PathFactory Reviews & Product Details

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you'll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences by: - Curating tailored content playlists - Delivering specific assets to individual contacts - Optimizing content delivery across various channels Don't stop at gathering insights—use PathFactory to bring true personalization into all your marketing campaigns.

Product Website

Seller

PathFactory

Discussions

PathFactory Community

Languages Supported

English

Product Description

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you’ll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences. Stop guessing—use PathFactory to bring true personalization into all your marketing campaigns.

Overview by

Christina Gaspar

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

PathFactory Integrations

(14)

Verified by PathFactory

PathFactory Media

A B2B buying agent powered by generative AI that helps connect buyers with the information they need.

PathFactory Demo - Templated Experiences & Content Playlists

Leverage personalization at scale and give your buyers spot-on content recommendations.

PathFactory Demo - PathFactory Analytics

Analytics gives you access to a new class of content consumption data on the level of the visitor, account, and content asset.

Deliver personalized content experiences, boost intent, and turn prospects into buyers fast — only with PathFactory For Revenue Intelligence.

Official Downloads

(5)

edit

Interactive Demo

edit

Try an interactive demo created by the software seller (right here on G2).

Try demo

G2 reviews are authentic and verified.

Here's how.

Rhonda P.

Senior Field Marketing Specialist

Mid-Market (51-1000 emp.)

4/18/2022

"Great tool for creating an asset journey"

4.5/5

What do you like best about PathFactory?

I like that we can guide the asset journey for a prospect or customer. Allowing the customization of the look and feel of the platform is great. The analytics are great too! Being able to see what contacts are viewing and how long they are viewing is helpful for us and our Account Executives. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I love the analytics, but there are so many different ones to look at - I get overwhelmed. Perhaps having a simplified dashboard to look at would be helpful. Review collected by and hosted on G2.com.

Recommendations to others considering PathFactory:

PathFactory is a great tool for Marketers to give their contacts a unique, guided asset journey. Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

Being able to serve up a guided journey is a huge help. To give the contact a visual platform instead of just links makes them want to interact with our content more. Review collected by and hosted on G2.com.

Taylor V.

marketing

Mid-Market (51-1000 emp.)

12/1/2022

"A great content delivery tool"

5/5

What do you like best about PathFactory?

Easy to direct users to the content track and it's well delivered Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Some of the features are a little tricky to master, but once you do it's smooth sailing Review collected by and hosted on G2.com.

Brad G.

Founding Member

Enterprise (> 1000 emp.)

4/21/2022

"High-impact / easy to deploy / quick payback"

5/5

What do you like best about PathFactory?

PathFactory fills a clear gap in the Martech stack that helps us efficiently deploy "smart" content assets in a highly targeted manner. Our initial use case was to stand-up targeted content on PathFactory to support demand gen efforts, we preferred the content experience on PathFactory to single offer landing pages, and the time required to stand up new new sections on the .com site. We had great results with this use case and we found several other use cases within our segment. Other teams began to adopt for similar. Next up will be PathFactory Web Tools to begin integrating PathFactory capabilities across the .com site. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

we haven't encountered anything that I would cite as a dislike. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

4/13/2022

"Content sharing and tracking made easy"

4/5

What do you like best about PathFactory?

Paths are super easy to build and a nice way to create a curated selection of content for any specific user type. The Nook provides valuable and helpful training and how-to help for when you're new to the tool and just getting started. The support team has been very helpful and responsive! Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

The mobile-friendliness and responsiveness leaves a lot to be desired. I expected explore pages to work like drag-and-drop builder landing pages but they are more restrictive and limiting (yes, you can use microsites). Explore pages are lacking simple brand and customization tools like adding your logo to the header, text alignments, and padding options. Review collected by and hosted on G2.com.

Vinnie B.

Senior Demand Generation Marketing Manager

Mid-Market (51-1000 emp.)

11/23/2021

"Nice tool but not super custom"

2.5/5

What do you like best about PathFactory?

The easiest part of PathFactory is adding content to a page from your library. Very simple to upload pieces into your library and drop them into any explore path or path you've already built. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Overall the look is very different than your website. While you can still have pop up forms it's lacking in some branding options. It is very apparent that you are in a third party tool when you land on a pathfactory page. Review collected by and hosted on G2.com.

Recommendations to others considering PathFactory:

If you have the content, this is a great library tool and easy for anyone to use and create pages. If you want something custom you're going to want to look elsewhere or build it yourself. Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

Mostly top of the funnel and educational content to fresh prospects. If the first content piece is good we give them everything right there, they don't need to get lost in the navigation of the site or in a different blog category to try and find another piece of content. Review collected by and hosted on G2.com.

Response from Preston Lam of PathFactory

edit

Hi Vinnie,

Thank you for your feedback, I have asked the team on your account to reach out. PathFactory offers a ton of ways to customize the look and feel of your PathFactory campaigns, we have the ability to port your styling & even mimic the header and footer of your website. I hope our team can help you with this and address some of your concerns. Please feel free to reach out to me directly at preston@pathfactory.com if you need additional assistance.

Verified User in Security and Investigations

Enterprise (> 1000 emp.)

3/29/2022

"Small team vibes, big business results"

5/5

What do you like best about PathFactory?

Our CS team has helped us roll out different phases of the platform with KPIs keeping us moving forward dynamically with every step. As subject matter experts, they have given us thorough QBRs with thoughtful action plans after the data has been analyzed. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

The roadmap and features are not discussed. For example, why can't I have images on the side of my target track but only reccomend? Why is scheduling automated reporting so buggy and non-user friendly? Review collected by and hosted on G2.com.

Recommendations to others considering PathFactory:

Make sure you know that you can bulk import assets. Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

We have increased our lead to sales velocity by allowing us to have more than a 1 asset to 1 ad approach to marketing by giving the lead access to the entire content journey. Review collected by and hosted on G2.com.

Mitchell B.

Marketing Operations Manager

Small-Business (50 or fewer emp.)

4/22/2022

"A Great Tool and Top-Notch Customer Support!"

5/5

What do you like best about PathFactory?

Content management and creation is very easy to do. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Search functions are a bit limited at times. Review collected by and hosted on G2.com.

Recommendations to others considering PathFactory:

Keep in mind where all of your various resources live, websites, different tools, etc. Getting them all into PathFactory can make managing them much more easy. Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

Quickly created curated prospect and customer experiences. This allows us to create customized experiences based on persona, industry, etc. essentially going from broad to specific. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

4/28/2022

"PathFactory Makes Content Consumption Easy"

4.5/5

What do you like best about PathFactory?

The User Interface has continued to improve over the course of our partnership. The platform naturally lends itself to easy categorization and organization. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I wouldn't expressly say there are any downsides to PathFactory. My biggest priority as a marketer is generating leads and sometimes we see a lot of engagement with PathFactory, but no significant lift in leads. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

4/21/2022

"User for years, Support is great"

4.5/5

What do you like best about PathFactory?

The customer support I receive. Pathfactory team teaches me to use the tool, but doesn't hesitate to help us get the job done when needed. They are willing to act as an extension of our team, which I really appreciate. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

We've had some IT security issues internally, which blocked the tool from being visible when you were on the company network. That caused frustration because internal stakeholders matter as much as external ones. Pathfactory was hands-on in getting the issue resolved. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

11/15/2022

"PathFactory is the most user friendly tool we have"

5/5

What do you like best about PathFactory?

Easy-to-use interface and easy to deploy/scale across all regions. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Nothing I specifically dislike at this time. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

edit

Hi there!

I am so glad to hear that PathFactory is helping you drive engagement and score leads faster. Thank you so much for taking the time to leave a review.