PathFactory Reviews & Product Details

The tool itself has been a tremendous help in our marketing efforts. We use PathFactory to deliver a frictionless experience for our site visitors. Users self-educate by binging on our content and then they raise their hand when they are ready to engage. The best part, all of their engagement is tracked and viewable by sales.

Our support team is the best - they are a true partner in our success! Review collected by and hosted on G2.com.

Like with any offering like this, it took us a little while to determine how to build a scalable set of processes for PathFactory. Since then, it has been smooth sailing! Review collected by and hosted on G2.com.

The level of engagement analytics on content. I like all the ways we are able to look at the data to ensure we are meeting our goals.

I appreciate all the documentation on the Nook.

I love all the data my sales team is able to leverage directly in Salesforce. Review collected by and hosted on G2.com.

There's nothing at this time that I don't like Review collected by and hosted on G2.com.

Incredibly easy to use and deploy strategic content tracks to your desired audience that incorporates all the safeguards we need (Cookie Consent and Form/Gating Strategies) on the marketing side. Review collected by and hosted on G2.com.

It can be a challenge to have all the content & tracks available without any option for things to be locked down. Unfortunately, some tracks have been manipulated by others not knowing they are editing an active track or those who didn't realize they didn't duplicate which disrupted some ongoing campaigns. Review collected by and hosted on G2.com.

The best part is the ability to build custom customer tracks and see how they perform. I use these tracks for internal and external campaigns. You can pull in information from landing pages, videos, uploaded PDFs, etc. Everything is very flexible and their support is fantastic. Review collected by and hosted on G2.com.

I wish there was an easy way to change the design/look of the experiences to better match the company website. I would also like more options on transitions between content, something sleek and user-friendly. This might be available through adding custom code, I have not looked into that option. Review collected by and hosted on G2.com.

Intuitive tool and service. Very helpful. Review collected by and hosted on G2.com.

I haven't found anything yet. Very good. Review collected by and hosted on G2.com.

I like that you can share multiple assets at once to give the lead a chance to binge on all your great content. Review collected by and hosted on G2.com.

There is nothing I dislike at this time. Review collected by and hosted on G2.com.

I like how user-friendly PathFactory is and how there is a robust tracking system. Also appreciate how assets/contents can easily be stored in one place. Review collected by and hosted on G2.com.

I wish there were more training videos on how to utilize features/tools. Review collected by and hosted on G2.com.

Great support from the PF team to get going. We have significantly improved the engagement on our website. Review collected by and hosted on G2.com.

Nothing. Great experience with the team and the product. Review collected by and hosted on G2.com.

The ability to add content pieces to book. It also is great for tracking content hits across your website. The last items I would add is how great the customer managers are! Review collected by and hosted on G2.com.

Sometimes, the statistics do not add up with Google or other seo tools. I think this is true for a lot of tools, but more common on here than others in my opinion. Review collected by and hosted on G2.com.

Pathfactory can be easy to use after sometime and will allow any company to stop being dependent on web dev teams to create new resources landing pages since you can create them easly. Review collected by and hosted on G2.com.

Pathfactory can be a bit complicated at first and the UX it's not the best. Review collected by and hosted on G2.com.