PathFactory Reviews & Product Details

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you'll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences by: - Curating tailored content playlists - Delivering specific assets to individual contacts - Optimizing content delivery across various channels Don't stop at gathering insights—use PathFactory to bring true personalization into all your marketing campaigns.

Product Website

Seller

PathFactory

Discussions

PathFactory Community

Languages Supported

English

Overview by

Christina Gaspar

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

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PathFactory Integrations

(14)

Verified by PathFactory

PathFactory Media

A B2B buying agent powered by generative AI that helps connect buyers with the information they need.

PathFactory Demo - Templated Experiences & Content Playlists

Leverage personalization at scale and give your buyers spot-on content recommendations.

PathFactory Demo - PathFactory Analytics

Analytics gives you access to a new class of content consumption data on the level of the visitor, account, and content asset.

Deliver personalized content experiences, boost intent, and turn prospects into buyers fast — only with PathFactory For Revenue Intelligence.

Official Downloads

(5)

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Interactive Demo

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PathFactory Reviews (198)

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Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

8/16/2024

"Easy and simple to use"

4.5/5

What do you like best about PathFactory?

It is quick to learn and easy to use. It does not require an expert level of use. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

The images sometimes take a while to upload Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Thank you for reviewing PathFactory. We appreciate you taking the time to leave a review on G2.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/15/2024

"Pathfactory has demonstrated some real benefits"

3/5

What do you like best about PathFactory?

The analytics available... the account-based has helped us a lot. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Sharing across numerouse devisions, etc... it can get pretty messy with topics, etc. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Thank you for taking the time to share your thoughts about PathFactory on G2. We are happy to hear that PathFactory's analytics have been helpful. Our team is glad to help solve any governance tips to help improve sharing across different teams. If you have any questions, you can reach out to catalina@pathfactory.com

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

11/14/2023

"PathFactory puts the content front and center without forgetting your business objectives"

5/5

What do you like best about PathFactory?

PathFactory is the easiest tool to get up and running - we started using it the first day of our subscription! It was also the quickest implementation that I've ever completed at a large enterprise. And we can't forget about tha AMAZING support from the Customer Support team at PathFactory - they really put the icing on the cake and helped us avoid major pitfalls! If it wasn't for them, then we would not have been as successful replacing our traditional content delivery with a much more sophisticated engagement platfor that comes with loads of bells and whistels to deploy a variety of strategies that turn content engagement into actionable demand. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

There are only two areas where PathFactory is currently disappointing:

1) No "undo" or "audit trail" to recover from changes that were made accidentally or protect from inadvertent edits by colleagues...

2) Scale within a single instance of PF is somewhat challenging, and requires a bit of maintenance to keep it clean and running smoothly Review collected by and hosted on G2.com.

Jesse F.

Enterprise (> 1000 emp.)

2/27/2024

"PathFactory Is a Game Changer for Content Marketing"

5/5

What do you like best about PathFactory?

PathFactory has made it quick and easy to publish, manage, distribute, and track all of our content. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I do wish that we could incorporate this without our main domain, instead of a subdomain. Review collected by and hosted on G2.com.

Nick M.

Enterprise (> 1000 emp.)

8/10/2023

"Very powerful tool and great insights we didn't have before"

5/5

What do you like best about PathFactory?

PathFactory gives us specific insights in to what our clients are interested in most. We have better data around they types of content and topics that are most important to our accounts, allowing us to create better content. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

Customizations can be a bit tricky or unavailable at times unless you have developers working on the backend. Some products have features that would be great inside their other products but just aren't available. Review collected by and hosted on G2.com.

Rares R.

Mid-Market (51-1000 emp.)

5/17/2023

"A great way to create and track content tailored to your customers"

4/5

What do you like best about PathFactory?

Definitely the account manager and the support team. They always help us identify and solve problems but are also very proactive and help us implement new or valuable features. They always provide step-by-step instructions on how we can get the most out of our experience. As for the platform, we love how we can create different tracks for different types of customers and prospects and we love the integration with our website which offers personalized content to our visitors. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

For us there are not a lot of downsides, we are getting pretty much everything we need. One thing about it is that the interface might look a bit old and outdated, and could use an improvement. Other than that, I don't have any dislikes. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi Rares - Catalina from PathFactory here! Thank you for leaving us such a lovely review; we appreciate it! We are happy to hear your partnership with the PathFactory team is helping you achieve your goals. I will forward your feedback about our UI to the team, but also wanted to thank you for sharing your experience with PathFactory on G2.

Monique C.

Mid-Market (51-1000 emp.)

8/10/2023

"Love the solution and the team"

4.5/5

What do you like best about PathFactory?

Pathfactory allows me to market to all my segments in the way I NEED. Some products are hard to use which makes me not want to use it, but Pathfactory is easy to use in all the different ways I need it for. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I do need to click around a lot to find stuff. But honestly not sure if that is the solutions fault or mine. Review collected by and hosted on G2.com.

Francesca C.

Marketing Customer Journey

Enterprise (> 1000 emp.)

6/13/2023

"Use PathFactory"

5/5

What do you like best about PathFactory?

I like the use of the tool for the variety of topics and for the accuracy with which they are divided (EX: emea- apac - US etcc) for each region we have topics for each vertical Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

In truth there is nothing I don't like about the tool, I find it very useful and easy to use. We have done corporate training to use it in the best possible way Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi Francesca - Catalina here from PathFactory! I wanted to thank you for reviewing PathFactory on G2. We are happy to hear PathFactory is helping understand the content your prospects are consuming and helping you find insights by topics and regions!

Deanna F.

Mid-Market (51-1000 emp.)

5/10/2023

"I use Pathfactory regularly and would happily recommend it!"

4/5

What do you like best about PathFactory?

The insights and analytics are beneficial and easy to interpret. We rely on these for many of our metrics internally. Sales really like being able to see nos of readers as well as the total engagement time.

Curated pages are easy enough to create and share, which is awesome, and as such PF is our go-to tool for content storage and sharing. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I possibly do not use it enough! I suspect there's functionality I am unaware of, so perhaps a hints and tips email/ helper in the application itself might be nice. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi Deanna - Catalina from PathFactory here! Thank you for leaving us such a lovely review; we appreciate it! We are happy to hear your partnership with the PathFactory team is helping you achieve your goals. Thank you for sharing your experience with PathFactory on G2!

Tatiana M.

Small-Business (50 or fewer emp.)

5/9/2023

"A great platform for content experiences + segmentation"

5/5

What do you like best about PathFactory?

I've worked with multiple companies with PF licenses and have recommended it to a few others. It's a great tool to provide additional content segmentation, given that it has robust analytics and makes it easy to provide recommendations for which content piece to see next for users checking out your site.

I would recommend it to companies with a relatively robust content program looking to further their ABM and segmentation efforts. Review collected by and hosted on G2.com.

What do you dislike about PathFactory?

I haven't found any downsides in my use of it so far! The interface is pretty easy to use, and I also appreciate the 6sense integration for additional analytics. Review collected by and hosted on G2.com.

What problems is PathFactory solving and how is that benefiting you?

For the companies we've worked with, PathFactory makes tracking the ROI of their content marketing efforts easier and provides more insights into which pieces of content resonate with their audience. Without tools like this, it can be difficult to determine which pieces of content resonate most and at which point in the customer / prospect journey they're being consumed, and using PathFactory has helped our clients realize where their content is performing best and where it needs improvement. Review collected by and hosted on G2.com.

Response from Catalina Merchan of PathFactory

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Hi Tatiana - Thank you for taking the time to leave such a thoughtful review of PathFactory. We are happy to hear that our platform is helping you gain insights into content ROI and what content is driving the post engagement from customers/prospects. Thank you again for sharing your experience with PathFactory!