PathFactory Reviews & Product Details

The ability to gather insights real-time is invaluable as a marketer. The experience itself is very user friendly (on both ends) and the data we receive helps us to make the case for many future campaigns. Review collected by and hosted on G2.com.

The ability to integrate PathFactory with other tools isn't as seamless Review collected by and hosted on G2.com.

I love that I can put together bundles of content quickly and easily in a way that works well for my prospects - and that it requires no coding/development on our side. And the ability to make it work well with the rest of our tech stack like Marketo and Drift is great. Review collected by and hosted on G2.com.

It's great that I can pull things together quickly, but sometimes I can't quite get things to look and feel in a way that fully matches my brand. But the team has been helping to make that easier. Review collected by and hosted on G2.com.

PathFactory allowed me to create more specialized journies that led to more qualified leads at a faster pace.

The PathFactory team acts as a true partner by understanding my pain points and providing actionable solutions to drive growth. Review collected by and hosted on G2.com.

Nothing to dislike, PathFactory provides a unique solution to a common problem. Review collected by and hosted on G2.com.

Being able to set up specific tracks based on the buyer's journey. Path factory Analytics gives valuable insights into understanding the audience's consumption of information. This helps further optimize the buyer's journey assets. Review collected by and hosted on G2.com.

Continue to evolve the Analytics for better insight. Review collected by and hosted on G2.com.

We like the features: breadth and depth of tagging options, flexibility to promote content using their various promoters, and the ability to create custom landing pages and microsites. Flexibility to add external code and customize. Our implementation consultant is knowledgeable and skilled. Review collected by and hosted on G2.com.

The things that could be improved: UI is dated, promoters and forms are delivered via iFrames, no wysiwyg editor for promoters, requires coding to improve. Our CSM is new to PathFactory and is not very helpful. Review collected by and hosted on G2.com.

Real-time analytics and performance metrics. It's an easy tool to use! Review collected by and hosted on G2.com.

The ABM Microsites have outdated layouts and UX. Review collected by and hosted on G2.com.

- Unique ability to progress leads based on content consumption.

- Excellent platform to nurture existing leads in a low-friction environment while capturing and acting on content data

- Valuable insights into content consumption patterns on different assets and content types

- Responsive support and enablement from PathFactory team Review collected by and hosted on G2.com.

- Content management puts onus on user to ensure content is added and updated correctly. Hard to leverage it out at an enterprise level due to the lack of robust content management. Duplicate content assets is a constant challenge

- Integrations with our MAP and CRM are not native integrations, requiring some complicated behind-the-scenes integration work, which can be hard to set up and troubleshoot.

- Many small elements of the app have small but frustrating UI aspects. Searching for existing content can be difficult.

- Track level reporting is easy to use and and provides great insights, but can't be filtered/sliced by some very useful dimensions such as traffic channel and campaign. The Looker enabled reports don't quite cover the gap as A) they are somewhat clunky to use and B) rarely show the full data picture Review collected by and hosted on G2.com.

The ability to customize and personalize tracks based on different content topics, types, tags, customers, use cases...etc. The tracks have worked really well for getting site visitors to binge a lot of content in one visit. In addition, we utilize both the hard and soft gate options which provide a much better experience for our already cookied users. Review collected by and hosted on G2.com.

It's a very manual process to get content into the backend of PathFactory and keep it organized. I suggest going into implementation with a plan on how to organize. The UI is tricky to navigate and sometimes the tracks themselves are slow to load on our website. I also wish the out-of-the-box version of PathFactory was better styled so you didn't have to invest so much time and effort into customization. Review collected by and hosted on G2.com.

The fact that everything in the tool is assets-centric while pulling in data from all other, campaign or account centric systems such as Salesforce and Marketo to render an asset-centric point of view to content creators, managers and analysts. Review collected by and hosted on G2.com.

Single dimension for categories / taxonomy feels very limited if you want to leverage the tool to also render your resource center on your website as we do. Review collected by and hosted on G2.com.

PathFactory has been a game-changer for us in terms of identifying highly-engaged leads and measuring content effectiveness. It works very well with HubSpot which is critical for us. We use PathFactory links for social, email, and event customer success training. We created a new email nurture program using PathFactory, and were able to create a hyper-customized nurture experience using this tool.

We also have an exceptional Solutions Architect, Chriscelle, who's been incredibly helpful in resolving any/all technical issues. Review collected by and hosted on G2.com.

Overall, it's a great platform. The UX/UI on the admin end is pretty clunky and visually outdated.

On a more detailed note:

Bugs — it sounds small, but PathFactory uses featured images/thumbnails that are 4:3, which are outdated (standard size is 16:9). This means that we need to redesign featured images for all of our content just for PathFactory, which puts a ton of strain on our design team. We've been talking to PathFactory's team about it for months, but it's still an ongoing issue. We've also occasionally had issues with PathFactory links not displaying correctly when posting to social.

Functionality limitations — Explore pages haven't worked as expected. All of the content in an Explore page has to go into a single track. We'd hoped to move our blog over to an explore page, but a 175 asset track is a really poor UX. PathFactory recently created "Micro Sites" to get around this, but it will require the assistance of a developer. Review collected by and hosted on G2.com.