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Compare Salesforce Data 360 (formerly Data Cloud) and Twilio Segment 
Featured Products
At a Glance
Market Segments
Mid-Market (42.6% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
$120 Per month
Salesforce Data 360 (formerly Data Cloud)
Star Rating
(207)4.3 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Twilio Segment
Star Rating
(563)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a comprehensive view of customer data, unifying diverse sources into a single, real-time profile. Users appreciate how it streamlines their marketing and sales efforts, making it easier to deliver personalized experiences.
- Users say Twilio Segment stands out for its straightforward setup process, with many finding it easy to implement and integrate with various platforms. This ease of use has made it a vital tool for tracking website activity without requiring extensive engineering resources.
- Reviewers mention that Salesforce Data 360's ability to consolidate information from multiple channels, including CRM, web, and social media, significantly enhances their operational efficiency. This feature is particularly valued for saving time and keeping data organized in one place.
- According to verified reviews, Twilio Segment is praised for its flexibility in data handling, allowing users to send data seamlessly across different platforms. This capability has made it a preferred choice for businesses looking to enhance their data analytics infrastructure.
- G2 reviewers highlight that while Salesforce Data 360 offers robust features for data unification and customer insights, some users have noted that its higher entry-level price may be a barrier for smaller businesses compared to Twilio Segment's more accessible pricing.
- Users report that Twilio Segment's strong performance in ease of administration and user satisfaction metrics makes it a reliable choice for mid-market companies, although it may not have the same level of comprehensive data governance features as Salesforce Data 360.
Pricing
Entry-Level Pricing
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Salesforce Data 360 (formerly Data Cloud)
No trial information availableTwilio Segment
Free Trial is available
Ratings
Meets Requirements
9.0
88
8.9
427
Ease of Use
7.9
166
8.7
429
Ease of Setup
7.3
139
8.5
245
Ease of Admin
8.6
43
8.9
237
Quality of Support
8.6
84
8.6
367
Has the product been a good partner in doing business?
9.3
42
8.8
225
Product Direction (% positive)
9.1
86
8.3
387
Features by Category
Data Integration
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
Agentic AI - Data Management Platform (DMP)
8.9
6
Not enough data
9.2
6
Not enough data
9.8
7
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
Data Analysis & Optimization
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Not enough data
Platform
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Not enough data
Administration
9.0
7
8.6
86
8.8
7
8.2
68
8.6
6
8.7
77
8.3
7
8.0
85
Management
8.3
7
8.2
43
9.0
7
8.5
52
8.6
7
8.6
49
8.3
7
8.1
48
8.3
6
8.6
46
Compliance
9.3
7
8.9
96
9.0
7
8.7
80
9.3
7
8.8
85
10.0
6
8.7
83
Security
9.3
7
9.0
56
8.8
7
8.4
54
9.3
7
8.9
50
Data Quality
9.3
7
8.7
99
8.8
7
9.1
98
9.5
7
9.3
98
Maintainence
9.0
7
9.0
53
9.0
7
8.7
46
Generative AI
8.1
7
7.1
7
8.3
7
7.4
7
Agentic AI - Data Governance
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Not enough data
Data Sourcing
8.9
29
8.5
142
|
Verified
9.1
29
8.7
147
|
Verified
8.5
28
Feature Not Available
9.0
28
8.6
138
|
Verified
Intelligence
8.5
28
8.0
123
|
Verified
8.8
27
6.9
85
|
Verified
8.6
27
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Audiences
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Data Analysis
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Administration
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
Agentic AI - Audience Intelligence Platforms
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Agentic AI - Firewall Software
8.3
17
Not enough data
8.7
17
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Salesforce Data 360 (formerly Data Cloud) and Twilio Segment are categorized as Customer Data Platform (CDP) and Data Governance
Unique Categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), and Data Management Software
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.8%
Computer Software
9.5%
Financial Services
7.4%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.4%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Alternatives
Discussions
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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