PathFactory Reviews & Product Details

Paths are super easy to build and a nice way to create a curated selection of content for any specific user type. The Nook provides valuable and helpful training and how-to help for when you're new to the tool and just getting started. The support team has been very helpful and responsive! Review collected by and hosted on G2.com.

The mobile-friendliness and responsiveness leaves a lot to be desired. I expected explore pages to work like drag-and-drop builder landing pages but they are more restrictive and limiting (yes, you can use microsites). Explore pages are lacking simple brand and customization tools like adding your logo to the header, text alignments, and padding options. Review collected by and hosted on G2.com.

The easiest part of PathFactory is adding content to a page from your library. Very simple to upload pieces into your library and drop them into any explore path or path you've already built. Review collected by and hosted on G2.com.

Overall the look is very different than your website. While you can still have pop up forms it's lacking in some branding options. It is very apparent that you are in a third party tool when you land on a pathfactory page. Review collected by and hosted on G2.com.

Our CS team has helped us roll out different phases of the platform with KPIs keeping us moving forward dynamically with every step. As subject matter experts, they have given us thorough QBRs with thoughtful action plans after the data has been analyzed. Review collected by and hosted on G2.com.

The roadmap and features are not discussed. For example, why can't I have images on the side of my target track but only reccomend? Why is scheduling automated reporting so buggy and non-user friendly? Review collected by and hosted on G2.com.

Content management and creation is very easy to do. Review collected by and hosted on G2.com.

Search functions are a bit limited at times. Review collected by and hosted on G2.com.

The User Interface has continued to improve over the course of our partnership. The platform naturally lends itself to easy categorization and organization. Review collected by and hosted on G2.com.

I wouldn't expressly say there are any downsides to PathFactory. My biggest priority as a marketer is generating leads and sometimes we see a lot of engagement with PathFactory, but no significant lift in leads. Review collected by and hosted on G2.com.

The customer support I receive. Pathfactory team teaches me to use the tool, but doesn't hesitate to help us get the job done when needed. They are willing to act as an extension of our team, which I really appreciate. Review collected by and hosted on G2.com.

We've had some IT security issues internally, which blocked the tool from being visible when you were on the company network. That caused frustration because internal stakeholders matter as much as external ones. Pathfactory was hands-on in getting the issue resolved. Review collected by and hosted on G2.com.

Easy-to-use interface and easy to deploy/scale across all regions. Review collected by and hosted on G2.com.

Nothing I specifically dislike at this time. Review collected by and hosted on G2.com.

I enjoy using PathFactory for its ability to be a repository for all our content. Review collected by and hosted on G2.com.

It can sometimes make assumptions about our content and where it should be housed/titled. Review collected by and hosted on G2.com.

Easy to use for a lot of use cases. Very easy to upload content. I have onboarded people from many different departments easily and they have all found the tool valuable. Review collected by and hosted on G2.com.

Some limitations on required fields. Reporting is occasionally non-consistent although it is usually a filtering problem on my end. Inability to lock down tracks for only certain users to access. Review collected by and hosted on G2.com.

The content tracks they provide are okay, but the amount of steps it takes to set them up is kind of ridiculous. They should really invest in their UI to make things more seamless for marketers. Review collected by and hosted on G2.com.

Their UI looks like it's from the 1990s, the number of clicks it takes to add content into the library, creating a track, or creating Explore pages is ridiculous. They really should get their UI Team on making this product better/faster for marketers. Implementation took 10 calls with multiple specialists because our account manager was new. The support articles they would send us were so out of date they said lookbook which was their old brand name. Our account manager was a joke...he never looked at his previous notes and would get on a call with us and ask us if we had already launched, "Uh, yeah dude like three months ago. I've told you this at least three times." Now they've gotten rid of account managers so we'll see how that goes. Review collected by and hosted on G2.com.