# Best Sales Analytics Software

## How Many Sales Analytics Software Products Does G2 Track?

**Total Products under this Category:** 213

### Category Stats (Sep 2026)

- **Average Rating:** 4.48/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** QuotaPath (+0.29%) - Among all products in this category, QuotaPath recorded the largest rating increase compared to last month

_Last updated: September 01, 2026_

## How Does G2 Rank Sales Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 121,100+ Authentic Reviews
- 213+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Sales Analytics Software
 ![G2 Grid® for Sales Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sales-analytics/grids.png?focus%5B%5D=506&focus%5B%5D=6227&focus%5B%5D=24724&focus%5B%5D=1619&focus%5B%5D=7788&focus%5B%5D=1333617&focus%5B%5D=576&focus%5B%5D=52827)

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot Sales Hub, Gong, Pipedrive, Clari, Substrata, Zoho CRM, and IBM Planning Analytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sales-analytics/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=gong&focus%5B%5D=pipedrive&focus%5B%5D=clari&focus%5B%5D=substrata-substrata&focus%5B%5D=zoho-crm&focus%5B%5D=ibm-planning-analytics)

**Sponsored**

### Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=626&secure%5Bchosen_at%5D=2026-09-04T12%3A21%3A31Z&secure%5Bdisplayable_resource_id%5D=626&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=626&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5048&secure%5Bresource_id%5D=626&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsales-analytics&secure%5Btoken%5D=074f042747811443cd277d950bdc1138e800383304f08242de954c64d62dd1ca&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Flooker%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-looker%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

### [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

Agentforce Sales (formerly Salesforce Sales Cloud) is a software designed to accelerate revenue growth by unifying human sellers and AI agents at every step of the sales cycle. The software provides pipeline development, buyer engagement, and revenue intelligence by leveraging AI agents, automation, and an integrated growth platform. It automates sales workflows and reduces manual effort across data management, analytics, and team productivity tasks. Agentforce Sales addresses fragmented sales execution by connecting revenue lifecycle management, CPQ, sales performance management, and partner relationship management in one platform. The software supports use cases including AI-powered sales engagement, forecast accuracy, and partner channel management across mid-market and enterprise organizations.

**Average Rating:** 4.4/5.0

**Total Reviews:** 24,691

#### G2 Deal: Save 25% on your first annual subscription

Whether you’re ready to purchase today or prefer to try Essentials out for 14 days for free, you will receive 25% discount when you purchase via G2. Prior to 25% discount, plans start at $25/per user per month.

**Price:** ~~Starting at $25/user/month~~ → Starting at $18.75/user/month

[View this exclusive G2 deal](https://www.g2.com/deals/offers/188aef71-dca6-4425-a89d-e58531df63f5?source=categories)

#### How Do G2 Users Rate Agentforce Sales (formerly Salesforce Sales Cloud)?

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.2/10)
- **Data Segmentation:** 8.6/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 8.6/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Agentforce Sales (formerly Salesforce Sales Cloud)?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 46% Medium, 34% Large

#### What Do G2 Reviewers Say About Agentforce Sales (formerly Salesforce Sales Cloud)?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Agentforce Sales invaluable for managing customer data and improving productivity.
- Users value the **straightforward flow and comprehensive visibility** of Agentforce Sales, enhancing team collaboration and insight.
- Users value the **360-degree view of customer information** , enhancing lead follow-up and closing processes efficiently.
- Users value the **centralized customer data** of Salesforce Sales Cloud, enhancing insights and streamlining sales workflows efficiently.
- Users appreciate the **seamless integration capabilities** of Agentforce Sales, enhancing workflow and connecting with internal systems effortlessly.

##### Cons

- Users find the **steep learning curve** daunting, struggling with complex setups and mobile UX challenges.
- Users find **limitations in package options** and struggle with navigation and security complexities in Agentforce Sales.
- Users find the **complexity** of Agentforce Sales to be overwhelming, especially with deep configurations and numerous options.
- Users find the product **expensive** and suggest improving cost-effectiveness for better business adaptability.
- Users find the **limited features** of Agentforce Sales require time and expertise for effective customization and reporting.

#### What Are Recent G2 Reviews of Agentforce Sales (formerly Salesforce Sales Cloud)?

**["Salesforce: The Ultimate CRM for Effortless Business Automation"](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12156297)**

**Rating:** 4.0/5.0 stars

_— Akash S._

[Read full review](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12156297)

**["✍️ Powerful and Flexible, but Complex and Expensive"](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13389103)**

**Rating:** 5.0/5.0 stars

_— Mahdi S._

[Read full review](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13389103)

#### What Are G2 Users Discussing About Agentforce Sales (formerly Salesforce Sales Cloud)?

- [What is Salesforce Maps used for?](https://www.g2.com/discussions/salesforce-maps-what-is-salesforce-maps-used-for) - 2 comments
- [What is the benefit of Salesforce CRM?](https://www.g2.com/discussions/what-is-the-benefit-of-salesforce-crm) - 8 comments
- [What is Salesforce and CRM?](https://www.g2.com/discussions/what-is-salesforce-and-crm) - 3 comments
- [What makes high velocity sales more powerful than ever?](https://www.g2.com/discussions/what-makes-high-velocity-sales-more-powerful-than-ever) - 1 comment
- [How do I enable Inbox in Salesforce?](https://www.g2.com/discussions/how-do-i-enable-inbox-in-salesforce) - 4 comments

### [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)

HubSpot Sales Hub is a software designed to help growing sales teams close deals faster by combining sales engagement tools, AI-powered productivity features, and workflow automation in a unified platform. The software provides email tracking, meeting scheduling, document sharing, and AI-driven next-action suggestions by leveraging the HubSpot Smart CRM as a single source of customer data. It automates routine sales processes and reduces administrative friction caused by manual coordination and fragmented customer information. HubSpot Sales Hub addresses inefficient deal velocity and incomplete buyer context by connecting communication history, marketing interactions, and service data in one shared system. The software supports use cases ranging from small business prospecting to enterprise pipeline management, with fast onboarding, flexible scaling, and unified reporting for sales leaders.

**Average Rating:** 4.4/5.0

**Total Reviews:** 13,324

#### G2 Deal: Get the HubSpot Growth CRM Suite - 20% off HubSpot plans for the first year, then 10% off in perpetuity

20% off HubSpot plans for the first year, then 10% off in perpetuity

[View this exclusive G2 deal](https://www.g2.com/deals/offers/00bb654b-4890-4cd1-8b1a-e16c1080357a?source=categories)

#### How Do G2 Users Rate HubSpot Sales Hub?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10)
- **Data Segmentation:** 8.4/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 8.2/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind HubSpot Sales Hub?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Business Development Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Small, 35% Medium

#### What Do G2 Reviewers Say About HubSpot Sales Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive ease of use** of HubSpot Sales Hub, appreciating its streamlined organization and integrations.
- Users appreciate the **customizability and user-friendly interface** of HubSpot Sales Hub, enhancing their sales management experience.
- Users value the **comprehensive visibility** of HubSpot Sales Hub for managing sales efforts and forecasting effectively.
- Users value the **excellent lead management** provided by HubSpot Sales Hub, enhancing organization and efficiency significantly.
- Users value the **intuitive interface** of HubSpot Sales Hub, which simplifies navigation and enhances productivity.

##### Cons

- Users find **missing features** in HubSpot Sales Hub, including limited lead creation and incomplete mobile app functionality.
- Users find the **limited features** of HubSpot Sales Hub, like dashboard limitations and mobile app functionality, frustrating.
- Users face a **large learning curve** , finding the system confusing without extensive training on contacts versus leads.
- Users find HubSpot Sales Hub to be **expensive** , especially as costs increase and bugs persist affecting usage.
- Users find HubSpot Sales Hub significantly **limited in customization** , hindering efficient outreach and task management.

#### What Are Recent G2 Reviews of HubSpot Sales Hub?

**["Excellent Prospect Visibility and Sequences for Consistent, Personalized Outreach"](https://www.g2.com/survey_responses/hubspot-sales-hub-review-13400757)**

**Rating:** 4.5/5.0 stars

_— Michael F._

[Read full review](https://www.g2.com/survey_responses/hubspot-sales-hub-review-13400757)

**["HubSpot Sales Hub’s AI Turns CRM Data Into Actionable Outreach Lists Fast"](https://www.g2.com/survey_responses/hubspot-sales-hub-review-13338768)**

**Rating:** 4.5/5.0 stars

_— Alexa P._

[Read full review](https://www.g2.com/survey_responses/hubspot-sales-hub-review-13338768)

#### What Are G2 Users Discussing About HubSpot Sales Hub?

- [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) - 4 comments
- [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) - 5 comments
- [What is HubSpot good for?](https://www.g2.com/discussions/what-is-hubspot-good-for) - 2 comments
- [How do I use HubSpot for sales?](https://www.g2.com/discussions/how-do-i-use-hubspot-for-sales) - 3 comments
- [What can you do with free HubSpot?](https://www.g2.com/discussions/what-can-you-do-with-free-hubspot) - 2 comments

### [Gong](https://www.g2.com/products/gong/reviews)

Gong is a software designed to transform how revenue teams win by unifying data, insights, and workflows into a single operating system for sales execution. The software provides deep customer and team understanding, automated workflow execution, and deal intelligence by leveraging the Gong Revenue Graph, AI-powered intelligence, and specialized agents. It automates critical sales workflows and reduces manual effort involved in note-taking, lead generation, and deal tracking. Gong addresses fragmented revenue operations by observing, guiding, and acting alongside sales teams within one trusted platform. The software supports use cases including pipeline management, sales coaching, and revenue forecasting for more than 5,000 companies worldwide, including LinkedIn, Shopify, Slack, and Twilio.

**Average Rating:** 4.7/5.0

**Total Reviews:** 6,514

#### How Do G2 Users Rate Gong?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10)
- **Data Segmentation:** 8.6/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 8.4/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Gong?

- **Seller:** [Gong](https://www.g2.com/sellers/gong)
- **Company Website:** www.gong.io
- **Year Founded:** 2015
- **HQ Location:** San Francisco, California
- **Twitter:** @Gong\_io  
7,641 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6dfdedbcf143d0671dad85ecb40fd7787695be38c931e20bda9ac4a4ea153380&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10454372%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,801 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Customer Success Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 69% Medium, 18% Large

#### What Do G2 Reviewers Say About Gong?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Gong's **AI capabilities invaluable** for saving time and enhancing productivity through efficient communication insights.
- Users value the **ease of use** of Gong, finding it intuitive for analyzing sales calls and opportunities.
- Users appreciate the **call recording and AI note-taking** features of Gong, enhancing productivity and improving sales strategies.
- Users appreciate the **accuracy** of Gong, noting its ability to maintain call control and summarize discussions effectively.
- Users appreciate the **intuitive AI-driven insights** of Gong, which significantly enhance sales efficiency and pipeline management.

##### Cons

- Users experience **call tracking issues** with Gong, noting difficulties in accessing and locating previous calls.
- Users report **recording issues** with Gong, including missed connections and difficulties in retrieving past calls.
- Users find the **AI inaccuracy** frustrating, impacting efficiency and the relevance of insights provided by Gong.
- Users note the **limitations of AI functionality** , which can affect accuracy and real-time integration in Gong.
- Users note the **missing features** in Gong, particularly the lack of real-time AI coaching and limited search filters.

#### What Are Recent G2 Reviews of Gong?

**["Top-Notch Call Analysis with Excellent AI Transcription and Chatbot"](https://www.g2.com/survey_responses/gong-review-13397497)**

**Rating:** 5.0/5.0 stars

_— Alejandro O._

[Read full review](https://www.g2.com/survey_responses/gong-review-13397497)

**["Gong - Simple and effective for outbound sales"](https://www.g2.com/survey_responses/gong-review-13397268)**

**Rating:** 4.0/5.0 stars

_— Nishan T._

[Read full review](https://www.g2.com/survey_responses/gong-review-13397268)

#### What Are G2 Users Discussing About Gong?

- [How is Gong revolutionizing sales strategies with its AI-driven insights?](https://www.g2.com/discussions/gong-how-is-gong-revolutionizing-sales-strategies-with-its-ai-driven-insights) - 2 comments
- [How is Gong revolutionizing sales strategies with its AI-driven insights?](https://www.g2.com/discussions/how-is-gong-revolutionizing-sales-strategies-with-its-ai-driven-insights)
- [What is Gong used for?](https://www.g2.com/discussions/what-is-gong-used-for)
- [Is Gong a public?](https://www.g2.com/discussions/is-gong-a-public) - 1 comment
- [How Much Does Gong IO cost?](https://www.g2.com/discussions/how-much-does-gong-io-cost) - 1 comment

### [Pipedrive](https://www.g2.com/products/pipedrive/reviews)

Pipedrive is a software designed to help sales teams of all sizes close more deals through an easy-to-use customer relationship management platform. The software provides customizable sales pipelines, real-time performance insights, and AI-powered selling features by leveraging an intuitive pipeline-focused interface. It automates deal tracking and follow-up workflows and reduces the manual effort of managing leads and opportunities across the sales cycle. Pipedrive addresses the challenge of slow, disorganized sales processes by giving teams clear visual pipeline management and actionable data. The software supports use cases including lead management, activity scheduling, and sales reporting for more than 100,000 companies worldwide.

**Average Rating:** 4.3/5.0

**Total Reviews:** 3,089

#### How Do G2 Users Rate Pipedrive?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10)
- **Data Segmentation:** 8.0/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 7.8/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Pipedrive?

- **Seller:** [Pipedrive](https://www.g2.com/sellers/pipedrive)
- **Company Website:** www.pipedrive.com
- **Year Founded:** 2010
- **HQ Location:** New York
- **Twitter:** @pipedrive  
14,355 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=593f28c37b331c98d518c81ecb518081b4eb6dcf79869bad97f35f51a7d3bcef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1876917%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,051 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Sales Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 71% Small, 23% Medium

#### What Do G2 Reviewers Say About Pipedrive?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Pipedrive, finding it intuitive and customizable for their evolving business needs.
- Users praise the **intuitive interface** of Pipedrive, making it easy for anyone to customize and use effectively.
- Users appreciate the **simple and user-friendly interface** of Pipedrive, making navigation and task management effortless.
- Users appreciate the **ease of customization** in Pipedrive, enabling them to tailor the CRM to their specific needs.
- Users value the **seamless integrations** of Pipedrive, enhancing their sales process and automating essential tasks.

##### Cons

- Users express concerns about **missing features** in Pipedrive, including limited automation options and customization difficulties.
- Users express frustration over **limited features** in Pipedrive, such as automation setup and customization options.
- Users find the **learning curve steep** with Pipedrive, requiring significant time and training for effective use.
- Users find Pipedrive **expensive** , especially the add-ons, making it challenging for solo practices and small businesses.
- Users experience **integration issues** with Pipedrive, notably missing meeting details in Google Calendar events.

#### What Are Recent G2 Reviews of Pipedrive?

**["Effortless Kanban Deal Pipeline That Keeps Sales Organized"](https://www.g2.com/survey_responses/pipedrive-review-13396654)**

**Rating:** 5.0/5.0 stars

_— Ganesh G._

[Read full review](https://www.g2.com/survey_responses/pipedrive-review-13396654)

**["Visual Pipelines, Helpful AI Setup, and Great Value for New CRM Users"](https://www.g2.com/survey_responses/pipedrive-review-13260876)**

**Rating:** 5.0/5.0 stars

_— Gavin A._

[Read full review](https://www.g2.com/survey_responses/pipedrive-review-13260876)

#### What Are G2 Users Discussing About Pipedrive?

- [What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?](https://www.g2.com/discussions/what-features-of-pipedrive-are-most-beneficial-for-new-sales-professionals-to-track-and-optimize-their-sales-pipeline) - 2 comments
- [What is Pipedrive used for?](https://www.g2.com/discussions/pipedrive-what-is-pipedrive-used-for) - 2 comments
- [Is Pipedrive free?](https://www.g2.com/discussions/is-pipedrive-free) - 3 comments, 1 upvote
- [What is Pipedrive software?](https://www.g2.com/discussions/what-is-pipedrive-software) - 2 comments
- [What is Pipedrive used for?](https://www.g2.com/discussions/what-is-pipedrive-used-for) - 2 comments

## FAQs About Sales Analytics Software

Generated using AI

Last updated: April 27, 2026

### Which solution supports multi-channel sales data tracking?

Based on G2 reviews, several products are used to centralize activity from multiple sales channels.

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) -- reviewers frequently use it to track emails, calls, deals, tasks, and pipeline activity in one place, with repeated mentions of integrations across other business tools.
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) -- users describe it as a central system for leads, opportunities, customer data, and cross-team sales activity, often highlighting integrations and a unified customer view.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) -- recent reviewers highlight its ability to organize deals, emails, activities, reminders, and integrations in a clear pipeline-focused workflow.
- [Gong](https://www.g2.com/products/gong/reviews) -- reviewers use it to capture calls, emails, meeting history, and account context, helping teams analyze customer interactions across channels.

### Which vendor offers real-time sales KPI dashboards?

Based on G2 reviews, these products are often used for live visibility into sales activity and pipeline progress.

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) -- reviewers repeatedly mention dashboards and reports for pipeline visibility, rep performance tracking, and monitoring KPIs in one place.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) -- users often reference dashboards for tracking deals, team activity, forecasts, and customer progress with real-time updates.
- [Clari](https://www.g2.com/products/clari/reviews) -- reviewers highlight forecast views, pipeline visibility, and dashboard layouts that help teams monitor business performance and deal movement.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) -- users describe visual dashboards and reporting that make it easier to track pipeline stages, activities, and sales performance trends.

### Which vendor provides AI-powered sales performance insights?

Based on G2 reviews, these products are commonly mentioned for AI-assisted analysis and coaching.

- [Gong](https://www.g2.com/products/gong/reviews) -- reviewers frequently mention AI summaries, call analysis, coaching insights, forecasting support, and surfacing risks or next steps from conversations.
- [Clari](https://www.g2.com/products/clari/reviews) -- users describe AI-assisted forecasting, predictive views, and pipeline signals that help sales teams understand deal progress and expected outcomes.
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) -- reviewers often cite AI-driven lead scoring, opportunity insights, automation, and reporting that support sales productivity.
- [Substrata](https://www.g2.com/products/substrata-substrata/reviews) -- recent reviews emphasize AI-generated insights from conversations, buyer intent signals, and guidance that supports prioritization and deal strategy.

### What is sales analytics software?

Sales analytics software helps teams organize and interpret sales activity, pipeline movement, customer interactions, and performance trends in one place. Across recent reviews in this category, users consistently describe these tools as a way to replace scattered spreadsheets and disconnected systems with clearer visibility into deals, forecasts, tasks, and team activity. Common use cases include tracking leads and opportunities, monitoring dashboards and reports, reviewing customer conversations, and identifying where follow-up or coaching is needed. Review themes also show that buyers value automation, centralized data, and easier reporting, while often noting that setup, customization, or learning the interface can take time depending on the product.

### How do teams use AI and automation in sales analytics?

According to verified users, teams most often use AI and automation in sales analytics to reduce manual work and surface clearer next steps. Recent reviews repeatedly mention automated follow-ups, task reminders, call summaries, forecasting support, lead scoring, and faster access to account history or pipeline changes. Users also describe AI helping analyze customer conversations, identify risk signals, summarize meetings, and highlight where reps may need coaching. At the same time, reviews show a common theme that these features work best when the underlying data is organized well. Buyers often value the time savings and visibility, but they also mention a learning curve when adopting more advanced workflows, dashboards, or AI-driven insights.

### [Clari](https://www.g2.com/products/clari/reviews)

Clari is a software designed to help organizations achieve predictable, scalable revenue growth by moving beyond fragmented sales applications and systems of record. The software provides pipeline risk detection, forecast accuracy, and aligned execution by leveraging tailor-built AI and continuous deal data signal capture. It automates proactive sales workflows and reduces the hours lost to disconnected insights and siloed decision-making. Clari addresses unreliable forecasting and misaligned revenue execution by unifying context and driving action across sales teams within a single Predictive Revenue System. The software supports use cases including revenue forecasting, pipeline management, and enterprise-scale go-to-market execution for customers such as Adobe, 3M, IBM, and Zoom.

**Average Rating:** 4.6/5.0

**Total Reviews:** 5,517

#### How Do G2 Users Rate Clari?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Data Segmentation:** 8.4/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 8.3/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Clari?

- **Seller:** [Salesloft](https://www.g2.com/sellers/salesloft)
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @Salesloft  
18,437 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c72bf0f0f6a02380b7fe128396fa033291b10b85b3fc210dd4659ed9b53b1e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2296178%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,098 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 47% Medium, 41% Large

#### What Do G2 Reviewers Say About Clari?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Clari, noting its intuitive interface and seamless forecasting capabilities.
- Users value the **ease of use** in Clari's forecasting, allowing seamless updates and tracking of quotas.
- Users value Clari's **seamless Salesforce integration** and real-time updates, enhancing sales focus and workflow efficiency.
- Users value the **Salesforce integration** in Clari, enabling efficient access to comprehensive account-level data.
- Clari's **user-friendly admin features** simplify management and forecasting, enhancing our ability to plan and execute effectively.

##### Cons

- Users face **customization limitations** with Clari, finding it challenging to tailor the product to unique business needs.
- Users find **limited customization** options in Clari hinder their ability to tailor it to specific business needs.
- Users find the **learning curve challenging** due to upfront configuration and occasional UI confusion, despite its ease of use.
- Users find **missing features** in Clari, particularly with filtering options and limited customization for Salesforce integration.
- Users experience **inconsistencies in Salesforce integration** that can lead to confusion and hinder effective decision-making.

#### What Are Recent G2 Reviews of Clari?

**["Scroll lock #PageUpDelete #Lotek the God"](https://www.g2.com/survey_responses/clari-review-13387743)**

**Rating:** 5.0/5.0 stars

_— Nicholas H._

[Read full review](https://www.g2.com/survey_responses/clari-review-13387743)

**["Clari Platform Review from a RevOps Perspective"](https://www.g2.com/survey_responses/clari-review-12400239)**

**Rating:** 5.0/5.0 stars

_— Matt D._

[Read full review](https://www.g2.com/survey_responses/clari-review-12400239)

#### What Are G2 Users Discussing About Clari?

- [How does Groove's integration with Clari enhance sales and revenue operations?](https://www.g2.com/discussions/how-does-groove-s-integration-with-clari-enhance-sales-and-revenue-operations) - 1 comment
- [How is Groove, a Clari Company being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-groove-a-clari-company-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field)
- [How do I add groove to Gmail?](https://www.g2.com/discussions/how-do-i-add-groove-to-gmail) - 1 comment
- [How much does groove cost?](https://www.g2.com/discussions/how-much-does-groove-cost) - 1 comment, 1 upvote
- [What groove means in music?](https://www.g2.com/discussions/what-groove-means-in-music) - 7 comments

### [Substrata](https://www.g2.com/products/substrata-substrata/reviews)

Substrata is a software designed to help dealmakers sell smarter and close more deals by uncovering the behavioral dynamics within sales conversations. The software provides analysis of attitudes, emotions, intentions, and power dynamics by leveraging AI-driven behavioral data analysis. It automates the interpretation of client interaction signals and reduces blind spots in understanding buyer intent and social context. Substrata addresses the challenge of hidden deal risk and misread buyer sentiment by surfacing real-time behavioral intelligence for sales professionals. The software supports use cases including opportunity qualification, client conversation analysis, and AI-assisted sales strategy for small and mid-market businesses.

**Average Rating:** 4.9/5.0

**Total Reviews:** 1,115

#### How Do G2 Users Rate Substrata?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Data Segmentation:** 9.4/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 9.4/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 9.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Substrata?

- **Seller:** [Substrata](https://www.g2.com/sellers/substrata-221a11cc-8331-453c-b030-2fd1cd2f19ea)
- **Company Website:** www.substrata.me
- **Year Founded:** 2020
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @SubstrataHQ  
517 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a52ceae0c10051c0684d9809a4ca491659604e05cb588ada06d0642e2f54ba79&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsubstrata-company%2F&secure%5Burl_type%5D=linkedin_company_website)  
33 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Sales Development Representative, Project Manager
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 45% Small, 41% Medium

#### What Do G2 Reviewers Say About Substrata?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **high accuracy** of Substrata's insights, enhancing their understanding of clients and improving negotiations.
- Users value the **sophisticated emotional insights** of Substrata, enhancing communication and understanding in high-stakes environments.
- Users appreciate the **insightful analysis** of Substrata, enhancing understanding of tone and emotions in conversations.
- Users value Substrata for its **actionable insights** that enhance communication effectiveness and decision-making confidence.
- Users value the **time-saving features** of Substrata, enhancing decision-making efficiency and improving communication effectiveness.

##### Cons

- Users face a **steep learning curve** with Substrata, requiring time and effort to master advanced features.
- Users find the **limited customization** options restrict their ability to tailor insights for specific needs and perspectives.
- Users find the **complexity in setup and navigation** challenging, hindering their ability to effectively use Substrata.
- Users find the **time-consuming setup** and analysis process of Substrata to be a notable challenge.
- Users find the **dashboard overwhelming** initially, struggling with complexity and a lack of intuitive features.

#### What Are Recent G2 Reviews of Substrata?

**["A Strong Communication Intelligence Platform for B2B Sales"](https://www.g2.com/survey_responses/substrata-review-13364729)**

**Rating:** 5.0/5.0 stars

_— Andrew B._

[Read full review](https://www.g2.com/survey_responses/substrata-review-13364729)

**["Connects Communication Intelligence With Revenue Operations"](https://www.g2.com/survey_responses/substrata-review-13361952)**

**Rating:** 5.0/5.0 stars

_— Victoria B._

[Read full review](https://www.g2.com/survey_responses/substrata-review-13361952)

### [IBM Planning Analytics](https://www.g2.com/products/ibm-planning-analytics/reviews)

IBM Planning Analytics is a software designed to automate planning, budgeting, and forecasting processes for finance and business operations leaders across functions including Finance, Supply Chain, HR, Marketing, and Sales. The software provides integrated financial and operational planning, AI-powered forecasting, interactive performance dashboards, and collaborative decision-making by leveraging built-in AI, a generative AI assistant, and a governed single source of truth. It automates data integration and scenario modeling and reduces the errors and inefficiencies associated with manual planning models. IBM Planning Analytics addresses fragmented and error-prone planning processes by connecting financial and operational plans across teams within a single governed platform. The software supports use cases including real-time performance tracking, predictive scenario analysis, and cross-functional planning collaboration for mid-market and enterprise organizations.

**Average Rating:** 4.4/5.0

**Total Reviews:** 228

#### How Do G2 Users Rate IBM Planning Analytics?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Data Segmentation:** 8.6/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 8.3/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind IBM Planning Analytics?

- **Seller:** [IBM](https://www.g2.com/sellers/ibm)
- **Company Website:** www.ibm.com
- **Year Founded:** 1911
- **HQ Location:** Armonk, New York, United States
- **Twitter:** @IBMSecurity  
74,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14b544adaece4fdbc987f1d7f7028048c22259946811200cc751263825586af9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1009%2F&secure%5Burl_type%5D=linkedin_company_website)  
328,202 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Financial Analyst
- **Top Industries:** Information Technology and Services, Financial Services
- **Company Size:** 50% Large, 37% Medium

#### What Do G2 Reviewers Say About IBM Planning Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficiency** of IBM Planning Analytics, which enhances financial planning and decision-making with speed and flexibility.
- Users appreciate the **planning efficiency** of IBM Planning Analytics, benefiting from easy scalability and robust forecasting capabilities.
- Users appreciate the **flexible analytics capabilities** of IBM Planning Analytics, enhancing real-time data analysis and decision-making efficiency.
- Users value the **user-friendly interface** of IBM Planning Analytics, appreciating its seamless navigation and adaptability for budgeting.
- Users admire the **forecasting accuracy** of IBM Planning Analytics, enhancing their planning and decision-making efficiency significantly.

##### Cons

- Users face a **steep initial learning curve** with IBM Planning Analytics, making setup and navigation challenging.
- Users face a **steep learning curve** with IBM Planning Analytics, requiring significant training for effective usage.
- Users face a **steep learning curve** with IBM Planning Analytics, making setup and usage challenging for beginners.
- Users find the **difficult learning** curve and complexity of IBM Planning Analytics challenging, requiring significant training and technical support.
- Users find the **complexity of setup and steep learning curve** challenging, especially for newcomers to the tool.

#### What Are Recent G2 Reviews of IBM Planning Analytics?

**["Clear Step-by-Step Workflows with Time-Saving Drag-and-Drop"](https://www.g2.com/survey_responses/ibm-planning-analytics-review-13393457)**

**Rating:** 5.0/5.0 stars

_— Jose H._

[Read full review](https://www.g2.com/survey_responses/ibm-planning-analytics-review-13393457)

**["Fast TM1 Engine and Native Excel Integration for Real-Time Planning at Scale"](https://www.g2.com/survey_responses/ibm-planning-analytics-review-13344543)**

**Rating:** 4.5/5.0 stars

_— 向东 ._

[Read full review](https://www.g2.com/survey_responses/ibm-planning-analytics-review-13344543)

#### What Are G2 Users Discussing About IBM Planning Analytics?

- [What is IBM Planning Analytics with Watson used for?](https://www.g2.com/discussions/what-is-ibm-planning-analytics-with-watson-used-for)
- [How do you upgrade planning analytics workspace?](https://www.g2.com/discussions/how-do-you-upgrade-planning-analytics-workspace)
- [What is planning analytics for Excel?](https://www.g2.com/discussions/what-is-planning-analytics-for-excel)
- [What is IBM planning analytics workspace?](https://www.g2.com/discussions/what-is-ibm-planning-analytics-workspace)
- [How do I use IBM Planning Analytics?](https://www.g2.com/discussions/how-do-i-use-ibm-planning-analytics)

### [Close](https://www.g2.com/products/close/reviews)

Close is a software designed to help sales teams act on their CRM data and close more deals through built-in calling, email, SMS, and automation in a single platform. The software provides instant lead outreach, automated follow-up, and AI-driven prospect qualification by leveraging Chloe, a native AI sales teammate that takes real conversational action. It automates lead engagement and re-engagement workflows and reduces dropped leads and stalled deals by ensuring every prospect receives a timely response. Close addresses the inefficiency of stitching together separate communication tools by embedding all outreach channels directly into the CRM. The software supports use cases including inbound lead response, pipeline acceleration, and meeting booking for more than 10,000 small and mid-market sales teams.

**Average Rating:** 4.7/5.0

**Total Reviews:** 2,074

#### G2 Deal: 20% off for new Close customers

Close is the sales engagement CRM designed to help SMBs turn more leads into revenue. G2 users receive a 20%, one-time discount off first billing cycle for new Close customers. Offer expires December 31, 2026.

**Offer expires:** 31 December 2026

[View this exclusive G2 deal](https://www.g2.com/deals/offers/9977c13f-e5ec-4adb-bbe2-063d2114e9e2?source=categories)

#### How Do G2 Users Rate Close?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10)
- **Data Segmentation:** 8.6/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 8.7/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Close?

- **Seller:** [Close](https://www.g2.com/sellers/close)
- **Company Website:** close.com
- **Year Founded:** 2013
- **HQ Location:** 111 Congress Avenue, Suite 500 Austin, Texas 78701 United States
- **Twitter:** @Close  
6,592 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8980b4bb0778d41500d3b100ba9f3961c87b6cc7fd74a5b1c0aa7775da9fc28&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2597204%2F&secure%5Burl_type%5D=linkedin_company_website)  
213 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 76% Small, 20% Medium

#### What Do G2 Reviewers Say About Close?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Close to be **extremely user-friendly** , enabling quick access to essential features for efficient business management.
- Users find Close to be **incredibly helpful** , especially with its intuitive design and fast customer support.
- Users appreciate the **enhanced communication management** features of Close, streamlining client interactions effectively and efficiently.
- Users love the **simplicity and user-friendliness** of Close, making customer management and prospect tracking effortless.
- Users love the **intuitive design** of Close, finding it user-friendly and efficient for their needs.

##### Cons

- Users note the **missing features** in Close, like mobile app limitations and no WhatsApp integration, affecting usability.
- Users experience **call issues** , including unexpected charges and recording failures, which can hinder effective usage.
- Users find the **limited features** of Close restrictive, particularly for B2C needs and advanced functionalities.
- Users find the **limited customization** of Close frustrating, particularly for tailored reports and advanced dashboards.
- Users find the **learning curve steep** , with challenges in merging leads and managing custom reports effectively.

#### What Are Recent G2 Reviews of Close?

**["Close CRM keeps us sharp, fast, and focused"](https://www.g2.com/survey_responses/close-review-11757558)**

**Rating:** 5.0/5.0 stars

_— Jose N._

[Read full review](https://www.g2.com/survey_responses/close-review-11757558)

**["Best Cold Calling Software i have ever used"](https://www.g2.com/survey_responses/close-review-11465611)**

**Rating:** 5.0/5.0 stars

_— Adhiraj P._

[Read full review](https://www.g2.com/survey_responses/close-review-11465611)

#### What Are G2 Users Discussing About Close?

- [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) - 2 comments
- [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) - 1 comment

### [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)

Zoho CRM is a software designed to provide mid-scale businesses and large enterprises with a 360-degree view of their customer relationships and sales operations. The software provides contact management, pipeline management, sales forecasting, marketing campaign management, and customer support by leveraging an AI-powered conversational assistant and cloud-based infrastructure. It automates workflow execution and task management and reduces manual coordination across sales, marketing, and service functions. Zoho CRM addresses the challenge of managing fragmented business operations by consolidating all customer-facing activities into a single system integrated with 500-plus popular business applications. The software supports use cases including inventory management, reporting and analytics, and end-to-end sales cycle management for small, mid-market, and enterprise organizations.

**Average Rating:** 4.1/5.0

**Total Reviews:** 2,842

#### G2 Deal: Get 50% off and save up to $100

Zoho CRM is a cloud-based, 360° business management platform that streamlines business processes to deliver better customer experiences. Close deals faster with better visibility at every stage of your sales pipeline, omnichannel connectivity and AI-powered tools.

**Price:** ~~$14/user/month~~ → $7/user/month

[View this exclusive G2 deal](https://www.g2.com/deals/offers/7f182259-022b-42ab-bcb8-edd22e562d93?source=categories)

#### How Do G2 Users Rate Zoho CRM?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.2/10)
- **Data Segmentation:** 8.5/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 8.3/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Zoho CRM?

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho  
137,880 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employees on LinkedIn®
- **Phone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 62% Small, 33% Medium

#### What Do G2 Reviewers Say About Zoho CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **intuitive interface** of Zoho CRM, making daily tasks easy and seamless to navigate.
- Users appreciate the **powerful AI features** of Zoho CRM, enhancing sales, marketing, and customer support seamlessly.
- Users appreciate the **seamless integrations** of Zoho CRM, enhancing collaboration between Marketing and Sales processes effectively.
- Users appreciate the **easy integrations** in Zoho CRM, enhancing workflow efficiency and simplifying customer management.
- Users appreciate the **flexibility and ease of lead management** with Zoho CRM's extensive features and integrations.

##### Cons

- Users experience a challenging **learning curve** with Zoho CRM, as advanced features can be confusing initially.
- Users find **limited features** in Zoho CRM restrict functionality, hindering integration and automation with other systems.
- Users struggle with **integration issues** , finding the system inflexible and challenging to automate with non-Zoho tools.
- Users find Zoho CRM's **complexity** challenging for beginners, often struggling to locate features and navigate the system.
- Users often face **poor customer support** with Zoho CRM, leading to frustration and challenges during critical tasks.

#### What Are Recent G2 Reviews of Zoho CRM?

**["Game-Changing 3CX Phone Integration with Smooth UI and Top-Tier Support"](https://www.g2.com/survey_responses/zoho-crm-review-8769328)**

**Rating:** 4.5/5.0 stars

_— Tyler Q._

[Read full review](https://www.g2.com/survey_responses/zoho-crm-review-8769328)

**["Zoho CRM Centralizes Data, Automates Workflows, and Delivers Powerful Insights"](https://www.g2.com/survey_responses/zoho-crm-review-13163763)**

**Rating:** 4.5/5.0 stars

_— Muhammed A._

[Read full review](https://www.g2.com/survey_responses/zoho-crm-review-13163763)

#### What Are G2 Users Discussing About Zoho CRM?

- [What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?](https://www.g2.com/discussions/zoho-crm-what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platf) - 3 comments, 1 upvote
- [What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?](https://www.g2.com/discussions/what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platforms) - 3 comments
- [What is Zoho CRM used for?](https://www.g2.com/discussions/zoho-crm-what-is-zoho-crm-used-for) - 2 comments, 2 upvotes
- [Is Zoho CRM really free?](https://www.g2.com/discussions/is-zoho-crm-really-free) - 4 comments, 5 upvotes
- [What are the features of CRM software?](https://www.g2.com/discussions/zoho-crm-what-are-the-features-of-crm-software) - 2 comments, 1 upvote

### [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews)

Bigin by Zoho CRM is a software designed to help small businesses, startups, and customer-facing teams manage customer relationships and unify all customer-facing operations in one simplified platform. The software provides pipeline management, marketing, sales, onboarding, delivery, and support capabilities by leveraging an affordable, mobile-accessible CRM built for ease of use. It automates customer operation workflows and reduces complexity that often makes traditional CRMs inaccessible to smaller teams. Bigin by Zoho CRM addresses the challenge of fragmented customer management for small businesses by offering a streamlined, collaborative system that requires minimal technical expertise. The software supports use cases including end-to-end customer lifecycle management and team collaboration for more than 20,000 small businesses and SMBs worldwide.

**Average Rating:** 4.6/5.0

**Total Reviews:** 872

#### How Do G2 Users Rate Bigin by Zoho CRM?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10)
- **Data Segmentation:** 8.2/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 7.7/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Bigin by Zoho CRM?

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho  
137,880 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employees on LinkedIn®
- **Phone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 90% Small, 8% Medium

#### What Do G2 Reviewers Say About Bigin by Zoho CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Bigin by Zoho CRM, appreciating its simple setup and user-friendly interface.
- Users value the **simplicity and organization** of Bigin by Zoho CRM, making it ideal for small businesses.
- Users praise the **intuitive design** of Bigin by Zoho CRM, highlighting its simplicity and ease of navigation.
- Users value the **simplicity** of Bigin by Zoho CRM, finding it easy to use and set up for small businesses.
- Users value the **ease of use and management** of Bigin by Zoho CRM, appreciating its intuitive interface and functionality.

##### Cons

- Users note the **lack of advanced features** in Bigin by Zoho CRM, limiting automation and integrations.
- Users find Bigin by Zoho CRM has **limited features** , lacking advanced automations and connectors for expanded integration.
- Users experience **integration issues** with Bigin, finding importing complicated and app integration challenging, particularly for beginners.
- Users note the **limited customization** in Bigin, with restricted fields and basic automation options for advanced needs.
- Users find Bigin by Zoho CRM has **limited integrations** , hindering connection with other essential applications for smoother workflows.

#### What Are Recent G2 Reviews of Bigin by Zoho CRM?

**["Bigin’s Simple, Flexible CRM That Streamlines Our Entire Workflow"](https://www.g2.com/survey_responses/bigin-by-zoho-crm-review-13236369)**

**Rating:** 5.0/5.0 stars

_— maza y._

[Read full review](https://www.g2.com/survey_responses/bigin-by-zoho-crm-review-13236369)

**["Excellent CRM for Growing Businesses"](https://www.g2.com/survey_responses/bigin-by-zoho-crm-review-13212566)**

**Rating:** 5.0/5.0 stars

_— vansh v._

[Read full review](https://www.g2.com/survey_responses/bigin-by-zoho-crm-review-13212566)

#### What Are G2 Users Discussing About Bigin by Zoho CRM?

- [What is the difference between Bigin and Zoho CRM?](https://www.g2.com/discussions/what-is-the-difference-between-bigin-and-zoho-crm)
- [Does Bigin integrate with Zoho CRM?](https://www.g2.com/discussions/does-bigin-integrate-with-zoho-crm) - 2 comments, 1 upvote
- [What is Zoho Bigin?](https://www.g2.com/discussions/what-is-zoho-bigin) - 2 comments
- [What is Bigin used for?](https://www.g2.com/discussions/what-is-bigin-used-for) - 1 comment

### [CaptivateIQ](https://www.g2.com/products/captivateiq/reviews)

CaptivateIQ is a software designed to bring quota, territory, headcount, and compensation planning into a single AI-powered workspace for modern revenue teams. The software provides incentive compensation management, sales planning, performance tracking, and real-time what-if scenario modeling by leveraging SmartGrid, a proprietary no-code modeling engine with a familiar spreadsheet-like interface. It automates commission calculations, approval workflows, and plan iteration and reduces errors and rework associated with legacy SPM tools and manual spreadsheets. CaptivateIQ addresses the misalignment between sales strategy and incentive execution by connecting planning, measurement, and payout in one shared source of truth for RevOps, Finance, and Sales teams. The software supports use cases including capacity planning, earnings visibility for sales reps, and enterprise-grade reporting for more than 800 companies, including Boston Scientific, Datadog, and 6sense.

**Average Rating:** 4.7/5.0

**Total Reviews:** 3,411

#### How Do G2 Users Rate CaptivateIQ?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Data Segmentation:** 8.4/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 8.0/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind CaptivateIQ?

- **Seller:** [CaptivateIQ](https://www.g2.com/sellers/captivateiq)
- **Company Website:** www.captivateiq.com
- **Year Founded:** 2017
- **HQ Location:** San Francisco, California
- **Twitter:** @CaptivateIq  
606 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0c594097687b6245870a0a15f75fe58765d674e122909e67b5d8271adf3f619&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18516995%2F&secure%5Burl_type%5D=linkedin_company_website)  
271 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 68% Medium, 26% Large

#### What Do G2 Reviewers Say About CaptivateIQ?

_AI-generated summary from verified user reviews_

##### Pros

- Users find CaptivateIQ to be **easy to use** for tracking commissions and checking payouts efficiently.
- Users find CaptivateIQ **super easy to use** , simplifying commission tracking and making it hassle-free for everyone.
- Users appreciate the **ease of use** of CaptivateIQ, facilitating error checking and transparent commission tracking.
- Users value the **accurate data presentation** of CaptivateIQ, enabling quick access to commission details and payouts.
- Users find CaptivateIQ's **intuitive interface** highly efficient, making incentive compensation management simple and user-friendly.

##### Cons

- Users find the **learning curve challenging** , often needing assistance to navigate CaptivateIQ's complex reporting and customization features.
- Users feel the **absence of key features** , such as an app, tax calculator, and a consistent UI experience.
- Users find **reporting issues** cumbersome and time-consuming, often needing support to create straightforward reports.
- Users experience a **difficult learning curve** with CaptivateIQ, particularly when configuring dashboards and understanding pricing.
- Users report experiencing **slow loading** times for data refreshes and payout reviews, impacting their overall experience.

#### What Are Recent G2 Reviews of CaptivateIQ?

**["Excellent Commission Tracking Software"](https://www.g2.com/survey_responses/captivateiq-review-4759485)**

**Rating:** 4.5/5.0 stars

_— Ryan B._

[Read full review](https://www.g2.com/survey_responses/captivateiq-review-4759485)

**["Straightforward and easy-to-use commission software"](https://www.g2.com/survey_responses/captivateiq-review-8262322)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/captivateiq-review-8262322)

#### What Are G2 Users Discussing About CaptivateIQ?

- [How is CaptivateIQ changing the way companies manage and optimize their commission plans?](https://www.g2.com/discussions/how-is-captivateiq-changing-the-way-companies-manage-and-optimize-their-commission-plans) - 1 comment
- [What is CaptivateIQ used for?](https://www.g2.com/discussions/what-is-captivateiq-used-for)

### [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews)

SAP Sales Cloud is a software designed to make intelligent selling simple by connecting data, processes, and people within a unified sales automation and CRM platform. The software provides intelligent recommendations, sales engagement optimization, and adaptive process management by leveraging SAP's integrated data and insight capabilities. It automates sales guidance workflows and reduces guesswork by surfacing actionable recommendations that help sellers focus on the right opportunities. SAP Sales Cloud addresses disconnected data and inconsistent sales execution by uniting people, processes, and systems to drive revenue and customer loyalty. The software supports use cases including enterprise sales process optimization, opportunity management, and adapting to shifting market requirements across mid-market and enterprise organizations.

**Average Rating:** 4.2/5.0

**Total Reviews:** 889

#### How Do G2 Users Rate SAP Sales Cloud?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.2/10)
- **Data Segmentation:** 8.6/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 8.9/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SAP Sales Cloud?

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** www.sap.com
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP  
297,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Consultant, Associate Consultant
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 45% Large, 36% Medium

#### What Do G2 Reviewers Say About SAP Sales Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of SAP Sales Cloud, which enhances performance and streamlines their sales processes.
- Users appreciate the **seamless integrations** of SAP Sales Cloud, enabling effective usage with other SAP software for enhanced sales management.
- Users appreciate the **seamless integration** of SAP Sales Cloud with other SAP products, enhancing their sales processes effectively.
- Users value the **effective lead management** capabilities of SAP Sales Cloud, enhancing sales productivity and customer insights.
- Users value the **detailed analytics** of SAP Sales Cloud, which simplifies decision-making and enhances sales performance.

##### Cons

- Users find the **learning curve steep** , facing challenges with setup and navigation that hinder user experience.
- Users face challenges with **limited customization** in SAP Sales Cloud, impacting efficiency and usability for sales tasks.
- Users face **complexity issues** with SAP Sales Cloud, hindering ease of use and requiring extensive training for adoption.
- Users find SAP Sales Cloud **not intuitive** , experiencing a steep learning curve and occasional performance lags.
- Users find the **implementation costs to be expensive** , raising the overall price beyond many competitors.

#### What Are Recent G2 Reviews of SAP Sales Cloud?

**["A great and powerful software with a learning curve"](https://www.g2.com/survey_responses/sap-sales-cloud-review-11746761)**

**Rating:** 4.5/5.0 stars

_— Alexander C._

[Read full review](https://www.g2.com/survey_responses/sap-sales-cloud-review-11746761)

**["High volume task handler"](https://www.g2.com/survey_responses/sap-sales-cloud-review-11157624)**

**Rating:** 4.5/5.0 stars

_— Carlos Q._

[Read full review](https://www.g2.com/survey_responses/sap-sales-cloud-review-11157624)

#### What Are G2 Users Discussing About SAP Sales Cloud?

- [What is SAP CRM used for?](https://www.g2.com/discussions/what-is-sap-crm-used-for)
- [What SAP components are included in SAP CRM?](https://www.g2.com/discussions/sap-cloud-for-customer-what-sap-components-are-included-in-sap-crm) - 1 comment
- [What SAP components are included in SAP CRM?](https://www.g2.com/discussions/what-sap-components-are-included-in-sap-crm) - 1 comment
- [Is SAP CRM cloud based?](https://www.g2.com/discussions/is-sap-crm-cloud-based) - 1 comment
- [What is CRM system in SAP?](https://www.g2.com/discussions/what-is-crm-system-in-sap) - 1 comment

### [Salesloft](https://www.g2.com/products/salesloft/reviews)

Salesloft is a software designed to help revenue organizations move beyond fragmented sales applications and drive predictable, scalable growth through a unified AI-powered platform. The software provides deal data signal capture, pipeline risk identification, forecast management, and aligned sales execution by leveraging tailor-built AI that creates context and drives action across sales teams. It automates proactive outreach and follow-up workflows and reduces hours lost to siloed insights and disconnected sales processes. Salesloft addresses misaligned revenue execution and unpredictable forecasting by giving sales teams shared understanding and faster decision-making within a single system. The software supports use cases including sales engagement, pipeline management, and enterprise-scale revenue execution for customers such as Adobe, 3M, IBM, and Zoom.

**Average Rating:** 4.5/5.0

**Total Reviews:** 4,154

#### How Do G2 Users Rate Salesloft?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Data Segmentation:** 8.0/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 8.1/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Salesloft?

- **Seller:** [Salesloft](https://www.g2.com/sellers/salesloft)
- **Company Website:** salesloft.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @Salesloft  
18,437 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c72bf0f0f6a02380b7fe128396fa033291b10b85b3fc210dd4659ed9b53b1e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2296178%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,098 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Sales Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Medium, 23% Small

#### What Do G2 Reviewers Say About Salesloft?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Salesloft invaluable for efficient contact management and outreach.
- Users appreciate the **powerful automation features** of Salesloft, greatly enhancing their sales engagement and productivity.
- Users find **Salesloft's helpful functionalities** in call tracking and customizable cadences instrumental for efficient contact management.
- Users value the **seamless automation** features in Salesloft, making call tracking and email campaigns effortless.
- Users value the **time-saving features** of Salesloft, enhancing efficiency in managing outreach and prospecting activities.

##### Cons

- Users find **missing features** like domain rotation and improved text formatting hinder their email effectiveness in Salesloft.
- Users face **call issues** with Salesloft, experiencing difficulties with app alignment and support consistency during usage.
- Users often face **integration issues** with Salesloft, particularly with platforms like HubSpot, affecting overall effectiveness.
- Users note the **limited features compared to competitors** , impacting their overall experience and efficiency with Salesloft.
- Users face a **steep learning curve** with Salesloft, making it challenging for newcomers to navigate effectively.

#### What Are Recent G2 Reviews of Salesloft?

**["Easy-to-Use Cadences and Automation That Boost SDR Efficiency"](https://www.g2.com/survey_responses/salesloft-review-12625459)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/salesloft-review-12625459)

**["Helps streamline sales workflows and follow-ups"](https://www.g2.com/survey_responses/salesloft-review-12602504)**

**Rating:** 5.0/5.0 stars

_— Rohan B._

[Read full review](https://www.g2.com/survey_responses/salesloft-review-12602504)

#### What Are G2 Users Discussing About Salesloft?

- [What innovative strategies are sales teams adopting with Salesloft to enhance customer engagement and sales effectiveness?](https://www.g2.com/discussions/what-innovative-strategies-are-sales-teams-adopting-with-salesloft-to-enhance-customer-engagement-and-sales-effectiveness)
- [How is Salesloft being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-salesloft-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 1 comment
- [What is Salesloft used for?](https://www.g2.com/discussions/salesloft-what-is-salesloft-used-for) - 1 comment
- [How much does SalesLoft cost?](https://www.g2.com/discussions/how-much-does-salesloft-cost)
- [Is SalesLoft a CRM?](https://www.g2.com/discussions/is-salesloft-a-crm) - 6 comments, 1 upvote

### [QuotaPath](https://www.g2.com/products/quotapath/reviews)

QuotaPath’s commission tracking and sales compensation management software simplifies the management of variable pay while providing visibility and alignment across RevOps, Finance, and Sales. Voted Best ROI and Easiest to Use in commission software, QuotaPath is trusted by customers for its intuitive design and fast time-to-value. Admins can quickly build, adjust, and automate complex comp plans as business needs evolve, without relying on engineering or outside help. And with Atlas attached, QuotaPath's AI Revenue Strategist teams go further: Atlas provides intelligent guidance on plan design, payout strategy, and compensation decisions, turning data into actionable revenue insights. Its intuitive UX and AI engine allow admins to quickly and independently build and adjust sales comp plans as business needs evolve throughout the year, while automating the calculation and scheduling of commission payouts. Reps benefit from real-time earnings visibility, forecasted commissions, and quota attainment tracking, designed to motivate performance and drive results. Meanwhile, leaders can lean on Atlas to model scenarios, surface trends, and make smarter, faster compensation calls. QuotaPath's AI-Powered Plan Builder accelerates the process of creating and optimizing plans. Simply upload a document or enter a prompt, and Atlas helps you translate your strategy into a live plan that aligns with your business objectives and motivates the right behaviors. Tailored for sales compensation plans of all complexities, QuotaPath has no minimum user requirements. Their highly rated support model includes live chat, an in-depth knowledge center, monthly training webinars, and dedicated Customer Success and Account Managers to ensure you're set up for success at every stage. With QuotaPath and Atlas, design, launch, and optimize your comp strategy to drive revenue performance.

**Average Rating:** 4.8/5.0

**Total Reviews:** 377

#### How Do G2 Users Rate QuotaPath?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.2/10)
- **Data Segmentation:** 8.3/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 8.3/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind QuotaPath?

- **Seller:** [Quotapath](https://www.g2.com/sellers/quotapath)
- **Company Website:** www.quotapath.com
- **Year Founded:** 2018
- **HQ Location:** Philadelphia, Pennsylvania, United States
- **Twitter:** @QuotaPath  
630 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=87d1e5e5910074edaab5f6997e706a39b453269f2175fa707769106726704e5f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F28183843%2F&secure%5Burl_type%5D=linkedin_company_website)  
89 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Business Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Medium, 41% Small

#### What Do G2 Reviewers Say About QuotaPath?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of QuotaPath, appreciating its intuitive interface and straightforward commission visibility.
- Users praise QuotaPath for its **outstanding customer support** , providing quick and clear assistance whenever needed.
- Users value QuotaPath for its **automation of commission tracking** , dramatically saving time and enhancing transparency in earnings.
- Users highlight QuotaPath as a **huge time-saver** , streamlining commission tracking and enhancing team alignment effortlessly.
- Users love the **intuitive and easy-to-use interface** of QuotaPath, making commission tracking seamless and motivating.

##### Cons

- Users find the **complexity of information** in QuotaPath overwhelming, making navigation and understanding challenging.
- Users highlight the **implementation difficulty** with QuotaPath, mainly due to the complexity of the commission structure.
- Users find **integration issues** with QuotaPath cumbersome, as syncing and setup require significant time and expertise.
- Users find QuotaPath **not user-friendly** , as the interface and processes can be confusing and complicated initially.
- Users experience **slow loading** times with QuotaPath, particularly during syncing with their CRM, which hampers efficiency.

#### What Are Recent G2 Reviews of QuotaPath?

**["Simple, Accurate, and Easy to Use"](https://www.g2.com/survey_responses/quotapath-review-13254808)**

**Rating:** 5.0/5.0 stars

_— Brandon M._

[Read full review](https://www.g2.com/survey_responses/quotapath-review-13254808)

**["QuotaPath Streamlines Deal Tracking and Saves Our Accounting Team Time"](https://www.g2.com/survey_responses/quotapath-review-13374468)**

**Rating:** 5.0/5.0 stars

_— LeeAnne S._

[Read full review](https://www.g2.com/survey_responses/quotapath-review-13374468)

#### What Are G2 Users Discussing About QuotaPath?

- [What is QuotaPath used for?](https://www.g2.com/discussions/what-is-quotapath-used-for)

### [Looker](https://www.g2.com/products/looker/reviews)

Looker is a software designed to enable organizations to explore, query, and act on their data through a self-service and governed business intelligence platform built on Google Cloud. The software provides custom application development with trusted metrics, governed BI reporting, and flexible data modeling by leveraging Google Cloud infrastructure and Looker's semantic modeling layer. It automates data access and metric governance workflows and reduces the engineering overhead associated with inconsistent or siloed analytics environments. Looker addresses the challenge of fragmented, ungoverned data by providing a single trusted modeling layer that can be brought into existing data environments. The software supports use cases including self-service analytics, embedded BI applications, and data engineering efficiency improvements for mid-market and enterprise data and analytics teams.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,591

#### How Do G2 Users Rate Looker?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Data Segmentation:** 8.7/10 (Category avg: 8.7/10)
- **Opportunity Scoring:** 8.2/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Looker?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Data Analyst, Data Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Medium, 20% Large

#### What Do G2 Reviewers Say About Looker?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Looker, making report creation simple for those with limited technical skills.
- Users value the **dynamic real-time reporting** abilities of Looker, enhancing collaboration and decision-making across digital ad platforms.
- Users love the **easy integrations** with various data sources, enhancing their analytics experience on Looker.
- Users appreciate the **seamless integrations** with platforms like Salesforce, enhancing functionality and user experience in Looker.
- Users appreciate the **dynamic and real-time reporting** capabilities of Looker, enhancing data sharing for digital ads.

##### Cons

- Users find Looker's **steep learning curve** challenging, especially with LookML, making onboarding for beginners difficult.
- Users find the **steep learning curve** of Looker challenging, especially for those lacking technical expertise.
- Users experience **slow loading** times with Looker, particularly when handling larger datasets, complicating dashboard creation.
- Users often experience **slow performance** with Looker, particularly during data loading and complex transformations.
- Users find Looker to have **high complexity** , struggling with learning curves and limited visuals, affecting overall usability.

#### What Are Recent G2 Reviews of Looker?

**["Streamlined Institutional Data Management with Looker"](https://www.g2.com/survey_responses/looker-review-13374420)**

**Rating:** 4.0/5.0 stars

_— Amit S._

[Read full review](https://www.g2.com/survey_responses/looker-review-13374420)

**["Interactive Dashboards and Real-Time Insights Shine"](https://www.g2.com/survey_responses/looker-review-12641794)**

**Rating:** 4.0/5.0 stars

_— Jeni J._

[Read full review](https://www.g2.com/survey_responses/looker-review-12641794)

#### What Are G2 Users Discussing About Looker?

- [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) - 2 comments
- [Why is looker so powerful?](https://www.g2.com/discussions/why-is-looker-so-powerful)
- [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) - 4 comments
- [What is Looker software?](https://www.g2.com/discussions/what-is-looker-software)

- ‹ Prev ‹ Prev
- 1
- [2](/categories/sales-analytics?order=g2_score&page=2#product-list)
- [3](/categories/sales-analytics?order=g2_score&page=3#product-list)
- [4](/categories/sales-analytics?order=g2_score&page=4#product-list)
- [5](/categories/sales-analytics?order=g2_score&page=5#product-list)
- …
- [14](/categories/sales-analytics?order=g2_score&page=14#product-list)
- [15](/categories/sales-analytics?order=g2_score&page=15#product-list)
- [Next › Next ›](/categories/sales-analytics?order=g2_score&page=2#product-list)

Spotlight Categories

[Travel Management Solutions](https://www.g2.com/categories/travel-management)

[Enterprise Risk Management (ERM) Software](https://www.g2.com/categories/enterprise-risk-management-erm)

[Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation)

[Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

[Accounting Software](https://www.g2.com/categories/accounting)

Similar Categories

- [CRM](/categories/crm)
- [Sales Compensation](/categories/sales-compensation)
- [AI Sales Assistant](/categories/ai-sales-assistant)
- [Auto Dialer](/categories/auto-dialer)
- [Consulting CRM](/categories/consulting-crm)

- [Contact Management](/categories/contact-management)
- [Contract Analytics](/categories/contract-analytics)
- [Contract Lifecycle Management (CLM)](/categories/contract-lifecycle-management-clm)
- [Contract Management](/categories/contract-management)
- [CRM for Startups](/categories/crm-for-startups)

- [Customer Revenue Optimization](/categories/customer-revenue-optimization)
- [Digital Signature](/categories/digital-signature)
- [E-Signature](/categories/e-signature)
- [Field Sales](/categories/field-sales)
- [iPad CRM](/categories/ipad-crm)

[Browse Sales Analytics Themes](/categories/sales-analytics/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated April 10, 2026

Sales analytics software reports on CRM data to reveal sales insights and forecast future performance, giving sales teams and managers visibility into activities, identifying high or under-performing salespeople, products, and communications, and enabling more predictable, data-driven sales strategies.

### Core Capabilities of Sales Analytics Software

To qualify for inclusion in the Sales Analytics category, a product must:

- Automate and visualize sales pipelines with customizable stages, risk factors, and scoring methods
- Report on the performance of salespeople, products, methods, and other available data
- Forecast sales numbers based on pipeline factors

### Common Use Cases for Sales Analytics Software

Sales managers and revenue operations teams use sales analytics software to make informed decisions and optimize sales performance. Common use cases include:

- Tracking pipeline health and identifying deals at risk of stalling or churning
- Measuring rep and team performance against quotas and historical benchmarks
- Forecasting revenue based on pipeline stage, deal velocity, and win rates

### How Sales Analytics Software Differs from Other Tools

Sales analytics products access data solely from sales tools, with core functionality focused on analyzing sales information specifically. Organizations seeking insights across a wider range of business data may opt for [business intelligence software](https://www.g2.com/categories/business-intelligence), which provides cross-functional analytics beyond the sales domain. Sales analytics systems are typically implemented on top of sales force automation and CRM systems and use existing data to surface insights, though some serve as both the CRM system of record and the analytics tool.

### Insights from G2 on Sales Analytics Software

Based on category trends on G2, pipeline visualization and sales forecasting accuracy stand out as the most valued capabilities. Improved forecast confidence and better visibility into rep performance stand out as primary drivers of adoption.

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image")](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[4.4/5(25,876)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | AI-native pipeline analytics inside Salesforce | "Salesforce: The Ultimate CRM for Effortless Business Automation" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image")](https://www.g2.com/products/hubspot-sales-hub/reviews)[HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)[4.4/5(13,934)](https://www.g2.com/products/hubspot-sales-hub/reviews) | CRM-native pipeline analytics with marketing-handoff visibility | "Excellent Prospect Visibility and Sequences for Consistent, Personalized Outreach" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ba7ec16c546d0110cfe515805013d68d/gong.png "Product Avatar Image")](https://www.g2.com/products/gong/reviews)[Gong](https://www.g2.com/products/gong/reviews)[4.7/5(6,691)](https://www.g2.com/products/gong/reviews) | Conversation intelligence with AI-driven deal coaching | "Gong - Simple and effective for outbound sales" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_11df00d92568ecc89d4d15e072df8cc6/pipedrive.png "Product Avatar Image")](https://www.g2.com/products/pipedrive/reviews)[Pipedrive](https://www.g2.com/products/pipedrive/reviews)[4.3/5(3,140)](https://www.g2.com/products/pipedrive/reviews) | Visual pipeline analytics with deal-stage conversion tracking | "Effortless Kanban Deal Pipeline That Keeps Sales Organized" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_639496e43ff3c84b8ca5dfb97a425de2/clari.png "Product Avatar Image")](https://www.g2.com/products/clari/reviews)[Clari](https://www.g2.com/products/clari/reviews)[4.6/5(5,623)](https://www.g2.com/products/clari/reviews) | Salesforce-native forecast inspection and pipeline analytics | "Clari Platform Review from a RevOps Perspective" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_05835b4c6cee5bb018dbb7581ffaecc9/substrata-substrata.png "Product Avatar Image")](https://www.g2.com/products/substrata-substrata/reviews)[Substrata](https://www.g2.com/products/substrata-substrata/reviews)[4.9/5(1,117)](https://www.g2.com/products/substrata-substrata/reviews) | Conversation intelligence for buyer intent signals | "A Strong Communication Intelligence Platform for B2B Sales" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f1d919f829e98cf3fab60428e4540e0a/close.png "Product Avatar Image")](https://www.g2.com/products/close/reviews)[Close](https://www.g2.com/products/close/reviews)[4.7/5(2,091)](https://www.g2.com/products/close/reviews) | Outbound sales activity tracking with unified communications | "Close CRM keeps us sharp, fast, and focused" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d9d3ff178178a1f790a9d6114e104471/zoho-crm.png "Product Avatar Image")](https://www.g2.com/products/zoho-crm/reviews)[Zoho](https://www.g2.com/products/zoho-crm/reviews)[4.1/5(2,947)](https://www.g2.com/products/zoho-crm/reviews) | Zoho-native pipeline analytics with Blueprint-enforced data | "Game-Changing 3CX Phone Integration with Smooth UI and Top-Tier Support" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7e6b2b13afd514ead5fa39d91ef608cc/bigin-by-zoho-crm.png "Product Avatar Image")](https://www.g2.com/products/bigin-by-zoho-crm/reviews)[Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews)[4.6/5(876)](https://www.g2.com/products/bigin-by-zoho-crm/reviews) | Visual deal-stage analytics replacing spreadsheet pipelines | "Bigin’s Simple, Flexible CRM That Streamlines Our Entire Workflow" |

* * *

Show More

### Sales Analytics Topics

- [What is Sales Analytics Software?](#what-is-sales-analytics-software)
- [Why Use Sales Analytics Software?](#why-use-sales-analytics-software)
- [Who Uses Sales Analytics Software?](#who-uses-sales-analytics-software)
- [Sales Analytics Software Features](#sales-analytics-software-features)
- [Trends Related to Sales Analytics Software](#trends-related-to-sales-analytics-software)
- [Software and Services Related to Sales Analytics Software](#software-and-services-related-to-sales-analytics-software)

[
### Sales Analytics Topics
 Expand/Collapse ](#)
- [What is Sales Analytics Software?](#what-is-sales-analytics-software)
- [Why Use Sales Analytics Software?](#why-use-sales-analytics-software)
- [Who Uses Sales Analytics Software?](#who-uses-sales-analytics-software)
- [Sales Analytics Software Features](#sales-analytics-software-features)
- [Trends Related to Sales Analytics Software](#trends-related-to-sales-analytics-software)
- [Software and Services Related to Sales Analytics Software](#software-and-services-related-to-sales-analytics-software)

## Learn More About Sales Analytics Software

### What is Sales Analytics Software?

Sales analytics software estimates the likelihood of sales outcomes using algorithms based on existing [CRM software](https://www.g2.com/categories/crm) data. In other words, sales analytics tools are meant to simplify sales forecasting and present predictive sales data in the form of statistical datasets and reports. Data is collected, modeled, analyzed, and then deployed within the tool in a readable manner that sales teams can filter and analyze. One of the major perks of sales analytics software is the ability to automate sales pipeline pattern tracking, eliminating the time-consuming task of tracking this data manually via spreadsheets. In terms of forecasting, teams can analyze pipeline activity over a period of time and compare multiple forecast models without the hassle of manually building a report.

Key Benefits of Sales Analytics Software

- View sales data in a variety of different ways
- Improve sales forecasting
- Evaluate sales performance more precisely
- Identify challenges encountered by your sales team
- Manage your sales pipeline and solve problems before they arise

### Why Use Sales Analytics Software?

This type of tool ultimately helps sales teams make more successful decisions. It also helps teams analyze their overall sales process and recognize better sales opportunities. Compiled datasets can be used to examine pipeline insights in an effort to understand where sales are being lost, which industries generate the most success, and which sales tactics are most effective. While this feature is the lifeblood of the tool, there are a few other reasons to implement a sales analytics software:

**More quick wins —** Sales analytics help visualize sales projects and cross-selling opportunities that are considered easy to win based on forecasting patterns and pipeline location. This data helps sales teams prioritize projects that are most likely to make it through to the end of the pipeline and ultimately become a customer. The datasets also visualize the potential for risky sales, allowing managers to spend more time planning and analyzing the correct pathway to a win.

**Team analytics —** Not only do sales analytics tools help visualize sales data, but they also measure team analytics. Sales managers are able to keep track of the progress and performance of each sales team member, easily identifying the most successful team members and the efficiency of the team overall. [Sales gamification software](https://www.g2.com/categories/sales-gamification) can typically be integrated with sales analytics software for additional team motivation.

**Integrations —** Sales analytics solutions easily integrate with other types of sales software offerings. By integrating with other sales software tools, you will also likely be able to simplify the workflow of your sales team. Rather than having several different tools open at a time, all of the information from all of your software will be accessible from one spot.

### Who Uses Sales Analytics Software?

Sales analytics software is, unsurprisingly, a big asset to sales teams as a whole. Depending on the department, the tool is helpful in a variety of ways:

**Sales representatives —** Sales teams use sales analytics tools for forecasting sales outcomes, which efficiently helps with prioritizing easy versus difficult sales projects and helps measure the potential of closing sales.

**Sales operations —** Sales representatives often use sales analytics on their own, but sales operations teams help representatives filter and understand the effectiveness of particular datasets and help convey project success, where needed. The goal of sales operations teams is to help representatives focus on selling, so operations teams typically handle the project management and training with the tool depending on the experience representatives have with understanding the datasets involved.

**Sales managers —** Sales managers are able to keep track of the progress and performance of each sales team member, easily identifying the most successful team members and the efficiency of the team overall.

### Sales Analytics Software Features

**Dashboards —** Sales analytics tools differ in the type and customizability of their dashboards. Some products offer dashboards that are highly dynamic, allowing you to view data in a large number of ways by segmenting information. Others have dashboards that are more static, so sales teams cannot customize them. These options are often less expensive and typically easier for sales representatives to manage.

**Forecasting analytics —** Forecasting analytics alleviates human error by automating forecasting predictions and eliminating the need for modeling manually via spreadsheets. The forecasting features provide informative datasets in a visual format to help sales teams predict sales outcomes.

**Mobile capabilities —** Sales teams, especially outside sales teams, are often on the go and rely on mobile phones to take care of a lot of their sales functions. Many solutions offer dataset visualization across multiple platforms, including mobile.

**Lead analytics —** A beneficial use for sales analytics software is predictive lead scoring, which identifies trends in the customer pipeline and uses these trends to predict how far along a lead is in the pipeline. This allows sales teams to qualify and prioritize opportunities based on which leads are most likely to close. This feature works similarly, and can be integrated with, [sales intelligence software](https://www.g2.com/categories/sales-intelligence).

### Trends Related to Sales Analytics Software

**AI capabilities —** While sales analytics tools already incorporate machine learning algorithms to evaluate sales performance, as well as predict future sales outcomes, artificial intelligence (AI) is gearing up to make a bigger impact on the tool and sales software in general. AI is predicted to help incorporate more real-time insights for more on-demand sales opportunities. With real-time models and instant datasets, sales teams can make more sales in shorter periods of time without additional manual effort.

### Software and Services Related to Sales Analytics Software

[**Predictive analytics software**](https://www.g2.com/categories/predictive-analytics) **—** Predictive analytics software is a tool used to create algorithmic statistical datasets based on historical data patterns to better understand customers, products, and partners. It also helps identify potential risks and opportunities for a company overall.

[**AI sales assistant software**](https://www.g2.com/categories/ai-sales-assistant) **—** Like sales analytics software, AI sales assistant software is also a time-saving tool for sales teams. The software’s main features include automating tasks and processes like lead qualification, lead follow-up, pipeline management, forecasting, meeting scheduling, and data entry.