PathFactory Reviews & Product Details

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you'll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences by: - Curating tailored content playlists - Delivering specific assets to individual contacts - Optimizing content delivery across various channels Don't stop at gathering insights—use PathFactory to bring true personalization into all your marketing campaigns.

Product Website

Seller

PathFactory

Languages Supported

English

Product Description

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you’ll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences. Stop guessing—use PathFactory to bring true personalization into all your marketing campaigns.

Overview by

Christina Gaspar

Discussions

PathFactory Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

PathFactory Integrations

(14)

Verified by PathFactory

PathFactory Media

A B2B buying agent powered by generative AI that helps connect buyers with the information they need.

PathFactory Demo - Templated Experiences & Content Playlists

Leverage personalization at scale and give your buyers spot-on content recommendations.

PathFactory Demo - PathFactory Analytics

Analytics gives you access to a new class of content consumption data on the level of the visitor, account, and content asset.

Deliver personalized content experiences, boost intent, and turn prospects into buyers fast — only with PathFactory For Revenue Intelligence.

Official Downloads

(5)

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Interactive Demo

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PathFactory Reviews (198)

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Sharon H.

Senior Graphic Designer

Government Administration

Enterprise (> 1000 emp.)

8/15/2024

"PathFactory Pros & Cons"

5/5

What do you like best about PathFactory?

It grabs content and displays it beautifully for our marketing team. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

The backend is really confusing and the help pages are outdated. I made a multiple page PDF document to help my team navigate building an Explore page. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi Sharon, Catalina from PathFactory here. Thank you for taking the time to leave a review. I will forward your feedback to the team, and we are glad to hear that PF is an effective tool for displaying content to clients.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

9/23/2024

"Get insight past the click"

4.5/5

What do you like best about PathFactory?

The insight that you get into how visitors are consuming content and uncovering the dark funnel. I found the platform easy to implement and integrate and the customer support is fantastic throughout onboarding and beyond (weekly calls). Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

The platform is very powerful, but with that comes a little time to get to grips with using it comfortably. PathFactory do provide training for this and there's an online academy/resource. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi there! Catalina from PathFactory here. Thank you for taking the time to share more about your experience with PathFactory. We are happy to hear that we helped you increase visibility into your funnel and attach more data to your marketing efforts. Music to our ears!

Ana Carolina R.

Performance & Content Marketing - IBM Global Financing

Enterprise (> 1000 emp.)

8/16/2024

"User experience"

4.5/5

What do you like best about PathFactory?

I like how the pages look, the different capabilities such as dynamic personalization and routing. And most importantly customer services is a 5-star! Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I do not like that I need to use the same template for all the pages I am creating, a drag a drop would be much more easier as a user when building the pages. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi Ana Carolina - Catalina here from PathFactory. We are happy to hear you like PathFactory's look and feel and that you are satisfied with our customer service. I will be forwarding your feedback to our team. Thank you for taking the time to leave a review; we appreciate it!

Kelli M.

Marketing Manager

Enterprise (> 1000 emp.)

8/16/2024

"Good for Enterprise Companies"

3/5

What do you like best about PathFactory?

It's been an alright experience. I think the platform is more suited for larger enterprise companies that want to create customizable microsites with minimal features. I like the tracking abilities for our overall collateral. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I think some of the features aren't as intuitive as other platforms can be when it comes to content and microsites. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi Kelli - Catalina from PathFactory here. Thank you for taking the time to share your thoughts about PathFactory on G2. We are happy to hear that you find PathFactory's tracking abilities helpful, but we will also share your feedback regarding content and microsites with the team. Thank you again!

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/16/2024

"Great tool for creating personalized prospect experiences"

4.5/5

What do you like best about PathFactory?

I've been using PathFactory for a couple months. Once the templates and branding is set up, it's quite easy to set up unique landing pages for our ABM campaigns. Their support has been top notch and quick to respond with answers and questions, as we continue to expand our use of their features. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

The analytics and reporting could be more intuitive. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Thank you for taking the time to write a review and share your thoughts on PathFactory. We love hearing how our platform is helping you create personalized experiences based on data. We love taking the guessing out of marketing! We are also happy to hear our support team has been helpful throughout your implementation journey.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/15/2024

"Great Tool to Take Advantage of Every Site Visit"

5/5

What do you like best about PathFactory?

PathFactory enables us to show multiple pieces of relevant content to site visitors without requiring lots of site navigation. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I wish that they had more ways to make users known without requiring them to input their emails into another system. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hello, and thank you for sharing your thoughts about PathFactory on G2. We are glad that PathFactory is helping you take advantage of every site visit by delivering the right content to prospects at the right time. You are right; attention spans are shorter than ever, so this is key for marketers!

Verified User in Computer Software

Enterprise (> 1000 emp.)

8/15/2024

"Easy way to present multiple assets at once allowing contacts to binge and become leads"

4.5/5

What do you like best about PathFactory?

Pathfacotry is easy to use and implement in our markeitng. There's a lot of cutomizations we can make on a track. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

The interface of the landing page is a little dated looking. Sometimes it's not as intuitive for the user on a track if jumping between topics. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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We are excited to hear that PathFactory is helping you save time when promoting assets and that you find the platform easy to use. Thank you for taking the time to leave a review!

Verified User in Computer Software

Enterprise (> 1000 emp.)

8/15/2024

"Marketing"

5/5

What do you like best about PathFactory?

I like Pathfactory detailed anlytics on user engagement segmented by Content type, UTM performance, Time user had spent per content and some more advanced anlaytics. Their customer support is amazing and always helped us in answering any questions related to integration with our Marketing automation platform Marketo and CRM Salesforce. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

They could have made the PathFactory pages much more visually appealing Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Thank you for sharing your thoughts on PathFactory on G2 and for writing a review. We love hearing how PathFactory is helping you better understand your content performance. We are also happy to hear that our customer support has been helpful!

Verified User in Computer Software

Small-Business (50 or fewer emp.)

8/20/2024

"Pathfactory overall usage"

4/5

What do you like best about PathFactory?

-It has various features, such as content library for the pathfactory track, micosites and template experience and etc..

-The customer suuport is very timely, everything we have a question, we're able to have those sorted out quickly

- It also suuports multiple integration

- It's user friendly for new user Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Some of the feature is not fully mature and might need further improvement and enhancement Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hello, Catalina from PathFactory here. We are delighted that PathFactory is helping your team with content distribution and building microsites. Thank you for taking the time to share your thoughts about PathFactory!

Dylan P.

Sr. Marketing Manager

Mid-Market (51-1000 emp.)

8/16/2024

"Interactive Content"

4/5

What do you like best about PathFactory?

The ability to guide prospects through relevant content. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

It could be easier to analyze reporting / give recommendations. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi Dylan, Catalina from PathFactory here! We are happy to hear that PathFactory is helping you guide prospects through relevant content. Thank you for taking the time to leave us a review on G2.