# Salesforce Data 360 (formerly Data Cloud) Reviews **Vendor:** Salesforce **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.3/5.0 **Total Reviews:** 276 ## About Salesforce Data 360 (formerly Data Cloud) Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights and intelligent action. Natively built on the Salesforce Platform, Data Cloud is designed to complement—not replace—your current systems. It acts as a smart data bridge, unifying structured and unstructured data from lakes, warehouses, and business applications using low-code tools. With Zero Copy architecture and deep partnerships with Amazon, Snowflake, Databricks, and Google, you can maximize existing data investments and activate data seamlessly across the Salesforce ecosystem. ## Salesforce Data 360 (formerly Data Cloud) Pros & Cons **What users like:** - Users value the **seamless platform integration** of Salesforce Data 360, enhancing accessibility and data connectivity across the ecosystem. (79 reviews) - Users appreciate the **ease of use** of Salesforce Data Cloud, enjoying its streamlined setup and data integration features. (56 reviews) - Users love the **easy integration** with the Salesforce ecosystem, simplifying data unification and enhancing overall functionality. (53 reviews) - Users appreciate the **real-time data unification** of Salesforce Data Cloud, enhancing customer insights and decision-making capabilities. (39 reviews) - Users value the **seamless integration** capabilities of Salesforce Data 360, enhancing real-time data accessibility across systems. (38 reviews) - Data Integration (36 reviews) - Data Centralization (35 reviews) - Integration Capabilities (34 reviews) - Users appreciate the **easy integrations** of Salesforce Data Cloud, enabling seamless data access and streamlined workflows. (33 reviews) - Data Quality (31 reviews) **What users dislike:** - Users find the **learning curve steep** for Salesforce Data Cloud, requiring significant expertise to navigate setup and data mapping. (53 reviews) - Users express concern over the **expensive cost** and unpredictable pricing model, complicating budget management for businesses. (44 reviews) - Users find the **difficult learning** curve challenging, making initial setup and navigation more complicated than expected. (37 reviews) - Users find the **initial setup complex** , with a steep learning curve and costly pricing impacting accessibility for smaller teams. (36 reviews) - Users find the **setup complex** and time-consuming, often needing assistance for proper configuration and data mapping. (34 reviews) - Data Management Issues (25 reviews) - Difficult Setup (25 reviews) - Users note a **steep learning curve** with Salesforce Data Cloud, making it challenging for beginners to navigate effectively. (25 reviews) - Complex Implementation (24 reviews) - Setup Difficulty (24 reviews) ## Salesforce Data 360 (formerly Data Cloud) Reviews ### 1. Powerful Segmentation, Complex Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Sushree R M. **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I love how Salesforce Data Cloud has significantly simplified segmentation for my marketing team. They can now create the segments they desire without writing SQL or code, using just natural language and a user-friendly drag-and-drop interface. The identity resolution feature is impressive, and the prebuilt connectors are highly convenient, allowing for out-of-the-box use alongside segmentation capabilities. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** {"Setting up Salesforce Data Cloud was difficult, especially the harmonization process where I had to map it to the canonical models. It was a painful process, though it was a one-time effort.","I would like to have more ingrained data governance that can mirror my Salesforce score, permissions, and governance.","The pricing model is very complicated. If it were simpler, it would make it easier to use more of the data cloud."} **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I find Salesforce Data Cloud solves segmentation issues, enabling my marketing team to create segments with ease using natural language and drag-and-drop UI without coding. ### 2. Unified 18 Legacy Systems into Salesforce with Data 360 **Rating:** 4.0/5.0 stars **Reviewed by:** Alisha S. | Senior Director, Salesforce Applications, Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Data 360 prompted me to get a data warehouse that helped me bring data form over 18 legacy systems in one screen in Salesforce **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Downside is basically the cost point of it It makes it hard for no. Profit organizations to use data 360 **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Solving the biggest use case of customer data platform in Salesforce for our customer support reps ### 3. Facilitate Audience Segmentation with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Jaderson J. | Head of Presales & Solutions Architecture, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like the ease of implementation and also the ease of use for the business area to segment through the data. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I see that the training issue could be improved. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I use Salesforce Data 360 for profile unification and identity resolution, centralizing all my data on a single platform, which makes audience segmentation easier. ### 4. Centralized Core Platform, but External Connector Setup Is Complex **Rating:** 3.5/5.0 stars **Reviewed by:** Karishma S. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Everything is centralized and on core which makes it extremely easy to govern **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The external credentials, connector set up is far more complex **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Bring data from different sources like marketing, sales etc in one place ### 5. Real-Time Data Governance with Zero Cloud Capacity **Rating:** 5.0/5.0 stars **Reviewed by:** David R. | Prime Account Executive Commercial (Digital, Professional Services), Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The zero cloud capacity to foster data governance while utilizing data in real time. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Pricing and implementation concerns. Pricing is fine if ROI is shown. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Legacy data unification without removing our current tech stack. ### 6. Effortless Setup, Powerful Data Management **Rating:** 4.5/5.0 stars **Reviewed by:** Mateo U. | Math Center Tutoring Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like how easy Salesforce Data 360 (formerly Data Cloud) is to use. I find the zero copy of data feature very important as data needs to be updated regularly. The initial setup was also very easy. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Nothing I can think of **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data 360 solves data management issues with zero copy of data, making data updates seamless. ### 7. Greater knowledge and control of my clients' data **Rating:** 5.0/5.0 stars **Reviewed by:** Diana Paola R. | Consultor SAP Técnico, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It allows me to have greater knowledge and control over my clients' data and their movements. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Simpler integration with Google connectors. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** 360 knowledge of my clients and their consumption ### 8. Great benefits from this tools to a really large company such as Claro ecuador **Rating:** 4.0/5.0 stars **Reviewed by:** Pedro I. | Jefe de comunicación y medios digitales, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The way we can connect all tha company arquitecture data and use it to make decisions. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The complexity and the partnership needed to fulfill correct integration. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Knowing the journey from my customers ### 9. New excellent environment and seamlessly connected integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Luz V. | Coordinadora CRM , Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like the whole new environment and how you can connect all the integrations. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Actually, nothing. Everything is easy and simple; I haven't had any problems. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** There is a lack of a direct connection to the GEE API. ### 10. Powerful Multi-Platform Corporate Data Consolidation **Rating:** 5.0/5.0 stars **Reviewed by:** Hyman T. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Ability to consolidate corporate data across multiple platforms **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The training to be able to use it is massive **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Access via i primary entry point while view data across platforms ### 11. A Unified Data View That Unlocks New Insights and Business Value **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like the way of unifying all my data, in place, to give me a full picture of my data and bring in new insights, opportunities and business value. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The biggest drawback for me is the cost of Data 360. It makes it hard to justify the ROI my organization pays for, especially when I compare it with other cloud providers like Snowflake. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It combines all the data we need to give my org a full picture, and it helps us uncover new insights and spot trends. ### 12. Very Helpful for Data Abstraction and Bit Masking **Rating:** 5.0/5.0 stars **Reviewed by:** Rajni P. | Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It’s been very helpful for data abstraction and bit masking, and it makes those tasks easier to manage. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I don’t think anything i dislike anything about it. Everything is best. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** As I said the data abstraction and bit masking are very helpful in solving the problems like hiding sensitive information. ### 13. Unifies and Organizes All Our Data in One Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Pavan S. | Salesforce Integration Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It helps unify and organize data by bringing everything together on a single platform, making it easier to structure information in one place. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** We have to map the data structure from all sources manually, since there’s no auto-mapping. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Unifying data from all sources into a single platform. ### 14. Customization and easy integrations that make the difference **Rating:** 4.5/5.0 stars **Reviewed by:** João E. | Analista de Testes, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Customization and ease in integrations **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Pricing format for the areas to achieve complete adherence **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Integrations and customization, consent management, and data management ### 15. Powerful and Scalable Customer Data Platform That Drives Unified Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Jose Carlos P. | Solutions Architect Lead, Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I appreciate the platform’s ability to aggregate and harmonize diverse data sources quickly, creating a single source of truth. The real-time data updates and native AI capabilities provide actionable insights that drive smarter decision-making. Additionally, the tight integration with Salesforce Marketing Cloud and other Salesforce products streamlines campaigns and personalization efforts. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The initial setup and data modeling can be complex and require a steep learning curve, especially for teams new to customer data platforms or Salesforce’s ecosystem. Documentation and support could be more comprehensive to help accelerate onboarding and troubleshooting. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** appreciate the platform’s ability to aggregate and harmonize diverse data sources quickly, creating a single source of truth. The real-time data updates and native AI capabilities provide actionable insights that drive smarter decision-making. Additionally, the tight integration with Salesforce Marketing Cloud and other Salesforce products streamlines campaigns and personalization efforts. ### 16. Excellent for Data Unification and Salesforce Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like the UI of Salesforce Data 360. It unifies data, which is super important for me. I also like how it integrates with Salesforce Marketing Cloud. Additionally, setting it up in sandboxes is easy. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I think it could have a simpler usage/pricing model. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data 360 unifies data, which is super important, and integrates well with Salesforce Marketing Cloud. ### 17. Data Cloud: New Cloud of AI Era **Rating:** 5.0/5.0 stars **Reviewed by:** Mukesh R. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce Data cloud can do best to ingest and harmony your data from multiple sources. It's easy to connect with multiple data sources. Salesforce provides good support in-case you face any issue. Data cloud is now my daily go to tool for viewing performance of my agentforce agents. Data cloud is very easy to implement and it provides out of the box connecters for ease of integration. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Sometimes while making vector embeddings for data library or files, it comes up with empty chunks, anyway you can always rebuild from search index tab. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce data cloud is solving problem of manging duplicate data for customers, It brings and unify multiple data into unique. ### 18. Salesforce data cloud helps to unify the data across multiple platform **Rating:** 4.5/5.0 stars **Reviewed by:** mamatha h. | Senior Quality Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** 1. I have liked how effortlessly we can ingest the data from different sources and how the data is being unified and also segmenting the data based on requirement. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Data mismatch when we inject the data from snowflake and also we don't have option to download the data from data explorer or profile explorer **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** 1.I work for a company called Ecolab which basically provide services in the cleaning, purification and water treatment industry hence we have lot of customers maintained in different systems . With the help of data cloud we are creating a single view of contact and activating to marketing cloud to provide personalized experience for each customer . ### 19. Built-In Connectors Make Data 360 Integration and Targeting Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** There are so many built-in connectors that make it easy to connect data to Data 360 and push data segments for targeting. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** There's a steep learning curve but a few hands-on training with an expert is helpful. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** We use it for identity resolution and to build a unified customer profile to support our marketing efforts. ### 20. Salesforce Data 360 Handles Massive Data Efficiently **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Simply put, Salesforce Data 360 is great at handling intimidatingly large amounts of data efficiently and effectively. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The pricing model is somewhat volatile if managed incorrectly, and it’s a bit difficult to implement- the training required to use it was a lot for new hires. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Again, Salesforce Data 360 is great for large amounts of data- for example, I had to use it in the past to manage and store tens of thousands of student records. ### 21. D360 Is Simple to Use and Easy to Implement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I think its much simpler to use, understand and even implement as compared to sfmc. I have been. Marketing cloud user and it has been a bit of challenge initially but D360 is easy **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Nothing much so far but we are currently comparing data segments from old system to mew D360 and it felt a bit time consuming **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Its solving my Loyalty cloud project implementation by pulling right data from for Marketing Cloud and SfLM customers ### 22. Great 360° User View, but Too Costly and Click-Heavy with a Buggy UI **Rating:** 2.5/5.0 stars **Reviewed by:** Vijay R. | Salesforce Architect, Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Ability to connect data from multiple systems and create a 360 view of the users **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Cost. So much credits and quite not easy to analyze Too many clicks. Buggy UI **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It provides a 360-degree view of customer data. ### 23. Seamless 3rd-Party Data Imports for Building Individual Profiles **Rating:** 5.0/5.0 stars **Reviewed by:** Parth S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Ability to bring data from 3rd party systems, and build individual profile **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** We need more connectors support and agentic layer to help figure out stuff **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I have single source of the truth of our end user ### 24. Effortless Unstructured Data Ingestion from PDFs and Emails **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** ingestion of unstructured data from pdf files and emails helped my team with APIs that return json response which made tickets resolution faster **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** documentation could have been better. it was difficult to learn coming from microsoft environment **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** The ticket resolving platform could read the PDF and email unstructured data, and it reduced the AI model hallucinations. ### 25. Highly Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Data Cloud is great for companies that have a lot of data in a lot of different places and systems and that want to bring it into a single location for a single view of what's happening. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** For me, there was a bit of a learning curve since I hadn't worked with a similar product before, but Trailhead was an incredible resource that allowed me to get up to speed quickly and excel on the platform. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data Cloud is a great way to bring all your company's data into a single place. It also forces you to really look at the data you have an determine if it's any good. It may spur a realization that better data hygiene need to be put in place and encourage teams to work to clean it up so that the data Data Cloud is presenting, and then being pushing into Agentforce, is accurate and actionable for end users. ### 26. Real-Time Data in One Place, But Setup and Licensing Costs Add Up **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** real time data from other sources. one place to view instead of having to go login to multiple systems. saves time and money **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Setup took some time. also required tweaking the different parts to get everything we wanted. Also expensive so we have limited licenses. more users at my company can use this but not in budget. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Bringing in all customer data into one system. ### 27. Data Consolidation Is Great, But the Overall Experience Needs Work **Rating:** 2.5/5.0 stars **Reviewed by:** Shailesh T. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Ability to consolidate data and create profiles **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Limited documentation for features and product capabilities. There are also many bugs in the software **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It helps me create unique profiles for customers. ### 28. Effortless Data Integration, Yet Needs Real-Time Sync **Rating:** 3.5/5.0 stars **Reviewed by:** Ujjwal k. **Reviewed Date:** October 14, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I appreciate the intuitive setup process of Salesforce Data Cloud, which allows my team and me to configure it quickly with a click rather than configuration. I love how it brings in new data from multiple sources, reducing the time needed to create holistic reports. The ability to integrate unstructured data such as Excel into the environment alongside structured data is incredibly valuable. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I am concerned with the real-time data sync capability, as it still seems to be lacking. This is crucial for my operations, and addressing this would significantly improve the product's value for me. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I find Salesforce Data Cloud reduces data integration time, allowing easy reporting and bringing in data from multiple sources, which benefits my business immensely. ### 29. Promising Start with Salesforce Data Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Mohseen B. **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I appreciate the support from the Salesforce team during the setup process. The unification process helps our team gain valuable insights for marketing. I also find features like data models and the ability to bring your own data very useful. Additionally, I value the flexibility and support provided by Salesforce Data Cloud. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I found setting up Salesforce Data Cloud to be initially challenging. It was an activity that needed to be worked out thoroughly, and we required help from the Salesforce team to set it up properly. Additionally, there could be more flexibility in the identity resolution features. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I find Salesforce Data Cloud solves data unification problems, providing our team with valuable insights to improve marketing efforts. ### 30. Time-Saving and Unified Data Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Brad M. **Reviewed Date:** December 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like that Salesforce Data Cloud saves me time and keeps everything condensed. It's valuable to me because everything is in one place. The setup was not difficult, making the transition smooth. It's a very good time saver, and I would recommend Salesforce Data Cloud to others. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** N/A **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I use Salesforce Data Cloud to condense and unify information, solving the problem of being overwhelmed by too many systems. It saves me time and keeps everything in one place, making it a valuable tool for organizing data. ### 31. Unified and Reliable Customer Data Across All Systems **Rating:** 5.0/5.0 stars **Reviewed by:** VIKRAM N. | Associate Architect (Salesforce), Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** What I appreciate most about Data 360 is how it provides unified and reliable customer data across different systems. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** What I find challenging about Data 360 is its complex setup process and the steep learning curve required to get started. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data 360 brings together scattered customer data in real time, allowing for the creation of reliable profiles, quicker insights, improved personalization, and more informed decision-making for sales, service, and marketing teams. ### 32. Salesforce Data Cloud unifies the customer data but Faces Data Ingestion and Processing Challenges **Rating:** 5.0/5.0 stars **Reviewed by:** udaya N. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce Data Cloud unifies a user's data from multiple sources, providing a comprehensive view of their needs and preferences **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** We have observed data mismatches with the incremental refresh of zero copy data from snowflake where certain records are being missed on data cloud during the ingestion process.this is happening due to watermark level at present we are having only HH:MM. it should extent to HH:MM:SS. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** We are having customer profile data in multiple sources like in mdm org0 Snowflake now by data cloud we are unifying the user profile and using them in marketing cloud personalization. ### 33. Powerful Customer Insights with Salesforce Data Cloud, but Complex and Costly Implementation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce Data Cloud provides a unified data foundation that enables real-time customer insights and personalized engagement at scale. Its native integration across the Salesforce ecosystem enhances data consistency, segmentation, and activation. The platform’s automation and AI capabilities streamline decision-making, drive operational efficiency, and unlock measurable business outcomes through data-driven intelligence. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Implementation complexity and high data processing costs can pose challenges for organizations without mature data infrastructure. The learning curve for managing data models and connectors is steep, and system performance may vary depending on data volume and integration depth. Additionally, advanced analytics features often require supplemental Salesforce licenses, impacting total cost of ownership. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data Cloud unifies fragmented customer data from multiple systems into a single source of truth, enabling real-time audience segmentation and personalized engagement. It eliminates data silos, improves targeting accuracy, and enhances marketing automation workflows. By delivering unified customer profiles and actionable insights, it empowers teams to drive higher conversion rates, stronger customer retention, and improved ROI across digital channels. ### 34. Unified Profiles and Clear Organization-Wide Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Unified profiles and clear visibility into what’s going on across the organization. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** There are still a lot of references in the system to Data Cloud on the backend. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Information and insight across all data sources. ### 35. Centralized, Secure Data with Great Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Anjali H. | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Centralized Data Source, data security & visibility **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Cost License, difficult to get executive approval **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Centralized data source, external connections ### 36. Salesforce Data Cloud Unifies Customer Data From Multiple Sources **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce Data Cloud unifies data we gain the 360 degree view of the customer. This intelligence was then used to drive more approach towards the sales, with personalized recommendation through marketing cloud Personalization and marketing cloud engagements and also Data ingestions. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** We are not able to validate the data coming from multiple source with the millions of records and we found there is data mismatch with the incremental refresh of the zero copy data from snowflake, where the certain records are missing on the data cloud during the ingestion process. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** With the 360 degree view of customers data it was easy to identify the customer requirements and was able to send the recommendation through marketing cloud engagements and marketing cloud personalization convert the customer to sales. ### 37. Herding data cats at scale **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like how it provides a nice clean presentation layer for Analytics, Activations, etc. It has a very clean, intuitive design, reminiscent or Mulesoft Anypoint. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I hate, hate, hate the Data and Profile Explorers UI. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It is providing a concise funnel for disparate data sources, managing disharmonious data types, into a clean harmonious controlled layer. It's very nature provides a certain level of security and governance. i like how they are adding more and more ootb connectors to make tricky integration-ish issues more approachable from a declarative standpoint. ### 38. "Salesforce Data Cloud: A Game-Changer for Customer 360" **Rating:** 5.0/5.0 stars **Reviewed by:** Jigna K. | Salesforce Virtual Bootcamp 2023, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** What I like most about Data Cloud is its ability to unify data from multiple sources into a single customer profile in real time. It provides a 360° view of customers, enabling smarter decisions and more personalized engagement. I also appreciate how seamlessly it integrates with Salesforce, making insights instantly actionable across Sales, Service, and Marketing. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** There is nothing there that i do not like **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data Cloud helps solve the challenge of fragmented customer data by unifying information from multiple sources into a single, real-time profile. This eliminates data silos and ensures accuracy across systems. As a result, we can deliver more personalized experiences, make faster data-driven decisions, and empower teams with a true 360° view of the customer. ### 39. Great Data Harmonization Concept, but Steep Learning Curve for Admins **Rating:** 3.0/5.0 stars **Reviewed by:** Elena B. | Salesforce Technical Project Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The idea of harmonizing data is great. The mapping tool is very transparent **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I am still learning, not the easy learn for Admins, I don't get a clear picture from there the data from in the end of the process. Most of the time we have one contact present in 2 or 3 orgs. Business want to see all the resources info **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Merging 3 orgs in one ogr ### 40. Powerful Data Unification, But Pricey and Complex for Small Teams **Rating:** 4.5/5.0 stars **Reviewed by:** Lavi G. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Tried Salesforce Data Cloud in a trial love how it connects multiple data sources into unified customer profiles. Real-time insights, AI-driven segmentation, and strong integration with Salesforce apps make it a powerful tool for future adoption. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Pricing is steep for smaller teams. Setup is complex and demands strong data hygiene. Performance lags at scale. The UI, data mapping, and segmentation tools can feel clunky, and documentation is sometimes lacking in depth. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data Cloud solves fragmented, siloed customer data by unifying profiles across systems in real time. You gain clearer insights, smarter segmentation, real-time activation, and stronger personalization — bridging data gaps and improving engagement. ### 41. Great for Consolidating Data Across Multiple Orgs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Consolidating data between multiple orgs. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Unified inidividual is very sensitive to bad/duplicate data **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Consolidating data from multiple orgs and allowing us to see a unified view of clients ### 42. Agentforce Makes It Easy to Get Things Done **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** What I enjoy most is how easy it is to use, especially with Agentforce. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I’ve experienced some glitches when trying to add data **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It allows Agentforce to access the data we want, and it helps users by using that data alongside what’s already in Salesforce. ### 43. Promising Capabilities but Pricing Concerns **Rating:** 3.5/5.0 stars **Reviewed by:** chaitanya p. | Manager, IT Business Applications, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I believe Salesforce Data Cloud is promising, especially with its integration capabilities with tools like Jira and Snowflake. The DMO, ingestion, and other features appear really useful. Despite the learning curve, I feel that I am making good progress with it. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The pricing of Salesforce Data Cloud is very expensive, which is a significant concern. Additionally, the initial setup process involves a steep learning curve, requiring a lot of learning before effectively using it. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I find the product promising as it will streamline integrations, especially between Jira and Snowflake, and has useful capabilities like DMO and ingestion. ### 44. Powerful Data Unification and Personalization, but Complex Setup and High Costs **Rating:** 5.0/5.0 stars **Reviewed by:** Pallavi G. | Lead Developer, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce Data Cloud unifies data from multiple sources in real time, creating a single customer profile. I like how it enables personalized insights, segmentation, and AI-driven actions directly within the Salesforce ecosystem all without complex integrations. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Initial setup and data mapping can be complex, especially for large organizations. It also requires strong data governance, and licensing costs can be high for smaller teams. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data Cloud breaks down data silos by connecting information from multiple systems into unified customer profiles. This helps deliver real-time personalization, smarter analytics, and stronger engagement, driving better business decisions and customer experiences. ### 45. Unified Data Management with Excellent Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Jean-Paul C. | Salesforce Consultant **Reviewed Date:** August 26, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I appreciate the good documentation and available resources that eased the learning curve of Salesforce Data Cloud. I also value the unified profiles that combine customer data from different platforms, simplifying information access and updates. The prebuilt connectors for systems like CRM, Google, and telephony are incredibly useful, making data integration seamless. I love having all the data in one place, which greatly enhances my workflow efficiency. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I find the initial setup and learning phase of Salesforce Data Cloud to be challenging. There is a steep learning curve with many steps involved, which made it difficult to grasp at first. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I use Salesforce Data Cloud to combine data from various sources, unifying customer profiles, which simplifies accessing and updating information. ### 46. Powerful Unified Customer Profiles, but Requires Complex Data Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Nishant M. | T&C Lead (Expert), Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Data Cloud gathers and links information from all your sources like CRM, web, mobile apps, social media, emails, loyalty programs, and even external databases. It then creates a single, unified customer profile that is updated in real time. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** This platform demands significant data integration efforts, and expenses may rise considerably when handling large datasets or running frequent real-time queries. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Automation and shared data have significantly reduced the need for manual reconciliation between systems. Workflows are now driven by accurate, unified data, which has streamlined processes and improved overall efficiency. ### 47. Effortless Setup, High-Performance Data Handling **Rating:** 5.0/5.0 stars **Reviewed by:** Sudhir Kumar S. **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I really appreciate the ease of setup with Salesforce Data Cloud. Handling streaming data with very low latency is invaluable for my operations. The platform excels in optimizing latency and managing high data volumes effortlessly. I find its integrations with connectors like MuleSoft and S3 extremely beneficial. Overall, I think it's a fantastic product, deserving a recommendation score of 10. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Nothing I can think of **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I use Salesforce Data Cloud to analyze click streams, identifying geo-location and product reviews, optimizing analysis latency and handling high data volumes easily, which benefits my operations. ### 48. Efficient Centralization and Data Updating with Salesforce Data Cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Elena I. **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I love how Salesforce Data Cloud allows me to centralize data from different systems, greatly facilitating contact with customers thanks to the updated information. The interface is user-friendly and the data processing is efficient, which significantly improves marketing campaigns and information management. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It can become tedious when handling too many fields. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I use the product to centralize customer data from various systems, improving our ability to contact with updated information and send campaigns. This optimizes data management and increases team efficiency. ### 49. Impressive Agentforce Features, but Disappointed by Separate Data Cloud Licensing **Rating:** 2.5/5.0 stars **Reviewed by:** Aleena K. | Senior Analyst | Executive Accelerators, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I’m really impressed by its potential - especially about what it can do with Agentforce **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The fact that a separate license needs to be purchased even if you already have Sales, Service, or Marketing cloud. Data Cloud plays such an integral part in the success of Agentforce, that it should come as a complimentary part of the Agentforce package. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I haven’t used Data Cloud yet but i can see potential in how it could help my organization gain more insights from customer data without needing to view that data from Tableau. ### 50. Easy Segmentation and Activation, But Vague Errors and Limited Documentation **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Ease of segmentation and activation. Ability to ingest unstructured data. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Common vague errors and lacking support documentation **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data management for marketing teams, segmentation and activation. Makes marketing team more agile vs. relying on IT for data pulls. ## Salesforce Data 360 (formerly Data Cloud) Discussions - [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager) - [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager) - [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses) - [View Salesforce Data 360 (formerly Data Cloud) pricing details and edition comparison](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-06-04+14%3A18%3A47+-0500&secure%5Bsession_id%5D=7c1f6eaa-3bbb-4a62-a9a3-a93e27ded939&secure%5Btoken%5D=45ab79c4eb3fdf396f5a761b8617756c3806833194c852aea3c66b272d9944f5&format=llm_user) ## Salesforce Data 360 (formerly Data Cloud) Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Financial Services (formerly Salesforce Financial Services Cloud)](https://www.g2.com/products/agentforce-financial-services-formerly-salesforce-financial-services-cloud/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Amazon Athena](https://www.g2.com/products/amazon-athena/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amazon Simple Storage Service (S3)](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews) - [AWS Cloud](https://www.g2.com/products/aws-cloud/reviews) - [AWS Cloud Development Kit (AWS CDK)](https://www.g2.com/products/aws-cloud-development-kit-aws-cdk/reviews) - [Azure](https://www.g2.com/products/hopem-azure/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud](https://www.g2.com/products/google-cloud/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [NetSuite](https://www.g2.com/products/netsuite/reviews) - [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Marketing Cloud Personalization (formerly Interaction Studio)](https://www.g2.com/products/salesforce-marketing-cloud-personalization-formerly-interaction-studio/reviews) - [ServiceNow IT Service Management](https://www.g2.com/products/servicenow-it-service-management/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Workday](https://www.g2.com/products/workday-workday/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Salesforce Data 360 (formerly Data Cloud) Features **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Management** - Hierarchy Management - Reference Data Management - Data Lineage - Metadata Management **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Security** - Access Control - Roles Management - Compliance Management **Functionality ** - Multi-Domain - Match & Merge - Relationship Mapping - User Interface **Security** - Data Governance - Data Masking **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization **Data Quality** - Data Preparation - Data Distribution - Data Unification **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Maintainence** - Data Quality Management - Policy Management **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making ## Top Salesforce Data 360 (formerly Data Cloud) Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (555 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (440 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,341 reviews)