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[
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](/products/pathfactory-pathfactory/reviews)

[

PathFactory

](/products/pathfactory-pathfactory/reviews)

(202)4.4/5

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time.&nbsp; Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you'll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences by: - Curating tailored content playlists - Delivering specific assets to individual contacts - Optimizing content delivery across various channels Don't stop at gathering insights—use PathFactory to bring true personalization into all your marketing campaigns.

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over 9 years ago

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[
# Is PathFactory an ABM tool?
](/discussions/4868-use-cases-for-abm)
Use cases for ABM

[

Account-Based Web and Content Experiences Software

](https://www.g2.com/tags/account-based-web-and-content-experiences-software)[

Account-Based Analytics Software

](https://www.g2.com/tags/account-based-analytics-software)[

Content Experience Software

](https://www.g2.com/tags/content-experience-software)

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\<0\>0\>Upvotes

2

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2 Comments

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about 5 years ago

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[
# What is the best way you have found to use PathFactory
](/discussions/47359-what-is-the-best-way-you-have-found-to-use-pathfactory)
There are a lot of use cases for PathFactory. It would be great to hear how others outside of my company are using the tool.

[

Account-Based Web and Content Experiences Software

](https://www.g2.com/tags/account-based-web-and-content-experiences-software)[

Account-Based Analytics Software

](https://www.g2.com/tags/account-based-analytics-software)[

Content Experience Platforms

](https://www.g2.com/tags/content-experience-platforms)

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\<0\>0\>Upvotes

1

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0 Comments

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over 9 years ago

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[
# How much content do I need to have to make use of PathFactory?
](/discussions/4867-content-requirements)
Content requirements

[

Account-Based Web and Content Experiences Software

](https://www.g2.com/tags/account-based-web-and-content-experiences-software)[

Account-Based Analytics Software

](https://www.g2.com/tags/account-based-analytics-software)[

Content Experience Software

](https://www.g2.com/tags/content-experience-software)

* * *

\<0\>0\>Upvotes

1

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2 Comments

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over 9 years ago

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[
# I already run nurture programs through my marketing automation platform. How can PathFactory help me?
](/discussions/4866-current-nurture-vs-lookbookhq)
Current nurture vs. PathFactory

[

Account-Based Web and Content Experiences Software

](https://www.g2.com/tags/account-based-web-and-content-experiences-software)[

Account-Based Analytics Software

](https://www.g2.com/tags/account-based-analytics-software)[

Content Experience Software

](https://www.g2.com/tags/content-experience-software)

* * *

\<0\>0\>Upvotes

1

* * *

1 Comment

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•

over 9 years ago

More Options
- 

[
# Will PathFactory integrate with my marketing automation platform?
](/discussions/4865-lookbook-the-maps)
PathFactory & the MAPs

[

Account-Based Web and Content Experiences Software

](https://www.g2.com/tags/account-based-web-and-content-experiences-software)[

Account-Based Analytics Software

](https://www.g2.com/tags/account-based-analytics-software)[

Content Experience Software

](https://www.g2.com/tags/content-experience-software)

* * *

\<0\>0\>Upvotes

1

* * *

1 Comment

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•

over 9 years ago

More Options
- 

[
# How does PathFactory help prove marketing’s contribution to revenue?
](/discussions/4864-impact-on-revenue)
Impact on revenue

[

Account-Based Web and Content Experiences Software

](https://www.g2.com/tags/account-based-web-and-content-experiences-software)[

Account-Based Analytics Software

](https://www.g2.com/tags/account-based-analytics-software)[

Content Experience Software

](https://www.g2.com/tags/content-experience-software)

* * *

\<0\>0\>Upvotes

1

* * *

1 Comment

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•

over 9 years ago

More Options
- 

[
# Do I have to upload all of my content to your platform?
](/discussions/4863-content-location)
Content location

[

Account-Based Web and Content Experiences Software

](https://www.g2.com/tags/account-based-web-and-content-experiences-software)[

Account-Based Analytics Software

](https://www.g2.com/tags/account-based-analytics-software)[

Content Experience Software

](https://www.g2.com/tags/content-experience-software)

* * *

\<0\>0\>Upvotes

1

* * *

1 Comment

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## Start a New Software Discussion

Have a software question?

Get answers from real users and experts

[Start A Discussion](/products/pathfactory-pathfactory/discussions/new)

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### Have you used PathFactory before?

Answer a few questions to help the PathFactory community

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Yes
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Yes
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No

## Top Contributors in PathFactory

1

 ![Lauren T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren T.")
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### [Lauren T.](https://www.g2.com/users/e50b9d6f-16d2-4359-af0c-80f4e444c163 "Lauren T.")

Sr. Manager, Customer Marketing & Advocacy

6 pts

2

 ![Tom L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom L.")
TL

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### [Tom L.](https://www.g2.com/users/841453f4-a8cf-4c6e-9f46-6b7681827405 "Tom L.")

Digital marketing Manager

1 pt

3

JT

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### [Jimmy T.](https://www.g2.com/users/16d5eaf7-4e88-42be-a929-3dd6d315440c "Jimmy T.")

1 pt

4

 ![Pratik K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pratik K.")
PK

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### [Pratik K.](https://www.g2.com/users/14d072f2-451f-4cfc-b509-e3fe2f155089 "Pratik K.")

Executive - Cargo Operations

1 pt