--- title: Salesforce Data 360 (formerly Data Cloud) Reviews meta_title: 'Salesforce Data 360 (formerly Data Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 305 reviews by the users' company size, role or industry to find out how Salesforce Data 360 (formerly Data Cloud) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 305 scale: '5' date_modified: '2026-07-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Salesforce Data 360 (formerly Data Cloud) Reviews **Vendor:** Salesforce **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.3/5.0 **Total Reviews:** 305 ## About Salesforce Data 360 (formerly Data Cloud) Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights and intelligent action. Natively built on the Salesforce Platform, Data Cloud is designed to complement—not replace—your current systems. It acts as a smart data bridge, unifying structured and unstructured data from lakes, warehouses, and business applications using low-code tools. With Zero Copy architecture and deep partnerships with Amazon, Snowflake, Databricks, and Google, you can maximize existing data investments and activate data seamlessly across the Salesforce ecosystem. ## Salesforce Data 360 (formerly Data Cloud) Pros & Cons **What users like:** - Users appreciate the **seamless platform integration** of Salesforce Data 360, enabling effortless data connectivity for all operations. (79 reviews) - Users appreciate the **ease of use** of Salesforce Data 360, allowing for efficient access to customer data in one place. (56 reviews) - Users value the **easy integration** of Salesforce Data 360, seamlessly connecting data across Salesforce platforms for improved workflows. (53 reviews) - Users value the **comprehensive data integration** of Salesforce Data 360, enabling a unified view for informed decision-making. (39 reviews) - Users value the **seamless integration** capabilities of Salesforce Data 360, enhancing their ability to unify customer data effectively. (38 reviews) - Data Integration (36 reviews) - Data Centralization (35 reviews) - Integration Capabilities (34 reviews) - Users appreciate the **easy integrations** of Salesforce Data Cloud, enabling seamless data access and streamlined workflows. (33 reviews) - Data Quality (31 reviews) **What users dislike:** - Users find the **steep learning curve** of Salesforce Data 360 challenging, impacting their initial setup and knowledge retention. (53 reviews) - Users find the **expenses quite high** , especially for large datasets and frequent real-time queries, impacting overall value. (44 reviews) - Users face a **difficult learning curve** with Salesforce Data 360, finding the setup and new terminology quite challenging. (37 reviews) - Users face **implementation complexity** , especially new users who struggle with understanding features and initial setup. (36 reviews) - Users face a **complex setup** with Salesforce Data 360, requiring extensive training and a steep learning curve. (34 reviews) - Data Management Issues (25 reviews) - Difficult Setup (25 reviews) - Users note a **steep learning curve** with Salesforce Data Cloud, making it challenging for beginners to navigate effectively. (25 reviews) - Complex Implementation (24 reviews) - Setup Difficulty (24 reviews) ## Salesforce Data 360 (formerly Data Cloud) Discussions - [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager) - [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager) - [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses) - [View Salesforce Data 360 (formerly Data Cloud) pricing details and edition comparison](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-10+18%3A15%3A29+-0500&secure%5Bsession_id%5D=6ebcfc26-2806-4387-b332-555b8dd95307&secure%5Btoken%5D=b1b1b5b92b6af207d750a24dfd32226b3960a46b022643d039dbc45fbaa9c424&format=llm_user) ## Salesforce Data 360 (formerly Data Cloud) Integrations - [Agentforce Financial Services (formerly Salesforce Financial Services Cloud)](https://www.g2.com/products/agentforce-financial-services-formerly-salesforce-financial-services-cloud/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Amazon Athena](https://www.g2.com/products/amazon-athena/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amazon Simple Storage Service (S3)](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews) - [AWS Cloud](https://www.g2.com/products/aws-cloud/reviews) - [AWS Cloud Development Kit (AWS CDK)](https://www.g2.com/products/aws-cloud-development-kit-aws-cdk/reviews) - [Azure](https://www.g2.com/products/hopem-azure/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud](https://www.g2.com/products/google-cloud/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Salesforce Marketing Cloud Personalization (formerly Interaction Studio)](https://www.g2.com/products/salesforce-marketing-cloud-personalization-formerly-interaction-studio/reviews) - [ServiceNow IT Service Management](https://www.g2.com/products/servicenow-it-service-management/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Workday](https://www.g2.com/products/workday-workday/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Salesforce Data 360 (formerly Data Cloud) Features **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Management** - Hierarchy Management - Reference Data Management - Data Lineage - Metadata Management **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Security** - Access Control - Roles Management - Compliance Management **Functionality ** - Multi-Domain - Match & Merge - Relationship Mapping - User Interface **Security** - Data Governance - Data Masking **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization **Data Quality** - Data Preparation - Data Distribution - Data Unification **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Maintainence** - Data Quality Management - Policy Management **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making ## Top Salesforce Data 360 (formerly Data Cloud) Alternatives - 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