PathFactory Features

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 29 PathFactory reviews.

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 35 reviewers of PathFactory have provided feedback on this feature.

Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 33 PathFactory reviews.

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 32 PathFactory reviews.

Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 26 PathFactory reviews.

Based on 35 PathFactory reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 32 reviewers of PathFactory have provided feedback on this feature.

Based on 19 PathFactory reviews. Helps allocate marketing budget based predicted amount of incoming revenue.

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 22 reviewers of PathFactory have provided feedback on this feature.

Based on 18 PathFactory reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

Allows for custom report types to match the goals of a company. 32 reviewers of PathFactory have provided feedback on this feature.

Based on 31 PathFactory reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel.

Ability to deliver unique content for each account that visits a company's website. 36 reviewers of PathFactory have provided feedback on this feature.

Based on 41 PathFactory reviews. Allows companies to create and distribute personalized content within an account-based marketing strategy.

Ability to monitor page views and conversions per account as they engage with a personalized website and content. 41 reviewers of PathFactory have provided feedback on this feature.

As reported in 42 PathFactory reviews. Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing.

Based on 49 PathFactory reviews and verified by the G2 Product R&D team. Ability to centralize, organize, and store content in a holistic way for easy and timely retrieval throughout the consumer's journey.

Based on 38 PathFactory reviews and verified by the G2 Product R&D team. Ability to measure the revenue influence and ROI of every piece of content.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives