--- title: Salesforce Data 360 (formerly Data Cloud) Reviews meta_title: 'Salesforce Data 360 (formerly Data Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 305 reviews by the users' company size, role or industry to find out how Salesforce Data 360 (formerly Data Cloud) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 305 scale: '5' date_modified: '2026-07-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Salesforce Data 360 (formerly Data Cloud) Reviews **Vendor:** Salesforce **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.3/5.0 **Total Reviews:** 305 ## About Salesforce Data 360 (formerly Data Cloud) Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights and intelligent action. Natively built on the Salesforce Platform, Data Cloud is designed to complement—not replace—your current systems. It acts as a smart data bridge, unifying structured and unstructured data from lakes, warehouses, and business applications using low-code tools. With Zero Copy architecture and deep partnerships with Amazon, Snowflake, Databricks, and Google, you can maximize existing data investments and activate data seamlessly across the Salesforce ecosystem. ## Salesforce Data 360 (formerly Data Cloud) Pros & Cons **What users like:** - Users appreciate the **seamless platform integration** of Salesforce Data 360, enabling effortless data connectivity for all operations. (79 reviews) - Users appreciate the **ease of use** of Salesforce Data 360, allowing for efficient access to customer data in one place. (56 reviews) - Users value the **easy integration** of Salesforce Data 360, seamlessly connecting data across Salesforce platforms for improved workflows. (53 reviews) - Users value the **comprehensive data integration** of Salesforce Data 360, enabling a unified view for informed decision-making. (39 reviews) - Users value the **seamless integration** capabilities of Salesforce Data 360, enhancing their ability to unify customer data effectively. (38 reviews) - Data Integration (36 reviews) - Data Centralization (35 reviews) - Integration Capabilities (34 reviews) - Users appreciate the **easy integrations** of Salesforce Data Cloud, enabling seamless data access and streamlined workflows. (33 reviews) - Data Quality (31 reviews) **What users dislike:** - Users find the **steep learning curve** of Salesforce Data 360 challenging, impacting their initial setup and knowledge retention. (53 reviews) - Users find the **expenses quite high** , especially for large datasets and frequent real-time queries, impacting overall value. (44 reviews) - Users face a **difficult learning curve** with Salesforce Data 360, finding the setup and new terminology quite challenging. (37 reviews) - Users face **implementation complexity** , especially new users who struggle with understanding features and initial setup. (36 reviews) - Users face a **complex setup** with Salesforce Data 360, requiring extensive training and a steep learning curve. (34 reviews) - Data Management Issues (25 reviews) - Difficult Setup (25 reviews) - Users note a **steep learning curve** with Salesforce Data Cloud, making it challenging for beginners to navigate effectively. (25 reviews) - Complex Implementation (24 reviews) - Setup Difficulty (24 reviews) ## Salesforce Data 360 (formerly Data Cloud) Reviews ### 1. Easy Customer Data Integration, but Motivation Drops After Initial Use **Rating:** 5.0/5.0 stars **Reviewed by:** Dario M. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Is the easy way to integrated all customer data in one place **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Very motivated to have implemented our first use cases then to continue to the next one **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** At the beginning we try to understand how to make calculated data and we did not know data cloud has calculated insights ### 2. High Prices and Rapid Changes **Rating:** 4.5/5.0 stars **Reviewed by:** shayan k. | Salesforce Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Unified Customer Profiles with Resolution- Data streams **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The initial Setup is a Bit complex, and pricing is high **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** My organization is using data from many servers ..Its help Unified them in salesforce and ave track on them ### 3. Easy Data Access Across Systems—No Complaints So Far **Rating:** 5.0/5.0 stars **Reviewed by:** Prabhakar S. | Founder & CEO | Salesforce Technical Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It provide easy way to access the data across multiple system. So overall I love this. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I don’t think I have anything to hate data cloud for now **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** When it provides the single place to connect multiple data layers and report on that, so it does the purpose ### 4. Great for Salesforce Data Integration, but Requires Careful Planning **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Its ability to ingest, harmonize, and unify data is effective, provided that the source is a Salesforce cloud instance. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The absence of guard rails means that it is especially important to plan thoroughly before executing any use case. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** At the moment, our sales data is kept in separate silos, which occasionally leads to situations where people unintentionally step on each other's toes. I am hopeful that Data 360 (Cloud) will help us eliminate these issues in the future by providing a more unified approach. ### 5. Great Customer Profiling, but Warehouse Differentiation Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Maria Laura C. | Consultor, Information Services, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The way all inclusive formación is conneted to habe an unique customer profile yo serve marketing campaigns and service to be abre to know deepmy the client **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Sometidos is difficukt to the client to see the diferente fron a warehouse **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** We know bwtter our clie ts ### 6. Impressed by Salesforce Data Cloud's Integration Features **Rating:** 5.0/5.0 stars **Reviewed by:** Sushanth G. | Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Data cloud is one of the top notch products that Salesforce came up with and i love the data integrations module the way it is **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Nothing at this time though..everything looks great for me **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Integrations whole ecosystem for all different sources in our Reputation.com platform ### 7. Great Data Integration, but High Credit Consumption **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan G. | MLS Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The ability to pull in multiple data sources into one distinct location **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The amount of credit consumption it takes to use the data and the data cloud **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Allows us to safely replicate and pull in data from external sources for use inside of salesforce ### 8. Great Data Consolidation, but Credit Usage Can Be Costly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Data Cloud offers the ability to bring together and organize your data from various sources, consolidating everything into a single, centralized location. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Each time you modify or refresh a segment, or activate a target, credits are used to cover the data cloud usage. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data Cloud is enabling my organization to consolidate data from various sources, including multiple Salesforce orgs, to create a unified view of each customer. This comprehensive perspective helps us accurately identify and target customers for more effective marketing campaigns. ### 9. Seamless Integration with Salesforce, but Wish Data Cloud Was Included in Enterprise+ **Rating:** 5.0/5.0 stars **Reviewed by:** Jason L. | Sr. CRM Support Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like how data cloud lives native to salesforce without having external connectors for dashboards and reports **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I would like data cloud to be including in our enterprise+ license **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It helps out sales team navigate and keep their pipeline up to date ### 10. Real-Time Data Unification for Smarter, Personalized Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Tej K. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce Data Cloud unifies customer data in real time, providing a complete, up-to-date view. I like how it enhances personalization and helps drive smarter, faster business decisions. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Setup can be complex and time-consuming. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Unifies data for better insights and decisions. ### 11. Great Integration Layer, But Data Duplication Is a Concern **Rating:** 3.5/5.0 stars **Reviewed by:** Craig K. | Technology strategy and architecture, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It is an essential integration layer to put together your sales ecot **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The platform creates copies of your data, which is a concern for us since we are not allowed to store data outside our organization. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** There are some marketing problems. ### 12. Zero Copy Feature Is Great, but Salesforce Dependency Is Limiting **Rating:** 3.0/5.0 stars **Reviewed by:** Matt L. | Sr Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Ability to use zero copy is very nice and useful **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It would be even better if you could use it independently of Salesforce and import your own open data. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Performance and speed at scale. Providing a robust user future to follow ### 13. Powerful Real-Time Data Unification, but Complex Initial Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The best thing about Data Cloud is to focus on its real-time data unification, AI-driven personalization, and native integration with the Salesforce ecosystem. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** One challenge with Salesforce Data Cloud is the initial setup and data mapping process. Since it’s designed to unify data from multiple systems, aligning data models and harmonizing large volumes of data can be complex. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** The one unified view of all the org data makes much easier to do analysis and make org wide decisions ### 14. Great Connectors, But Confusing Credit-Based Pricing **Rating:** 4.0/5.0 stars **Reviewed by:** Fnu A. | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Data ingestion and data activation using pre-built connectors. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Credit based consumption model is confusing and seems to be intentional. A different or more predictable model should be used **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Segmentation and ability for business users to segment from the UI majorly ### 15. Great Data Unification and Personalization, but Integrations Need Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Suresh R. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Data unification - C360 Zero Copy …are the key benefits Have the unified data in one ecosystem like data cloud enables hyper personalization and instantaneous activation capabilities **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Integrations are still time consuming and labor intensive **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data unification and activation ### 16. Salesforce Data Cloud **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Support of various OOB Connectors. This helps to avoid maintenance of multiple connections that we need to make to get data from various sources. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Having to raise a Support ticket in most cases whenever there's an error that does not show up the right root cause details. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** We are leveraging Data Cloud to mainly improve our customer service and internal operations. ### 17. Great Data Integration, but Challenging to Avoid Redundancy **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriela C. | Director, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It is great to have all data conected in one place , available for all the ecosystem **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It is complex to avoid redudundant data **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** To include all data wich comida be consulte by the customer ### 18. Powerful Data Integration **Rating:** 3.5/5.0 stars **Reviewed by:** Matthew M. | Web Developer, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I love the possibilities it unlocks with connected data and agent force. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Challenging to onboard when other platforms already decided and in use **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It’s not benefiting me but it is creating opportunities for thenindustry ### 19. Great for Centralized Data, but Challenging with Multiple External Sources **Rating:** 3.0/5.0 stars **Reviewed by:** Pankaj J. | Managing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Centralize data collection at one place , both Salesforce as well as external data **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Difficult to grab external data in there, specially when you have multiple sources **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Need to collect to multiple data sources ### 20. Versatile Data Support, but Credit Usage Can Add Up in Salesforce Data Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Nidhi B. | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Supports more data‐types (structured, semi-structured, unstructured) so more kinds of insights are possible. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** In Salesforce Data Cloud, activating lots of data streams or audiences can eat up credits quickly. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data quality and governance ### 21. Easy Integration with Connectors, but Steep Initial Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I appreciate how simple it is to use connectors to link with services like Redshift and other storage solutions. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The learning curve can be somewhat challenging at first. When dealing with large amounts of data, the mapping process and related tasks become a bit more complicated. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Accessing our data that is stored outside of Salesforce has become much easier. Now, information kept in our data lake is more readily available. ### 22. Great Platform, But Dislike the Extra License Cost **Rating:** 3.5/5.0 stars **Reviewed by:** Cathy S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Good platform to integrate with other Salesforce products **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Need to buy license for extra cost, transformation is not robust **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Bring all data in one place, easy to build reports on top. ### 23. Great Customer Insights, but Steep Learning Curve and High Setup Costs **Rating:** 4.0/5.0 stars **Reviewed by:** Sweta N. | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Unified Customer Profile View, Customer Segmentation view, integration with Salesforce ecosystem **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Challenging setup, learning is steep, resourcig costs are higher **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Creates a unified 360 view, personalisation view, improves marketing effectiveness, ### 24. Great for Data Unification, But Expensive and Lacks Advanced Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** divya m. | Admin, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** For large data identification, unification is very easy and especially for marketing **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Very expensive not able build sophisticated reports on data cloud need to relay **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Unifying data in one place ### 25. Great for Data Harmonization, but Segmentation Limitations Frustrate **Rating:** 4.5/5.0 stars **Reviewed by:** Christos S. | Principal at Deloitte Digital | Digital Engagement & Marketing Technology Head, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** data harmonization is done best as well as usage of dmos **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** limitations in segmenting on object different than individual **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** unifying data from all sources and especially from all salesforce platforms ### 26. Great Performance from Salesforce Data Cloud, but Slows Down at Peak Times **Rating:** 5.0/5.0 stars **Reviewed by:** Harshitha V. | Salesforce Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce data cloud works super good and marvelous. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Sometimes performance issues during peak times **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It integrates with AI and predictive analytics and works well for real time reactivity. ### 27. Great Zero Copy Storage, But Data Cloud Placement Is Confusing **Rating:** 4.0/5.0 stars **Reviewed by:** Surabhi A. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It’s zero copy data storage and easy to setup pipelines **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It is difficult to understand where does data cloud fit in the data stack **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Bring down data silos ### 28. Great Data Management Features, but Deployment Is Challenging **Rating:** 3.5/5.0 stars **Reviewed by:** Pravesh S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Lots of good feature to manage and organize the data **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Data deployment is tricky part in the data cloid **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Cleaning the data and keeping the org clean ### 29. CDP is amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Vaibhav V. | Director of Sales, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce CDP helped us alot in data management **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Costing is the main concern for startup businesses **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data was mess earlier and now we fixed it using CDp ### 30. Great for Data Unification, But Redundant If You Already Have a Data Warehouse **Rating:** 2.5/5.0 stars **Reviewed by:** Sujan K. | Sr. Principal Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Unifying data which is all over the systems **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Why I need an another system to get all the data? If I have data warehouse? **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Better insights. ### 31. Great Team Tool, But UX Needs Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Zaib R. | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I'm super excited to use and empower my team to use it **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Ux can be more intuitive and user friendly. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Our massive help center problem ### 32. Reliable Salesforce Platform, but Pricing Needs Clarity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like how it is on the trusted Salesforce platform and it is helping companies with their big data **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I think the pricing can be more clear. People can’t easily understand how much they will need to pay for the services **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It can be very expensive to store data in Salesforce. We can use data cloud to store large amounts of data ### 33. Very Good Experience, No Complaints **Rating:** 5.0/5.0 stars **Reviewed by:** Camilo C. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Is very good I like ir a lot, all the things **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Nothing all is fine. I dont dislike tje product **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I dont have problems ### 34. Great Data Security and Scalability, but Steep Learning Curve and High Cost **Rating:** 4.5/5.0 stars **Reviewed by:** Swati A. | Manager Enterprise Application Engineering, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Data security and scalability, future ready **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Steep learning curve and expense. Limited out if the box **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Create 360 customer view. Enables real time personalization ### 35. Great Data Features, but Complex Implementation **Rating:** 4.5/5.0 stars **Reviewed by:** Gastón Alberto S. | Salesforce SR Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The data management, relationships, and mapping features stand out to me. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The process of implementing the data cloud is quite complex. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** The data management ### 36. Great Zero-Copy Feature, but Pricing Is Unclear and Expensive **Rating:** 2.5/5.0 stars **Reviewed by:** Christine C. | IT Manager - Salesforce Development, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Zero-copy is the best part of Data Cloud **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It is very expensive, but also hard to get pricing information **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Connecting data from disperse systems ### 37. Great for Data Unification, but Pricing Is Confusing **Rating:** 2.5/5.0 stars **Reviewed by:** Sam D. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It’s a great tool to unify data from different sources. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It’s hard to understand the pricing model. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Unifying data from multiple sources ### 38. Great for Complex Data Problems, but Pricing Can Be an Issue **Rating:** 4.5/5.0 stars **Reviewed by:** Nicolás E. | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The resution of complex problems with lots of data **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Maybe the prices sometimes wont help a lot **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Fixing marketing and sales together ### 39. Great Integration with Salesforce, but Steep Learning Curve for Beginners **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** That's is built on the Salesforce platform and it's ability to integrate seamlessly with external data sources **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It can get a bit complex for novices in some regards and it's reliance on marketing could to realize all it's benefits is frustrating **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data unifying! We have data in so many disparate locations and the ability to unify that data is tremendous ### 40. Good Experience, No Complaints **Rating:** 4.0/5.0 stars **Reviewed by:** Pavan Y. | Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Good to use for Agentforce use case easy to use daya **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Lack of more integration with down stream **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Need better support model ### 41. Great for Data Segmentation, but Pricey and Complex to Learn **Rating:** 4.5/5.0 stars **Reviewed by:** Lalitha T. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Helps segmentation unification of data solves complex data issue **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** High cost complexity learning curve and consistency **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Segmentation unification is complex data ### 42. Great Integrations, but Setup and Pricing Need Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Integration with data providers and cloud services is available, offering access to hundreds of connectors. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The setup process is challenging, and the pricing model feels both costly and confusing. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** The integration with S3 and BigQuery is a key feature for me. It allows for seamless data transfer and management between these platforms, making my workflow much more efficient. ### 43. Versatile Data Handling, but Steep Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Richa A. | Business Technology Solutions Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** How it can handle versatile data sources **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Training required to fill start utilizing this **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Utilizing healthcare data to generate analytics ### 44. Great for Data Identification, but Configuration Can Be Challenging with Large Volumes **Rating:** 5.0/5.0 stars **Reviewed by:** Amrita G. | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Data golden record identification, easy information **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Configuration is tricky at times when data volume is hi **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data golden record identification ### 45. Great Free Option, But Name Changes Are Confusing **Rating:** 2.5/5.0 stars **Reviewed by:** Chris S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It’s free (ish). seems like a good concept **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** confusing name changes. what’s it called today? **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** client work ### 46. Powerful Real-Time Insights, but Setup Is Challenging **Rating:** 5.0/5.0 stars **Reviewed by:** Tej Pal K. | Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Real-time data insights for smarter decisions. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Complex setup and steep learning curve at start. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data complexity ### 47. Great for Integrating Data, but Steep Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like how it enables us to pull in data from different sources for use in products like Marketing Cloud. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** There is definitely complexity to how it works, and setting it up and running it is a steep learning curve **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It allows us to pull in data from many sources for our use. ### 48. Flexible Data Connections, but Limited Connectors and Mulesoft Dependency **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I appreciate the ability to connect to any data source, as well as the option to establish a private lake connection. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The platform is somewhat limited when it comes to available connectors, and it also requires the use of Mulesoft. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Connecting to other Salesforce orgs and get the data to our org ### 49. Data Cloud and Agentforce are synonymous **Rating:** 4.0/5.0 stars **Reviewed by:** Rajnish K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Harmonize data and remove duplicates data. It also create segment for marketing cloud to best suite any company requirements. It has also ease of integration with different system to ingest data into data cloud. It is also native to salesforce platform to work on any salesforce data whether it is in health cloud or sales cloud or any other cloud data. This is also fit to our MuleSoft API-led architect environment to pull or push data into system. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Pricing model is little confusion. If data cloud team can educate all their customer about their pricing model with Agentforce then it will be better to under for large investment. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** CDP is solving our Sales and Marking data to segmentize and for calculated insight of data. ### 50. Great Zero-Copy Integration, But Confusing Pricing Model **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It's important to our company that we are able to do a zero-copy integration with Data Cloud. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The pricing model is confusing and it is difficult to estimate how much a complete integration will cost until after we spend the time and money to complete it. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Consolidating data from multiple systems. ## Salesforce Data 360 (formerly Data Cloud) Discussions - [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager) - [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager) - [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses) - [View Salesforce Data 360 (formerly Data Cloud) pricing details and edition comparison](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-09+02%3A44%3A43+-0500&secure%5Bsession_id%5D=c3939c7c-bf5c-4c4e-9a78-f80822788111&secure%5Btoken%5D=430548a14750fed048d753095f39a0e567375e3ce910dca113edfb608b21f1c4&format=llm_user) ## Salesforce Data 360 (formerly Data Cloud) Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Financial Services (formerly Salesforce Financial Services Cloud)](https://www.g2.com/products/agentforce-financial-services-formerly-salesforce-financial-services-cloud/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 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[Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Salesforce Data 360 (formerly Data Cloud) Features **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Management** - Hierarchy Management - Reference Data Management - Data Lineage - Metadata Management **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Security** - Access Control - Roles Management - Compliance Management **Functionality ** - Multi-Domain - Match & Merge - Relationship Mapping - User Interface **Security** - Data Governance - Data Masking **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization **Data Quality** - Data Preparation - Data Distribution - Data Unification **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Maintainence** - Data Quality Management - Policy Management **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making ## Top Salesforce Data 360 (formerly Data Cloud) Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (555 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (445 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (398 reviews)