--- title: Trustpilot Reviews meta_title: 'Trustpilot Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 262 reviews by the users' company size, role or industry to find out how Trustpilot works for a business like yours. aggregate_rating: rating_value: 3.4 review_count: 262 scale: '5' date_modified: '2026-08-10' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Trustpilot Reviews **Vendor:** Trustpilot **Category:** [Review Management Software](https://www.g2.com/categories/review-management-software) **Average Rating:** 3.4/5.0 **Total Reviews:** 262 ## About Trustpilot Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve. Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York. Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars, and more, to help stand out where it matters most - in search. Our powerful reporting and analytics also allows brands to boost LTV, conversion rates, and ROI. Sign up for a free account today to experience the power of reviews! ## Trustpilot Pros & Cons **What users like:** - Users find Trustpilot's platform to be **easy to navigate** , facilitating quick access to vital reviews and information. (10 reviews) - Users value Trustpilot for its **efficient reputation management tools** , streamlining feedback integration and enhancing decision-making. (4 reviews) - Users praise Trustpilot for its **easy setup** , allowing swift initiation and effective management of feedback processes. (3 reviews) - Users appreciate the **quick responses** on Trustpilot, valuing its ease of use for learning about products. (3 reviews) - Users value Trustpilot's **efficient review management tools** , streamlining feedback integration and automating time-consuming processes. (3 reviews) - Setup Ease (3 reviews) - Simple (3 reviews) - Users appreciate the **user-friendly interface** of Trustpilot, making review management and decision-making process effortless and efficient. (3 reviews) - Users appreciate the **great dashboard analytics** of Trustpilot, highlighting its ease of use and implementation. (2 reviews) - Centralized Reviews (2 reviews) **What users dislike:** - Users experience **poor customer support** with Trustpilot, facing unclear processes and inadequate assistance during disputes. (10 reviews) - Users experience **stressful review moderation** with aggressive policies and vague communication, complicating interactions and business reputation. (10 reviews) - Users feel that **review manipulation** on Trustpilot leads to lost reviews and an overly stressful moderation process. (6 reviews) - Users find Trustpilot's pricing to be **excessively high** , especially for basic features and limited review invites. (5 reviews) - Users face **billing issues** with Trustpilot due to unexpected price hikes and rigid contract renewals, causing financial strain. (2 reviews) - Delays (2 reviews) - Users warn about Trustpilot's **drastic price increases** , feeling trapped by automatic renewals and poor communication. (2 reviews) - Review Management (2 reviews) - Small Business Limitations (2 reviews) - Users experience significant **spam management issues** on Trustpilot, leading to negative consequences for genuine reviews. (2 reviews) ## Trustpilot Discussions - [Divergences between evaluations -- TrustPilot & Shopper Approved](https://www.g2.com/discussions/30388-divergences-between-evaluations-trustpilot-shopper-approved) - 1 comment, 2 upvotes - [how improvements and new integrations can be made in the software](https://www.g2.com/discussions/how-improvements-and-new-integrations-can-be-made-in-the-software) - 1 comment, 1 upvote - [Why flagged reviews are deleted?](https://www.g2.com/discussions/why-flagged-reviews-are-deleted) - 1 comment, 1 upvote - [Anyone else found fake Trustpilot reviews against their website](https://www.g2.com/discussions/anyone-else-found-fake-trustpilot-reviews-against-their-website) - 1 comment, 1 upvote - [What is the best way to work with Trustpilot in order to help with Businesses grow?](https://www.g2.com/discussions/34480-what-is-the-best-way-to-work-with-trustpilot-in-order-to-help-with-businesses-grow) - 1 comment, 2 upvotes - [View Trustpilot pricing details and edition comparison](https://www.g2.com/products/trustpilot/reviews?page=10&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A02%3A19+-0500&secure%5Bsession_id%5D=539344cd-9969-4ff8-b47f-a021422bebd9&secure%5Btoken%5D=196cd5d5ddef29cc2521e469a74af3368378dff5d0493955eb577ddef485210f&format=llm_user) ## Trustpilot Integrations - [Contentstack](https://www.g2.com/products/contentstack/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Trustpilot Features **Collection** - Authentication - Review Forms - Personalization - Engagement **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction - Multi-Language **Additional Functionality** - Reminders - Review Monitoring - Email Reminders - Monitoring - Performance Metrics - Surveys & Feedback - Activity Tracking - Data Import/Export - Review Notification - Reporting & Statistics - Feedback Management - AI Copilot - Real-Time Analytics - Survey/Poll Management - Activity Dashboard - SMS Messaging - CRM - Visual Analytics - Purchasing & Receiving - Real-Time Notifications - Customizable Reports - Response Management - Customizable Branding - SEO Management - Engagement Tracking - Review Badge Management - Negative Feedback Management - Social Sharing - Real-Time Data - Dashboard - Communication Management - Sentiment Analysis - Alerts/Notifications - Customizable Templates - Commenting/Notes - Template Management - Customer Experience Management - Social Promotion - Campaign Management - Email Management - Review Request - Multi-Location - Multi-Channel Campaigns - Chat/Messaging **Consumer Intelligence** - Customer Feedback - Competitive Intelligence - Sentiment Analysis - Competitive Analysis **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Reporting** - Corporate Reporting - Dashboard **Media Monitoring** - Social Networks Monitoring - Social Media Management - Review Monitoring - Brand Management - Template Management - SEO Management - Response Management - Customer Experience Management - Negative Feedback Management - Keyword Tracking **Use Cases** - E-commerce - Retail - Customer Service **Administration** - Syndication - Insights - Content **Display Options** - Badges - Widgets - Third-Party Integrations - Marketing - Social Media Integration - Website Integration **Generative AI** - AI Text Generation - Generative AI **Generative AI** - AI Text Generation - Generative AI **Agentic AI - Online Reputation Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - CRM Integration - Third-Party Integrations - Social Media Integration **Additional Functionality** - White Label - Hashtag Tracking - Review Sharing - Reporting/Analytics - Predictive Analytics - Customer Advocacy - Automated Responses - Multi-Channel Distribution - AI Copilot - Employee Advocacy - Widgets - Search/Filter - Scoring - API - Customizable Reports - Alerts/Notifications - Customizable Fields - Review Request - Engagement Tracking ## Top Trustpilot Alternatives - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (4,071 reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - 4.2/5.0 (793 reviews) - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) - 4.8/5.0 (646 reviews)