PathFactory Reviews & Product Details

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you'll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences by: - Curating tailored content playlists - Delivering specific assets to individual contacts - Optimizing content delivery across various channels Don't stop at gathering insights—use PathFactory to bring true personalization into all your marketing campaigns.

Product Website

Seller

PathFactory

Discussions

PathFactory Community

Languages Supported

English

Product Description

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you’ll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences. Stop guessing—use PathFactory to bring true personalization into all your marketing campaigns.

Overview by

Christina Gaspar

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

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PathFactory Integrations

(14)

Verified by PathFactory

PathFactory Media

A B2B buying agent powered by generative AI that helps connect buyers with the information they need.

PathFactory Demo - Templated Experiences & Content Playlists

Leverage personalization at scale and give your buyers spot-on content recommendations.

PathFactory Demo - PathFactory Analytics

Analytics gives you access to a new class of content consumption data on the level of the visitor, account, and content asset.

Deliver personalized content experiences, boost intent, and turn prospects into buyers fast — only with PathFactory For Revenue Intelligence.

Official Downloads

(5)

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Jesse F.

Enterprise (> 1000 emp.)

2/27/2024

"PathFactory Is a Game Changer for Content Marketing"

5/5

What do you like best about PathFactory?

PathFactory has made it quick and easy to publish, manage, distribute, and track all of our content. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I do wish that we could incorporate this without our main domain, instead of a subdomain. Review collected by and hosted on G2.com.

Nick M.

Enterprise (> 1000 emp.)

8/10/2023

"Very powerful tool and great insights we didn't have before"

5/5

What do you like best about PathFactory?

PathFactory gives us specific insights in to what our clients are interested in most. We have better data around they types of content and topics that are most important to our accounts, allowing us to create better content. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Customizations can be a bit tricky or unavailable at times unless you have developers working on the backend. Some products have features that would be great inside their other products but just aren't available. Review collected by and hosted on G2.com.

Rares R.

Mid-Market (51-1000 emp.)

5/17/2023

"A great way to create and track content tailored to your customers"

4/5

What do you like best about PathFactory?

Definitely the account manager and the support team. They always help us identify and solve problems but are also very proactive and help us implement new or valuable features. They always provide step-by-step instructions on how we can get the most out of our experience. As for the platform, we love how we can create different tracks for different types of customers and prospects and we love the integration with our website which offers personalized content to our visitors. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

For us there are not a lot of downsides, we are getting pretty much everything we need. One thing about it is that the interface might look a bit old and outdated, and could use an improvement. Other than that, I don't have any dislikes. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi Rares - Catalina from PathFactory here! Thank you for leaving us such a lovely review; we appreciate it! We are happy to hear your partnership with the PathFactory team is helping you achieve your goals. I will forward your feedback about our UI to the team, but also wanted to thank you for sharing your experience with PathFactory on G2.

Monique C.

Mid-Market (51-1000 emp.)

8/10/2023

"Love the solution and the team"

4.5/5

What do you like best about PathFactory?

Pathfactory allows me to market to all my segments in the way I NEED. Some products are hard to use which makes me not want to use it, but Pathfactory is easy to use in all the different ways I need it for. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I do need to click around a lot to find stuff. But honestly not sure if that is the solutions fault or mine. Review collected by and hosted on G2.com.

Francesca C.

Marketing Customer Journey

Enterprise (> 1000 emp.)

6/13/2023

"Use PathFactory"

5/5

What do you like best about PathFactory?

I like the use of the tool for the variety of topics and for the accuracy with which they are divided (EX: emea- apac - US etcc) for each region we have topics for each vertical Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

In truth there is nothing I don't like about the tool, I find it very useful and easy to use. We have done corporate training to use it in the best possible way Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi Francesca - Catalina here from PathFactory! I wanted to thank you for reviewing PathFactory on G2. We are happy to hear PathFactory is helping understand the content your prospects are consuming and helping you find insights by topics and regions!

Deanna F.

Mid-Market (51-1000 emp.)

5/10/2023

"I use Pathfactory regularly and would happily recommend it!"

4/5

What do you like best about PathFactory?

The insights and analytics are beneficial and easy to interpret. We rely on these for many of our metrics internally. Sales really like being able to see nos of readers as well as the total engagement time.

Curated pages are easy enough to create and share, which is awesome, and as such PF is our go-to tool for content storage and sharing. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I possibly do not use it enough! I suspect there's functionality I am unaware of, so perhaps a hints and tips email/ helper in the application itself might be nice. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi Deanna - Catalina from PathFactory here! Thank you for leaving us such a lovely review; we appreciate it! We are happy to hear your partnership with the PathFactory team is helping you achieve your goals. Thank you for sharing your experience with PathFactory on G2!

Tatiana M.

Small-Business (50 or fewer emp.)

5/9/2023

"A great platform for content experiences + segmentation"

5/5

What do you like best about PathFactory?

I've worked with multiple companies with PF licenses and have recommended it to a few others. It's a great tool to provide additional content segmentation, given that it has robust analytics and makes it easy to provide recommendations for which content piece to see next for users checking out your site.

I would recommend it to companies with a relatively robust content program looking to further their ABM and segmentation efforts. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I haven't found any downsides in my use of it so far! The interface is pretty easy to use, and I also appreciate the 6sense integration for additional analytics. Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

For the companies we've worked with, PathFactory makes tracking the ROI of their content marketing efforts easier and provides more insights into which pieces of content resonate with their audience. Without tools like this, it can be difficult to determine which pieces of content resonate most and at which point in the customer / prospect journey they're being consumed, and using PathFactory has helped our clients realize where their content is performing best and where it needs improvement. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi Tatiana - Thank you for taking the time to leave such a thoughtful review of PathFactory. We are happy to hear that our platform is helping you gain insights into content ROI and what content is driving the post engagement from customers/prospects. Thank you again for sharing your experience with PathFactory!

Sabrina H.

COO & SVP of Strategy

Small-Business (50 or fewer emp.)

2/21/2023

"PathFactory delivers exceptional customer content experiences with vision and tools for the future."

5/5

What do you like best about PathFactory?

PathFactory seeks to understand each business uniquely to deliver the best experience, relevant to each customer use-case. The team at PathFactory is top-notch - always helping iterate and innovate to meet current needs. I also love that PathFactory is solving business needs beyond customer experience. Extending capabilities into areas like attribution, which most companies struggle with, is exciting and will serve customers for years. Full disclosure - after working with PathFactory with one of our enterprise customers, we were impressed and became a PathFactory partner. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Some limited customization; however the team always works very hard to accommodate custom requests. They have helped us build custom items, develop work-arounds and get feature requests into the queue. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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We appreciate the detailed review Sabrina, and I'm happy to hear PathFactory is helping your team create an outstanding customer experience and helping you get valuable insights around attribution and intent. I will also forward your kind words to our customer experience team. Thank you!

Humberto G.

Enterprise (> 1000 emp.)

2/21/2023

"Best tool for engagement!"

5/5

What do you like best about PathFactory?

Having a tool that not only helps you with engagement but also a tool that helps deploy gated forms in web pages and having analytics that can show how many accounts are showing intent that's amazing! Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I will say the way the scheduling works, as I work in a big company, for us data is everything, so I schedule reports to go out weekly and to search them. That's the tricky part. It would be great if they could develop a search tool, so we can explore the report with the naming convention so it can be easier to schedule and de-schedule them. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Thank you for taking the time to leave us a review Humberto! Amazing to hear all the different things you are using PathFactory for. I will make sure to forward your feedback around developing a search tool to find a report to be scheduled.