--- title: Trustpilot Reviews meta_title: 'Trustpilot Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 262 reviews by the users' company size, role or industry to find out how Trustpilot works for a business like yours. aggregate_rating: rating_value: 3.4 review_count: 262 scale: '5' date_modified: '2026-08-10' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Trustpilot Reviews **Vendor:** Trustpilot **Category:** [Review Management Software](https://www.g2.com/categories/review-management-software) **Average Rating:** 3.4/5.0 **Total Reviews:** 262 ## About Trustpilot Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve. Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York. Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars, and more, to help stand out where it matters most - in search. Our powerful reporting and analytics also allows brands to boost LTV, conversion rates, and ROI. Sign up for a free account today to experience the power of reviews! ## Trustpilot Pros & Cons **What users like:** - Users find Trustpilot's platform to be **easy to navigate** , facilitating quick access to vital reviews and information. (10 reviews) - Users value Trustpilot for its **efficient reputation management tools** , streamlining feedback integration and enhancing decision-making. (4 reviews) - Users praise Trustpilot for its **easy setup** , allowing swift initiation and effective management of feedback processes. (3 reviews) - Users appreciate the **quick responses** on Trustpilot, valuing its ease of use for learning about products. (3 reviews) - Users value Trustpilot's **efficient review management tools** , streamlining feedback integration and automating time-consuming processes. (3 reviews) - Setup Ease (3 reviews) - Simple (3 reviews) - Users appreciate the **user-friendly interface** of Trustpilot, making review management and decision-making process effortless and efficient. (3 reviews) - Users appreciate the **great dashboard analytics** of Trustpilot, highlighting its ease of use and implementation. (2 reviews) - Centralized Reviews (2 reviews) **What users dislike:** - Users experience **poor customer support** with Trustpilot, facing unclear processes and inadequate assistance during disputes. (10 reviews) - Users experience **stressful review moderation** with aggressive policies and vague communication, complicating interactions and business reputation. (10 reviews) - Users feel that **review manipulation** on Trustpilot leads to lost reviews and an overly stressful moderation process. (6 reviews) - Users find Trustpilot's pricing to be **excessively high** , especially for basic features and limited review invites. (5 reviews) - Users face **billing issues** with Trustpilot due to unexpected price hikes and rigid contract renewals, causing financial strain. (2 reviews) - Delays (2 reviews) - Users warn about Trustpilot's **drastic price increases** , feeling trapped by automatic renewals and poor communication. (2 reviews) - Review Management (2 reviews) - Small Business Limitations (2 reviews) - Users experience significant **spam management issues** on Trustpilot, leading to negative consequences for genuine reviews. (2 reviews) ## Trustpilot Reviews ### 1. Easy to Navigate, But Trustpilot Reviews Need Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Kajol S. | Digital Marketing Head, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Trustpilot?** I am able to find most of the information I need about everything on their website. The website is easy to navigate and use. **What do you dislike about Trustpilot?** The reviews and recommendations on Trustpilot are not always correct and dependable. Most of the time, they are fake. **What problems is Trustpilot solving and how is that benefiting you?** I am currently facing issues with product reviews. They need to genuinely look at the credibility of the user reviews, then post them. ### 2. Necessary Marketing instrument // Some good integrations **Rating:** 3.0/5.0 stars **Reviewed by:** Jan-Henrik F. | Lead Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2022 **What do you like best about Trustpilot?** - Business Genrated Links - Snippets to embed the trustpilot reviews - Integration to Zendesk - Connection to Zenloop (for automatic processing of customer feedback) **What do you dislike about Trustpilot?** - rather high costs for businesses (you don't have much to argue in the pricing discussions) - snippets for trustpilot scores and reviews cannot be easily customized **What problems is Trustpilot solving and how is that benefiting you?** Trustpilot is a platform where you can publicly collect customer feedback so that other customers have a trustful (neutral) base to rely on. It also allows you to segment your reviews to some extend and to answer to customer reviews. **Official Response from Trustpilot Team:** > Hi Jan-Henrik, Thanks for leaving us a review. It's so nice to hear that you're enjoying some of the features and integrations that we have to offer with our platform. Your note about costs and snippets not being easily customizable is valuable for us to play back to our development and product teams. We're big advocates for feedback loops here at Trustpilot, without constructive commentary on what we're doing how can we learn! Thanks, The Trustpilot Team ### 3. TrustPilot, An amazing Review platform! **Rating:** 3.0/5.0 stars **Reviewed by:** Sarang a. | Graphics Designer, Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2022 **What do you like best about Trustpilot?** I have been using TrustPilot for a lot of time. TrustPilot helps me figure out what the users of my website think about it, I can take many reviews, and send review invitation links with Trustpilot email. This is a lot of it, whenever I am going to suspect spam from a website, I directly visit TrustPilot, there are hundreds of reviews written which help me analyse if I have to go for the website of the app or not. It has a very user-friendly interface, and there are not many troubles signing up for TrustPilot. TrustPilot is Fantastic! **What do you dislike about Trustpilot?** The thing that I most dislike is that there are many fake reviews at TrustPilot, many times the reader gets misguided, and reaches the spam, this makes TrustPilot unworthy. Secondly, the prices of the business plans are very high, mostly unaffordable, they could have provided Trustpilot’s marketing integrations, but that's where the disappointment starts. **What problems is Trustpilot solving and how is that benefiting you?** I have been safe from spam most of the time. For my business, I get reviews there by which I analyse user thoughts. Those reviews are the one by which I take the next step for my business, which is amazing! **Official Response from Trustpilot Team:** > Hi Sarang, Thanks for sharing your Trustpilot experience with us. It's great to know that you've found our platform to be easy to use and helpful in figuring out what your customers think of your website. Since trust is at the heart of what we do, we work around the clock to safeguard our platform and combat fake reviews. We're using a strong combination of dedicated people and clever technology to protect our platform. Our customized fraud detection software automatically detects suspicious reviews and removes fakes. Our software is backed by trained experts to investigate reports of misuse. We've spent years developing and fine-tuning the advanced algorithms and AI that form its foundation, and continue to invest heavily in this area. We definitely appreciate all forms of feedback, so your comments about the pricing and integrations is valuable for us to play back into our product team. Thanks, The Trustpilot Team ### 4. Trying to shoehorn an ecommerce solution into B2B **Rating:** 3.0/5.0 stars **Reviewed by:** Derek B. | Senior Manager, Customer Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2016 **What do you like best about Trustpilot?** Intuitive interface, attentive account managers + support reps, easy to solicit reviews and display rating widgets, Trustpilot easily plugs into Adwords. **What do you dislike about Trustpilot?** Solution is very, very much geared towards ecommerce. Seemed like a bit of a mismatch trying to implement for a B2B software company. **What problems is Trustpilot solving and how is that benefiting you?** Attempting to leverage social proof + customer reviews on website, Despite paying for the solution for a year, the organization failed to implement. **Official Response from Trustpilot Team:** > Hi Derek, Thanks for your insights and feedback. Much appreciated. While it's true that Trustpilot has hundreds of thousands of B2C e-commerce customers, we do also serve many B2B companies. In fact, many B2B brands - especially in the software space - look to Trustpilot for validation and credibility of their overall brand. Some also choose to supplement with B2B-specific services, like G2 Crowd! In any case, we'd love to help out however we can. Please don't hesitate to reach out to our support or customer success team. We're constantly releasing new functionality and features, so things may have changed since you last used Trustpilot. And because we offer a free tier of service, you can feel free to test us out again without any risk. Let us know if there's anything we can do to help! ## Trustpilot Discussions - [Divergences between evaluations -- TrustPilot & Shopper Approved](https://www.g2.com/discussions/30388-divergences-between-evaluations-trustpilot-shopper-approved) - 1 comment, 2 upvotes - [how improvements and new integrations can be made in the software](https://www.g2.com/discussions/how-improvements-and-new-integrations-can-be-made-in-the-software) - 1 comment, 1 upvote - [Why flagged reviews are deleted?](https://www.g2.com/discussions/why-flagged-reviews-are-deleted) - 1 comment, 1 upvote - [Anyone else found fake Trustpilot reviews against their website](https://www.g2.com/discussions/anyone-else-found-fake-trustpilot-reviews-against-their-website) - 1 comment, 1 upvote - [What is the best way to work with Trustpilot in order to help with Businesses grow?](https://www.g2.com/discussions/34480-what-is-the-best-way-to-work-with-trustpilot-in-order-to-help-with-businesses-grow) - 1 comment, 2 upvotes - [View Trustpilot pricing details and edition comparison](https://www.g2.com/products/trustpilot/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+11%3A14%3A28+-0500&secure%5Bsession_id%5D=60c30c62-7671-491a-a449-d57497682dc6&secure%5Btoken%5D=713cd6e5b45a3447211e19c4c9de0a38c9189a4b4152d9200d731eb45495ff24&format=llm_user) ## Trustpilot Integrations - [Contentstack](https://www.g2.com/products/contentstack/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Trustpilot Features **Collection** - Authentication - Review Forms - Personalization - Engagement **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction - Multi-Language **Additional Functionality** - Reminders - Review Monitoring - Email Reminders - Monitoring - Performance Metrics - Surveys & Feedback - Activity Tracking - Data Import/Export - Review Notification - Reporting & Statistics - Feedback Management - AI Copilot - Real-Time Analytics - Survey/Poll Management - Activity Dashboard - SMS Messaging - CRM - Visual Analytics - Purchasing & Receiving - Real-Time Notifications - Customizable Reports - Response Management - Customizable Branding - SEO Management - Engagement Tracking - Review Badge Management - Negative Feedback Management - Social Sharing - Real-Time Data - Dashboard - Communication Management - Sentiment Analysis - Alerts/Notifications - Customizable Templates - Commenting/Notes - Template Management - Customer Experience Management - Social Promotion - Campaign Management - Email Management - Review Request - Multi-Location - Multi-Channel Campaigns - Chat/Messaging **Consumer Intelligence** - Customer Feedback - Competitive Intelligence - Sentiment Analysis - Competitive Analysis **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Reporting** - Corporate Reporting - Dashboard **Media Monitoring** - Social Networks Monitoring - Social Media Management - Review Monitoring - Brand Management - Template Management - SEO Management - Response Management - Customer Experience Management - Negative Feedback Management - Keyword Tracking **Use Cases** - E-commerce - Retail - Customer Service **Administration** - Syndication - Insights - Content **Display Options** - Badges - Widgets - Third-Party Integrations - Marketing - Social Media Integration - Website Integration **Generative AI** - AI Text Generation - Generative AI **Generative AI** - AI Text Generation - Generative AI **Agentic AI - Online Reputation Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - CRM Integration - Third-Party Integrations - Social Media Integration **Additional Functionality** - White Label - Hashtag Tracking - Review Sharing - Reporting/Analytics - Predictive Analytics - Customer Advocacy - Automated Responses - Multi-Channel Distribution - AI Copilot - Employee Advocacy - Widgets - Search/Filter - Scoring - API - Customizable Reports - Alerts/Notifications - Customizable Fields - Review Request - Engagement Tracking ## Top Trustpilot Alternatives - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (4,071 reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - 4.2/5.0 (793 reviews) - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) - 4.8/5.0 (646 reviews)