--- title: Salesforce Data 360 (formerly Data Cloud) Reviews meta_title: 'Salesforce Data 360 (formerly Data Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 306 reviews by the users' company size, role or industry to find out how Salesforce Data 360 (formerly Data Cloud) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 306 scale: '5' date_modified: '2026-07-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Salesforce Data 360 (formerly Data Cloud) Reviews **Vendor:** Salesforce **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.3/5.0 **Total Reviews:** 306 ## About Salesforce Data 360 (formerly Data Cloud) Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights and intelligent action. Natively built on the Salesforce Platform, Data Cloud is designed to complement—not replace—your current systems. It acts as a smart data bridge, unifying structured and unstructured data from lakes, warehouses, and business applications using low-code tools. With Zero Copy architecture and deep partnerships with Amazon, Snowflake, Databricks, and Google, you can maximize existing data investments and activate data seamlessly across the Salesforce ecosystem. ## Salesforce Data 360 (formerly Data Cloud) Pros & Cons **What users like:** - Users value the **seamless platform integration** of Salesforce Data 360, enhancing data accessibility and operational efficiency. (79 reviews) - Users appreciate the **ease of use** of Salesforce Data 360, benefiting from its intuitive interface and streamlined functionality. (56 reviews) - Users appreciate the **easy integration** of Salesforce Data 360, enabling seamless data unification across multiple Salesforce platforms. (53 reviews) - Users value the **real-time data aggregation** of Salesforce Data 360, enabling smarter decision-making and improved customer insights. (39 reviews) - Users value the **seamless integration** of Salesforce Data 360 with Marketing Cloud for unified customer profiling and targeted campaigns. (38 reviews) - Data Integration (36 reviews) - Data Centralization (35 reviews) - Integration Capabilities (34 reviews) - Users appreciate the **easy integrations** of Salesforce Data Cloud, enabling seamless data access and streamlined workflows. (33 reviews) - Data Quality (31 reviews) **What users dislike:** - Users find the **steep learning curve** of Salesforce Data 360 challenging, making initial setup and comprehension difficult. (53 reviews) - Users find the **high costs associated with setup and data integration** to be a significant drawback of Salesforce Data 360. (44 reviews) - Users face a **difficult learning curve** with Salesforce Data 360, making setup and understanding complex functionalities challenging. (37 reviews) - Users often find the **implementation complexity** challenging, especially new users who face a steep learning curve. (36 reviews) - Users face a **complex setup** with a steep learning curve, making initial use of Salesforce Data Cloud challenging. (34 reviews) - Data Management Issues (25 reviews) - Difficult Setup (25 reviews) - Users note a **steep learning curve** with Salesforce Data Cloud, making it challenging for beginners to navigate effectively. (25 reviews) - Complex Implementation (24 reviews) - Setup Difficulty (24 reviews) ## Salesforce Data 360 (formerly Data Cloud) Reviews ### 1. Effortless Unstructured Data Ingestion from PDFs and Emails **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** ingestion of unstructured data from pdf files and emails helped my team with APIs that return json response which made tickets resolution faster **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** documentation could have been better. it was difficult to learn coming from microsoft environment **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** The ticket resolving platform could read the PDF and email unstructured data, and it reduced the AI model hallucinations. ### 2. Highly Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Data Cloud is great for companies that have a lot of data in a lot of different places and systems and that want to bring it into a single location for a single view of what's happening. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** For me, there was a bit of a learning curve since I hadn't worked with a similar product before, but Trailhead was an incredible resource that allowed me to get up to speed quickly and excel on the platform. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data Cloud is a great way to bring all your company's data into a single place. It also forces you to really look at the data you have an determine if it's any good. It may spur a realization that better data hygiene need to be put in place and encourage teams to work to clean it up so that the data Data Cloud is presenting, and then being pushing into Agentforce, is accurate and actionable for end users. ### 3. A Single Source of Truth for Valuable Customer Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Single source of truth, acting as a data lake to retrieve valuable customer data and insights **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Nothing to mention for now, need to utilise the tool and test and learn **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Unified source of data shared across various data clouds ### 4. Real-Time Data in One Place, But Setup and Licensing Costs Add Up **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** real time data from other sources. one place to view instead of having to go login to multiple systems. saves time and money **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Setup took some time. also required tweaking the different parts to get everything we wanted. Also expensive so we have limited licenses. more users at my company can use this but not in budget. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Bringing in all customer data into one system. ### 5. Data Consolidation Is Great, But the Overall Experience Needs Work **Rating:** 2.5/5.0 stars **Reviewed by:** Shailesh T. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Ability to consolidate data and create profiles **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Limited documentation for features and product capabilities. There are also many bugs in the software **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It helps me create unique profiles for customers. ### 6. Effortless Data Integration, Yet Needs Real-Time Sync **Rating:** 3.5/5.0 stars **Reviewed by:** Ujjwal k. **Reviewed Date:** October 14, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I appreciate the intuitive setup process of Salesforce Data Cloud, which allows my team and me to configure it quickly with a click rather than configuration. I love how it brings in new data from multiple sources, reducing the time needed to create holistic reports. The ability to integrate unstructured data such as Excel into the environment alongside structured data is incredibly valuable. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I am concerned with the real-time data sync capability, as it still seems to be lacking. This is crucial for my operations, and addressing this would significantly improve the product's value for me. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I find Salesforce Data Cloud reduces data integration time, allowing easy reporting and bringing in data from multiple sources, which benefits my business immensely. ### 7. Easy Segment Setup That Just Works **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like how easy Salesforce Data 360 is to use. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I haven’t had enough experience yet to know what I dislike **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Transitioning from a 20+ year old CRM with fragmented data sources. Having our data in one place will be amazing! ### 8. Promising Start with Salesforce Data Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Mohseen B. **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I appreciate the support from the Salesforce team during the setup process. The unification process helps our team gain valuable insights for marketing. I also find features like data models and the ability to bring your own data very useful. Additionally, I value the flexibility and support provided by Salesforce Data Cloud. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I found setting up Salesforce Data Cloud to be initially challenging. It was an activity that needed to be worked out thoroughly, and we required help from the Salesforce team to set it up properly. Additionally, there could be more flexibility in the identity resolution features. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I find Salesforce Data Cloud solves data unification problems, providing our team with valuable insights to improve marketing efforts. ### 9. Time-Saving and Unified Data Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Brad M. **Reviewed Date:** December 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like that Salesforce Data Cloud saves me time and keeps everything condensed. It's valuable to me because everything is in one place. The setup was not difficult, making the transition smooth. It's a very good time saver, and I would recommend Salesforce Data Cloud to others. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** N/A **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I use Salesforce Data Cloud to condense and unify information, solving the problem of being overwhelmed by too many systems. It saves me time and keeps everything in one place, making it a valuable tool for organizing data. ### 10. Impressive Salesforce Integration, but Costs Rise with High Record Counts **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Impressive integration across the Salesforce stack **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It can be tricky connecting it to no standard data sources with the help of a Salesforce partner **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It allows my team to easily access data across our ecosystem when targeting. ### 11. Unified and Reliable Customer Data Across All Systems **Rating:** 5.0/5.0 stars **Reviewed by:** VIKRAM N. | Associate Architect (Salesforce), Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** What I appreciate most about Data 360 is how it provides unified and reliable customer data across different systems. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** What I find challenging about Data 360 is its complex setup process and the steep learning curve required to get started. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data 360 brings together scattered customer data in real time, allowing for the creation of reliable profiles, quicker insights, improved personalization, and more informed decision-making for sales, service, and marketing teams. ### 12. Salesforce Data Cloud unifies the customer data but Faces Data Ingestion and Processing Challenges **Rating:** 5.0/5.0 stars **Reviewed by:** udaya N. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce Data Cloud unifies a user's data from multiple sources, providing a comprehensive view of their needs and preferences **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** We have observed data mismatches with the incremental refresh of zero copy data from snowflake where certain records are being missed on data cloud during the ingestion process.this is happening due to watermark level at present we are having only HH:MM. it should extent to HH:MM:SS. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** We are having customer profile data in multiple sources like in mdm org0 Snowflake now by data cloud we are unifying the user profile and using them in marketing cloud personalization. ### 13. Powerful Customer Insights with Salesforce Data Cloud, but Complex and Costly Implementation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce Data Cloud provides a unified data foundation that enables real-time customer insights and personalized engagement at scale. Its native integration across the Salesforce ecosystem enhances data consistency, segmentation, and activation. The platform’s automation and AI capabilities streamline decision-making, drive operational efficiency, and unlock measurable business outcomes through data-driven intelligence. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Implementation complexity and high data processing costs can pose challenges for organizations without mature data infrastructure. The learning curve for managing data models and connectors is steep, and system performance may vary depending on data volume and integration depth. Additionally, advanced analytics features often require supplemental Salesforce licenses, impacting total cost of ownership. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data Cloud unifies fragmented customer data from multiple systems into a single source of truth, enabling real-time audience segmentation and personalized engagement. It eliminates data silos, improves targeting accuracy, and enhances marketing automation workflows. By delivering unified customer profiles and actionable insights, it empowers teams to drive higher conversion rates, stronger customer retention, and improved ROI across digital channels. ### 14. Unified Profiles and Clear Organization-Wide Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Unified profiles and clear visibility into what’s going on across the organization. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** There are still a lot of references in the system to Data Cloud on the backend. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Information and insight across all data sources. ### 15. Centralized, Secure Data with Great Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Anjali H. | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Centralized Data Source, data security & visibility **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Cost License, difficult to get executive approval **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Centralized data source, external connections ### 16. Salesforce Data Cloud Unifies Customer Data From Multiple Sources **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce Data Cloud unifies data we gain the 360 degree view of the customer. This intelligence was then used to drive more approach towards the sales, with personalized recommendation through marketing cloud Personalization and marketing cloud engagements and also Data ingestions. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** We are not able to validate the data coming from multiple source with the millions of records and we found there is data mismatch with the incremental refresh of the zero copy data from snowflake, where the certain records are missing on the data cloud during the ingestion process. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** With the 360 degree view of customers data it was easy to identify the customer requirements and was able to send the recommendation through marketing cloud engagements and marketing cloud personalization convert the customer to sales. ### 17. Herding data cats at scale **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like how it provides a nice clean presentation layer for Analytics, Activations, etc. It has a very clean, intuitive design, reminiscent or Mulesoft Anypoint. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I hate, hate, hate the Data and Profile Explorers UI. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It is providing a concise funnel for disparate data sources, managing disharmonious data types, into a clean harmonious controlled layer. It's very nature provides a certain level of security and governance. i like how they are adding more and more ootb connectors to make tricky integration-ish issues more approachable from a declarative standpoint. ### 18. "Salesforce Data Cloud: A Game-Changer for Customer 360" **Rating:** 5.0/5.0 stars **Reviewed by:** Jigna K. | Salesforce Virtual Bootcamp 2023, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** What I like most about Data Cloud is its ability to unify data from multiple sources into a single customer profile in real time. It provides a 360° view of customers, enabling smarter decisions and more personalized engagement. I also appreciate how seamlessly it integrates with Salesforce, making insights instantly actionable across Sales, Service, and Marketing. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** There is nothing there that i do not like **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data Cloud helps solve the challenge of fragmented customer data by unifying information from multiple sources into a single, real-time profile. This eliminates data silos and ensures accuracy across systems. As a result, we can deliver more personalized experiences, make faster data-driven decisions, and empower teams with a true 360° view of the customer. ### 19. Great Data Harmonization Concept, but Steep Learning Curve for Admins **Rating:** 3.0/5.0 stars **Reviewed by:** Elena B. | Salesforce Technical Project Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The idea of harmonizing data is great. The mapping tool is very transparent **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I am still learning, not the easy learn for Admins, I don't get a clear picture from there the data from in the end of the process. Most of the time we have one contact present in 2 or 3 orgs. Business want to see all the resources info **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Merging 3 orgs in one ogr ### 20. Powerful Data Unification, But Pricey and Complex for Small Teams **Rating:** 4.5/5.0 stars **Reviewed by:** Lavi G. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Tried Salesforce Data Cloud in a trial love how it connects multiple data sources into unified customer profiles. Real-time insights, AI-driven segmentation, and strong integration with Salesforce apps make it a powerful tool for future adoption. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Pricing is steep for smaller teams. Setup is complex and demands strong data hygiene. Performance lags at scale. The UI, data mapping, and segmentation tools can feel clunky, and documentation is sometimes lacking in depth. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data Cloud solves fragmented, siloed customer data by unifying profiles across systems in real time. You gain clearer insights, smarter segmentation, real-time activation, and stronger personalization — bridging data gaps and improving engagement. ### 21. Great for Consolidating Data Across Multiple Orgs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Consolidating data between multiple orgs. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Unified inidividual is very sensitive to bad/duplicate data **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Consolidating data from multiple orgs and allowing us to see a unified view of clients ### 22. Agentforce Makes It Easy to Get Things Done **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** What I enjoy most is how easy it is to use, especially with Agentforce. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I’ve experienced some glitches when trying to add data **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It allows Agentforce to access the data we want, and it helps users by using that data alongside what’s already in Salesforce. ### 23. Promising Capabilities but Pricing Concerns **Rating:** 3.5/5.0 stars **Reviewed by:** chaitanya p. | Manager, IT Business Applications, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I believe Salesforce Data Cloud is promising, especially with its integration capabilities with tools like Jira and Snowflake. The DMO, ingestion, and other features appear really useful. Despite the learning curve, I feel that I am making good progress with it. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The pricing of Salesforce Data Cloud is very expensive, which is a significant concern. Additionally, the initial setup process involves a steep learning curve, requiring a lot of learning before effectively using it. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I find the product promising as it will streamline integrations, especially between Jira and Snowflake, and has useful capabilities like DMO and ingestion. ### 24. Powerful Data Unification and Personalization, but Complex Setup and High Costs **Rating:** 5.0/5.0 stars **Reviewed by:** Pallavi G. | Lead Developer, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce Data Cloud unifies data from multiple sources in real time, creating a single customer profile. I like how it enables personalized insights, segmentation, and AI-driven actions directly within the Salesforce ecosystem all without complex integrations. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Initial setup and data mapping can be complex, especially for large organizations. It also requires strong data governance, and licensing costs can be high for smaller teams. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data Cloud breaks down data silos by connecting information from multiple systems into unified customer profiles. This helps deliver real-time personalization, smarter analytics, and stronger engagement, driving better business decisions and customer experiences. ### 25. Unified Data Management with Excellent Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Jean-Paul C. | Salesforce Consultant **Reviewed Date:** August 26, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I appreciate the good documentation and available resources that eased the learning curve of Salesforce Data Cloud. I also value the unified profiles that combine customer data from different platforms, simplifying information access and updates. The prebuilt connectors for systems like CRM, Google, and telephony are incredibly useful, making data integration seamless. I love having all the data in one place, which greatly enhances my workflow efficiency. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I find the initial setup and learning phase of Salesforce Data Cloud to be challenging. There is a steep learning curve with many steps involved, which made it difficult to grasp at first. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I use Salesforce Data Cloud to combine data from various sources, unifying customer profiles, which simplifies accessing and updating information. ### 26. Powerful Unified Customer Profiles, but Requires Complex Data Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Nishant M. | T&C Lead (Expert), Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Data Cloud gathers and links information from all your sources like CRM, web, mobile apps, social media, emails, loyalty programs, and even external databases. It then creates a single, unified customer profile that is updated in real time. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** This platform demands significant data integration efforts, and expenses may rise considerably when handling large datasets or running frequent real-time queries. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Automation and shared data have significantly reduced the need for manual reconciliation between systems. Workflows are now driven by accurate, unified data, which has streamlined processes and improved overall efficiency. ### 27. Effortless Setup, High-Performance Data Handling **Rating:** 5.0/5.0 stars **Reviewed by:** Sudhir Kumar S. **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I really appreciate the ease of setup with Salesforce Data Cloud. Handling streaming data with very low latency is invaluable for my operations. The platform excels in optimizing latency and managing high data volumes effortlessly. I find its integrations with connectors like MuleSoft and S3 extremely beneficial. Overall, I think it's a fantastic product, deserving a recommendation score of 10. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Nothing I can think of **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I use Salesforce Data Cloud to analyze click streams, identifying geo-location and product reviews, optimizing analysis latency and handling high data volumes easily, which benefits my operations. ### 28. Efficient Centralization and Data Updating with Salesforce Data Cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Elena I. **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I love how Salesforce Data Cloud allows me to centralize data from different systems, greatly facilitating contact with customers thanks to the updated information. The interface is user-friendly and the data processing is efficient, which significantly improves marketing campaigns and information management. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It can become tedious when handling too many fields. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I use the product to centralize customer data from various systems, improving our ability to contact with updated information and send campaigns. This optimizes data management and increases team efficiency. ### 29. Impressive Agentforce Features, but Disappointed by Separate Data Cloud Licensing **Rating:** 2.5/5.0 stars **Reviewed by:** Aleena K. | Senior Analyst | Executive Accelerators, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I’m really impressed by its potential - especially about what it can do with Agentforce **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The fact that a separate license needs to be purchased even if you already have Sales, Service, or Marketing cloud. Data Cloud plays such an integral part in the success of Agentforce, that it should come as a complimentary part of the Agentforce package. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I haven’t used Data Cloud yet but i can see potential in how it could help my organization gain more insights from customer data without needing to view that data from Tableau. ### 30. Easy Segmentation and Activation, But Vague Errors and Limited Documentation **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Ease of segmentation and activation. Ability to ingest unstructured data. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Common vague errors and lacking support documentation **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data management for marketing teams, segmentation and activation. Makes marketing team more agile vs. relying on IT for data pulls. ### 31. Powerful Analytics and 360 View, But a High Bar for Implementation **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Obviously the analytics and 360 view it’s offering. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It’s hard to implement with a lot of considerations and setup to accomplish. Fairly high bar to enter. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Unifying data across a number of systems. ### 32. Unification and Integration with Salesforce Data Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Naman M. | Salesforce Administrator, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I love how Salesforce Data Cloud integrates seamlessly with our marketing, sales, and service clouds, providing a single source of truth. The unification and integration capabilities, especially with its AI features, make data management efficient and insightful, boosting our confidence in customer-related decisions. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The consideration of cost and licenses presents a challenge when thinking about expanding the implementation of Salesforce Data Cloud to another office. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I use Salesforce Data Cloud to unify scattered customer data from spreadsheets and Zoho CRM, giving us a single source of truth. This integration has built our confidence in decision-making based on centralized data, streamlining workflows and improving customer relationships. ### 33. Unified Data Profiles Save Time, But Setup Can Be Complex **Rating:** 4.0/5.0 stars **Reviewed by:** Jackie W. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It finally unifies all your data — prospects, applicants, students, and marketing interactions — into a single, real-time profile so you don’t have to manually pull or merge reports from multiple systems. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It takes time and technical setup to connect and map all your data sources correctly, so the initial build can feel complex before the time savings kick in. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It eliminates hours spent reconciling spreadsheets or exporting lists by giving you one clean, always-updated data view for reporting, segmentation, and automation in real time. ### 34. A Game-Changer for a Unified Customer View **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The best thing is its ability to create a truly unified customer profile. It's a game-changer for stitching together customer data from different sources into one single, accurate view. I also love the seamless, native integration with Marketing Cloud. It lets us activate our unified audiences and create real-time segments for targeted campaigns very quickly. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The initial setup can be complex and has a steep learning curve, especially for data ingestion and transformation. The UI for data mapping could be more intuitive. We had to spend a lot of time on the initial configuration, so having a solid data strategy in place before you start is essential. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data Cloud is primarily solving the problem of data fragmentation. It helps to unify disparate customer data from various sources (websites, apps, legacy systems) into a single, cohesive customer profile. This benefits us by enabling highly targeted and personalized campaigns. We can now create real-time audience segments based on a customer’s actual behavior, rather than static, outdated data. This not only improves the effectiveness of our marketing efforts but also ensures a more consistent and relevant experience for our customers across all touchpoints. ### 35. Efficient Data Management with Some Export Limitations **Rating:** 4.5/5.0 stars **Reviewed by:** Signe E. | Manager, GTM Systems, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It's allowed us to get move large swaths of data once only storable in our CRM into more manageable platforms like Snowflake, which we can now access in Salesforce via Data Cloud without running into storage constraints. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** We recently ran into a report export row limit that we weren't expecting that required a custom work around, so I'd look forward to expanding that row limit in the future. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Getting valuable data in front of the right people without maintaining large volumes of CRM metadata. ### 36. Efficient Data Centralization and Organization Made Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Efficient method to centralize and organize data. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** It can be intimidated given the number of options and features available. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Allows bringing in 3rd party sources data and integrate into Salesforce ### 37. Great Unification That Streamlines Everything **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Great unification and a Customer 360 view across all records. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The pipeline is long, and it requires a lot of configuration. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** 360 degree customer view ### 38. Salesforce Data Cloud: A Game Changer **Rating:** 4.0/5.0 stars **Reviewed by:** Aishwarya T. | Digital Solution Architect Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 10, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Overall experience is exceptional,helps in powerful unification process and supports strong governance and compliance policies **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Pricing not suitable for small business but can be adapted if they use Salesforce products already **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Unification of customer data, as we have silo'ed data and bringing them together on one structure was challenging. Data Cloud helped to overcome the challenge. ### 39. Seamless Integration Across the Salesforce Ecosystem **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like how it integrates with the entire Salesforce ecosystem. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** That it is firstly focused for marketing cloud **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data storing ### 40. Unified Customer Insights Made Easy with Salesforce Data Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Chemicals | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** What I like best about Salesforce Data Cloud is how it connects data from multiple sources and gives a unified view of the customer. It’s powerful to see all that information in one place and use it for more accurate insights **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I really like that Data Cloud connects and harmonizes data from multiple sources, giving teams a single source of truth. It makes it easier to personalize engagement and make data-driven decisions with confidence **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data Cloud solves the problem of having disconnected data across different systems. It brings everything together into one view, so we can finally trust the data we’re using and make faster, more informed decisions ### 41. Excited About Dreamforce's Potential for Organizing YouTube Support Data **Rating:** 3.5/5.0 stars **Reviewed by:** Rashmi P. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** After attending Dreamforce, I am enthusiastic about the potential it offers for organizing and maximizing the value of customer support data for YouTube. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I am cautious about the implementation complexity given our data sources are in a certain format **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Potential to unify scattered Help Center, case, and chat data into a single real-time customer profile, enabling faster, AI-driven resolutions and consistent support across all YouTube entry points. ### 42. Powerful Data Unification **Rating:** 3.5/5.0 stars **Reviewed by:** Andre S. | CEO, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** What I like best about Salesforce Data Cloud is its ability to unify data from multiple sources in real time, giving a complete, up-to-date view of each customer and enabling more personalised and data-driven decisions across the organisation. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** What I dislike about Salesforce Data Cloud is its complex implementation, high cost, and the need for strong data governance to ensure accuracy and consistency. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Data unification. ### 43. Great for unifying customer data with strong insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce Data Cloud makes it easy to unify customer data from many sources, giving a complete view that helps with analytics, personalization, and better decision-making. Its strong integration with other Salesforce tools is also very helpful. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The initial setup can feel complex, and new users often face a learning curve before they can fully take advantage of all the features. Pricing can also be on the higher side, which makes it harder for smaller teams to adopt quickly. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data Cloud helps solve the challenge of disconnected data across different systems. By unifying customer data into a single profile, it eliminates silos and gives teams a 360-degree view of the customer. This makes segmentation and personalization much more effective, improves decision-making, and ultimately helps deliver better customer experiences. ### 44. Great for Unified Customer Insights, but Challenging Implementation Without Clean Data **Rating:** 4.0/5.0 stars **Reviewed by:** Katie L. | Member Of Design Management Insititute, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Helps unifies data from various sources to create a single, comprehensive view of customers, which allows businesses to personalize interactions, automate processes, and gain insights **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Implementation is difficult if data hasn’t been cleaned and expectation of plug and play **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** connects data from different systems like CRM, e-commerce, and data warehouses, breaking down silos to make data actionable for teams like marketing and service ### 45. Great Analytics, but Requires Solid Data and Processes **Rating:** 4.0/5.0 stars **Reviewed by:** Linda C. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It's a way to get better analytics and reporting to make better decisions **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Your data in the org and processes and validation needs to be in place to use it better **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** We are looking at better ways and automation to improve quality which will help overall. This is a way to improve in future analytics and decisions for company ### 46. Comprehensive Client Insights, but Setup and Cost Are Challenging **Rating:** 2.5/5.0 stars **Reviewed by:** Zbigniew L. | VP, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It brings together all data to provide a comprehensive, 360-degree view of each client. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The setup process is complicated, and the high cost is a significant issue for me. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Bringing together all data streams into a single platform has been a significant advantage. It simplifies management and provides a clearer overview, making it much easier to handle complex information. ### 47. Powerful Data Unification with a Steep Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Devavarapu R. | Salesforce Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** like how Salesforce Data Cloud unifies data from multiple sources, giving a clear and real-time view of customer interactions **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** can be a bit complex to set up and requires technical expertise to fully leverage all its features. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data Cloud helps us unify and activate customer data from different sources, enabling more personalized marketing and better decision-making ### 48. Powerful Personalization, But Setup Takes Time **Rating:** 5.0/5.0 stars **Reviewed by:** Teja M. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce Data Cloud unifies real-time customer data, boosting personalization and enabling faster, smarter decisions. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Setup can be complex and time-consuming. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Salesforce Data Cloud solves fragmented customer data by unifying it in real time. This provides a complete, accurate view that improves personalization, marketing effectiveness, and decision-making, ultimately enhancing customer engagement and business outcomes. ### 49. Valuable Data Insights, but Implementation Fit Needs Consideration **Rating:** 4.5/5.0 stars **Reviewed by:** Gopal G. | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Data collection is managed through the agent force, allowing for valuable insights into customer accounts from both sales and service perspectives. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** The demo is good, but we need to consider how it would work in terms of implementation and whether it fits our specific use case. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Gather all your customer data in one place. ### 50. Zero Copy Architecture: Effortless Snowflake Integration Without Data Duplication **Rating:** 5.0/5.0 stars **Reviewed by:** Divya S. | Salesforce Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2025 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce Data Cloud’s Zero Copy Architecture offers a powerful way to connect with Snowflake—without physically moving or duplicating data. Here's how it works and why it's a game-changer **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Query performance is critical and Snowflake latency is a concern. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** We are about to implementing it and we area still in the discovery phase ## Salesforce Data 360 (formerly Data Cloud) Discussions - [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager) - [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager) - [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses) - [View Salesforce Data 360 (formerly Data Cloud) pricing details and edition comparison](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+11%3A30%3A12+-0500&secure%5Bsession_id%5D=3f4cfafc-7b1f-4edc-a8d5-d2baf865f28d&secure%5Btoken%5D=33bce650830c4ee0fd4ddb7924f1d0a62f3b8e215fef76558f7908ea923c609b&format=llm_user) ## Salesforce Data 360 (formerly Data Cloud) Integrations - [Agentforce Financial Services (formerly Salesforce Financial Services Cloud)](https://www.g2.com/products/agentforce-financial-services-formerly-salesforce-financial-services-cloud/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Amazon Athena](https://www.g2.com/products/amazon-athena/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amazon Simple Storage Service (S3)](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews) - [AWS Cloud](https://www.g2.com/products/aws-cloud/reviews) - [AWS Cloud Development Kit (AWS CDK)](https://www.g2.com/products/aws-cloud-development-kit-aws-cdk/reviews) - [Azure](https://www.g2.com/products/hopem-azure/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud](https://www.g2.com/products/google-cloud/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Salesforce Marketing Cloud Personalization (formerly Interaction Studio)](https://www.g2.com/products/salesforce-marketing-cloud-personalization-formerly-interaction-studio/reviews) - [ServiceNow IT Service Management](https://www.g2.com/products/servicenow-it-service-management/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Workday](https://www.g2.com/products/workday-workday/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Salesforce Data 360 (formerly Data Cloud) Features **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Management** - Hierarchy Management - Reference Data Management - Data Lineage - Metadata Management **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Security** - Access Control - Roles Management - Compliance Management **Functionality ** - Multi-Domain - Match & Merge - Relationship Mapping - User Interface **Security** - Data Governance - Data Masking **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization **Data Quality** - Data Preparation - Data Distribution - Data Unification **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Maintainence** - Data Quality Management - Policy Management **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making ## Top Salesforce Data 360 (formerly Data Cloud) Alternatives - 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