Compare Insider One and Salesforce Data 360 (formerly Data Cloud) 
Featured Products
At a Glance
Market Segments
Mid-Market (45.4% of reviews)
Mid-Market (43.2% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
Insider One
Star Rating
(1,332)4.8 out of 5
Market Segments
Mid-Market (45.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSalesforce Data 360 (formerly Data Cloud)
Star Rating
(209)4.3 out of 5
Market Segments
Mid-Market (43.2% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user experience, with many praising its intuitive interface and the ability to quickly turn personalization ideas into live, measurable experiences. Users appreciate the platform's versatility across various marketing channels, including mobile apps and web.
- Users say that Salesforce Data 360 (formerly Data Cloud) provides a strong advantage in data unification, allowing for a comprehensive 360-degree view of customer profiles. This capability is highlighted as a key feature that enhances personalized marketing and service experiences.
- Reviewers mention that Insider One offers exceptional customer support, with a high satisfaction rating. Users have noted the company's willingness to adapt and make adjustments based on feedback, fostering a strong partnership that enhances the overall experience.
- According to verified reviews, Salesforce Data 360 is recognized for its efficient setup process, which many users found to be smooth and straightforward. This ease of implementation is a significant time-saver, making it an attractive option for businesses looking to streamline their operations.
- G2 reviewers highlight that Insider One's strong performance in ease of use makes it a favorite among users, who find the platform easy to navigate and manage. This user-friendly design contributes to a more efficient workflow and better overall satisfaction.
- Users report that while Salesforce Data 360 has a solid foundation, some feel it could improve in areas like customization and flexibility compared to Insider One. This feedback suggests that businesses with unique needs may find Insider One more accommodating.
Pricing
Entry-Level Pricing
Insider One
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Insider One
Free Trial is available
Salesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
9.4
1,198
9.0
90
Ease of Use
9.4
1,214
8.0
168
Ease of Setup
9.0
662
7.3
141
Ease of Admin
9.1
344
8.6
43
Quality of Support
9.6
1,197
8.6
86
Has the product been a good partner in doing business?
9.4
346
9.3
42
Product Direction (% positive)
9.8
1,153
8.9
88
Features by Category
Email Marketing
9.6
516
Not enough data
9.6
492
Not enough data
9.6
495
Not enough data
9.6
438
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
535
Not enough data
9.6
553
Not enough data
9.5
538
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
508
Not enough data
9.5
506
Not enough data
9.6
556
Not enough data
Feature Not Available
Not enough data
9.5
484
Not enough data
9.5
452
Not enough data
9.5
488
Not enough data
9.5
472
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
442
Not enough data
9.4
453
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
535
Not enough data
9.4
531
Not enough data
9.4
522
Not enough data
9.4
519
Not enough data
9.1
422
Not enough data
Platform
9.5
531
Not enough data
9.5
278
Not enough data
9.6
510
Not enough data
9.5
445
Not enough data
9.4
450
Not enough data
9.5
493
Not enough data
9.4
431
Not enough data
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
503
Not enough data
9.4
501
Not enough data
9.4
462
Not enough data
Data Integration
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Agentic AI - Data Management Platform (DMP)
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.8
7
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Data Analysis & Optimization
Not enough data
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Platform
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Visitor Behavior
9.5
585
Not enough data
9.6
605
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
607
Not enough data
9.6
599
Not enough data
Personalization
9.6
593
Not enough data
9.5
578
Not enough data
9.6
589
Not enough data
9.4
521
Not enough data
9.5
572
Not enough data
9.6
578
Not enough data
9.6
606
Not enough data
9.6
589
Not enough data
Multichannel
9.6
593
Not enough data
9.5
528
Not enough data
9.6
588
Not enough data
Administration
9.6
584
Not enough data
9.4
603
Not enough data
9.5
577
Not enough data
9.4
580
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Segmentation
9.7
604
Not enough data
9.6
583
Not enough data
Targeting
9.6
596
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
504
Not enough data
9.5
502
Not enough data
9.7
556
Not enough data
Personalized Content
9.6
541
Not enough data
9.6
518
Not enough data
9.6
579
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
8.9
29
9.5
572
|
Verified
9.1
31
9.6
379
8.5
29
9.5
601
|
Verified
9.1
29
Intelligence
9.4
607
|
Verified
8.5
28
9.4
577
|
Verified
8.8
28
9.6
568
|
Verified
8.6
27
Platform Basics
9.5
659
|
Verified
Not enough data
9.5
658
|
Verified
Not enough data
Platform Data
9.4
640
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
619
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.2
16
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
34
Not enough data
Analysis
9.3
626
Not enough data
9.4
706
Not enough data
9.3
559
|
Verified
Not enough data
9.4
607
|
Verified
Not enough data
Campaigns
9.4
582
|
Verified
Not enough data
9.7
708
|
Verified
Not enough data
9.4
493
Not enough data
9.2
488
Not enough data
9.6
584
|
Verified
Not enough data
9.6
672
|
Verified
Not enough data
Engagement
9.6
630
Not enough data
Platform
9.6
679
Not enough data
9.4
634
|
Verified
Not enough data
9.5
548
Not enough data
Agentic AI - Mobile Marketing
8.9
33
Not enough data
9.0
31
Not enough data
9.0
33
Not enough data
9.0
30
Not enough data
8.9
32
Not enough data
9.0
31
Not enough data
Categories
Categories
Shared Categories
Insider One and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.6%
Apparel & Fashion
10.1%
Cosmetics
3.9%
Financial Services
3.8%
Marketing and Advertising
3.7%
Other
52.9%
Information Technology and Services
17.7%
Computer Software
9.4%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
56.8%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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