--- title: Blueshift by BlueConic Reviews meta_title: 'Blueshift by BlueConic Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 285 reviews by the users' company size, role or industry to find out how Blueshift by BlueConic works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 285 scale: '5' date_modified: '2026-09-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Blueshift by BlueConic Reviews & Product Details

Pricing

Pricing provided by Blueshift by BlueConic.

Customer Engagement Platform

Free Trial
Daniel H.
DH
Daniel H.
Email Marketing Manager
Mid-Market (51-1000 emp.)
"An amazing tool to help organize and reach your audience."
4.5/5
What do you like best about Blueshift by BlueConic?

One thing I like is its ability to handle data, which allows for advanced personalization and segmentation. Review collected by and hosted on G2.com.

What do you dislike about Blueshift by BlueConic?

Some of the legacy features can be difficult to grasp. They seem outdated, locked down and no longer maintained. Additionally, the reporting can be a bit limiting compared to other tools I've used Review collected by and hosted on G2.com.

Parker J.
PJ
Parker J.
Digital Marketing Specialist
Mid-Market (51-1000 emp.)
"User Friendly! Makes my day workable"
5/5
What do you like best about Blueshift by BlueConic?

Blueshift is user friendly and has pretty much everything I need to complete my job. I use Blueshift every day and it is a general part of my workflow. Review collected by and hosted on G2.com.

What do you dislike about Blueshift by BlueConic?

Honestly I just need a dark mode! The program itself works very very well but the white background kills my eyes. Besides that BS is awesome! Review collected by and hosted on G2.com.

Brooke M.
BM
Brooke M.
Head of ecomm
Mid-Market (51-1000 emp.)
"Blueshift Turnaround"
4/5
What do you like best about Blueshift by BlueConic?

I think as a customer data platform it is becoming better with AI integration and is simple and easy to use. Great update of features and works well for our data. Review collected by and hosted on G2.com.

What do you dislike about Blueshift by BlueConic?

I think it needs more investment into customer profiling and advanced segmentation which is how other competitors really have the advantage e.g. klaviyo. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Blueshift is the most Powerful Tool for a Data-Driven Marketing"
5/5
What do you like best about Blueshift by BlueConic?

Blueshift is an excellent option for businesses seeking to improve their marketing automation using data-based insights. It is especially beneficial for companies that have detailed customer data requirements and are focused on providing personalized experiences on a large scale. As with any software platform, a careful implementation strategy and proper training are essential for maximizing its effectiveness. Review collected by and hosted on G2.com.

What do you dislike about Blueshift by BlueConic?

Blueshift is a strong yet detailed platform that necessitates considerable technical skill for its setup and customization. This can pose challenges for smaller teams. Besides, its high pricing, complicated user interface, and difficulties with integration might be a barrier for certain organizations. Review collected by and hosted on G2.com.

DN
Dominica N.
Digital Marketing Manager
Small-Business (50 or fewer emp.)
"One of the best CRM Experiences!"
5/5
What do you like best about Blueshift by BlueConic?

The client experience is absolutely fantastic. BS was easy to learn, the training and tutorials were super helpful. The platform itself offers everything needed and more. Customer service has been great anytime I have needed to reach out. LOVE the AI features! Review collected by and hosted on G2.com.

What do you dislike about Blueshift by BlueConic?

Can be difficult to navigate at times, otherwise no huge complaints Review collected by and hosted on G2.com.

Verified User in Alternative Medicine
UA
Verified User in Alternative Medicine
Mid-Market (51-1000 emp.)
"Solid CRM Experience"
3.5/5
What do you like best about Blueshift by BlueConic?

Having the data for all historic campaigns as well as the ability to create personalized dashboardsa and reports makes it easy to analyze performance to drive decision making. The advanced subscriber segmentation is easy to utilize, providing our customers with a personalized experience. Review collected by and hosted on G2.com.

What do you dislike about Blueshift by BlueConic?

Due to the volume of campaigns and assets added within the CDP, it is often slow to load campaign data and image uploading. Review collected by and hosted on G2.com.

Verified User in Education Management
IE
Verified User in Education Management
Mid-Market (51-1000 emp.)
"Standard Customer Data Tool to drive decisions based on customer data"
3.5/5
What do you like best about Blueshift by BlueConic?

Blueshift is very easily configured. It has many options for standard specifications which can be customized as and when needed. It can be easily integrated with many different CRM platforms and with varying complexity and scale. Personas can be created which delivers custom messages to customers with varying priorities. Review collected by and hosted on G2.com.

What do you dislike about Blueshift by BlueConic?

It is one of the first products on the market that is dedicated to driving decision making using customer data. This particular functionality is obtained as an integrated product with different CRM softwares. Customer support is good but can be better. Review collected by and hosted on G2.com.

Verified User in E-Learning
EE
Verified User in E-Learning
Mid-Market (51-1000 emp.)
"Exceptional support and the product meets our needs"
4.5/5
What do you like best about Blueshift by BlueConic?

We've been using Blueshift for a number of years simply because it's able to scale as our business grows and lifecycle needs expands. Above all the service is exceptional. We work with a CSM that truly cares about our success and ensures we are well equipped to tackle all of our needs even as they change and evolve rapidly. While I'm sure we could find a feature or two with another platform that could be more effective in their respective use case it simply can't replace the relationship that we've built. Review collected by and hosted on G2.com.

What do you dislike about Blueshift by BlueConic?

This is hard to describe since our biggest challenges are internal. I'm certain we would get a lot more out of Blueshift if we can clean our information architecture but this completely a limitation on our end. It's possible as this evolves we may face some restrictions with Blueshift but I'm confident it would be minimal. Review collected by and hosted on G2.com.

Rajan M.
RM
Rajan M.
Head of Operations
Small-Business (50 or fewer emp.)
"Blueshift and Zigazoo"
5/5
What do you like best about Blueshift by BlueConic?

Blueshift offers excellent all-in-one solutions for launching email campaigns. It provides great customer support and is easy to implement. Review collected by and hosted on G2.com.

What do you dislike about Blueshift by BlueConic?

Many different tabs to accomplish one task. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"A great platform"
5/5
What do you like best about Blueshift by BlueConic?

Blueshift is a great CRM platform for business. For someone who has never heard of Blueshift before, I didn't have difficulty exploring the whole platform. Now I use it as if I've been for years. Review collected by and hosted on G2.com.

What do you dislike about Blueshift by BlueConic?

There are some features that it lacks but I already requested it and the Support Team said it's in the queue. I'm very grateful that the support team is responsive. Review collected by and hosted on G2.com.

Questions about Blueshift by BlueConic? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Quentin B.
QB
Quentin Berthommier
•
Last activity over 4 years ago

Is there any way to save blocks created in the email editor to reuse them?

Shawn T.
ST
Shawn Taggart
•
Last activity almost 5 years ago

What Kind of Campaigns do you see works best?

Pricing Options

Pricing provided by Blueshift by BlueConic.

Customer Engagement Platform

Free Trial

Cross-Channel Marketing Platform - Growth

Starting at $1,250.00
Per Month

Customer Data Platform - Growth

Starting at $750.00
Per Month
Blueshift by BlueConic Comparisons
Blueshift by BlueConic Features
User, Role, and Access Management
Performance and Reliability
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Dynamic Content
A/B Testing
Mobile Optimized
Marketing Lead Database
Data Quality Management
Segmentation