What is the best platform for automating incident workflows?

One of the biggest challenges I run into is getting incident workflows out of spreadsheets, docs, and Slack pings — and into something that actually runs automatically. Between routing alerts, assigning tasks, and kicking off playbooks, the right platform can save hours in the middle of an incident.

Looking at the latest G2 data on incident management platforms, here are some of the top platforms reviewers highlight for automation:

• ServiceNow IT Service Management: sits at the top of the grid with high satisfaction and market presence. Enterprise teams love how it standardizes and automates workflows end-to-end.
• NinjaOne: gets perfect satisfaction scores and is often mentioned for how lightweight but effective its automation can be, especially for IT and security ops teams.
• ClickUp: not a traditional IR tool, but reviewers point to flexible workflow automation that teams repurpose for incident management.
• xMatters: well-regarded for automating communications and response processes during major incidents.
• Freshservice: strong adoption in IT teams; its workflow automations are simple but effective for standardizing incident handling.
• PagerDuty: known for on-call and escalation automation; reviews show it’s a backbone for response workflows in many orgs.
• New Relic: more of an observability platform, but users mention tying monitoring data directly into automated incident workflows.
• incident.io: newer on the grid but gets positive mentions for how fast teams can spin up workflows directly inside Slack.

From what I’m seeing, ServiceNow is the enterprise heavyweight, NinjaOne is loved for its simplicity, and incident.io feels like the scrappy up-and-comer for teams that live in Slack.

Curious what others here are using. Which platform actually automates workflows in a way that saves you time when incidents hit?