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At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (43.2% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
Insider One
Star Rating
(1,244)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSalesforce Data 360 (formerly Data Cloud)
Star Rating
(207)4.3 out of 5
Market Segments
Mid-Market (43.2% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Insider excels in ease of use with a score of 9.4, while Salesforce Data Cloud falls behind at 8.2. Users report that Insider's intuitive interface and user-friendly design make it easy for teams to adopt quickly.
- Users mention that Insider's quality of support is outstanding, scoring 9.6 compared to Salesforce Data Cloud's 8.7. Reviewers highlight the responsiveness and helpfulness of Insider's support team, which is crucial for resolving issues promptly.
- G2 users report that Insider shines in ease of setup, achieving a score of 9.0, while Salesforce Data Cloud lags at 7.4. Users appreciate how quickly they can get started with Insider without extensive technical knowledge.
- Users on G2 note that Insider's data enrichment capabilities score 9.5, surpassing Salesforce Data Cloud's 9.0. Reviewers mention that Insider's robust data integration features allow for seamless enhancement of customer profiles.
- Reviewers mention that Insider's content marketing features score 9.6, significantly higher than Salesforce Data Cloud's 8.6. Users appreciate the advanced tools for creating and managing marketing campaigns effectively within Insider.
- Users say that Insider's predictive modeling capabilities score 9.5, while Salesforce Data Cloud's score is 8.7. Reviewers highlight Insider's ability to provide actionable insights that help in forecasting customer behavior and improving marketing strategies.
Pricing
Entry-Level Pricing
Insider One
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Insider One
Free Trial is available
Salesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
9.4
1,121
9.0
88
Ease of Use
9.4
1,130
8.0
166
Ease of Setup
9.0
587
7.4
139
Ease of Admin
9.1
304
8.6
42
Quality of Support
9.6
1,120
8.7
84
Has the product been a good partner in doing business?
9.5
305
9.3
41
Product Direction (% positive)
9.7
1,072
9.1
86
Features by Category
Email Marketing
9.6
510
Not enough data
9.6
489
Not enough data
9.6
492
Not enough data
9.6
433
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
529
Not enough data
9.6
543
Not enough data
9.5
533
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
502
Not enough data
9.5
501
Not enough data
9.6
545
Not enough data
Feature Not Available
Not enough data
9.5
480
Not enough data
9.5
445
Not enough data
9.5
484
Not enough data
9.5
468
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
440
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
529
Not enough data
9.4
525
Not enough data
9.4
519
Not enough data
9.4
517
Not enough data
9.1
420
Not enough data
Platform
9.5
525
Not enough data
9.5
277
Not enough data
9.6
507
Not enough data
9.5
445
Not enough data
9.4
450
Not enough data
9.5
491
Not enough data
9.4
431
Not enough data
Agentic AI - Marketing Automation
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Not enough data
Integration
9.4
499
Not enough data
9.3
497
Not enough data
9.4
461
Not enough data
Data Integration
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Agentic AI - Data Management Platform (DMP)
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Data Analysis & Optimization
Not enough data
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Platform
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Visitor Behavior
9.5
580
Not enough data
9.6
597
Not enough data
9.5
544
Not enough data
Templates
9.5
559
Not enough data
9.5
602
Not enough data
9.6
596
Not enough data
Personalization
9.6
585
Not enough data
9.5
573
Not enough data
9.6
586
Not enough data
9.4
520
Not enough data
9.5
565
Not enough data
9.6
568
Not enough data
9.6
595
Not enough data
9.6
581
Not enough data
Multichannel
9.6
586
Not enough data
9.5
521
Not enough data
9.6
585
Not enough data
Administration
9.6
581
Not enough data
9.4
599
Not enough data
9.5
576
Not enough data
9.4
576
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Segmentation
9.7
602
Not enough data
9.6
580
Not enough data
Targeting
9.6
594
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
Not enough data
SMS Platform
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Not enough data
Agentic AI - SMS Marketing
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Data Sourcing
9.5
584
|
Verified
8.9
30
9.5
572
|
Verified
9.1
30
9.6
378
8.6
29
9.5
600
|
Verified
9.1
29
Intelligence
9.4
607
|
Verified
8.6
29
9.4
577
|
Verified
8.8
28
9.6
568
|
Verified
8.6
28
Platform Basics
9.5
653
|
Verified
Not enough data
9.5
653
|
Verified
Not enough data
Platform Data
9.4
638
|
Verified
Not enough data
9.4
616
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
618
Not enough data
Platform Additional Functionality
9.5
622
|
Verified
Not enough data
9.5
617
|
Verified
Not enough data
9.4
605
Not enough data
Agentic AI - Customer Journey Analytics
8.7
35
Not enough data
8.7
34
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
51
Not enough data
9.4
47
Not enough data
9.5
49
Not enough data
9.5
47
Not enough data
9.2
48
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
48
Not enough data
9.5
47
Not enough data
9.4
45
Not enough data
9.3
46
Not enough data
Conversational AI - Conversational Commerce Platforms
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Agentic AI - Personalization
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
Analysis
9.3
623
Not enough data
9.4
691
Not enough data
9.3
556
|
Verified
Not enough data
9.4
600
|
Verified
Not enough data
Campaigns
9.4
579
|
Verified
Not enough data
9.7
695
|
Verified
Not enough data
9.4
484
Not enough data
9.2
484
Not enough data
9.6
567
|
Verified
Not enough data
9.6
654
|
Verified
Not enough data
Engagement
9.6
624
Not enough data
Platform
9.6
672
Not enough data
9.4
623
|
Verified
Not enough data
9.5
546
Not enough data
Agentic AI - Mobile Marketing
9.0
29
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Not enough data
Categories
Categories
Shared Categories
Insider One and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.2%
Apparel & Fashion
10.3%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.2%
Information Technology and Services
16.8%
Computer Software
9.5%
Financial Services
7.4%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.4%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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