--- title: Salesforce Data 360 (formerly Data Cloud) Reviews meta_title: 'Salesforce Data 360 (formerly Data Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 319 reviews by the users' company size, role or industry to find out how Salesforce Data 360 (formerly Data Cloud) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 319 scale: '5' date_modified: '2026-08-10' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Salesforce Data 360 (formerly Data Cloud) Reviews **Vendor:** Salesforce **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.3/5.0 **Total Reviews:** 319 ## About Salesforce Data 360 (formerly Data Cloud) Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens. ## Salesforce Data 360 (formerly Data Cloud) Pros & Cons **What users like:** - Users value the **real-time platform integration** of Salesforce Data 360, enhancing data connectivity and decision-making across ecosystems. (79 reviews) - Users value the **ease of use** in Salesforce Data 360, enhancing user experience and simplifying data management. (56 reviews) - Users appreciate the **easy integration** of Salesforce Data 360, streamlining workflows and enhancing data accessibility across teams. (53 reviews) - Users value the **effective data aggregation** of Salesforce Data 360, unifying diverse sources into a real-time customer profile. (39 reviews) - Users value the **seamless integrations** with various platforms, enabling unified customer profiles and enhanced audience targeting. (38 reviews) - Data Integration (36 reviews) - Data Centralization (35 reviews) - Integration Capabilities (34 reviews) - Users appreciate the **easy integrations** of Salesforce Data Cloud, enabling seamless data access and streamlined workflows. (33 reviews) - Data Quality (31 reviews) **What users dislike:** - Users find the **steep learning curve** of Salesforce Data 360 challenging, hindering quick understanding and effective use. (53 reviews) - Users find the **cost burdens** of Salesforce Data 360 to be high due to extensive data integration and usage demands. (44 reviews) - Users experience a **difficult learning** curve with Salesforce Data 360, making setup and usability quite challenging. (37 reviews) - Users find the **implementation complexity** challenging, particularly for novices, affecting overall user experience and adoption. (36 reviews) - Users struggle with the **complex setup** of Salesforce Data 360, facing steep learning curves and extensive training needs. (34 reviews) - Data Management Issues (25 reviews) - Difficult Setup (25 reviews) - Users note a **steep learning curve** with Salesforce Data Cloud, making it challenging for beginners to navigate effectively. (25 reviews) - Complex Implementation (24 reviews) - Setup Difficulty (24 reviews) ## Salesforce Data 360 (formerly Data Cloud) Reviews ### 1. Steep Learning Curve But Integrates Well for Segmentation **Rating:** 2.5/5.0 stars **Reviewed by:** Rahimeh B. **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I appreciate how Salesforce Data Cloud simplifies the creation of segmentations using various criteria and data points which isn't possible in native Salesforce reports. The integration with Marketing Cloud is extremely useful, allowing us to act on insights about prospects and enhance account engagement. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I find setting up Salesforce Data Cloud to be quite difficult due to the extensive training required and the new terminology introduced. It feels almost like learning a new product from scratch, especially with functionalities like data mapping, unification, and segmentation that we hadn't handled before. Additionally, the product's complexity is heightened by areas where writing code is necessary, such as with calculated insights and query editors, which differ significantly from standard Salesforce administration tasks. This steep learning curve is not just challenging but makes the overall user experience less intuitive, especially for experienced Salesforce administrators. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It solves complex marketing segmentation by using criteria and attributes from different data points, enhancing our segmentation capabilities beyond native Salesforce reports. The integration with Marketing Cloud enables us to act on insights, improving prospect engagement. ### 2. Great 360° User View, but Too Costly and Click-Heavy with a Buggy UI **Rating:** 2.5/5.0 stars **Reviewed by:** Vijay R. | Salesforce Architect, Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Ability to connect data from multiple systems and create a 360 view of the users **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Cost. So much credits and quite not easy to analyze Too many clicks. Buggy UI **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It provides a 360-degree view of customer data. ### 3. Data Consolidation Is Great, But the Overall Experience Needs Work **Rating:** 2.5/5.0 stars **Reviewed by:** Shailesh T. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Ability to consolidate data and create profiles **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Limited documentation for features and product capabilities. There are also many bugs in the software **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It helps me create unique profiles for customers. ### 4. Great Data Harmonization Concept, but Steep Learning Curve for Admins **Rating:** 3.0/5.0 stars **Reviewed by:** Elena B. | Salesforce Technical Project Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The idea of harmonizing data is great. The mapping tool is very transparent **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I am still learning, not the easy learn for Admins, I don't get a clear picture from there the data from in the end of the process. Most of the time we have one contact present in 2 or 3 orgs. Business want to see all the resources info **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Merging 3 orgs in one ogr ### 5. Impressive Agentforce Features, but Disappointed by Separate Data Cloud Licensing **Rating:** 2.5/5.0 stars **Reviewed by:** Aleena K. | Senior Analyst | Executive Accelerators, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I’m really impressed by its potential - especially about what it can do with Agentforce **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The fact that a separate license needs to be purchased even if you already have Sales, Service, or Marketing cloud. Data Cloud plays such an integral part in the success of Agentforce, that it should come as a complimentary part of the Agentforce package. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I haven’t used Data Cloud yet but i can see potential in how it could help my organization gain more insights from customer data without needing to view that data from Tableau. ### 6. Easy Segmentation and Activation, But Vague Errors and Limited Documentation **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Ease of segmentation and activation. Ability to ingest unstructured data. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Common vague errors and lacking support documentation **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data management for marketing teams, segmentation and activation. Makes marketing team more agile vs. relying on IT for data pulls. ### 7. Powerful Analytics and 360 View, But a High Bar for Implementation **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Obviously the analytics and 360 view it’s offering. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It’s hard to implement with a lot of considerations and setup to accomplish. Fairly high bar to enter. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Unifying data across a number of systems. ### 8. Comprehensive Client Insights, but Setup and Cost Are Challenging **Rating:** 2.5/5.0 stars **Reviewed by:** Zbigniew L. | VP, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It brings together all data to provide a comprehensive, 360-degree view of each client. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The setup process is complicated, and the high cost is a significant issue for me. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Bringing together all data streams into a single platform has been a significant advantage. It simplifies management and provides a clearer overview, making it much easier to handle complex information. ### 9. Zero Copy Feature Is Great, but Salesforce Dependency Is Limiting **Rating:** 3.0/5.0 stars **Reviewed by:** Matt L. | Sr Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Ability to use zero copy is very nice and useful **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It would be even better if you could use it independently of Salesforce and import your own open data. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Performance and speed at scale. Providing a robust user future to follow ### 10. Great for Centralized Data, but Challenging with Multiple External Sources **Rating:** 3.0/5.0 stars **Reviewed by:** Pankaj J. | Managing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Centralize data collection at one place , both Salesforce as well as external data **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Difficult to grab external data in there, specially when you have multiple sources **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Need to collect to multiple data sources ### 11. Great for Data Unification, But Redundant If You Already Have a Data Warehouse **Rating:** 2.5/5.0 stars **Reviewed by:** Sujan K. | Sr. Principal Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Unifying data which is all over the systems **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Why I need an another system to get all the data? If I have data warehouse? **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Better insights. ### 12. Great Team Tool, But UX Needs Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Zaib R. | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I'm super excited to use and empower my team to use it **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Ux can be more intuitive and user friendly. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Our massive help center problem ### 13. Great Zero-Copy Feature, but Pricing Is Unclear and Expensive **Rating:** 2.5/5.0 stars **Reviewed by:** Christine C. | IT Manager - Salesforce Development, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Zero-copy is the best part of Data Cloud **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It is very expensive, but also hard to get pricing information **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Connecting data from disperse systems ### 14. Great for Data Unification, but Pricing Is Confusing **Rating:** 2.5/5.0 stars **Reviewed by:** Sam D. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It’s a great tool to unify data from different sources. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It’s hard to understand the pricing model. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Unifying data from multiple sources ### 15. Great Free Option, But Name Changes Are Confusing **Rating:** 2.5/5.0 stars **Reviewed by:** Chris S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It’s free (ish). seems like a good concept **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** confusing name changes. what’s it called today? **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** client work ### 16. Potential in Data Cloud, but Integration with SQL Warehouse Needed **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** We currently do not yet use Data Cloud, bit we do see potential. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Our data warehouse is in SQL, so it it’ll be a different type of integration needed. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It would help with aggregating data from multiple instances of Salesforce for better reporting. ### 17. Great Data Integration, but Setup Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like that it combines my data from multiple sources **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It is not very intuitive and use friendly to set up **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It is solving issues if reporting on kpis that require data from multiple sources ### 18. Great Data Integration Wizard, but Org Provisioning Needs Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The wizard which made it easier to connect all data in one place. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Provisioning the org and map all standards fields. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data sharing across different business line. ### 19. Great Connectors and Zero Copy Data, But Needs More Zero Copy Architecture **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Out of the box connectors, zero copy data, APIs etc. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Need zero copy with more zero copy architecture **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** End to end integration with CRM and Agentforce ### 20. Great for Managing All Data Types, But Uncertain About New Product **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Zero data cloud managing structured and unstructured data **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Initial new product not too sure will need check it out **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Bringing data together ### 21. Powerful Data Cloud, But Disappointing Pricing Structure **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Data cloud is super powerful when is about combining data **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Pricing structure it is not the best one **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Normalising daya ### 22. Agentforce Offers Great Potential, but Setup Can Be Confusing **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** So much possibility especially with agenrforce **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Setting up is little confusing and take time **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** So much data in many systems ### 23. Review for CDP **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** 1. Unified customer profiles 2. Real time data updates 3. Segmentations and targeting 4. AI driven insights **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** 1. Data quality management 2. Performance with large data sets **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** 1. Data Provacy Compliance 2. Ineffective segmentation 3. Difficulty in personalisation ### 24. It really depends **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** One stop front end for marketing/business data **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Pricing structure and cost, and it's public cloud **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Let business users get access to multiple data sources ### 25. Zoomin : Best content management and delivery software **Rating:** 3.0/5.0 stars **Reviewed by:** Ritesh J. | Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2024 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** With the AI enabled services it helps in managing the content more easier **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Timely upgrade in compare to other software's vs some inbuilt integration with our app is missing **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Help in solving the content delivery easier with AI enabled feature ### 26. Premium price but mediocre solution **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2022 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** A very Simple UI. Dedicated Salesforce admin. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Slow page load pace. Lack of bulk upload of contracts feature. **Recommendations to others considering Salesforce Data 360 (formerly Data Cloud):** If it's the CRM you are looking for. Please check for the ease of use for your users. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Leads management. Follow-ups and upcoming tasks. Opportunity creation and sales process management. ### 27. Decent platform for sales reps **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like the ease of capturing notes after appointments. Also like being able to run and customize reports. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I dislike that we are limited to drop down options, and that accounts often do not merge when requested. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Good way of tracking sales calls and keeping notes. Also like being able to generate business reviews to share with client. ### 28. Well Invested Product for Connecting Customers and Businesses **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2021 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like the interdisciplinary features for connecting to analytics, marketing, and customers. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I would not say that I like the updates that occur during the software use sessions. **Recommendations to others considering Salesforce Data 360 (formerly Data Cloud):** I recommend the software to integrate help tools (live chat) outside of business hours. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I am trying to build and improve projects by understanding the interdisciplinary features for connecting to analytics, marketing, and customers. ## Salesforce Data 360 (formerly Data Cloud) Discussions - [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager) - [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager) - [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses) - [View Salesforce Data 360 (formerly Data Cloud) pricing details and edition comparison](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+16%3A36%3A45+-0500&secure%5Bsession_id%5D=9681d473-c8d7-46f5-95e0-72cafb9bfdb6&secure%5Btoken%5D=612eed5324beffa8113a3e4741abb0dd0defc52a66143fce40c808eee6b9e718&format=llm_user) ## Salesforce Data 360 (formerly Data Cloud) Integrations - [Act!](https://www.g2.com/products/act/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 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Data Cleansing - Data Extraction - Third-Party Integrations - Data Verification - Information Governance - Data Capture and Transfer - AI Copilot - Customizable Reports - Data Migration - Behavior Analytics - Real-Time Reporting - Interactive queries - Audit Trail - Multiple Data Sources - Document Storage - Access Controls/Permissions - User Management - AI/Machine Learning - Master Data Management - Task Scheduling - Data Import/Export - Monitoring - Customer Database - Audit Management - Reporting/Analytics - Data Visualization - Collaboration Tools - Workflow Management - Full Text Search - Compliance Management - Generative AI - Data Quality Control - Data Connectors - Automatic Backup - Activity Tracking - Activity Dashboard - Data Security - Data Analysis Tools - Data Synchronization - Metadata Management - Dashboard Creation - Visual Analytics - Secure Data Storage - Data Integration - Database Support **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Import/Export - Collaboration Tools - Real-Time Data - Ad Network Integration **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations - Configurable Workflow - Rules-Based Workflow **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage - Data Visualization **Management** - Hierarchy Management - Reference Data Management - Data Lineage - Metadata Management - Real-Time Data - Workflow Management - Process Management - Catalog Management - Compliance Management - Multi-Channel Management **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning - AI/Machine Learning **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports - Campaign Segmentation **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring - Real-Time Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Security** - Access Control - Roles Management - Compliance Management - Deletion Management - Access Controls/Permissions - User Management - Process Management - Audit Management - Metadata Management **Functionality ** - Multi-Domain - Match & Merge - Relationship Mapping - User Interface - Data Mapping **Security** - Data Governance - Data Masking **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization - Advertising Management - Performance Management - Campaign Management - Data Storage Management - Customer Experience Management **Data Quality** - Data Preparation - Data Distribution - Data Unification **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Maintainence** - Data Quality Management - Policy Management - Data Storage Management **Additional Functionality** - Contact Database - AI Copilot - Data Migration - Engagement Tracking - Data Visualization - Audience Targeting - Data Capture and Transfer - Competitive Analysis - Generative AI - Reporting/Analytics - Data Synchronization - CRM - Content Library - Data Mapping - Customer Journey Mapping - API - SMS Marketing - Data Recovery - Drip Campaigns - Customer Database - Email Marketing - Data Profiling - Multi-Channel Marketing - Real-Time Analytics - Click Tracking - Behavior Tracking - Real-Time Reporting - Data Transformation - Multi-Campaign - A/B Testing - Campaign Analytics - Data Verification - Data Extraction - Behavioral Analytics - Multiple Data Sources - Reporting & Statistics - ROI Tracking - Predictive Analytics **Additional Functionality** - Reporting/Analytics - Alerts/Notifications - Multiple Data Sources - Data Migration - Third-Party Integrations - Access Controls/Permissions - Monitoring - Data Quality Control - Data Profiling - Collaboration Tools - AI Copilot - Performance Metrics - Role-Based Permissions - Drag & Drop - Data Connectors - Audit Trail - Data Verification - Data Extraction - Deduplication - Visualization - Data Capture and Transfer - Data Import/Export - API - Generative AI - Activity Tracking - Data Visualization - Activity Dashboard - Version Control **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations - Active Directory Integration **Additional Functionality** - AI Copilot - Reporting & Statistics - Data Migration - Archiving & Retention - Data Capture and Transfer - Audit Trail - Data Synchronization - Single Sign On - Customizable Reports - Data Profiling - Authentication - Role-Based Permissions - Tagging - Secure Data Storage - Data Security - HIPAA Compliant - SSL Security - Risk Assessment - Data Mapping - Search/Filter - Self Service Portal - Multiple Data Sources - Document Storage - API - Activity Tracking - Automatic Backup - Visual Analytics ## Top Salesforce Data 360 (formerly Data Cloud) Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (556 reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - 4.3/5.0 (445 reviews) - 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