Salesforce Data 360 (formerly Data Cloud) Reviews & Product Details

Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights and intelligent action. Natively built on the Salesforce Platform, Data Cloud is designed to complement—not replace—your current systems. It acts as a smart data bridge, unifying structured and unstructured data from lakes, warehouses, and business applications using low-code tools. With Zero Copy architecture and deep partnerships with Amazon, Snowflake, Databricks, and Google, you can maximize existing data investments and activate data seamlessly across the Salesforce ecosystem.

Product Website

Seller

Salesforce

Discussions

Salesforce Data 360 (formerly Data Cloud) Community

Overview by

Oleg Kulda

Pricing

Pricing provided by Salesforce Data 360 (formerly Data Cloud).

Consumption Credits

$500.00

100000 Credits

View More Pricing Information

Salesforce Data 360 (formerly Data Cloud) Integrations

(24)

Verified by Salesforce Data 360 (formerly Data Cloud)

Salesforce Data 360 (formerly Data Cloud) Media

Connect and Ingest

Unify and Harmonize Data

Create a Customer 360 Profile

Govern your Data at Scale

Segment Data

Activate Data

Create An Actionable 360 Degree Customer Profile

Official Downloads

(5)

edit

Unlocking Business Growth with Zero Copy Integration.

7 Executive Insights on the AI Agentic Journey

Salesforce Data 360 (formerly Data Cloud) Reviews (208)

View 1 Video Reviews

G2 reviews are authentic and verified.

Here's how.

Vaibhav V.

Director of Sales

Information Technology and Services

Mid-Market (51-1000 emp.)

9/19/2024

Business partner of the seller or seller's competitor, not included in G2 scores.

"CDP is amazing"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Salesforce CDP helped us alot in data management Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Costing is the main concern for startup businesses Review collected by and hosted on G2.com.

Sujan K.

Sr. Principal Software Engineer

Mid-Market (51-1000 emp.)

10/16/2025

"Great for Data Unification, But Redundant If You Already Have a Data Warehouse"

2.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Unifying data which is all over the systems Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Why I need an another system to get all the data? If I have data warehouse? Review collected by and hosted on G2.com.

Zaib R.

Enterprise (> 1000 emp.)

10/16/2025

"Great Team Tool, But UX Needs Improvement"

3/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

I'm super excited to use and empower my team to use it Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Ux can be more intuitive and user friendly. Review collected by and hosted on G2.com.

Verified User in Consulting

Small-Business (50 or fewer emp.)

10/16/2025

"Reliable Salesforce Platform, but Pricing Needs Clarity"

4/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

I like how it is on the trusted Salesforce platform and it is helping companies with their big data Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

I think the pricing can be more clear. People can’t easily understand how much they will need to pay for the services Review collected by and hosted on G2.com.

Camilo C.

Small-Business (50 or fewer emp.)

10/16/2025

"Very Good Experience, No Complaints"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Is very good I like ir a lot, all the things Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Nothing all is fine. I dont dislike tje product Review collected by and hosted on G2.com.

Swati A.

Manager Enterprise Application Engineering

Enterprise (> 1000 emp.)

10/16/2025

"Great Data Security and Scalability, but Steep Learning Curve and High Cost"

4.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Data security and scalability, future ready Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Steep learning curve and expense. Limited out if the box Review collected by and hosted on G2.com.

Gastón Alberto S.

Salesforce SR Consultant

Mid-Market (51-1000 emp.)

10/15/2025

"Great Data Features, but Complex Implementation"

4.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

The data management, relationships, and mapping features stand out to me. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

The process of implementing the data cloud is quite complex. Review collected by and hosted on G2.com.

Christine C.

IT Manager - Salesforce Development

Enterprise (> 1000 emp.)

10/15/2025

"Great Zero-Copy Feature, but Pricing Is Unclear and Expensive"

2.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Zero-copy is the best part of Data Cloud Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

It is very expensive, but also hard to get pricing information Review collected by and hosted on G2.com.

Sam D.

Mid-Market (51-1000 emp.)

10/16/2025

"Great for Data Unification, but Pricing Is Confusing"

2.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

It’s a great tool to unify data from different sources. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

It’s hard to understand the pricing model. Review collected by and hosted on G2.com.

Nicolás E.

Enterprise (> 1000 emp.)

10/16/2025

"Great for Complex Data Problems, but Pricing Can Be an Issue"

4.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

The resution of complex problems with lots of data Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Maybe the prices sometimes wont help a lot Review collected by and hosted on G2.com.

Trending Discussions related to Salesforce Data 360 (formerly Data Cloud)

What is the benefit of the hub and spoke design of customer 360 Data Manager?

Verified User

about 3 years ago

What is customer 360 Data Manager?

Verified User

over 3 years ago

What does customer 360 Data Manager provide businesses?

Verified User

almost 4 years ago

View all Discussions

Pricing Options

Pricing provided by Salesforce Data 360 (formerly Data Cloud).

Consumption Credits

$500.00

100000 Credits

View More Pricing Information

Salesforce Data 360 (formerly Data Cloud) Comparisons

Twilio Segment

4.5/5

(562)

Compare Now

Insider One

4.8/5

(1,257)

Compare Now

Microsoft Dynamics 365 Customer Insights

4/5

(19)

Compare Now

Salesforce Data 360 (formerly Data Cloud) Features

Data Sourcing

Data Enrichment

Expandability

Content Marketing

Intelligence

Marketing Metrics

Predictive Modeling

Recommendation Engine

Agentic AI - Firewall Software

Autonomous Task Execution

Adaptive Learning

View More Features

Top-Rated Alternatives

Twilio Segment

4.5/5

(551)

Tealium Customer Data Hub

View All Alternatives

Consulting Services for Salesforce Data 360 (formerly Data Cloud)

Deloitte Implementation Services

3.6/5

(15)

Wipro Salesforce Practice

See all Salesforce Data 360 (formerly Data Cloud) Providers

Categories on G2

Customer Data Platform (CDP)

Data Governance

Audience Intelligence Platforms

Explore More

Best VDR solutions for mergers and acquisitions

Most reliable software for managing projects

What is the top local SEO solution for multi-location businesses?

Best VDR solutions for mergers and acquisitions

Most reliable software for managing projects

What is the top local SEO solution for multi-location businesses?

What's the best PSA software for small businesses

Pros and Cons Details

4.3 out of 5 stars

Salesforce Data 360 (formerly Data Cloud) Reviews & Product Details

Pricing

Consumption Credits

Salesforce Data 360 (formerly Data Cloud) Integrations

Salesforce Data 360 (formerly Data Cloud) Media

Official Downloads

Have you used Salesforce Data 360 (formerly Data Cloud) before?

Salesforce Data 360 (formerly Data Cloud) Reviews (208)

Salesforce Data 360 (formerly Data Cloud) Reviews (208)

Pros & Cons

Filter Reviews

What is the benefit of the hub and spoke design of customer 360 Data Manager?

Verified User

What is customer 360 Data Manager?

Verified User

What does customer 360 Data Manager provide businesses?

Verified User

Pricing Options

Consumption Credits

Salesforce Data 360 (formerly Data Cloud) Features

Top-Rated Alternatives

Consulting Services for Salesforce Data 360 (formerly Data Cloud)

Categories on G2

Explore More