Salesforce Data 360 (formerly Data Cloud) Reviews & Product Details

Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights and intelligent action. Natively built on the Salesforce Platform, Data Cloud is designed to complement—not replace—your current systems. It acts as a smart data bridge, unifying structured and unstructured data from lakes, warehouses, and business applications using low-code tools. With Zero Copy architecture and deep partnerships with Amazon, Snowflake, Databricks, and Google, you can maximize existing data investments and activate data seamlessly across the Salesforce ecosystem.

Product Website

Seller

Salesforce

Overview by

Oleg Kulda

Pricing

Pricing provided by Salesforce Data 360 (formerly Data Cloud).

Consumption Credits

$500.00

100000 Credits

View More Pricing Information

Salesforce Data 360 (formerly Data Cloud) Integrations

(24)

Verified by Salesforce Data 360 (formerly Data Cloud)

Salesforce Data 360 (formerly Data Cloud) Media

Connect and Ingest

Unify and Harmonize Data

Create a Customer 360 Profile

Govern your Data at Scale

Segment Data

Activate Data

Create An Actionable 360 Degree Customer Profile

Official Downloads

(5)

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Unlocking Business Growth with Zero Copy Integration.

7 Executive Insights on the AI Agentic Journey

Salesforce Data 360 (formerly Data Cloud) Reviews (207)

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Pavan Y.

Enterprise (> 1000 emp.)

10/14/2025

"Good Experience, No Complaints"

4/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Good to use for Agentforce use case easy to use daya Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Lack of more integration with down stream Review collected by and hosted on G2.com.

Lalitha T.

Mid-Market (51-1000 emp.)

10/16/2025

"Great for Data Segmentation, but Pricey and Complex to Learn"

4.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Helps segmentation unification of data solves complex data issue Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

High cost complexity learning curve and consistency Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

10/15/2025

"Great Integrations, but Setup and Pricing Need Improvement"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Integration with data providers and cloud services is available, offering access to hundreds of connectors. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

The setup process is challenging, and the pricing model feels both costly and confusing. Review collected by and hosted on G2.com.

Richa A.

Business Technology Solutions Manager

Enterprise (> 1000 emp.)

10/16/2025

"Versatile Data Handling, but Steep Learning Curve"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

How it can handle versatile data sources Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Training required to fill start utilizing this Review collected by and hosted on G2.com.

Amrita G.

Enterprise (> 1000 emp.)

10/16/2025

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great for Data Identification, but Configuration Can Be Challenging with Large Volumes"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Data golden record identification, easy information Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Configuration is tricky at times when data volume is hi Review collected by and hosted on G2.com.

Chris S.

Small-Business (50 or fewer emp.)

10/14/2025

"Great Free Option, But Name Changes Are Confusing"

2.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

It’s free (ish). seems like a good concept Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

confusing name changes. what’s it called today? Review collected by and hosted on G2.com.

Tej Pal K.

Architect

Small-Business (50 or fewer emp.)

10/16/2025

Business partner of the seller or seller's competitor, not included in G2 scores.

"Powerful Real-Time Insights, but Setup Is Challenging"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Real-time data insights for smarter decisions. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Complex setup and steep learning curve at start. Review collected by and hosted on G2.com.

Verified User in Higher Education

Enterprise (> 1000 emp.)

10/16/2025

"Great for Integrating Data, but Steep Learning Curve"

3.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

I like how it enables us to pull in data from different sources for use in products like Marketing Cloud. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

There is definitely complexity to how it works, and setting it up and running it is a steep learning curve Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain

Enterprise (> 1000 emp.)

10/16/2025

"Flexible Data Connections, but Limited Connectors and Mulesoft Dependency"

3.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

I appreciate the ability to connect to any data source, as well as the option to establish a private lake connection. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

The platform is somewhat limited when it comes to available connectors, and it also requires the use of Mulesoft. Review collected by and hosted on G2.com.

Rajnish K.

Small-Business (50 or fewer emp.)

3/7/2025

"Data Cloud and Agentforce are synonymous"

4/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Harmonize data and remove duplicates data. It also create segment for marketing cloud to best suite any company requirements. It has also ease of integration with different system to ingest data into data cloud. It is also native to salesforce platform to work on any salesforce data whether it is in health cloud or sales cloud or any other cloud data.

This is also fit to our MuleSoft API-led architect environment to pull or push data into system. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Pricing model is little confusion. If data cloud team can educate all their customer about their pricing model with Agentforce then it will be better to under for large investment. Review collected by and hosted on G2.com.