# Insider One vs Salesforce Data 360 (formerly Data Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Insider One excels in **ease of use** , with users appreciating its intuitive interface that allows for seamless management of multiple channels like mobile apps, web, SMS, and email from a single platform. This capability makes it easier to create customer segments and engage effectively across all channels.
- **Users say** that Salesforce Data 360 shines in its ability to **unify customer data** from various sources into a single, reliable profile. This feature significantly enhances the process of building audience segments, as it eliminates the hassle of dealing with fragmented data.
- **Reviewers mention** that Insider One offers a superior **quality of support** , with many users highlighting the responsiveness and helpfulness of the support team. This level of assistance is crucial for businesses looking to maximize their use of the platform.
- **According to verified reviews** , Salesforce Data 360 provides a straightforward **setup process** , particularly with its connectors, making it easier for users to get started. However, some users still find the initial configuration to be a bit challenging compared to Insider One.
- **G2 reviewers highlight** that Insider One's **data-driven customer engagement** capabilities are a standout feature, allowing businesses to scale their operations efficiently. Users appreciate the ability to automate messages and build flows that enhance customer management.
- **Users report** that while both platforms have strong features, Insider One's **expandability** and ability to adapt to various business needs are particularly noteworthy, making it a preferred choice for mid-market companies looking for flexibility in their customer engagement strategies.



| | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,384 | 304 | 
| **Largest Market Segment** | Mid-Market (45.5% of reviews) | Enterprise (40.8% of reviews) | 
| **Entry Level Price** | No pricing available | $500.00 100000 Credits | 

---
## Top Pros & Cons

### Insider One

Pros:
- Ease of Use (222 reviews)
- Customer Engagement (205 reviews)

Cons:
- Learning Curve (81 reviews)
- Difficult Learning (38 reviews)

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
  | **Meets Requirements** | 9.4 (1244 reviews) | 9.0 (96 reviews) | 
  | **Ease of Use** | 9.4 (1261 reviews) | 7.7 (236 reviews) | 
  | **Ease of Setup** | 9.0 (711 reviews) | 7.2 (201 reviews) | 
  | **Ease of Admin** | 9.1 (345 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 9.6 (1241 reviews) | 8.6 (91 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (347 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 9.8 (1194 reviews) | 9.0 (93 reviews) | 

---
## Pricing

### Insider One

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | 9.4/10 | 658 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Email Marketing

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Building and Personalizing Emails** | 9.6 (529 reviews) | Not enough data | 
| **Sending Outbound Emails** | 9.6 (503 reviews) | Not enough data | 
| **Manage Email Deliverability** | 9.6 (504 reviews) | Not enough data | 
| **Automated Email Responses** | 9.6 (441 reviews) | Not enough data | 

#### Online Marketing

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Landing Pages and Forms** | Feature Not Available | Not enough data | 
| **Dynamic Content** | 9.5 (546 reviews) | Not enough data | 
| **A/B Testing** | 9.6 (566 reviews) | Not enough data | 
| **Mobile Optimized** | 9.5 (545 reviews) | Not enough data | 
| **Search Tracking and Optimization** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Lead Database** | 9.5 (512 reviews) | Not enough data | 
| **Data Quality Management** | 9.5 (510 reviews) | Not enough data | 
| **Segmentation** | 9.6 (572 reviews) | Not enough data | 
| **Lead Scoring and Grading** | Feature Not Available | Not enough data | 
| **Lead Nurturing** | 9.5 (488 reviews) | Not enough data | 
| **Online Behavior Tracking** | 9.5 (460 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 9.5 (491 reviews) | Not enough data | 
| **CRM Lead Integration** | 9.5 (480 reviews) | Not enough data | 

#### Campaign Management

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Program Management** | Feature Not Available | Not enough data | 
| **Event / Webinar Marketing** | Feature Not Available | Not enough data | 
| **Calendaring** | Feature Not Available | Not enough data | 
| **Budgeting** | Feature Not Available | Not enough data | 

#### Social

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Social Listening** | Feature Not Available | Not enough data | 
| **Social Sharing** | 9.3 (445 reviews) | Not enough data | 
| **Social Campaigns** | 9.4 (453 reviews) | Not enough data | 
| **Social Media Engagement** | Feature Not Available | Not enough data | 
| **Social Media Advertising** | Feature Not Available | Not enough data | 

#### Reporting & Analytics

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Basic Reporting** | 9.4 (544 reviews) | Not enough data | 
| **Web Analytics** | 9.4 (538 reviews) | Not enough data | 
| **ROI Analytics** | 9.4 (527 reviews) | Not enough data | 
| **Revenue Analytics** | 9.4 (527 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | 9.1 (422 reviews) | Not enough data | 

#### Platform

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Customization ** | 9.5 (541 reviews) | Not enough data | 
| **Workflow Capability** | 9.5 (288 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.6 (514 reviews) | Not enough data | 
| **Internationalization** | 9.5 (442 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 9.4 (450 reviews) | Not enough data | 
| **Performance and Reliability** | 9.5 (498 reviews) | Not enough data | 
| **Output Document Generation** | 9.4 (429 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (25 reviews) | Not enough data | 
| **Multi-step Planning** | 8.9 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 8.9 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (25 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (25 reviews) | Not enough data | 
| **Decision Making** | 9.0 (27 reviews) | Not enough data | 

#### Integration

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | 9.4 (510 reviews) | Not enough data | 
| **Integration APIs** | 9.4 (505 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 9.4 (458 reviews) | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 10 |

#### Data Integration

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (6 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis & Optimization

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (6 reviews) | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (7 reviews) | 
| **Performance and Reliability** | Not enough data | 9.3 (7 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.5 (7 reviews) | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | 9.4/10 | 685 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Visitor Behavior

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Monitoring** | 9.5 (586 reviews) | Not enough data | 
| **Targeting** | 9.6 (608 reviews) | Not enough data | 
| **Guided Selling** | 9.5 (546 reviews) | Not enough data | 

#### Templates

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Library** | 9.5 (561 reviews) | Not enough data | 
| **Customization** | 9.5 (611 reviews) | Not enough data | 
| **Optimization** | 9.6 (601 reviews) | Not enough data | 

#### Personalization

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Recommendation** | 9.6 (595 reviews) | Not enough data | 
| **Content** | 9.5 (579 reviews) | Not enough data | 
| **Cart Abandonment** | 9.6 (594 reviews) | Not enough data | 
| **Search** | 9.4 (520 reviews) | Not enough data | 
| **Personalization Engine** | 9.5 (572 reviews) | Not enough data | 
| **Product Recommendations** | 9.6 (579 reviews) | Not enough data | 
| **A/B Testing** | 9.6 (612 reviews) | Not enough data | 
| **Personalized Messaging** | 9.6 (592 reviews) | Not enough data | 

#### Multichannel

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Web** | 9.6 (595 reviews) | Not enough data | 
| **Email** | 9.5 (530 reviews) | Not enough data | 
| **Mobile** | 9.6 (591 reviews) | Not enough data | 

#### Administration 

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Campaigns** | 9.6 (587 reviews) | Not enough data | 
| **Reports & Analytics** | 9.4 (608 reviews) | Not enough data | 
| **User Data** | 9.5 (577 reviews) | Not enough data | 
| **Integrations** | 9.4 (580 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Natural Language Interaction** | 8.3 (21 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (21 reviews) | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 11 |

#### Administration

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modelling** | Not enough data | 9.2 (8 reviews) | 
| **Recommendations** | Not enough data | 8.8 (7 reviews) | 
| **Workflow Management** | Not enough data | 8.1 (7 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | 

#### Management

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Business Glossary** | Not enough data | 8.3 (7 reviews) | 
| **Data Discovery** | Not enough data | 9.0 (7 reviews) | 
| **Data Profililng** | Not enough data | 8.8 (8 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (6 reviews) | 

#### Compliance

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | 
| **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | 
| **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | 

#### Security

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Access Control** | Not enough data | 9.3 (7 reviews) | 
| **Roles Management** | Not enough data | 8.8 (7 reviews) | 
| **Compliance Management** | Not enough data | 9.3 (7 reviews) | 

#### Data Quality

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Preparation** | Not enough data | 9.4 (8 reviews) | 
| **Data Distribution** | Not enough data | 8.8 (7 reviews) | 
| **Data Unification** | Not enough data | 9.7 (10 reviews) | 

#### Maintainence

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (7 reviews) | 
| **Policy Management** | Not enough data | 9.0 (7 reviews) | 

#### Generative AI

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | 9.3/10 | 646 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Segmentation

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **A/B Testing** | 9.7 (606 reviews) | Not enough data | 
| **Customer Profiles** | 9.6 (583 reviews) | Not enough data | 

#### Targeting

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Behavioral Targeting** | 9.6 (596 reviews) | Not enough data | 
| **Contextual Targeting** | 9.6 (565 reviews) | Not enough data | 

#### Triggered Content

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Geofencing** | 9.5 (504 reviews) | Not enough data | 
| **Triggered Emails** | 9.5 (503 reviews) | Not enough data | 
| **Triggered Messages** | 9.7 (555 reviews) | Not enough data | 

#### Personalized Content

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Recommendation Engine** | 9.6 (542 reviews) | Not enough data | 
| **Personalized Discounts** | 9.6 (517 reviews) | Not enough data | 
| **Website Personalization** | 9.6 (578 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 8.9 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 8.9 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.9 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (15 reviews) | Not enough data | 
| **Decision Making** | 8.9 (15 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | 9.2/10 | 106 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Text Messaging

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Bulk SMS** | 9.6 (88 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 9.4 (79 reviews) | Not enough data | 
| **Text Scheduler** | 9.5 (80 reviews) | Not enough data | 
| **Automatic Replies** | 9.4 (81 reviews) | Not enough data | 
| **Automatic URL Shortening** | 9.4 (87 reviews) | Not enough data | 
| **MMS Marketing** | 9.4 (84 reviews) | Not enough data | 
| **Personalization** | 9.5 (89 reviews) | Not enough data | 
| **Transactional SMS** | 9.4 (81 reviews) | Not enough data | 

#### SMS Platform

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Reporting** | 9.4 (86 reviews) | Not enough data | 
| **Automation** | 9.5 (87 reviews) | Not enough data | 
| **White Label** | 9.3 (79 reviews) | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 9.3 (86 reviews) | Not enough data | 
| **API Integration** | 9.3 (87 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.8 (20 reviews) | Not enough data | 
| **Multi-step Planning** | 8.8 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (21 reviews) | Not enough data | 
| **Decision Making** | 8.7 (21 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | 9.5/10 | 656 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 97 |

#### Data Sourcing

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Enrichment** | 9.5 (587 reviews) ✓ Verified | 8.9 (34 reviews) | 
| **Expandability** | 9.5 (572 reviews) ✓ Verified | 9.3 (86 reviews) | 
| **Content Marketing** | 9.6 (379 reviews) | 8.5 (28 reviews) | 
| **Multiple Devices** | 9.5 (600 reviews) ✓ Verified | 9.1 (29 reviews) | 

#### Intelligence

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Metrics** | 9.4 (609 reviews) ✓ Verified | 8.7 (33 reviews) | 
| **Predictive Modeling** | 9.4 (579 reviews) ✓ Verified | 8.7 (29 reviews) | 
| **Recommendation Engine** | 9.6 (569 reviews) ✓ Verified | 8.6 (32 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | 9.2/10 | 722 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Platform Basics

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Dynamic Segmentation** | 9.5 (661 reviews) ✓ Verified | Not enough data | 
| **Journey Optimization** | 9.5 (660 reviews) ✓ Verified | Not enough data | 

#### Platform Data

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Journey Reporting** | 9.4 (642 reviews) ✓ Verified | Not enough data | 
| **Trends Reporting** | 9.4 (616 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 9.3 (654 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Filtering** | 9.3 (620 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Journey Mapping** | 9.5 (622 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 9.4 (621 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts** | 9.4 (606 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.7 (36 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (35 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 8.7 (33 reviews) | Not enough data | 

### E-Commerce Search

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | 9.6/10 | 66 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Search Setup

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Indexing** | 9.5 (56 reviews) | Not enough data | 
| **Auto Complete** | 9.6 (57 reviews) | Not enough data | 
| **Product Information** | 9.5 (56 reviews) | Not enough data | 
| **Stemming** | 9.6 (54 reviews) | Not enough data | 

#### Product Discovery

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Recommendations** | 9.7 (61 reviews) | Not enough data | 
| **Conversion** | 9.6 (59 reviews) | Not enough data | 
| **Personalization** | 9.5 (59 reviews) | Not enough data | 
| **Faceted Search** | 9.6 (52 reviews) | Not enough data | 
| **Ranking and Relevancy** | 9.7 (56 reviews) | Not enough data | 

#### Integration

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **E-Commerce** | 9.6 (61 reviews) | Not enough data | 
| **PIM** | 9.7 (54 reviews) | Not enough data | 
| **Merchadising** | 9.6 (57 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 10 |

#### Audiences

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Insights** | Not enough data | 10.0 (7 reviews) | 
| **Influencer Identification** | Not enough data | 9.2 (6 reviews) | 
| **Buyer Personas** | Not enough data | 9.7 (6 reviews) | 
| **Segmentation** | Not enough data | 10.0 (8 reviews) | 

#### Data Analysis

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.2 (6 reviews) | 
| **Dashboards** | Not enough data | 9.4 (6 reviews) | 
| **Visualizations** | Not enough data | 9.7 (6 reviews) | 
| **Advanced Filtering** | Not enough data | 9.3 (7 reviews) | 

#### Administration

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | 
| **Ad Integrations** | Not enough data | 9.4 (6 reviews) | 
| **Data Exporting** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |

#### Management

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | Not enough data | 10.0 (5 reviews) | 
| **Data Masking** | Not enough data | Not enough data | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Generative AI

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Bot Platforms

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | 9.5/10 | 66 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Transactional Messages** | 9.4 (51 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 9.5 (59 reviews) | Not enough data | 
| **Conversational Messaging** | 9.5 (50 reviews) | Not enough data | 
| **Personalization** | 9.6 (56 reviews) | Not enough data | 
| **Promotional Messages** | 9.6 (53 reviews) | Not enough data | 
| **Automated Replies** | 9.2 (51 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Segmentation** | 9.6 (54 reviews) | Not enough data | 
| **API Integration** | 9.5 (52 reviews) | Not enough data | 
| **WhatsApp Commerce** | 9.5 (49 reviews) | Not enough data | 
| **Analytics** | 9.3 (51 reviews) | Not enough data | 

### Conversational Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | 8.4/10 | 20 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Conversational AI - Conversational Commerce Platforms

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI chatbots** | 8.5 (18 reviews) | Not enough data | 
| **Messaging and Notifications** | 8.9 (15 reviews) | Not enough data | 
| **AI agents ** | 8.4 (17 reviews) | Not enough data | 
| **Voice assistants** | Feature Not Available | Not enough data | 
| **Communication apps** | 8.2 (14 reviews) | Not enough data | 

#### Platform integration - Conversational Commerce Platforms

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Ecommerce stores** | 8.6 (15 reviews) | Not enough data | 
| **Sales channels** | 8.2 (16 reviews) | Not enough data | 
| **Payment Platform** | Feature Not Available | Not enough data | 
| **Internal tools** | 8.0 (14 reviews) | Not enough data | 

#### Analytics and Reporting - Conversational Commerce Platforms

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Conversational analytics** | Feature Not Available | Not enough data | 
| **Advance reporting** | 8.7 (13 reviews) | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | 8.8/10 | 41 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (34 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (32 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (32 reviews) | Not enough data | 
| **Decision Making** | 8.8 (35 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Insider One** | 9.3/10 | 839 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Analysis

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Application Attribution** | 9.3 (628 reviews) | Not enough data | 
| **Campaign Analysis** | 9.4 (718 reviews) | Not enough data | 
| **Uninstall Tracking** | 9.3 (558 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 9.4 (608 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Proximity Marketing** | 9.4 (580 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 9.7 (719 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 9.4 (500 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 9.2 (488 reviews) | Not enough data | 
| **Email Campaigns** | 9.6 (593 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 9.6 (692 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Coupons and Promotions** | 9.6 (631 reviews) | Not enough data | 

#### Platform

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Optimization** | 9.6 (683 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 9.4 (639 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 9.5 (545 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (33 reviews) | Not enough data | 
| **Multi-step Planning** | 9.0 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 9.0 (30 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (32 reviews) | Not enough data | 
| **Decision Making** | 9.0 (31 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Insider One (11):** [Conversational Commerce Platforms](https://www.g2.com/categories/conversational-commerce-platforms), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [E-Commerce Search Software](https://www.g2.com/categories/e-commerce-search), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Bot Platforms](https://www.g2.com/categories/bot-platforms)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Insider One | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Small-Business** | 27.8% | 18.8% | 
| **Mid-Market** | 45.5% | 40.4% | 
| **Enterprise** | 26.7% | 40.8% | 

### By Industry

#### Insider One

- **Retail:** 25.8%
- **Apparel & Fashion:** 9.8%
- **Financial Services:** 3.9%
- **Food & Beverages:** 3.8%
- **Cosmetics:** 3.8%
- **Marketing and Advertising:** 3.6%
- **Automotive:** 3.5%
- **Leisure, Travel & Tourism:** 3.4%
- **Consumer Electronics:** 3.1%
- **Consumer Goods:** 2.8%
- **Other:** 36.3%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 14.1%
- **Financial Services:** 8.4%
- **Computer Software:** 8.0%
- **Manufacturing:** 5.7%
- **Consulting:** 5.3%
- **Hospital & Health Care:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Non-Profit Organization Management:** 3.4%
- **Computer & Network Security:** 3.1%
- **Retail:** 3.1%
- **Other:** 42.0%

---
## Alternatives

### Alternatives to Insider One

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (768 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (765 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (630 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1216 reviews)

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (397 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (768 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (765 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1216 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1335 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (932 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (837 reviews)

---
## Top Discussions

### Insider One

- Title: [How effective is the tool at new acquisition and driving traffic to website?](https://www.g2.com/discussions/44940-how-effective-is-the-tool-at-new-acquisition-and-driving-traffic-to-website) — 3 comments, 3 upvotes
  > **Top comment:** "Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. "
- Title: [Which Insider One features do you find most useful for improving customer engagement?](https://www.g2.com/discussions/which-insider-one-features-do-you-find-most-useful-for-improving-customer-engagement) — 2 comments, 1 upvote
  > **Top comment:** "Based on my experience with Insider One, a few features have significantly enhanced customer engagement. I utilise behavioural analytics to understand how..."
- Title: [Why did your team choose Insider One over other engagement platforms?](https://www.g2.com/discussions/why-did-your-team-choose-insider-one-over-other-engagement-platforms) — 1 comment, 1 upvote
  > **Top comment:** "Since I was involved in the process of evaluating engagement platforms for our team, I can share why we decided on Insider One. One of the main reasons was..."
- Title: [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) — 1 comment *(includes official response)*
  > **Top comment:** "Absolutely! There are great benefits of the integration. 

You can use your Yotpo loyalty data to target your customers with loyalty-based personalized..."
- Title: [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) — 1 comment *(includes official response)*
  > **Top comment:** "Yes you can. With the Journey Prioritization feature on Insider's omnichannel journey orchestration platform, Architect, you can control which journey your..."

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/insider-one-vs-salesforce-data-360-formerly-data-cloud)