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Compare Dynamics 365 Customer Insights and Salesforce Data 360 (formerly Data Cloud) 
Featured Products
At a Glance
Market Segments
Mid-Market (75.0% of reviews)
Mid-Market (42.6% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
Dynamics 365 Customer Insights
Star Rating
(19)4.0 out of 5
Market Segments
Mid-Market (75.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 Customer InsightsSalesforce Data 360 (formerly Data Cloud)
Star Rating
(207)4.3 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a seamless user experience, with many users highlighting its ability to unify diverse customer data sources into a single, real-time profile. This feature allows for personalized marketing and service experiences, making it a strong choice for businesses looking to enhance customer engagement.
- Users say that Dynamics 365 Customer Insights is particularly beneficial for larger organizations, as it integrates well with various software systems. Reviewers appreciate its capability to build a comprehensive customer 360 view, which helps in deriving deeper business insights from multiple data sources.
- According to verified reviews, Salesforce Data 360 stands out for its quick and easy setup process. Users mention that the transition to this platform was smooth and that it saves them significant time by consolidating all necessary data in one place, which is a major advantage for busy teams.
- Reviewers mention that while Dynamics 365 Customer Insights is reliable and user-friendly, it sometimes struggles to meet specific workflow needs, leading to configuration challenges. This can be a drawback for teams that require a highly tailored solution.
- Users highlight that Salesforce Data 360's comprehensive data gathering capabilities, which include linking information from various sources like CRM, social media, and external databases, provide a robust foundation for creating unified customer profiles. This feature is particularly praised for its real-time updates, enhancing the overall effectiveness of marketing strategies.
- G2 reviewers note that while Dynamics 365 Customer Insights has a solid reputation for reliability, it has fewer recent reviews compared to Salesforce Data 360, which may indicate a need for improvement in user engagement or satisfaction. This could be a consideration for potential buyers looking for a more actively supported platform.
Pricing
Entry-Level Pricing
Dynamics 365 Customer Insights
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Dynamics 365 Customer Insights
Free Trial is available
Salesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.2
11
9.0
88
Ease of Use
7.2
10
7.9
166
Ease of Setup
Not enough data
7.3
139
Ease of Admin
Not enough data
8.6
43
Quality of Support
8.1
8
8.6
84
Has the product been a good partner in doing business?
Not enough data
9.3
42
Product Direction (% positive)
6.8
11
9.1
86
Features by Category
Data Integration
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Agentic AI - Data Management Platform (DMP)
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.8
7
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Data Analysis & Optimization
Not enough data
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Platform
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
Not enough data
8.9
29
Not enough data
9.1
29
Feature Not Available
8.5
28
Feature Not Available
9.0
28
Intelligence
Not enough data
8.5
28
Not enough data
8.8
27
Not enough data
8.6
27
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Categories
Categories
Shared Categories
Dynamics 365 Customer Insights and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
Dynamics 365 Customer Insights has no unique categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Dynamics 365 Customer Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Accounting
12.5%
Staffing and Recruiting
6.3%
Sports
6.3%
Retail
6.3%
Management Consulting
6.3%
Other
62.5%
Information Technology and Services
16.8%
Computer Software
9.5%
Financial Services
7.4%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.4%
Alternatives
Discussions
Dynamics 365 Customer Insights has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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