PathFactory Reviews & Product Details

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you'll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences by: - Curating tailored content playlists - Delivering specific assets to individual contacts - Optimizing content delivery across various channels Don't stop at gathering insights—use PathFactory to bring true personalization into all your marketing campaigns.

Product Website

Seller

PathFactory

Languages Supported

English

Product Description

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you’ll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences. Stop guessing—use PathFactory to bring true personalization into all your marketing campaigns.

Overview by

Christina Gaspar

Discussions

PathFactory Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

PathFactory Integrations

(14)

Verified by PathFactory

PathFactory Media

A B2B buying agent powered by generative AI that helps connect buyers with the information they need.

PathFactory Demo - Templated Experiences & Content Playlists

Leverage personalization at scale and give your buyers spot-on content recommendations.

PathFactory Demo - PathFactory Analytics

Analytics gives you access to a new class of content consumption data on the level of the visitor, account, and content asset.

Deliver personalized content experiences, boost intent, and turn prospects into buyers fast — only with PathFactory For Revenue Intelligence.

Official Downloads

(5)

edit

Interactive Demo

edit

Try an interactive demo created by the software seller (right here on G2).

Try demo

PathFactory Reviews (198)

G2 reviews are authentic and verified.

Here's how.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/31/2021

"Solid Content Hub but Needs Modernization"

3.5/5

What do you like best about PathFactory?

We like the features: breadth and depth of tagging options, flexibility to promote content using their various promoters, and the ability to create custom landing pages and microsites. Flexibility to add external code and customize. Our implementation consultant is knowledgeable and skilled. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

The things that could be improved: UI is dated, promoters and forms are delivered via iFrames, no wysiwyg editor for promoters, requires coding to improve. Our CSM is new to PathFactory and is not very helpful. Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

We chose PathFactory for the ability to measure visitor engagement in granular detail as well as to improve content delivery based on customer journey. It also gives us the ability to create multiple custom content tracks and to deliver additional recommended content using the PathFactory recommendation AI. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

4/20/2022

"Easy to navigate tool with powerful insights"

4/5

What do you like best about PathFactory?

Real-time analytics and performance metrics. It's an easy tool to use! Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

The ABM Microsites have outdated layouts and UX. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

11/27/2018

"PathFactory leverages content consumption to inform actions and decisions - but requires maintenance"

4/5

What do you like best about PathFactory?

- Unique ability to progress leads based on content consumption.

- Excellent platform to nurture existing leads in a low-friction environment while capturing and acting on content data

- Valuable insights into content consumption patterns on different assets and content types

- Responsive support and enablement from PathFactory team Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

- Content management puts onus on user to ensure content is added and updated correctly. Hard to leverage it out at an enterprise level due to the lack of robust content management. Duplicate content assets is a constant challenge

- Integrations with our MAP and CRM are not native integrations, requiring some complicated behind-the-scenes integration work, which can be hard to set up and troubleshoot.

- Many small elements of the app have small but frustrating UI aspects. Searching for existing content can be difficult.

- Track level reporting is easy to use and and provides great insights, but can't be filtered/sliced by some very useful dimensions such as traffic channel and campaign. The Looker enabled reports don't quite cover the gap as A) they are somewhat clunky to use and B) rarely show the full data picture Review collected by and hosted on G2.com.

Response from Lauren Triance-Haldane of PathFactory

edit

We appreciate the feedback. We'll be releasing our new Organization and Discovery features in a few days, which includes folders and labels for your content tracks!

Our roadmap includes unifying traffic between content tracks and the website - we will keep you updated on those developments. And we'd love to hear more about your comments regarding the layout - please reach out to your Customer Success Manager and we can arrange a discussion with our product team.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

6/10/2021

"Powerful tool for binging content"

3.5/5

What do you like best about PathFactory?

The ability to customize and personalize tracks based on different content topics, types, tags, customers, use cases...etc. The tracks have worked really well for getting site visitors to binge a lot of content in one visit. In addition, we utilize both the hard and soft gate options which provide a much better experience for our already cookied users. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

It's a very manual process to get content into the backend of PathFactory and keep it organized. I suggest going into implementation with a plan on how to organize. The UI is tricky to navigate and sometimes the tracks themselves are slow to load on our website. I also wish the out-of-the-box version of PathFactory was better styled so you didn't have to invest so much time and effort into customization. Review collected by and hosted on G2.com.

Recommendations to others considering PathFactory:

Have a plan of action before uploading any content and document your process. Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

Housing all our content in one place and ensuring we're bubbling up the correct content based on the person visiting our site. Being able to utilize both hard and soft gates has also improved our customers' experiences. Review collected by and hosted on G2.com.

Stefan N.

SVP, Brand Experience

Mid-Market (51-1000 emp.)

3/19/2021

"Versatile toolbox for asset centric delivery and analytics to optimize content impact"

5/5

What do you like best about PathFactory?

The fact that everything in the tool is assets-centric while pulling in data from all other, campaign or account centric systems such as Salesforce and Marketo to render an asset-centric point of view to content creators, managers and analysts. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Single dimension for categories / taxonomy feels very limited if you want to leverage the tool to also render your resource center on your website as we do. Review collected by and hosted on G2.com.

Recommendations to others considering PathFactory:

Definitely consider using it as your main repository for current public content - this way maintenance is very organic as this becomes your own, internal asset library at the same time and combines that view directly with the impact metrics needed to determine which pieces in your content repository actually work, and which ones do not. Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

Creating a central repository for public facing marketing collateral that is plumbed into all delivery scenarios so that we'll receive content or better, asset specific usage and impact metrics to optimize future content creation prioritization and optimization. Review collected by and hosted on G2.com.

Response from Preston Lam of PathFactory

edit

Thank you for the review! It is amazing to hear how you and your team are using PathFactory as your main repository for content. I will make sure to flag your feedback to the team internally. If you have any additional feedback for us please free feel to email me at preston@pathfactory.com.

Nora H.

Digital Marketing Associate

Mid-Market (51-1000 emp.)

3/18/2021

"Awesome way to measure content engagement and promote further engagement"

4/5

What do you like best about PathFactory?

PathFactory has been a game-changer for us in terms of identifying highly-engaged leads and measuring content effectiveness. It works very well with HubSpot which is critical for us. We use PathFactory links for social, email, and event customer success training. We created a new email nurture program using PathFactory, and were able to create a hyper-customized nurture experience using this tool.

We also have an exceptional Solutions Architect, Chriscelle, who's been incredibly helpful in resolving any/all technical issues. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Overall, it's a great platform. The UX/UI on the admin end is pretty clunky and visually outdated.

On a more detailed note:

Bugs — it sounds small, but PathFactory uses featured images/thumbnails that are 4:3, which are outdated (standard size is 16:9). This means that we need to redesign featured images for all of our content just for PathFactory, which puts a ton of strain on our design team. We've been talking to PathFactory's team about it for months, but it's still an ongoing issue. We've also occasionally had issues with PathFactory links not displaying correctly when posting to social.

Functionality limitations — Explore pages haven't worked as expected. All of the content in an Explore page has to go into a single track. We'd hoped to move our blog over to an explore page, but a 175 asset track is a really poor UX. PathFactory recently created "Micro Sites" to get around this, but it will require the assistance of a developer. Review collected by and hosted on G2.com.

Response from Preston Lam of PathFactory

edit

Appreciate the detailed review Nora! We prioritize customer feedback when reviewing what parts of the PathFactory platform we can improve. If you have further product suggestions please don't hesitate to reach out to your Customer Success Manager or email me directly at preston@pathfactory.com.

Lynn H.

Senior Director, Marketing Content

Mid-Market (51-1000 emp.)

3/16/2021

"PathFactory is the perfect tool for any content marketer's toolbox"

4.5/5

What do you like best about PathFactory?

PathFactory provides a breadth of metrics to evaluate the performance of content across multiple dimensions. It's also a tool that we can leverage in lots of different situations where we want to get content in front of people, from our recruiting efforts to contact nurturing to ABM to lead generation and everything in between. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

We would love to get more people in PathFactory creating tracks in all parts of the business, but the pay-per-user model isn't that scalable. We find that we have lots of users who do things only sometimes, and it's difficult to justify paying for a license for someone who isn't using it every day. Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

Before PathFactory, we hosted all of our content in PDFs, which were essentially dead ends. We didn't have metrics around who was reading what for how long, only form fill metrics (which don't ultimately allow us to sufficiently qualify leads or how people are consuming and the quality of our content itself). Now, we're able to lead to a "path" of content that brings people from one piece to the next, nurturing them down the funnel and getting more eyes on our robust and high-quality content library. Review collected by and hosted on G2.com.

Response from Preston Lam of PathFactory

edit

Thank you for taking the time to leave us a review Lynn! Amazing to hear all the different things you are using PathFactory for. I will make sure to forward your concerns to the appropriate channels internally. If you have any other concerns please feel free to reach out to me directly at preston@pathfactory.com.

Robert S.

Director of Marketing Operations

Mid-Market (51-1000 emp.)

6/15/2021

"Tremendous product that actually does what it's suppose to"

5/5

What do you like best about PathFactory?

The fact that our customers are now actually binging content and we are driving more qualified leads. The Analytics is also beneficial, especially with ABM campaigns. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Getting Marketo integrated and fully set up is a little more challegning that we would have liked, but all of the data coming over is extremly helpful once things are set up. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

8/31/2021

"PathFactory has changed how we approach our marketing programs"

4.5/5

What do you like best about PathFactory?

PathFactory has given us a unique way to Nurture our prospects in various ways, from the content tracks to microsites, etc. The CSM crew is incredibly insightful and provides valuable data to help direct our marketing programs. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

The UI is a bit of a learning curve, and manipulating data can be tough without the proper training Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

Traditional "nurture" is a bit stagnant. We are no longer driving prospects to dead-end pages, but instead teeing up valuable content to keep them engaged with our brand longer. We've seen our newsletter program produce leaps and bounds over where it was pre-PathFactory. We are looking into ways to host various content experiences for our Customer Marketing and Partner/Channel marketing initiatives. Review collected by and hosted on G2.com.

Jennifer B.

VP Marketing Strategy

Mid-Market (51-1000 emp.)

3/18/2021

"Impressive All Around!"

5/5

What do you like best about PathFactory?

Everything from the demo process to the onboarding experience has been extremely helpful and impressive. Our team was able to quickly and thoroughly get implemented and fully embrace a new technology in record time. More importantly, we launched a few campaigns and are getting some interesting insights out of the gate. We are thankful for our account teams for being so hands on with training and best practices. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Everything has been positive so far. Nothing significant stands out. Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

Organizing and tailoring our content experiences and messaging for ABM. Getting rich engagement data and optimizing strategy for key targets. Increasing engagement with our content and having prospects explore the solution in a streamlined and relevant way. Hoping to see some success with accelerating the sales cycle (booking more meetings), but it's still very early. Review collected by and hosted on G2.com.

Response from Preston Lam of PathFactory

edit

Hi Jennifer! What a fantastic review to end off my week. I am so happy to hear about your experience so far, looking forward to learning more about the campaigns you'll be running. Maybe one day we can get you on as a guest speaker on a customer ABM webinar ;). Please don't hesitate to reach me at preston@pathfactory.com if you have any further feedback!