PathFactory Reviews & Product Details

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you'll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences by: - Curating tailored content playlists - Delivering specific assets to individual contacts - Optimizing content delivery across various channels Don't stop at gathering insights—use PathFactory to bring true personalization into all your marketing campaigns.

Product Website

Seller

PathFactory

Discussions

PathFactory Community

Languages Supported

English

Product Description

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you’ll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences. Stop guessing—use PathFactory to bring true personalization into all your marketing campaigns.

Overview by

Christina Gaspar

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

PathFactory Integrations

(14)

Verified by PathFactory

PathFactory Media

A B2B buying agent powered by generative AI that helps connect buyers with the information they need.

PathFactory Demo - Templated Experiences & Content Playlists

Leverage personalization at scale and give your buyers spot-on content recommendations.

PathFactory Demo - PathFactory Analytics

Analytics gives you access to a new class of content consumption data on the level of the visitor, account, and content asset.

Deliver personalized content experiences, boost intent, and turn prospects into buyers fast — only with PathFactory For Revenue Intelligence.

Official Downloads

(5)

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Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

5/9/2023

"Review on PathFactory"

3.5/5

What do you like best about PathFactory?

It is easy to upload content within the platform and it doesn't take a long time. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Some of the functionality of the microsites is very manual and it takes a lot of time to update / edit. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi there! Thank you for taking the time to review PathFactory. I wanted to share more about one of our latest product releases that will help create and update custom experiences at scale. We recently launched Templated Experiences and you can learn more here:https://support.pathfactory.com/kb/introduction-to-templated-experiences/

If you want to learn more about this functionality, don't hesitate to reach out to your CSM or to catalina@pathfactory.com

Thank you again for taking the time to review PathFactory on G2!

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/15/2022

"Great tool for generating and nurturing pipeline"

5/5

What do you like best about PathFactory?

We use Pathfactory all over our website and email content to place our many content pieces into neatly organized themed "tracks". It makes lead nurture seamless, especially for a treasury software startup. The CS team is beyond helpful and onboarding new users is a breeze. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Though very intuitive once you get the hang of it, it does require some training and regular maintenance to keep it up to date. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Catalina from PathFactory here 👋🏼

I love hearing how PathFactory is helping you create a seamless lead nurture process and how you had a great onboarding experience with the team. Thank you for taking the time to review PathFactory!

Cynthia D.

Director of Growth, EMEA

Enterprise (> 1000 emp.)

12/2/2022

"A must have for all B2B marketers"

4.5/5

What do you like best about PathFactory?

I love how easy it makes for the end-user to have access to not only one piece of content, but a whole thought reading list. In the backend, we can finally have data and insights on what works, what people loves. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

There is a lot of data, yet to connect to your MAP or CRM you are going to have some work to make the information flow properly.

The reporting and the visualization of data is a bit limited. Review collected by and hosted on G2.com.

Taylor A.

Marketing

Mid-Market (51-1000 emp.)

5/10/2023

"That platform enable ABM One to One Success"

3.5/5

What do you like best about PathFactory?

They have custom paths & data that enable ABM success. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

The workflows are convoluted and cumbersome to learn but once you figure it out you can figure out the workflow. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi Taylor, Catalina from PathFactory here! I wanted to thank you for reviewing PathFactory and we are happy to hear our platform is helping you achieve your marketing goals. I will also forward your feedback to our product team. Thank you again!

Verified User in Computer Software

Mid-Market (51-1000 emp.)

12/1/2022

"PathFactory has revolutionized our organization"

4/5

What do you like best about PathFactory?

There are a ton of ways to utilize this- the most basic favorites being easily updating assets across the entirety of the organization with one click; and finally getting really granular insights on viewership and internal-user's viewership too. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Adoption in our sales division has been a big challenge. And I find the reporting and microsites to being challenging. We are a small team so it's taken me a long time to work through these layers of the tool myself . Review collected by and hosted on G2.com.

Aubrey U.

Marketing Analyst

Mid-Market (51-1000 emp.)

11/22/2022

"We've Enjoyed PF"

4/5

What do you like best about PathFactory?

Customization of the layouts and the ability to put all of your similar marketing assets together for a concise journey for the prospect at hand. Very easy to use. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

at times finding the right place to go in the platform can be hard because it is so robust and with so many options. but once you figure it out, it's smooth sailing. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

11/15/2022

"Binge worthy bundling"

5/5

What do you like best about PathFactory?

We like the integrations with our current marketing systems; it makes bundling content and reviewing user data more meaningful. Specifically, we like the SF integration that shows us what content our leads are really engaging with. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

PathFactory's initial ramp-up time/training can be a bit long (depending on how your organization works/wants to use PF), but once you set up your governance, the rest is pie. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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We are delighted to hear how PathFactory is helping you identify leads and prospects effectively. Thank you for taking the time to write a review about your experience with PathFactory!

Luisa F.

Marketing Specialist - Italy & Poland

Small-Business (50 or fewer emp.)

4/20/2022

"Leverage your content to generate leads"

5/5

What do you like best about PathFactory?

Finally a platform to collect, manage and share your content. But not only, what I appreciate the most of PathFactory until now are the functionalities available to collect leads from any content you already have available (whitepaper, video, blog article). Just upload it into the platform, activate the handraiser form that pops-up proactively when a visitor is viewing your content and start collecting leads. Is that simple!

Also, I really appreciate their customer support (not sure you can even call). PF account executive follows-up with the team regularly to make sure they support our campaigns in the best way possible. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Analytics never match precisely Marketo's analytics, and that creates a bit of confusion some times. Also, I would prefered if the analytics could show the results in real time. Review collected by and hosted on G2.com.

Recommendations to others considering PathFactory:

Interfaces look complicated but it's really simple in reality! Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

PF is really helping me to leverage on the content that I already have available for one-to-one or one-to-many campaigns. It syncs with Marketo and lets you know who has viewed or interact with your content, for how long. PF lets you set automatic reporting so you can monitor your campaigns effortless. Review collected by and hosted on G2.com.

Michelle W.

Global Demand Generation Marketing Manager

Information Technology and Services

Mid-Market (51-1000 emp.)

4/19/2022

"Excellent product and a valuable partnership"

5/5

What do you like best about PathFactory?

PathFactory is excellent for helping to nurture and educate prospects and customers much quicker than email cadences. There are so many use cases, from content binging, ABM pages, organizing resources on your website and tracking all content analytics to understand what is working and what's not.

The team at PathFactory are great to work with - it really is a partnership. We're always brainstorming new use cases and ideas and the team is knowledgable and quick to respond. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

There's nothing to dislike about ParthFactory! Review collected by and hosted on G2.com.

Recommendations to others considering PathFactory:

Be open to suggestions from the team about other ways to use PathFactory because there are lots of different ways to use the tool. Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

We wanted to try and educate our prospects faster which the target track accomplishes through the content binging. We are also able to obtain valuable insights into the type of content that is performing best as well as topics.

With PathFactory for Sales, our Sales teams are able to see specific analytics on content their prospects are viewing and for how long within Salesforce. Review collected by and hosted on G2.com.

Jenna G.

Marketing Manager

Small-Business (50 or fewer emp.)

3/22/2022

"Pathfactory has been so fun to create marketing resources with"

4.5/5

What do you like best about PathFactory?

The ability to consolidate a series of resources into one place, and to be able to see what content is the most popular with our prospects. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

The creation of microsites is not simple, but the pathfactory team has been great about helping at any moment to provide help with creation. Review collected by and hosted on G2.com.

Recommendations to others considering PathFactory:

Take advantage of your account manager. Ours, Jennifer, has been unbelievable and does a great job of showing us new ways to use the software each time we meet. In addition, she provided an excel checklist of our usage to ensure we're taking full advantage. In addition, pathfactory has been a great tool to help with ABM and tracking what's most successful. I look forward to creating content and syncing everything up with our other software. I love pathfactory! Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

We're able to create more professional content and also serve lead forms at the most opportune time. Review collected by and hosted on G2.com.