Data 360 (formerly Salesforce Data Cloud) Reviews & Product Details

I use Salesforce Data 360 as the foundation for our Marketing Cloud campaigns. It makes it easier to unify duplicate records, ensuring we communicate with the right details in a contact's preferred way. Once configurations are set up, it's straightforward to see all the different channels a contact comes from, have their data in one place, and easily act on insights. We can consolidate duplicated contacts to avoid over-sending or conflicting communications. Review collected by and hosted on G2.com.

It would be great to have an easier way to understand credit consumption when performing a specific action, like maybe a callout when about to run something or after the run of a query to know how many credits were consumed. It was complicated, especially the concepts of data dictionary, data transforms and DLOs to DMOs, but we got through it. Review collected by and hosted on G2.com.

I like the possibility of gathering all the information in one place. This is particularly useful because we have several platforms, and having the data centralized helps a lot, especially to improve sales and marketing journeys. Review collected by and hosted on G2.com.

What I found bad was that Data 360 does not communicate with our main system, which is the physical Postgre. The initial setup was not so simple precisely because of the lack of integration with this main platform. Review collected by and hosted on G2.com.

Salesforce Data 360 is easy to use with its intuitive interface and customizable dashboards. Setup is simple, especially if you're already using Salesforce products, and their support team is excellent, offering 24/7 help and plenty of resources. It's designed for frequent use by marketing and customer service teams, providing powerful features like data unification, segmentation, and analytics. Integration with Salesforce tools and third-party apps is smooth, ensuring a seamless data experience. Overall, Salesforce Data 360 is a robust and user-friendly platform for managing customer data effectively. Review collected by and hosted on G2.com.

I don't have any suggestions at the moment, but I will share if I have any. Review collected by and hosted on G2.com.

Data 360 provides a unified view of customer data from multiple sources. I especially like its integration with Salesforce, identity resolution, and ability to activate trusted data for AI and Agentforce use cases. Review collected by and hosted on G2.com.

The initial setup and configuration can be complex, especially around data streams, mappings, identity resolution, and permissions. There is also a learning curve when troubleshooting integrations and data activation. Review collected by and hosted on G2.com.

the ability to use unified data for analytics, automation, and AI without always having to physically move all the data into Salesforce. This can reduce data silos, improve the context available to users and AI agents, and make customer insights more actionable. Review collected by and hosted on G2.com.

It can require significant technical expertise to configure integrations, identity resolution, data governance, and security. For organizations like ours with large data volumes and complex ERP environments, managing cost, performance, and ongoing administration can also be challenging. Review collected by and hosted on G2.com.

It unifies data from across every source — CRM, web, apps, third-party systems — into a single customer profile in near real-time, which eliminates a ton of manual data-stitching. The identity resolution is strong Review collected by and hosted on G2.com.

The pricing model (consumption-based) can get unpredictable and hard to forecast as data volume grows. Setup and configuration — especially data mapping and identity resolution rules Review collected by and hosted on G2.com.

I like how Data 360 brings data from different sources together into a unified view. It makes it easier to access, organize, and analyze customer data, helping teams gain better insights and use that information across different Salesforce processes. Review collected by and hosted on G2.com.

The main challenge is that implementing and configuring Data 360 can be complex, especially when integrating multiple data sources and defining data models. It may require specialized technical knowledge and careful planning to ensure data quality and consistency. Review collected by and hosted on G2.com.

It gives me everything I need, right where I need it, in Salesforce. I work with clients who have a lot of scattered data, and this is the one way I know to keep it organized and manage it all in one place. Review collected by and hosted on G2.com.

The only thing I don’t like about Data Cloud 360 right now is that, while I understand the need for a consumption model, I end up spending extra time managing user permissions just to make sure they don’t burn through all their credits. Review collected by and hosted on G2.com.

I really like how Data 360 consolidates all my data into one place. It's seamless and makes data handling so much easier. The initial setup was easy too, which was a relief. Overall, I'm pretty happy with how it simplifies my data analytics work. Review collected by and hosted on G2.com.

I find Data 360 limited when it comes to handling unstructured data consolidation. It’s not easy to bring in unstructured data, which can be quite frustrating. Review collected by and hosted on G2.com.

Data pipelines are seamless and very helpful especially with the in Amma tikka. Now, the data cloud in info, Maika is really helpful to seamlessly feed the data to the agent force with the headless, and now with the cloud, it’s really helpful because it’s one of the layers between AI force. Review collected by and hosted on G2.com.

The latency time is a little bit worrying, and it’s kind of slow sometimes. It is also kind of misleading with the data because if the prompt is a little awake, the agent force gives something which is not relevant to the customer and might be manipulative. Review collected by and hosted on G2.com.