve this ambition. ### 28. Dynamic Flexible and great partner for success **Rating:** 4.5/5.0 stars **Reviewed by:** Michal H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2020 **What do you like best about Blueshift?** Always willing to answer questions and solve problems quickly and efficiently. Their platform is easy to use and their Product team is always happy to hear suggestions from customers to improve the platform. We feel like we are on the same page for success. :) **What do you dislike about Blueshift?** Support sometimes doesn't understand our problems/requests. In the end, this is always solved, but sometimes it takes a lot of back and forth to explain our problem. **What problems is Blueshift solving and how is that benefiting you?** Sending better Behavioral emails (according to site behavior) More personalized content Better Segmentation ### 29. Great tool for creating personalized messages **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2019 **What do you like best about Blueshift?** Personalization tools such as hour affinity send-times, algorithms, and conditional content helps me craft better messages for our users. There is also a training academy to help new users onboard to the platform and learn the ins and outs. This is extremely helpful for onboarding staff who will be regularly using Blueshift. There are also several ways to contact support in case problems arise, and they are generally very responsive and helpful. **What do you dislike about Blueshift?** The interface can be confusing at times, particularly when creating advanced segments for campaigns. This makes training on Blueshift difficult as it takes a while to explain where to find everything and how to accomplish various tasks. Hopefully, the interface is updated soon and that can address some of these issues. While the support staff is by and large extremely helpful, there are a few agents who are difficult to work with and it can take a while to get answers (or users are blamed for issues that are on the Blueshift side). **Recommendations to others considering Blueshift:** Take the Blueshift Academy Training Course. It is very helpful with learning the platform and understanding ways that Blueshift can be used to build a robust marketing program. **What problems is Blueshift solving and how is that benefiting you?** We are using Blueshift to refine and explore new ways to provide customers with more personalized experiences so they can better use their membership. We've found a lot of benefits with personalized content for users and ways to tailor messages to their preferences. ### 30. Positive experience transitioning from our previous provider. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2020 **What do you like best about Blueshift?** Flexibility - There are multiple ways to trigger email campaigns. We are very limited in our use of the platform, but have plans to expand and use much more of the functionality. We limited ourselves to replicate what our clients were using in the past, but believe that they will see the benefits of using more of the Blueshift platform. **What do you dislike about Blueshift?** We have a need to retrieve and store certain information regarding the sending of emails, including the image of each email that was sent. All of the data points are not always readily available. Sometimes we need to make changes to our processes, external to Blueshift, to ensure we have all of the data that we need to meet our customer's needs. There are advantages and disadvantages of having an all-in-1 provider where users manage their email templates and campaigns, as well as sending the emails from that platform. Our new system uses best in class providers for various functions, but the downside to that is that all of the data is not centralized. **Recommendations to others considering Blueshift:** The Blueshift team is continually striving to improve the platform. They have taken into consideration all feature enhancements that we have submitted and have a robust road map of new features. **What problems is Blueshift solving and how is that benefiting you?** CSG sends emails on behalf of our customers. The majority of those emails are transactional in nature. They are triggered by events on the CSG platform, Statement ready, password reset, bill payment acknowledgement... Since those are not marketing related we needed a way to trigger those emails based on the event occurring on our platform. A smaller percentage of our overall email volume is marketing related. The majority of those emails are sent based on criteria our clients maintain outside of Blueshift. The event to trigger those emails is then sent in a file and the users are already qualified. ### 31. Pleased Blueshift User **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2020 **What do you like best about Blueshift?** The easy segmentation tool that allows a small team like ours to manage meaningful customer interactions. **What do you dislike about Blueshift?** The the lack of compatibility with other platforms. As a newer product, Blueshift lacks the native integrations with other platforms that make email marketing truly seamless. We look forward to the upcoming releases of integrations. **Recommendations to others considering Blueshift:** I think Blueshift is a great resource for a small team who owns many moving part of the business (marketing, insights, execution of digital campaigns). **What problems is Blueshift solving and how is that benefiting you?** The visibility into our user base has been very beneficial in creating targeted campaigns. Previous to using Blueshift, we have many systems that made it impossible to effectively organize our customers by shopping and browsing behavior. ### 32. A Great ESP With A Bright Future **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony M. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2019 **What do you like best about Blueshift?** I've worked with Blueshift for almost 2 years. Through that time, they have consistently improved their platform and added new features such as in app notifications and integrations with Facebook and Google Ads. **What do you dislike about Blueshift?** There hasn't been much to dislike, but there are a few areas when my needs are not fully met. What I would like to see in the future is a more in depth recommendation system as well as an algorithm or prediction system that helps predict subscription cancels based on user events. **What problems is Blueshift solving and how is that benefiting you?** The main use for Blueshift is managing user accounts for our SVOD platform. We send push notifications, emails, and manage user account statuses through the platform. ### 33. Good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ingi Gauti R. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Blueshift?** On the technical side it has been easy to implement and any time we´ve had a technical challenge, you guys have always been ready and given quick replies **What do you dislike about Blueshift?** Grasping the concept of campaigns, segments, recommendations and how it all connects takes some time to get through. It's a big concept and takes time to get into. When thing that might need a better ux is how blocks are, you are never sure if you are in a block or you forget to select it and then create a new block. **Recommendations to others considering Blueshift:** This is a process implementing system like Blueshfit, getting up to speed and using its full potential will take months/year. But keeping discipline gets you there **What problems is Blueshift solving and how is that benefiting you?** From the technical side, this simplifies the communication to our customers and gives us all kinds of flexibility. I look forward to extend this even more, pushing data with webhooks to other systems even doing our own implementation. Next step for us as well is to do cross domain marketing, this will be really powerful and exciting ### 34. Great multichannel marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Blueshift?** Blueshift has been an amazing partner for our company, their multi-channel campaign management platform has allowed us to precisely target customers across Email, Push and SMS while improving KPIs through streamlined A/B testing and data analysis. With the addition of In-app messaging, we can now complete our cross-channel marketing efforts through Blueshift's amazing UI. Blueshifts In-app messaging platform will surely outperform any solution we could have created in-house and allow us to sync and automate all of our marketing efforts on one platform. **What do you dislike about Blueshift?** Blueshift has been continuously addressing all of my "dislikes". The recent addition of In-app messaging was my companies biggest need and Blueshift has created an amazing platform to operate with. **What problems is Blueshift solving and how is that benefiting you?** As a mobile first company, we are always searching for cost efficient solutions with good ROI. We have slowly integrated most of Blueshifts marketing automation channels into our marketing stack. Having most of our major channels operating through Blueshift has reduced costs across the board and allows us to fine tune our marketing efforts. ### 35. Great tool for technical marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Blueshift?** I like that Blueshift is user-friendly for marketing teams. I have a team of 3 that are pretty self-sufficient within the tool. I also like that Blueshift connects to a lot of third parties (social platforms, NPS platforms, slack, etc). Their account services team is some of the most responsive groups of CS professionals I have ever worked with and I know that after I sen an email if I need them they will respond almost immediately if not within an hour or so. Some products I've used have a very long response queue **What do you dislike about Blueshift?** It can be technically challenging at times but they do have a great client services team that can walk you through anything that is out of your technical abilities. As I also mentioned above, they also have an extremely responsive team which also helps with the technical challenges. **What problems is Blueshift solving and how is that benefiting you?** We were really looking to Blueshift to help us with our recommendation engine and empowering our marketing team to build real-time triggers. We are able to do a lot of technical things that would normally require a technical resource on our own - which saves the company time, money and resources. We are also excited to launch our NPS survey through one of the cloud apps that Blueshift partners with! ### 36. Great for Email Developers **Rating:** 5.0/5.0 stars **Reviewed by:** Matt L. | Senior Email Developer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Blueshift?** If you're an email developer, you're gonna love Blueshift. Unlike some other ESP's and marketing automation platforms, Blueshift doesn't alter your markup (besides minifying the HTML) or add in any additional vendor specific HTML. Blueshift also uses Shopify's Liquid templating language for adding light scripting capabilities and the ability to iterate over JSON objects. **What do you dislike about Blueshift?** I mostly like the campaign building features that Blueshift offers, but in that area of campaigns, they are missing features from other big platforms like Marketo and Eloqua, like the ability to easily change data points in a campaign; the ability to push a user to another campaign based on a campaign action; more complex branching options at the campaign level. **What problems is Blueshift solving and how is that benefiting you?** On the email template level, we're solving the problem of personalization by leveraging data from JSON events, using Liquid. ### 37. Blueshift is a great email service for newsletters and other content emails **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Blueshift?** The API is great, it is well documented and there is plenty of volume allowed. **What do you dislike about Blueshift?** Templates must be maintained across all accounts, which is extra work when operating multiple websites. **Recommendations to others considering Blueshift:** Look at pricing of all vendors **What problems is Blueshift solving and how is that benefiting you?** We deliver emails newsletters to hundreds of thousands of emails with Blueshift and it has greatly reduced our cost and engineering time to do so vs competing services. ### 38. Excellent! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2017 **What do you like best about Blueshift?** The functionality of the system is extremely impressive. We have really managed to personalise our customer engagement strategies thanks to the endless combinations that Blueshift offers. I am also very happy with the support of Blueshift - always answers within a very short time and provides a great customer service. **What do you dislike about Blueshift?** I don't really dislike anything about this software, there can always be improvements of course, but really have nothing to complain about! **Recommendations to others considering Blueshift:** Blueshift is an extremely good tool for customer acquisition and customer retention. We have seen results and engagement spike when applying its capabilities to our business. Also, Blueshift support is beyond fantastic - whenever we had any issues, Blueshift always answered us within a very short time to help us sort out the problem at stake. **What problems is Blueshift solving and how is that benefiting you?** As a business, we are trying to find ways to increase customer retention, as well as, personalise customer flows and customer journeys. So far I can say we are already seeing results in terms of engagement and revenue. ### 39. Powerful Tool, But Takes a While to Prove It **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2019 **What do you like best about Blueshift?** Blueshift is an incredibly dynamic email marketing tool. Thankfully I'm well versed in HTML coding, so my templates look and function the way I want them. I could see someone getting frustrated with their Drag-and-drop Editor, but there are few (if any) platforms that have perfected that piece of software...My list of pros is as follows: - Event tracking is in-depth and (sometimes) customizable depending on what you're trying to track - Can add customer attributes dependent on source - Segment builder is super fun to use, and it's very easy to create campaigns in the same winow - Platform is crazy fast. We came from a system that look literally days to upload a list larger than 400k contacts, so it was refreshing to move around in Blueshift with little to no load time troubles. - Tags...I know this is a weird one, but they have a filtering system where you can tag segments, templates, and campaigns under a tag filter. This makes things super easy to find, and the ability to add the tag is great. I'd suggest tackling this as a framework so you don't end up with 50 tags. - Testing...the ease and dynamic-ness of testing in Blueshift is super fun. It takes some time learning how to create proper tests if you're getting a crazy with multiple sequences, but it is possible. I vet every segment, campaign, and test with my account rep to validate I'm doing it correctly, so I'd encourage others to do the same. **What do you dislike about Blueshift?** There's not much I don't like about Blueshift, but I have run into a few issues: - If you don't have a dedicated Backend Engineer or Data Science team that can help construct the data within your catalog, it's going to be a tricky process. We have a custom backend, so setup can take a while. - We had some data with our events get messed up in the revenue department...this could have easily been spotted when we passed the initial data over, but it was not caught by our account rep and we had inaccurate revenue numbers for the first week of being in Blueshift. - The save feature can be spotty at times. - Segments will take a while to understand, and building them confidently will be a decently long process. It takes time, but it's totally worth it. **Recommendations to others considering Blueshift:** Really evaluate if you have the team for this kind of build. It's a huge undertaking if you don't have a team of engineers. **What problems is Blueshift solving and how is that benefiting you?** Blueshift has enabled our company to fully realize the impact of email and automation on our company's marketing efforts. ### 40. Data Activation Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Houman A. | Chief Marketing Officer, Automotive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Blueshift?** Blueshift has provided us with a robust data activation platform to track onsite user activity married with customer purchase activity allowing us to truly achieve 1:1 personalization. The capabilities of the platform have far exceeded our expectations. The implementation team has gone above and beyond to ensure we extract maximum value from our investment. **What do you dislike about Blueshift?** So far we have been very pleased with the platform. **What problems is Blueshift solving and how is that benefiting you?** Fully automated 1:1 personalization strategy. ### 41. Customer First **Rating:** 5.0/5.0 stars **Reviewed by:** Fredrik S. | CRM Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Blueshift?** Blueshift really puts the customer needs first and they have an incredibly powerful platform, yet easy to use. Blueshift staff is there for you, open for out-of-the box solutions, powerful tool while the platform is nothing I've experienced before. Modern marketing and end-customer needs expectations being raised every day, Blueshift helps us to be relevant, interesting and personalized to our end-customers. **What do you dislike about Blueshift?** The UI could benefit from a face-lift and would be nice to have an implementation team based in London instead of San Fransisco (helps us European companies) but Blueshift has been really open-minded for early meetings for them. **What problems is Blueshift solving and how is that benefiting you?** 1-1 customer journeys, recommendations, predictions, full automated orchestration in several channels ### 42. Simple, Efficient, and a Complete CRM management tool **Rating:** 5.0/5.0 stars **Reviewed by:** Shehwar K. | Customer Operations Engineer., Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2019 **What do you like best about Blueshift?** Using Blueshift as a CRM management tool has been an amazing experience for me. Customization of email templates, checking data events with tracked and anonymised customer information that remains private and compliant with all data protection rules is a dream tool for us. Two-factor authentication with such a tool is simply a cherry on the top for a security fanatic like me. Been using the tool for almost a year now and love the customization features which can be micromanaged to suit design requirements, user likeability and incorporate any changes on the go. **What do you dislike about Blueshift?** Slight amount of delay is to be expected (especially when you're working with a database that comprises of potentially over a million users.) however, on very rare occasions, it may behave as slow as a snail for no apparent reason. **Recommendations to others considering Blueshift:** Can be a great platform for CRM management team with a great customer support team backing an awesome product. Been using the tool for almost a year with barely any issues/dissatisfaction faced in the product. **What problems is Blueshift solving and how is that benefiting you?** Blueshift has been our primary CRM communication tool for marketing and other campaign-based communications to customers and minor data events monitoring as well. With Blueshift being a top-notch data and automation platform, we've been able to utilize their capabilities to better align with our goals The automation features within blueshift related to these are very clear and easy to use with minor training. Events/campaigns are fully traceable to the end where they were delivered/bounced back, opened etc. Tool is easy to manage customer preferences over communication channels like Mobile/push notifications or email and messages as well. ### 43. Best Solution in managing customer data **Rating:** 5.0/5.0 stars **Reviewed by:** Mary Krystle A. | Skillshare Member Support Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Blueshift?** Automations based on trends and habits of our customers. It really makes the process easier. It is an effective solution to manage thousand of our customers by collecting and analysis of our data. Also, it's very useful in collecting customer profiles. We do not need to manually update it, the AI itself updates it in the backend. **What do you dislike about Blueshift?** It takes time to get used to to the interface, but once you learn the ins and outs... it gets easier. Most of our agents takes a bit while to understand the process and how to use it but with specific training, it became very useful for everyone. Honestly, there's nothing to dislike. **Recommendations to others considering Blueshift:** If you are looking to individually target your consumers with the use of AI then Blueshift is the best choice. **What problems is Blueshift solving and how is that benefiting you?** Blueshift helps our company in creating customized campaigns based on our customer. It helps us automate and target specific markets easier across all our platform. ### 44. My experience has been mixed. **Rating:** 3.5/5.0 stars **Reviewed by:** Timothy B. | Tech Trainer, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Blueshift?** I like the selectivity process, segments. It's easy to filter out who you want to send to. **What do you dislike about Blueshift?** You pretty much have to write HTML to create an email template. The previous solution we used had better tools to make an email without knowing any HTML. **What problems is Blueshift solving and how is that benefiting you?** I train the application to other people. The following are really easy to teach: segments and campaigns. The customer DB is really confusing for them. The whole idea is customer lists. It's really difficult to understand why to use them. I can't really think of a good reason. Also, creating templates could be easier. ### 45. Blueshift helps us make our Customer data actionable for marketing automation at scale. **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan W. | Director of Performance Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Blueshift?** I like Blueshifts ability to create product recommendations at scale based on individual Customers browsing and purchasing data. This allows us to create 1-1 Customer to offer communications at scale across our engaged Customers. **What do you dislike about Blueshift?** I struggle somewhat with prioritization between different trigger based push notifications. It would be great if Blueshift could apply their AI prowess to help us decide, when a Customer is potentially eligible for multiple communications within a day, which should we send and potentially how many should we send to maximize towards our goals. **What problems is Blueshift solving and how is that benefiting you?** With Blueshift, we are solving for how we communicate with Customers intelligently at scale across millions of Customers. We have already seen growth in the revenue from our marketing channels as well as the amount of new Customers we are getting to make their first purchase. ### 46. Too many clicks **Rating:** 0.0/5.0 stars **Reviewed by:** TC C. | Field Tech Support / Dispatch, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Blueshift?** I can send an email to a lot of people. I send out Reload emails to customers **What do you dislike about Blueshift?** That I have to click so many links just to send emails **Recommendations to others considering Blueshift:** Make it user friendly and less clicks to get emails sent out **What problems is Blueshift solving and how is that benefiting you?** I don't have an easy way to see who opened and who read the emails or confirmed - should be a faster way to do this then download another file just to see. More Real-time - be able to see emails opened or read. ### 47. Blueshift has been a fantasic technology and a great partner **Rating:** 5.0/5.0 stars **Reviewed by:** Getty S. | VP Publishing Services, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Blueshift?** The data structure is truly amazing and the speed is awesome. The technical staff is very talented and committed to excellence. **What do you dislike about Blueshift?** I don't really see downsides to Blueshift. As part of the integration team they were professional and really helped us. **Recommendations to others considering Blueshift:** It is a great system. Look at the data integrations they have a lot of features. **What problems is Blueshift solving and how is that benefiting you?** We had been using an internal messaging platform and being able to leverage Blueshift has increased our speed and has helped us better manager our customers. ### 48. Blueshift is a solid tool for technical marketers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Blueshift?** I love that this tool enables most technical marketers to do some pretty advanced things. I also love that the support and client services team are very responsive and get back you you pretty quickly. They also always take our feedback and improve their product with our feedback! This is great that they do this and really shows that they care about what we think and to make it better for us every day. **What do you dislike about Blueshift?** Sometimes it requires a little too technical knowledge to build complex things compared to other tools in the space. Liquid language is a must-know for this tool and to be able to use dynamic content. I would love more advanced training if possible. **Recommendations to others considering Blueshift:** Make sure your marketers are technical or have the opportunity to be technical on their own! **What problems is Blueshift solving and how is that benefiting you?** Automation, job alerts, triggered emails. Email reporting, we do it all in Blueshift! Enabling the marketers to be able to do things on their own. They are really empowered to be the best technical marketers that they can be. ### 49. I hated email marketing until Blueshift **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Blueshift?** The ability to send hyper-personalized content based on user attributes, behaviors, and more. **What do you dislike about Blueshift?** Because we aren't an ecommerce brand, the reporting capabilities aren't quite what we need. I can always get the data I want, but it just takes some Excel work. However, Blueshift is currently working on an enhanced, custom reporting dashboard for us to alleviate this busywork. **What problems is Blueshift solving and how is that benefiting you?** Reducing the number of campaigns sent while increasing personalization. We've seen drastic improvement in open and CTR rates, and our increased engagement has positively impacted the bottom line. ### 50. Great Data Platform for Triggered Emails **Rating:** 5.0/5.0 stars **Reviewed by:** Cat C. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Blueshift?** Blueshift makes it easy to create triggered emails based on events through customer profiles. It is easy to create events, segments new email campaigns. **What do you dislike about Blueshift?** There are a few things that would help make Blueshift better, like allowing copy and paste feature of new templates within a branch to help with data transfer or being able to archive templates that are no longer in use to help give a cleaner view of campaigns. **Recommendations to others considering Blueshift:** This is a great tool if you want data to be a priority and send emails based on events or attributes of your customers **What problems is Blueshift solving and how is that benefiting you?** We have honed in on creating real time interaction with customers based on their transactions. Blueshift allows templates to be easily changed without much hassle. ## Blueshift Discussions - [Is there any way to save blocks created in the email editor to reuse them?](https://www.g2.com/discussions/57079-is-there-any-way-to-save-blocks-created-in-the-email-editor-to-reuse-them) - 2 comments, 1 upvote - [Upcoming New Features for Integration with Blueshift](https://www.g2.com/discussions/30964-upcoming-new-features-for-integration-with-blueshift) - 1 comment, 1 upvote - [What is the next on Blueshift's roadmap?](https://www.g2.com/discussions/34653-what-is-the-next-on-blueshift-s-roadmap) - 1 comment - [View Blueshift pricing details and edition comparison](https://www.g2.com/products/blueshift/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+07%3A42%3A40+-0500&secure%5Bsession_id%5D=7b59dad8-6683-4685-88e2-1871a9f8d406&secure%5Btoken%5D=bddf90f102feead7b9add603464d9971000f3230c39f8a45de438c0d661e1517&format=llm_user) ## Blueshift Integrations - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Airship](https://www.g2.com/products/airship/reviews) - [Amazon Web Services AI](https://www.g2.com/products/amazon-web-services-ai/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Attentive](https://www.g2.com/products/attentive/reviews) - [Azure Databricks](https://www.g2.com/products/azure-databricks/reviews) - [Branch](https://www.g2.com/products/branch/reviews) - [Census](https://www.g2.com/products/census/reviews) - [Chorum PMS](https://www.g2.com/products/chorum-pms/reviews) - [Clickatell Chat Commerce Platform](https://www.g2.com/products/clickatell-chat-commerce-platform/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Crowdin](https://www.g2.com/products/crowdin/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Delighted](https://www.g2.com/products/delighted/reviews) - [Digioh](https://www.g2.com/products/digioh-digioh/reviews) - [DojoMojo](https://www.g2.com/products/dojomojo/reviews) - [Email API](https://www.g2.com/products/netcore-private-limited-email-api/reviews) - [Email Love](https://www.g2.com/products/email-love/reviews) - [Email on Acid](https://www.g2.com/products/email-on-acid/reviews) - [Ensighten Data Privacy and Website Compliance](https://www.g2.com/products/ensighten-data-privacy-and-website-compliance/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [FreeWheel Media Solutions](https://www.g2.com/products/freewheel-media-solutions/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Infobip](https://www.g2.com/products/infobip/reviews) - [IQpms](https://www.g2.com/products/iqware-iqpms/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Mailgun](https://www.g2.com/products/mailgun/reviews) - [MetaRouter](https://www.g2.com/products/metarouter/reviews) - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Mobiniti](https://www.g2.com/products/mobiniti/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [OneSignal](https://www.g2.com/products/onesignal/reviews) - [OptinMonster](https://www.g2.com/products/optinmonster/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Poplar](https://www.g2.com/products/poplar/reviews) - [Pushnami](https://www.g2.com/products/pushnami/reviews) - [Quora Ads](https://www.g2.com/products/quora-ads/reviews) - [Realize](https://www.g2.com/products/taboola-realize/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sinch](https://www.g2.com/products/sinch/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [SMS|Host](https://www.g2.com/products/sms-host/reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [SparkPost](https://www.g2.com/products/sparkpost/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Tray](https://www.g2.com/products/https-www-tray-com-br-tray/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) - [Verizon Media Platform](https://www.g2.com/products/verizon-media-platform/reviews) - [Webhooks.io](https://www.g2.com/products/webhooks-io/reviews) - [WhatsApp API](https://www.g2.com/products/whatsapp-api/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Blueshift Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Visitor Behavior** - Monitoring - Targeting **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Personalization** - Recommendation - Content - Cart Abandonment - Search - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Media Advertising **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Website Personalization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Blueshift Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,663 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews)