PathFactory Reviews & Product Details

Pathfactory allows me to market to all my segments in the way I NEED. Some products are hard to use which makes me not want to use it, but Pathfactory is easy to use in all the different ways I need it for. Review collected by and hosted on G2.com.

I do need to click around a lot to find stuff. But honestly not sure if that is the solutions fault or mine. Review collected by and hosted on G2.com.

I like the use of the tool for the variety of topics and for the accuracy with which they are divided (EX: emea- apac - US etcc) for each region we have topics for each vertical Review collected by and hosted on G2.com.

In truth there is nothing I don't like about the tool, I find it very useful and easy to use. We have done corporate training to use it in the best possible way Review collected by and hosted on G2.com.

The insights and analytics are beneficial and easy to interpret. We rely on these for many of our metrics internally. Sales really like being able to see nos of readers as well as the total engagement time.

Curated pages are easy enough to create and share, which is awesome, and as such PF is our go-to tool for content storage and sharing. Review collected by and hosted on G2.com.

I possibly do not use it enough! I suspect there's functionality I am unaware of, so perhaps a hints and tips email/ helper in the application itself might be nice. Review collected by and hosted on G2.com.

I've worked with multiple companies with PF licenses and have recommended it to a few others. It's a great tool to provide additional content segmentation, given that it has robust analytics and makes it easy to provide recommendations for which content piece to see next for users checking out your site.

I would recommend it to companies with a relatively robust content program looking to further their ABM and segmentation efforts. Review collected by and hosted on G2.com.

I haven't found any downsides in my use of it so far! The interface is pretty easy to use, and I also appreciate the 6sense integration for additional analytics. Review collected by and hosted on G2.com.

PathFactory seeks to understand each business uniquely to deliver the best experience, relevant to each customer use-case. The team at PathFactory is top-notch - always helping iterate and innovate to meet current needs. I also love that PathFactory is solving business needs beyond customer experience. Extending capabilities into areas like attribution, which most companies struggle with, is exciting and will serve customers for years. Full disclosure - after working with PathFactory with one of our enterprise customers, we were impressed and became a PathFactory partner. Review collected by and hosted on G2.com.

Some limited customization; however the team always works very hard to accommodate custom requests. They have helped us build custom items, develop work-arounds and get feature requests into the queue. Review collected by and hosted on G2.com.

Having a tool that not only helps you with engagement but also a tool that helps deploy gated forms in web pages and having analytics that can show how many accounts are showing intent that's amazing! Review collected by and hosted on G2.com.

I will say the way the scheduling works, as I work in a big company, for us data is everything, so I schedule reports to go out weekly and to search them. That's the tricky part. It would be great if they could develop a search tool, so we can explore the report with the naming convention so it can be easier to schedule and de-schedule them. Review collected by and hosted on G2.com.

Being able to create target content tracks for specific campaigns, which great analytics Review collected by and hosted on G2.com.

Some of the features, like Explore are a little basic and don't offer the best user experience Review collected by and hosted on G2.com.

Attribution of content to pipeline by funnel stage when integrated with Salesforce. Path Analytics are useful and provide deep details on content usage and engagement. Ability to recommend content for a given path and see the analytics of engagement. Review collected by and hosted on G2.com.

Filters by topic feel basic, dashboarding could use come improvement. Alerting to expiring content could be nice and additional options for branding. Review collected by and hosted on G2.com.

PathFactory makes it easy to group related assets and share as sort of miniature landing pages. It takes a good bit of fine-tuning to make them look good, but once there, they're acceptable. Review collected by and hosted on G2.com.

The analytics are often unreliable, but there are workarounds. We've had to lean on our internal web dev and PF technical resources to make things look good enough to share/make the appearances fit with our brand. Review collected by and hosted on G2.com.

PathFactory tracking has done wonders with our data tracking. We have PF data integrated with our Tableau dashboards which gives insight to our entire marketing team. Review collected by and hosted on G2.com.

It is very difficult to keep up with best practices surrounding the multiple aspects of the platform, especially taking over managing the platform from someone before me. It's hard to balance maintaining best practice in every area.

Additionally, I've been very confused with how PathFactory can be altered to earn GDPR compliance. Review collected by and hosted on G2.com.