--- title: Salesforce Data 360 (formerly Data Cloud) Reviews meta_title: 'Salesforce Data 360 (formerly Data Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 307 reviews by the users' company size, role or industry to find out how Salesforce Data 360 (formerly Data Cloud) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 307 scale: '5' date_modified: '2026-07-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Salesforce Data 360 (formerly Data Cloud) Reviews **Vendor:** Salesforce **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.3/5.0 **Total Reviews:** 307 ## About Salesforce Data 360 (formerly Data Cloud) Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights and intelligent action. Natively built on the Salesforce Platform, Data Cloud is designed to complement—not replace—your current systems. It acts as a smart data bridge, unifying structured and unstructured data from lakes, warehouses, and business applications using low-code tools. With Zero Copy architecture and deep partnerships with Amazon, Snowflake, Databricks, and Google, you can maximize existing data investments and activate data seamlessly across the Salesforce ecosystem. ## Salesforce Data 360 (formerly Data Cloud) Pros & Cons **What users like:** - Users value the **seamless platform integration** of Salesforce Data 360, enhancing data accessibility and operational efficiency. (79 reviews) - Users appreciate the **ease of use** of Salesforce Data 360, benefiting from its intuitive interface and streamlined functionality. (56 reviews) - Users appreciate the **easy integration** of Salesforce Data 360, enabling seamless data unification across multiple Salesforce platforms. (53 reviews) - Users value the **real-time data aggregation** of Salesforce Data 360, enabling smarter decision-making and improved customer insights. (39 reviews) - Users value the **seamless integration** of Salesforce Data 360 with Marketing Cloud for unified customer profiling and targeted campaigns. (38 reviews) - Data Integration (36 reviews) - Data Centralization (35 reviews) - Integration Capabilities (34 reviews) - Users appreciate the **easy integrations** of Salesforce Data Cloud, enabling seamless data access and streamlined workflows. (33 reviews) - Data Quality (31 reviews) **What users dislike:** - Users find the **steep learning curve** of Salesforce Data 360 challenging, making initial setup and comprehension difficult. (53 reviews) - Users find the **high costs associated with setup and data integration** to be a significant drawback of Salesforce Data 360. (44 reviews) - Users face a **difficult learning curve** with Salesforce Data 360, making setup and understanding complex functionalities challenging. (37 reviews) - Users often find the **implementation complexity** challenging, especially new users who face a steep learning curve. (36 reviews) - Users face a **complex setup** with a steep learning curve, making initial use of Salesforce Data Cloud challenging. (34 reviews) - Data Management Issues (25 reviews) - Difficult Setup (25 reviews) - Users note a **steep learning curve** with Salesforce Data Cloud, making it challenging for beginners to navigate effectively. (25 reviews) - Complex Implementation (24 reviews) - Setup Difficulty (24 reviews) ## Salesforce Data 360 (formerly Data Cloud) Reviews ### 1. Data Cloud and Agentforce are synonymous **Rating:** 4.0/5.0 stars **Reviewed by:** Rajnish K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Harmonize data and remove duplicates data. It also create segment for marketing cloud to best suite any company requirements. It has also ease of integration with different system to ingest data into data cloud. It is also native to salesforce platform to work on any salesforce data whether it is in health cloud or sales cloud or any other cloud data. This is also fit to our MuleSoft API-led architect environment to pull or push data into system. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Pricing model is little confusion. If data cloud team can educate all their customer about their pricing model with Agentforce then it will be better to under for large investment. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** CDP is solving our Sales and Marking data to segmentize and for calculated insight of data. ### 2. Great Zero-Copy Integration, But Confusing Pricing Model **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It's important to our company that we are able to do a zero-copy integration with Data Cloud. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The pricing model is confusing and it is difficult to estimate how much a complete integration will cost until after we spend the time and money to complete it. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Consolidating data from multiple systems. ### 3. Flexible and Promising, but Still Learning Date Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I appreciate the flexibility and the capability to gather information from various sources. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I haven't had much experience yet, as date cloud is still quite new. There's still a lot for me to learn. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** The ability to access real-time information from multiple sources is truly impressive. I find this feature incredible. ### 4. Great Data Integration for Salesforce, but UI Takes Time to Learn **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It's a great solution to get data from other platform visualized by users in Salesforce. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It's a bit complicated at the beginning to understand the user interface but after few hours... It's not so complicated **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Visualizing AWS S3 data for all our users directly in Salesforce ### 5. Great Integrations, but Setup and Credit Costs Need Clarity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I really appreciate the wide range of integration options available. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** In my opinion, the setup process is not very straightforward, and it's also unclear how credit usage affects both impact and cost. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I am currently using it to support advanced use cases within Marketing Cloud. ### 6. Potential in Data Cloud, but Integration with SQL Warehouse Needed **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** We currently do not yet use Data Cloud, bit we do see potential. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Our data warehouse is in SQL, so it it’ll be a different type of integration needed. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It would help with aggregating data from multiple instances of Salesforce for better reporting. ### 7. Great for Organization and Security, but a Bit Overwhelming **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** This tool helps us keep all of our company data well-organized and secure. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** There are plenty of features and functions to discover, making it interesting to explore everything the product offers. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** This tool assists us in gaining valuable insights into our customers. ### 8. Great Product for management at scale, but with a higher barrier to entry **Rating:** 4.5/5.0 stars **Reviewed by:** Ben G. | Salesforce Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The ability to automatically monitor and track massive data from many sources in a scalable and visual way **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Initial setup and understanding the structure isn't very easy. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Monitoring data streams at scale. ### 9. Centralized Data Made Easy, but Salesforce Setup Still a Challenge **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** All our data is in one place; easy to land data from external sources into it. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The usual Salesforce configuration headache... not as bad as other clouds though. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Lots of data in different silos are now in a single location. ### 10. Great Data Integration, but Setup Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like that it combines my data from multiple sources **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It is not very intuitive and use friendly to set up **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It is solving issues if reporting on kpis that require data from multiple sources ### 11. Great Real-Time Data Unification, but Setup Is Complicated **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Unify data from multiple sources in real time **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Compled setup and integration and very high cost **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** There are issues with data silos and with data that is either outdated or not properly connected. ### 12. Salesforce Data Cloud: Real-Time Intelligence That Transforms Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 07, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Real-Time Data, Smarter Customer Engagement **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Setup complexity and steep learning curve **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data Cloud solves the challenge of fragmented customer data by unifying it into real-time, actionable profiles. This eliminates silos across CRM, web, mobile, and external systems, allowing teams to personalize experiences, automate workflows, and make smarter decisions instantly. ### 13. Impressive Features, but Cost Is a Concern **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** We are in the process of evaluating the product, and are impressed what it offers. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The cost probably. Hopefully the featues we are wighing on outweighs the cost. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data verification. ### 14. Great Data Integration Wizard, but Org Provisioning Needs Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The wizard which made it easier to connect all data in one place. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Provisioning the org and map all standards fields. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data sharing across different business line. ### 15. Great Connectors and Zero Copy Data, But Needs More Zero Copy Architecture **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Out of the box connectors, zero copy data, APIs etc. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Need zero copy with more zero copy architecture **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** End to end integration with CRM and Agentforce ### 16. Effortless Data Integration, No Complaints So Far **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It's easy to connect data from different sources. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Nothing at the moment. It is working well **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** All the information in aun unique site. Easy to integrated ### 17. Seamless Integration with Agentforce Makes This a Standout **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The seamless integration with agentforce **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Nothing in particular that I dislike about data cloud. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Aggregating data from different sources and feed it into agentforce agents. ### 18. Great for Managing All Data Types, But Uncertain About New Product **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Zero data cloud managing structured and unstructured data **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Initial new product not too sure will need check it out **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Bringing data together ### 19. Very Helpful for Agentforce Implementation, No Issues So Far **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Yes so helpful especially when implementing agentforce stuff **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** No all seems ok for now but need to check it after AI **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Yes ### 20. Powerful Data Insights, But Pricing Estimation Needs Clarity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Ability to gather insights from disparate data sources **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Estimating the pricing can be challenging **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Enables us to connect data sets ### 21. Powerful Data Cloud, But Disappointing Pricing Structure **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Data cloud is super powerful when is about combining data **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Pricing structure it is not the best one **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Normalising daya ### 22. Agentforce Offers Great Potential, but Setup Can Be Confusing **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** So much possibility especially with agenrforce **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Setting up is little confusing and take time **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** So much data in many systems ### 23. Great Real-Time Features and Governance, but Steep Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Real time, built in governance, integration **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Complexity of implementation, learning curve **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Customer data residing in multiple systems ### 24. Solution to Comprehensive But Complicated Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Muhammad S. | Technical Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The Salesforce Marketing Cloud Suite is an extremely potent arsenal of tools that empowers us to seamlessly build hyper personalized, cross-channel marketing campaigns. Being able to segment audiences, build automated workflows and track our messaging in real-time has transformed the way we approach marketing. Syncs with other Salesforce products and provides easy to work data share options which further enrich our understanding of customer behavior. The amount of customization you can do with those services is insane and that is what helps tailor your campaigns to very specific customer needs. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Onboarding new users to Salesforce Marketing Cloud Suite is challenging due to the intense learning curve. In addition, the user interface is powerful at getting specific data back into your hands but it feels clunky and to use features correctly its assumed you've gone through a boot camp of some sort. Finally, the complexity of the suite sometimes adds problems: degraded system performances and everyday bugs interrupting workflows. In addition, the platform can be quite expensive for smaller businesses or those with restrained marketing budgets. Continuous monitoring and management through a dedicated team also adds to the total expense **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Suite has solves multiple problems in our marketing operations. One, it allows us to consolidate all our customer data; across different platforms for a complete 360 view of each buyer. This has greatly increased our capacity to segment the audience and run targeted marketing campaigns which have resulted in a high level of engagement with higher conversion rates. The suite's automation arms have also let us automate our marketing operations to save time and avoid doing things manually. It helps us do more interesting things and spend less time on the mundane. The elaborate analytics and reporting tools yield rich information about campaign performances, enabling us to arrive at data-driven decisions making process thus increasing the scope of bettering our marketing endeavors cumulatively. In our organisation, we found Salesforce Marketing Cloud Suite to be really beneficial in terms of improving the efficiency of marketing operations and leading towards better customer engagement which ultimately results into a business success. ### 25. Great for Data Integration, but Privacy Is a Concern **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Bringing data from multiple sources to segment customers **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Privacy concerns in regulated industries **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Marketing segments ### 26. DATA CLOUD FAN **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The easiest integration of data from multiple data lakes. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Nothing worth noting, I don't have any issues. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Being able to pull from differnet datalakes with search each individual location. ### 27. Solid product with a team dedicated to helping us achieve our goals **Rating:** 5.0/5.0 stars **Reviewed by:** Debbie S. | Senior Director, Product Content Strategy and Delivery, Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** When we started on the journey with Zoomin nearly 3 years ago, we had high expectations and a grand plan for how we would revolutionize our customer’s product content experience. There were moments of doubt as to whether or not we could fully bring our vision to life as we pushed the limits of Zoomin capabilities, but the Zoomin team was relentless in their dedication to find a way. In addition to having a solid and feature-rich, content delivery platform, what we value most about Zoomin is the true feeling of partnership in every interaction. They are genuinely vested in ensuring their customers succeed with their product. They take the time to understand our goals and our constraints with a solution-oriented focus. We may not always get the feature enhancement we want, but they consistently work with us to find the best way to achieve our goals with the capabilities they can offer and they follow up to make sure we are satisfied with the solution or if we need to tweak it further. I have worked with many platform vendors throughout my career, and the experience with Zoomin stands out as one of the best from the point of initial sales conversations to implementation to ongoing monitoring and maintenance. We love what we have been able to build together and our customers love it too as seen by a substantial increase in content usage and in their feedback comments. If you would like to explore what we have done with Zoomin to provide our customers with a consolidated and engaging, product content experience, check out learn.jamf.com. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** We have faced some challenges with Zoomin feature limitations allowing us to achieve all that we would like to with this platform, but Zoomin is aware of these challenges and responsive to working with us to improve their capabilities and find alternative strategies to achieve our goals. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Zoomin has provided us with the ability to provide our customers with a one-stop shopping experience to access all of our technical product content from manuals to training courses. ### 28. Powerful, innovative product from a reliable, customer-focused business partner **Rating:** 5.0/5.0 stars **Reviewed by:** Marnie R. | Senior Director, Technical Communications, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I’ve been a Zoomin customer for 3 years now, and I’m a big fan of the product and the people behind the product. What I like best about the Zoomin product is that it can provide unified search of information from multiple source systems (and teams), it can make unified search available from multiple touchpoints, and it empowers us to easily control who can access what information. We’ve been through two major implementation projects during our three years with Zoomin, and in both cases, we were trying to accomplish a lot, in relatively little time. For our initial implementation, we had less than 30 days to convert all of our documentation from FrameMaker to DITA AND go live in the Zoomin docs portal. For the second implementation, we were rebranding the UI, launching a Zoomin-ServiceNow connector for unified search and case deflection, deploying in-product help via a Pendo integration, and rolling out a number of AI features. In both cases, I was amazed and delighted with what Zoomin was able to deliver in record time. In my opinion, our most recent implementation manager was truly a master at what he did. He set the bar for what an exceptional implementation experience should look like. We were implementing a rebrand and as part of that, we had some ideas around navigation that weren't part of the rebrand scope, but that we felt would significantly improve the user experience. The team listened to our ideas, agreed about the direction we wanted to go, and collaborated with us to make it happen. The team was tirelessly responsive and gracious about answering our many questions and iterating on our UI to help us bring our vision to life. We didn’t have a CSS expert available on the ServiceNow side during the implementation timeframe, but our technical account manager and other members of the product team patiently guided our business systems architect through the necessary CSS updates in ServiceNow to be able to deliver a consistent documentation experience for users across our stand-alone portal and ServiceNow. Implementation of the Pendo integration for in-product-help was extraordinarily frictionless; our developer was able to get it up and running and make the necessary CSS updates for a seamless experience across the portal, ServiceNow, and in-product help. We deployed Zoomin's AI features at the same time that we rolled out the rebrand, the ServiceNow integration, and the Pendo integration. We really appreciated that Zoomin brought an AI feature to the market so quickly - our product team still can't believe the documentation group deployed AI before they did! As part of the most recent implementation effort, Zoomin also partnered with us to implement authentication changes that have exponentially improved the sign-in experience for our users. Zoomin’s auth team worked closely with our auth team in China and with our leadership team in the US to align on a solution, hammer out every last issue, and deliver the promised changes on time. We’re currently in the midst of deploying Zoomin’s Confluence connector, which will serve two purposes: #1) distributing internal-only product release information to Go to Market, enablement, Customer Success, and Customer Support teams and #2) distributing external product release information to customers. With the Confluence connector and the various macros that Zoomin can support, we are solving some of our most painful challenges around release communications. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Sometimes bugs or change requests are not addressed as quickly as we would like. And we have had instances where version updates or other changes or fixes have caused issues or regressions, which can take some time to sort out. We've had to escalate a couple of urgent situations over the years, but I appreciate the attention we’ve gotten from the Customer Support team and from the highest levels of Zoomin leadership at those times. We’ve seen Zoomin implement a lot of positive changes on the support side in the time we’ve been a customer, and they have always come through for us when it really counted. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** - Distribution of official technical documentation - Distribution of release notes - Unified search of official technical documentation, support articles, release notes, and development content - Access to all of the above from multiple touchpoints (docs site, support site, and in product) - Contextual help in the product - Case deflection through contextual help in support tickets - "Intranet" to give internal downstream teams early access to developer content for release readiness ### 29. AI-powered knowledge governance platform **Rating:** 4.5/5.0 stars **Reviewed by:** Aditi K. | Director of Documentation, Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I have been a customer for over 5 years and inherited Zoomin from my predecessor. I chose to continue because Zoomin has a culture of fast-paced innovation and involves their customers (like us) in design partnerships and early adopter programs to experiment and refine their product innovations. Most recently, we were their first customer to request for an integration with our digital adoption platform solution, Pendo, and Zoomin developed Zoomin for Pendo for us that has helped us elevate our in-product contextual content experience to the next level for our customers. Similarly, we were one of the first design partners and beta customers for Zoomin's AI-powered solutions such as Zoomin GPT through which our customers get an AI-infused knowledge retrieval assistant embedded within our documentation portal to answer their product questions. Zoomin is very responsive to feedback from customers and collaborates with them on defining their product roadmap to ensure that our product ideas and requirements are heard and scoped in. This was most recently evident in improvements being made to Zoomin GPT solutions we tested and the next-generation self-serve portal editor experience being built out by them. Partnering with vendors like Zoomin is a win-win proposition for both parties because it accelerates innovation, time to value, and leads to successful outcomes. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** We have shared this feedback with Zoomin so they are aware of it and working towards improving self-service capabilities for administering the documentation portal implementation. They are also taking measures to improve their product roadmap and release communications with their customers. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** - Zoomin's documentation portal implementation provides our customers a dynamic online content experience that ensures our customers get the latest and most accurate information on how to configure and use our continuously innovating products and solutions. Our documentation portal generates one of the highest traffic for our company and is the "source of truth" for our customers about our products and solutions. - Zoomin for Pendo provides a seamless integration with our digital adoption platform - Pendo, which we use to create in-product contextual content experiences for our customers to inform and guide about our product capabilities. With Zoomin for Pendo, our customers get all of the comprehensive information available on our documentation portal within the product at the right time, in the right place, and to the right audience. We have seen a massive jump in consumption of in-product content since implementing Pendo and Zoomin. - Zoomin GPT's AI-powered knowledge retrieval experience is the perfect complement to the search experience our customers most frequently use to find answers to their questions. This provides curated answers to user questions along with continuining to surface up relevant search results for those users who prefer that paradigm. This leads to higher case deflections and enhancing customer satisfaction. ### 30. Salesforce Agentforce **Rating:** 4.0/5.0 stars **Reviewed by:** Logan B. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce is top of the line CRM to help sales people stay organized. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Sometimes can be buggy but that is to be expected from any CRM. Usually fixed quick **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Helps with AI and getting information at your hands ASAP. ### 31. Software Review **Rating:** 4.0/5.0 stars **Reviewed by:** Abby T. | Customer Success Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like how the sections are organized and divided. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I wish there were more options for team collaboration. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce solves the time of repetive tasks. It uses AI so I don't have to write the same explanation everytime. ### 32. The best tool to unify your data for marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriela C. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce Marketing Cloud CDP is an excellent tool for consolidating and managing customer data across multiple touchpoints. As a CRM professional, I’ve had the opportunity to use it extensively to integrate data, create more personalized customer journeys, and ultimately improve marketing strategies. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** While it’s an incredibly powerful platform, the learning curve can be steep, especially for those new to Salesforce products or CDPs in general. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Integrating all data sources- If you’re already using Salesforce products like Sales Cloud or Service Cloud, the integration is seamless. This creates a unified ecosystem for both customer service and marketing. ### 33. Revolutionary **Rating:** 5.0/5.0 stars **Reviewed by:** Mark J. | Lead Technical Writer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Zoomin has created solutions that address some of the most longstanding and prevalent technical challeneges faced by documentation teams. They are organized, competant, friendly, helpful, and eager to provide the next step in your journey to highly-effective end user documentation. My team of writers is able to focus on their research and writing tasks thanks to our collaboration with Zoomin and its suite of tools. Our customers are able to find the information they need in our doc portal quickly and easily. We have a roadmap to continue improving our user experience and team efficiency. We have context help that provides easy access to relevant information directly from our UI. We have analytics and industry benchmark comparisons that allow us to evaluate our effectiveness and estimate ROI. We have consistent effective engagement with the Zoomin team. I strongly recommend Zoomin for any company interested in taking their documentation to the next level and providing customers with the information they need efficiently and effectively. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** There is nothing I dislike about Zoomin. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Accrssibility to technical information. Faceted search. Context help. Smart tables. AI search results, UI Design/CSS, analytics, responsive support and continuous development with valuable features. ### 34. Great tool tool to use a an SDR-BDR **Rating:** 4.0/5.0 stars **Reviewed by:** Kristian L. | Business Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** great sales tool to prospect and manage pipeline **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I wish it was a bit more intuitive and more support **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** mitiagates having to control another type of crm ### 35. Excellent product with clear ROI, attentive, collaborative team, great support **Rating:** 4.5/5.0 stars **Reviewed by:** Rick T. | Technical Writing Team and Guild Leader , Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Having implemented Zoomin from scratch and expanded that deployment over the course of 4+ years, I only have great things to say. During my time implementing their solution I considered them partners in our product journey, from the initial deployment and defining a taxonomy to lead our deployment, through conducting user texting and adding functionality ranging from the application for SalesForce case deflection, knowledge management, and unified search across external platforms. The Zoomin content delivery platform became a mission critical component for our company and our users, while providing us insightful data about our users and use patterns. The Zoomin team was always attentive, and always engaged in a collaboration that lead to a very successful Documentation Portal that became so much more, returning value through case deflection, helping in lead generation, and no doubt contributing to improved retention through customer satisfaction. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The only challenges we encountered were improving the maturity of some functionality (which Zoomin always worked with us to achieve), and that often some items took a longer time to implement than I'd like. With that, I considered myself a design partner, some of our requests were new functionality, and the responsiveness to our requests was always positive, even if taking bit longer than expected. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** We initially choose zoomin to central disconnected content types in different formats into a single, unified and branded entity. Over time expanded it to be much more. ### 36. Great self service platform **Rating:** 4.5/5.0 stars **Reviewed by:** Candace M. | DITA Tooling Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Really like the ease of use of their platform. Also the ability to self serve and apply changes on the fly by myself. We have partnered with Zoomin on some very successful integrations. Overall the team is great to work with and listens to our needs. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Hard to find anything negative to say about the tool. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Zoomin is our Documentation portal host vendor. They offer many self-service capabilities. The Zoomin analytics tool and dashboards help us analyze our data to improve documentation and reduce support costs. Zoomin has also provided an in-product help widget that has allowed us to bring the documentation set into the product for a seamless experience for our users. ### 37. We use the Zoomin documentation portal **Rating:** 4.5/5.0 stars **Reviewed by:** Clarence C. | Technical Publications Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Zoomin created a uniform publishing platform for technical documentation across a collection of numerous products and integrations, and it made our portfolio look like one company. Having a single deployment platform also makes it simple for us to get things done because we're no longer maintaining multiple publishing toolchains. Hosting all our documentation on a single documentation portal with a powerful search (which can be narrowed to focus on one product or document) was a hit with customers. We got immediate positive feedback and documentation traffic surged. The site metrics and customer feedback widgets were an unexpected benefit. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The implementation took longer than 90 days, and we didn't know that it would take so long or require so much from our end until we got started. It can take a long time time for non-emergency support tickets to be addressed, because they are rolled into a future release. Zoomin releases have introduced bugs that affected presentation in the UI or the way our content is transformed. We have suggested more extensive testing before releasing new versions. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Zoomin gave us a single portal to host all docmentation. ### 38. Zoomin allowed us to successfully deliver content to our customers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like that Zoomin’s platform focuses on user experience, enhanced search capabilities, it is highly customizable, allowing us to tailor it to our specific needs. An important feature for us was the Permission-Based Content. Zoomin integrates with Single Sign-On (SSO) platforms, ensuring secure access control. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** There have been a few issues with getting some of our bugs fixed in a timely manner and at times fixing them have caused other issues or regressions. It either takes a while to get a response after creating a ticket, or we have to wait for the deployment/release cycles that may cause a delay. But it the end, everything works out with Zoomin. We do find that preparing our content for upload is a bit time consuming (tagging, bundling, uploading, etc.) **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** With Zoomin we are able to host all of our product documentation and other resources such as marketing material, price lists and more. It’s not the most typical use case, but it meets the needs of the company to deliver various types of content to our customers both in PDF and HTML. Our customers are quite satisfied with our documentation portal. They are finally able to find and access product documentation all in one place, making it easier to find answers to their questions with the powerful search capabilities offered by Zoomin. ### 39. Salesforce Customer Data Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce CDP is easy to use with its intuitive interface and customizable dashboards. Setup is simple, especially if you're already using Salesforce products, and their support team is excellent, offering 24/7 help and plenty of resources. It's designed for frequent use by marketing and customer service teams, providing powerful features like data unification, segmentation, and analytics. Integration with Salesforce tools and third-party apps is smooth, ensuring a seamless data experience. Overall, Salesforce CDP is a robust and user-friendly platform for managing customer data effectively. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I don't have any suggestions at the moment, but I will share if I have any. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce CDP addresses key challenges in data management and customer engagement, leading to a more cohesive, efficient, and effective approach to understanding and serving customers. ### 40. Great product, great collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Pamela M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Their product fills a need no one else's does, and they have been fantastic about working with us to meet our needs, not just supplying a cookie-cutter service. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Occasionally they are a little slow to respond to questions. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Zoomin enables us to deliver different types of user-facing documentation in one location AND also in product. We are delivering our Madcap Flare-generated content, with all its native controls replicated, both into a Salesforce support site and also into product via their in-product Help component. ### 41. Salesforce CDP/Data Cloud Review **Rating:** 4.5/5.0 stars **Reviewed by:** Ritik S. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The feature for connecting to multiple data sources for both import and export and unifying profiles. Also it is quite convinient to use once the design document is created. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Sandbox is not available at the moment and pricing related to credit usage is not very clear. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Connecting data from mutliple Salesforce systems and external platforms ### 42. One of the best way to manage customer data. **Rating:** 4.0/5.0 stars **Reviewed by:** Pratish D. | Salesforce Developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Easy to use and time saving also provides many features for managing customer Data. It has good customer support. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** For now I didn't find anything that causes any problem. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Large amount of data can be easily managed and analysed. ### 43. Integrating customer databsnsjwjwnsbsnsn **Rating:** 0.0/5.0 stars **Reviewed by:** Gaurav R. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Platform with lots of possibilities to coalesce customer data **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Nothing at this point, still in early phase **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Consolidating marketing campaign info for our customer basensnsnsnsnsnns and snsnwnsna ### 44. Excellent data platform **Rating:** 5.0/5.0 stars **Reviewed by:** Filippo S. | Head of innovation, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** All the data of the customer are stored in one place **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Sometime is a little bit slow during peak period **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Now we have all the data in one place! ### 45. Dream force **Rating:** 5.0/5.0 stars **Reviewed by:** Uma P. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** We will all customer data in one platform **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Few data elements missing to get all cust **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It helps with customer data ### 46. Achieving Customer 360 View with CDP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Interconnectivity across multiple customer data sources and channels to provide a unified view of customer profile and segments **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Limited capabilities to automate business workflows **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Customer Data Platform helped us achived an integrated customer definition and hierarcy to better understand our customer base ### 47. Review for CDP **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** 1. Unified customer profiles 2. Real time data updates 3. Segmentations and targeting 4. AI driven insights **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** 1. Data quality management 2. Performance with large data sets **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** 1. Data Provacy Compliance 2. Ineffective segmentation 3. Difficulty in personalisation ### 48. One place for your data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It brings all our data from different data warehouses into one place with OOTB connections. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Updating a lot of the build items requires deletion and recreating. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It combines and unifies our data from different data islands. ### 49. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Now I can have my customer data in just one place **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Sometimes is little bit slow during peak times **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** The problem to have data in different platform ### 50. Excellent product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** That is possible to connect different customer database **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The interface I think has to be renovate! **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It solves the problem to have data in different database ## Salesforce Data 360 (formerly Data Cloud) Discussions - [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager) - [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager) - [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses) - [View Salesforce Data 360 (formerly Data Cloud) pricing details and edition comparison](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+12%3A24%3A02+-0500&secure%5Bsession_id%5D=070fccad-411f-45f2-8f25-6e211568004c&secure%5Btoken%5D=5176830aff7fc17958417ccc6c09d6cf6f7d4cef79cdff93cac68b455861e0ba&format=llm_user) ## Salesforce Data 360 (formerly Data Cloud) Integrations - [Agentforce Financial Services (formerly Salesforce Financial Services Cloud)](https://www.g2.com/products/agentforce-financial-services-formerly-salesforce-financial-services-cloud/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - 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[Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Salesforce Marketing Cloud Personalization (formerly Interaction Studio)](https://www.g2.com/products/salesforce-marketing-cloud-personalization-formerly-interaction-studio/reviews) - [ServiceNow IT Service Management](https://www.g2.com/products/servicenow-it-service-management/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Workday](https://www.g2.com/products/workday-workday/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Salesforce Data 360 (formerly Data Cloud) Features **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Management** - Hierarchy Management - Reference Data Management - Data Lineage - Metadata Management **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Security** - Access Control - Roles Management - Compliance Management **Functionality ** - Multi-Domain - Match & Merge - Relationship Mapping - User Interface **Security** - Data Governance - Data Masking **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization **Data Quality** - Data Preparation - Data Distribution - Data Unification **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Maintainence** - Data Quality Management - Policy Management **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making ## Top Salesforce Data 360 (formerly Data Cloud) Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (555 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (445 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (399 reviews)