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SAP Sales Cloud Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

5 months

SAP Sales Cloud Media

SAP Sales Cloud Demo - Digital Selling Dashboard
Designed with digital selling performance and oversight in mind, SAP Sales Cloud's Digital Selling workspaces allow sellers and sales managers to quickly take action, book meeting, launch calls, and more in just a few clicks.
SAP Sales Cloud Demo - Guided Selling
Guided selling with SAP Sales Cloud provides users with everything they need to progress a deal including account insights and timelines, relationship intelligence, prescriptive next-best action recommendations, and more, all while reinforcing positive selling behavior with embedded gamification.
SAP Sales Cloud Demo - Optimize Mobile Selling
SAP Sales Cloud includes a native, purpose build mobile application designed to help sellers maximize performance from anywhere, anytime.
SAP Sales Cloud Demo - Pipeline Manager
SAP Sales Cloud includes intelligent pipeline management features that allow sales mangers to visualize pipeline health, forecasted revenue, and progress including AI analysis of deal strength and the likelihood of each opportunity to close base on real-time data.
SAP Sales Cloud Demo - Opportunity Management
Easily understand opportunity health and progress deals with drag and drop pipeline stage management or data-driven guided sales engagement.
SAP Sales Cloud Demo - Guided Selling - Drilldown
Guided selling with SAP Sales Cloud provides users with everything they need to progress a deal including account insights and timelines, relationship intelligence, prescriptive next-best action recommendations, and more, all while reinforcing positive selling behavior with embedded gamification.
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SAP Sales Cloud Reviews (990)

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Reviews

SAP Sales Cloud Reviews (990)

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4.2
990 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the seamless integration with other SAP systems, which enhances data visibility and streamlines sales processes. The platform's real-time insights and robust analytics capabilities help teams manage customer relationships and sales pipelines effectively. However, many note a common limitation in the steep learning curve and complexity of setup, which can hinder user adoption.

Pros & Cons

Generated from real user reviews
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Alexander C.
AC
Document Controller
Mid-Market (51-1000 emp.)
"A great and powerful software with a learning curve"
What do you like best about SAP Sales Cloud?

I love how easy it is to track leads and manage deals in SAP Sales Cloud. The interface is clean and straightforward, which makes it simple to stay organized. I never feel overwhelmed or buried in data. Everything is laid out clearly, from contact details to deal stages, so I can focus on selling instead of sorting through clutter. Even when I'm juggling multiple opportunities, the system helps me stay on top of things without adding stress. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

It was a bit tricky to set up at first, and I had to rely on a few external tutorials to get things running smoothly. Once it's configured, though, it works really well Review collected by and hosted on G2.com.

Patil A.
PA
Information Technology Security Analyst
Enterprise (> 1000 emp.)
"Powerful Analytics with Powerful integration capabilities and user friendly user interface"
What do you like best about SAP Sales Cloud?

I like SAP Sales Cloud for its real-time analytics and reporting feature, as well as its seamless integration which provides the ability to have a single source of truth. I also appreciate the scalability and flexibility of the solution. Moreover, the modern user experience is impressive, and I value the continuous innovation features that SAP Cloud offers. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

Some of the aspects we need improvement include the complexity of implementation. Many users report that implementation of projects is exponentially complex and can take months and years to complete. There's a stiff learning curve, and despite the modern interface, the system remains complex for many daily users. Additionally, there is limited customization flexibility. Review collected by and hosted on G2.com.

Rajin P.
RP
Data analytics
Information Technology and Services
Mid-Market (51-1000 emp.)
"Mobile Access and Automation Shine Amid Customization Challenges"
What do you like best about SAP Sales Cloud?

I find SAP Sales Cloud essential for managing my pipeline and tracking customer interactions effectively. The mobile access is what I like most because it lets me manage my deals and customer interactions from anywhere, not just at my desk. Its automation features save me a ton of time on routine follow-ups and data entry, allowing me to focus on building relationships with clients. It provides a central place to track leads and manage opportunities without wasting time searching for information and integrates well with our email and other systems, giving us better visibility on deals and revenue. This integration also facilitates a smooth lead flow from marketing to sales without manual handoffs. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

Honestly, the learning curve is pretty steep when you first start using it - it took me a while to get comfortable with all the features. And I wish the customization options were easier to handle without having to call IT every time I need to adjust something for my specific workflow or team needs. Review collected by and hosted on G2.com.

Abhishek A.
AA
PCB design engineer
Automotive
Mid-Market (51-1000 emp.)
"Centralized Customer Data, But Needs Improved Usability"
What do you like best about SAP Sales Cloud?

I like that SAP Sales Cloud keeps all customer data, leads, and sales activities in one place, making it easy to track opportunities and follow up efficiently. It gives clear visibility of the sales pipeline, which helps in better planning and coordination. Keeping everything in one place helps me avoid missing important customer details or follow-ups. I can quickly see the full history of interactions, track the status of leads and opportunities, and manage quotations more efficiently. This organization makes my work more organized, saves time, and improves coordination with my team, especially when handling multiple customers and projects in an industrial environment. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

One challenge I face with SAP Sales Cloud is that it can feel complex and not very user-friendly at times, especially for new users. Some processes take more steps than expected, which can slow down daily work. Also, the system performance can occasionally be slow, and better customization or simpler navigation would improve the overall experience. Review collected by and hosted on G2.com.

MB
agent
Mid-Market (51-1000 emp.)
"Seamless Lead-to-Cash Visibility with AI-Guided Selling in SAP Sales Cloud"
What do you like best about SAP Sales Cloud?

The most compelling aspect of SAP Sales Cloud is the seamless “lead-to-cash” visibility it delivers by connecting front-office sales activity with back-office ERP data. Having a single source of truth—where real-time inventory, pricing, and order status are available directly inside the CRM—lets me keep deals moving without the usual friction of bouncing between disconnected systems. That integration, paired with the new V2 interface’s emphasis on AI-driven guided selling, shifts the platform from being just a database into a more proactive tool that helps me prioritize the right opportunities instead of simply tracking them. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

The biggest drawback is the platform's inherent complexity and the steep learning curve required to master its extensive configuration options. While the newer version is faster, the system can still feel rigid compared to more nimble CRM competitors, often requiring significant IT oversight for customizations or deep integrations. This overhead, paired with occasional performance lags when syncing large volumes of back-office ERP data, can frustrate fast-moving sales teams who just want to update a deal and move on. Review collected by and hosted on G2.com.

Shiv S.
SS
Associate - Business Strategy and Marketing
Mid-Market (51-1000 emp.)
"Organized, Transparent Sales Workflow with Excellent Pipeline Visibility"
What do you like best about SAP Sales Cloud?

What I like best about SAP Sales Cloud is how it keeps my entire sales workflow organized and transparent. Everything I need leads, opportunities, customer details, follow-ups, and activities is available in one place, which makes it easier for me to stay on track.

I especially like the pipeline visibility, because I can clearly see which deals are in progress, what stage they are at, and what actions are pending. It helps me prioritize my work better and ensures I don’t miss important follow-ups.

Overall, the best part for me is that it brings structure and clarity to my daily sales activities and improves my efficiency. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

What I dislike about SAP Sales Cloud is that it can sometimes feel slow and heavy, especially when I’m using multiple tabs or modules at the same time. This can affect the overall user experience, particularly during busy working hours.

I also find the platform a bit complex for new users, and it takes time to fully understand the workflow and features. At times, updating information or moving between sections doesn’t feel as smooth as I would expect, which can make everyday tasks feel more cumbersome. Review collected by and hosted on G2.com.

Sujit  S.
SS
Assitant Manager
Enterprise (> 1000 emp.)
"Robust Automation"
What do you like best about SAP Sales Cloud?

What I like best about SAP Sales Cloud is its robust automation for complex sales operations. The territory management and lead routing features are highly efficient, ensuring that the right opportunities reach the right teams instantly. Additionally, the real-time analytics and deep integration with the broader SAP ecosystem provide a single source of truth that makes sales forecasting much more accurate and actionable for our leadership team Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

One challenge is that the user interface can feel a bit dated and less intuitive compared to more modern CRMs, which sometimes leads to a steeper learning curve for new users. Additionally, the initial configuration and customization process can be quite complex and time-consuming, often requiring specialized technical knowledge or external consultants to get everything perfectly aligned with our specific business workflows Review collected by and hosted on G2.com.

Mohamed  S.
MS
Head of market analysis
Mid-Market (51-1000 emp.)
"SAP a Powerful CRM solution"
What do you like best about SAP Sales Cloud?

Deep integration with the SAP ecosystem, Strong analytics and forecasting tools, Reliable mobile experience for sales reps, highly scalable for regional/global sales operations, Good customer support, and easy to use Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

As a user, I can say: Complex implementation and onboarding, UI could be more modern and intuitive, Pricing is more suited for mid-to-large enterprises Review collected by and hosted on G2.com.

MB
Mid-Market (51-1000 emp.)
"Effortless Sales Management with Room for Improvement"
What do you like best about SAP Sales Cloud?

I mainly use SAP Sales Cloud to stay on top of my customer interactions and manage sales opportunities more smoothly. It helps me keep everything organized in one place, makes forecasting easier, and allows me to collaborate better with my team, which really improves my day-to-day workflow. I like how it naturally brings everything together in one place, making tracking customer interactions and managing opportunities feel effortless. The clear pipeline view helps me stay focused and organized throughout the day. I also use SAP Sales Cloud along with email tools and a few other integrations to keep everything in sync. It fits in well with my existing setup and helps me manage my work more smoothly. The initial setup was fairly smooth overall, and once everything was in place, it became much easier to use and adapt to my specific needs. When I was part of a mid-sized company, it helped us stay organized, manage customer information better, and improve coordination between different departments. I'd recommend SAP Sales Cloud, as it is a reliable and useful tool for managing sales activities and customer data, really helping to improve productivity. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

One thing I’ve noticed is that the interface can feel a bit overwhelming at first, and it takes some time to get comfortable with it. I also feel some features, like report customization and navigation, could be more straightforward. Review collected by and hosted on G2.com.

Amarijay C.
AC
Automation & Process Optimization Engineer
Machinery
Mid-Market (51-1000 emp.)
"Streamlined Complex Sales with Room for UI Improvement"
What do you like best about SAP Sales Cloud?

I like how SAP Sales Cloud deeply aligns with the complex, long-cycle workflows of our industrial machinery and automation business. It acts as a central coordination layer beyond just being a sales tool, storing detailed technical specifications and linking customer requirements to quotation and project workflows, maintaining full traceability throughout the sales cycle. I also value the strong enterprise-grade data structure and compliance framework, essential for GDPR standards in Germany. The product configuration capabilities, custom workflow automation, and cross-departmental collaboration features stand out to me. The product and pricing configuration tools map our entire modular automation equipment lineup, eliminating manual errors from spreadsheets and ensuring sales don't promise specs that engineering can't deliver. The custom workflow and approval engine is transformative, automating processes when a quote reaches certain criteria, tracking every step and ensuring everything is enforced and auditable. Review collected by and hosted on G2.com.

What do you dislike about SAP Sales Cloud?

While SAP Sales Cloud works well for our industrial automation workflows, there are several areas that feel cumbersome or could be significantly improved for day-to-day use. First, the user interface feels quite dated and overly complex, especially for team members who only use the system occasionally — like field service technicians or junior engineering staff. Simple actions such as updating project technical details, attaching documentation, or logging site visit notes take too many clicks. The layout isn’t very intuitive, so onboarding new users takes longer than necessary. Second, customization often requires deep technical knowledge or SAP specialist support. Although we can adapt workflows to our machinery project processes, making even moderate changes — like adding custom fields for automation component specifications or modifying approval chains — can be difficult without dedicated IT help. This slows down our ability to quickly adjust the system to new project types. Beyond the UI and customization hurdles, there are a few key areas where SAP Sales Cloud could really improve to better serve industrial machinery and automation companies like ours. First, better native support for technical documentation and engineering files would be huge. We regularly work with CAD files, technical datasheets, system diagrams, and automation schematics, but the platform’s attachment and preview functions are basic. Large files often upload slowly, and there’s no proper version control or quick preview for technical drawings. Built-in integration with common engineering document management systems would save us a lot of manual file handling. Second, more flexible and automation-friendly reporting tailored to manufacturing and project timelines would help a lot. Right now, reports focus mostly on standard sales metrics like revenue and conversion rates, but we need better ways to link sales data to engineering capacity, component lead times, and production schedules. More customizable dashboards that combine sales pipeline with project delivery milestones would let us plan much more accurately. Review collected by and hosted on G2.com.

Questions about SAP Sales Cloud? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Alelee Marie Nikka C.
AC
Alelee Marie Nikka Crisostomo
Last activity almost 3 years ago

Business road map in the next 5 years

Abhijit N.
AN
Abhijit Nath
Last activity over 2 years ago

What's future for C4C when you see with current competition from Salesforce Microsoft CRM etc.

Pricing Insights

Averages based on real user reviews.

Time to Implement

5 months

Return on Investment

20 months

Average Discount

13%

Perceived Cost

$$$$$

How much does SAP Sales Cloud cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 4 purchases.

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SAP Sales Cloud Features
Contact & Account Management
Opportunity & Pipeline Mgmt.
Task / Activity Management
Lead Management
Case Management
Customer Support Portal
Knowledge Base
Reporting
Dashboards
Forecasting
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SAP Sales Cloud