--- title: PathFactory Reviews meta_title: 'PathFactory Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 202 reviews by the users' company size, role or industry to find out how PathFactory works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 202 scale: '5' date_modified: '2026-06-24' parent_category: name: Content Marketing url: https://www.g2.com/categories/content-marketing --- # PathFactory Reviews **Vendor:** PathFactory **Category:** [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 202 ## About PathFactory PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time.  Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you'll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences by: - Curating tailored content playlists - Delivering specific assets to individual contacts - Optimizing content delivery across various channels Don't stop at gathering insights—use PathFactory to bring true personalization into all your marketing campaigns. ## PathFactory Pros & Cons **What users like:** - Users love the **content quality** of PathFactory, enabling tailored experiences that enhance audience engagement and lead generation. (12 reviews) - Users enjoy the **ease of use** of PathFactory for managing and sharing tailored content effectively. (11 reviews) - Users value the **exceptional customer engagement** capabilities of PathFactory, leveraging insights to drive new opportunities effectively. (9 reviews) - Users praise the **analytics capabilities** of PathFactory, enhancing insights and driving better decision-making in B2B marketing. (8 reviews) - Users appreciate the **ease of content management** with PathFactory, enabling efficient asset loading and targeted experiences. (8 reviews) - Insights (8 reviews) - Users praise the **excellent customer support** at PathFactory, which enhances their overall experience and success. (6 reviews) - Engagement (6 reviews) - Integrations (5 reviews) - AI Content Creation (4 reviews) **What users dislike:** - Users find the **learning curve steep** , making it challenging for small teams to effectively utilize PathFactory. (5 reviews) - Users find **missing features** in PathFactory, particularly noting gaps in integration and analytics that limit functionality. (5 reviews) - Users find **PathFactory's operational complexity** overwhelming, especially for small teams lacking clear content strategies. (4 reviews) - Users find the **operational complexity** of PathFactory's personalization features burdensome, indicating significant room for improvement. (4 reviews) - Users experience significant **integration issues** with PathFactory, especially concerning analytics and compatibility with Hubspot. (4 reviews) - Poor Reporting (4 reviews) - Users experience **slow loading** times in PathFactory, hindering usability and affecting overall efficiency across tools. (4 reviews) - Steep Learning Curve (4 reviews) - Learning Difficulty (3 reviews) - Users feel that PathFactory's **outdated interface** hinders navigation and overall user experience, needing improvements for clarity. (3 reviews) ## PathFactory Reviews ### 1. Excellent Marketing Tracking tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about PathFactory?** It's SO easy to use. I've used some other tools but nothing so practical. **What do you dislike about PathFactory?** I don't like the fact that I have to turn into target and content panel if I want to modify something of an asset **What problems is PathFactory solving and how is that benefiting you?** I realized that I can get much more leads with the fact that the system interprets people's IPs **Official Response from Lauren Triance-Haldane:** > It's so important to us that our customers find the product easy to use, so thank you for sharing that feedback. As you've mentioned, content assets are edited in the Content Library and this can be inconvenient when you're editing a Content Track (ie. Target). To mitigate this and make toggling easier we have direct links to content assets in our Content Track editing environment and direct links to Content Tracks within the Content Library. You can also override an Asset's Title or Thumbnail directly on the Content Track level if that's your preference. Hope that helps, but if you need additional guidance, please don't hesitate to reach out to your CSM! ### 2. ABM Assets in EMEA **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2019 **What do you like best about PathFactory?** - Easy to produce and update customised assets and personalise the colours - possibility to track visits **What do you dislike about PathFactory?** - not good tracking in EMEA ( for Example, according to path factory tracking I am based in the USA) - difficult to exclude TIBCO employees from the statistics - The mobile experience is not optimal and very slow - Sometimes the assets are low to download ( on the same internet connection) - connection with Marketo/ scoring.. not always working **What problems is PathFactory solving and how is that benefiting you?** production of customised assets for ABM One to One and One to Few **Official Response from Lauren Triance-Haldane:** > Thanks for your feedback. Our anonymous to account tracking (like many out there) has limitations in EMEA. In 2020, we plan to explore alternatives that better support EMEA. We do have exclusion rules within PathFactory to remove your own employees from our reporting (including by IP and by email domain) that are widely used by our customers, so we encourage you to explore those options if you haven't already. Please reach out to your CSM to help troubleshoot this issue. We do recognize some limitations with our mobile experience that we are aiming to fix in the near term. Regarding slow download times and our Marketo integration, our support team is happy to work with you to try to resolve those issues the best we can - we're here to help in any way we can, so please lean on us and we'll do our best to get to the root of any issues you're experiencing. ### 3. Great product for content-focused B2B brands **Rating:** 4.5/5.0 stars **Reviewed by:** Valerie C. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about PathFactory?** Pathfactory understands the user experience and creates products that have many use-cases. There's no feature that goes unused - it all works together seamlessly and has a place in any content marketing strategy. **What do you dislike about PathFactory?** There are some reports that I would like to get automatically, but our account manager is great and uses Looker to get us any reporting that we can't get from the tool itself. **What problems is PathFactory solving and how is that benefiting you?** We don't have to create a landing page for every piece of content we create and want gated, which saves a lot of time. Our content gets more visibility and we get more insight into what our customers want to read and are interested in. ### 4. Technical queries take a lot of time. I do not get answer on time. **Rating:** 3.5/5.0 stars **Reviewed by:** Arvind N. | Manager - Market Intelligence, Data & Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about PathFactory?** Design and look and feel of the site is good. **What do you dislike about PathFactory?** Apathy in answering technical queries, your technical team should respond quickly **Recommendations to others considering PathFactory:** Path Factory should be compatible with ANalytics tools like Power Bi otherwise you loos the edge. **What problems is PathFactory solving and how is that benefiting you?** We now how our contents are trending **Official Response from Lauren Triance-Haldane:** > Hi Arvind, thanks so much for sharing your thoughts. Our SLA is 24 hours and we do our best to meet this in every case. I apologize if this standard wasn't met in your experience dealing with PathFactory's support team; I'll be sure to pass your feedback along to them. If you ever need to escalate a technical question, please feel free to reach out to your Customer Success Manager. ### 5. Update would make easier to use **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2018 **What do you like best about PathFactory?** The filter and search tools at the top of the screen are useful. **What do you dislike about PathFactory?** Screen view when first log in and the navigation tools could be improved. **What problems is PathFactory solving and how is that benefiting you?** Detailed reporting for specific campaigns. **Official Response from Lauren Triance-Haldane:** > Thanks for your feedback! We're glad to hear that you enjoy the search capabilities in PathFactory. We'd love to get a better sense of what you think could be improved in PathFactory's navigation; please get in touch with your CSM and let them know so we can take your feedback into consideration as we continue to enhance our UI. ### 6. Great easy to use platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about PathFactory?** I have always had a great relationship with the contacts at Pathfactory - they have always helped with reporting and training new team members **What do you dislike about PathFactory?** We have run into issues with integrating the platform with our internal system. We are still currently looking to improve this **What problems is PathFactory solving and how is that benefiting you?** We are using Pathfactory to not only host our clients content but to help measure engagements across our own content as well **Official Response from Lauren Triance-Haldane:** > Thanks for your feedback. We're pleased to have been able to help you with your reporting and ramping up new team members. Our team is always looking to improve our integrations with various tools, and while sometimes this can be a challenge, our Solutions Architects will do everything they can to help you. ### 7. Useful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Liliya E. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about PathFactory?** The product is user-friendly. It is easy to update content within the product and easy to customize the target track. **What do you dislike about PathFactory?** Currently unable to update single content URL, for each new content, forced to create a Target Track to not Pathfactory's name in the URL. Would be great to have the flexibility to set own URL for separate content uploads. **Recommendations to others considering PathFactory:** Be able to remove old users in the admin view, be able to create own unique URLs. **What problems is PathFactory solving and how is that benefiting you?** The one benefit of Pathfactory is that content lives inside the platform, and no need for the user to have a separate cloud storage for the assets. The benefit of Pathfactory is the ability to see how often users view the assets, and what topics are more popular with the audience. **Official Response from Lauren Triance-Haldane:** > Thanks for your feedback, Liliya! We do have the ability to update the URL for a single piece of content. Please see: https://lookbookhq.force.com/nook/s/article/using-a-custom-url-slug If you're referring to something else, please let us know! ### 8. Great company, great people, great product **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan L. | Sr. Marketing Automation Strategist, Construction, Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2018 **What do you like best about PathFactory?** A lot of care and attention has gone into this product. PF have crafted a solution that is flexible and powerful. I've had numerous discussions with their technical and marketing teams and it's clear that they know what they are doing. We wanted a highly customizable content bingeing platform that integrates well with Marketo and SFDC, and PathFactory clearly beat out the competition. **What do you dislike about PathFactory?** Honestly not much to say here. The product roadmap that they have shared seems to cover most of the areas we need, such as deeper analytics and UX improvements. **Recommendations to others considering PathFactory:** Sit down with PathFactory and its competitors and ask them to log in and show how they are using their platform in their own marketing campaigns. **What problems is PathFactory solving and how is that benefiting you?** The biggest problem that PathFactory is solving is the need for quality leads who are self-educated. Previously, we were sending massive quantity of leads to our salespeople, but the conversations weren't as productive due to unfamiliarity with our company and it's products. Now an SDR can see what content a lead has consumed in real time and engage with leads with more context. ### 9. Great tool for continued engagement and robust content analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Caitlin F. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about PathFactory?** We're able to identify hot leads that have actually consumed our content and continued to binge other pieces. We can see stats like average view time, top content tracks, overall content interactions. **What do you dislike about PathFactory?** We had a hard time integrating it with out attribution tool. Also, it's integration with Marketo is kind of rigid. It passes over values in brackets which breaks with our standard naming conventions. **What problems is PathFactory solving and how is that benefiting you?** We've had much better visibility into people who are actively engaging with our content, vs people who visit a page and bounce. We're able to use the insights to optimize our content and make data driven decisions on what content converts best at different stages in the funnel. **Official Response from Lauren Triance-Haldane:** > Thanks for your feedback, Caitlin! This week we've released updates to our Marketo integration that include additional data (such as IDs for content assets), which will make the integration more flexible and valuable for you. We have further plans to make all our integrations more flexible in the coming months. ### 10. Never ever have to fill a form again **Rating:** 4.5/5.0 stars **Reviewed by:** Ankit S. | Manager, Marketing Operations & Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about PathFactory?** Most annoying part for both end users and marketers is having to fill up all those lengthy forms to promote/access any asset. PathFactory does all the magic behind the scene and at the same time you can access more than 1 asset within a single page. **What do you dislike about PathFactory?** At times end users fail to understand the concept of hosting multiple assets in the same URL and they skip after consuming the first asset in the page. **What problems is PathFactory solving and how is that benefiting you?** PathFactory has changed the way we used to promote content and made it easier for us to generate more qualified leads at the same time improving the user experience. **Official Response from Lauren Triance-Haldane:** > Hi Ankit, We appreciate the feedback! We carefully study visitor behaviour and are working on UX enhancements that will better orient first time visitors especially, while encouraging them to consume more content. ### 11. Expansion in use of virtual events past the live date **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2018 **What do you like best about PathFactory?** One of the things i appreciate the most coming from a virtual events standpoint is connecting people with related content to the topic of a virtual event, so they can consume content at their own pace. While meeting your customer where they are is critical to our business, collecting the insights and behavior of our different personas fuels continued growth in our organization. **What do you dislike about PathFactory?** How complicated it is to load content in and how our content library isn't set up very well. Also that we can't use our ON24 webinar links in Pathfactory. The Pathfactory blocks the On24 API and visversa. Neither parties have taken steps to remedy the issue. It's quite frustrating. **What problems is PathFactory solving and how is that benefiting you?** content sharing and ROI on content investments **Official Response from Lauren Triance-Haldane:** > Thanks for your feedback! We're working on enhancements that will make the content upload easier, as well as improvements to the Content Library interface. The limitations with ON24 are due to a 3rd party framing restriction on their side; however we are actively engaged with them, with aim to build a custom integration in the new year. ### 12. The Netflix of B2B content management solutions. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2018 **What do you like best about PathFactory?** PathFactory is easy to use and the company is very innovative. They release product updates on a regular basis and they continue pushing the boundaries of "content binging". **What do you dislike about PathFactory?** It's great that PathFactory is releasing new features on a regular basis, but if you don't have a dedicated resource on your team to truly learn the product, then it's easy to under utilize the tool. Although, we do have a great CSM who is always encouraging us to leverage different functionalities. **What problems is PathFactory solving and how is that benefiting you?** We're able to let our prospects consume content at their own pace and in a fashion that makes sense to their own individual "buyers journey". **Official Response from Lauren Triance-Haldane:** > Thanks for this feedback. We appreciate that there are a lot of features, which are constantly growing, and have recently used in-app guides and tooltips to help with this. You can expect to see more of this in the future to help you navigate! ### 13. Responsive Team of Employees! **Rating:** 5.0/5.0 stars **Reviewed by:** Julia B. | Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2018 **What do you like best about PathFactory?** Lauren and Tarek have been incredibly helpful in teaching me what I need to know and are quick to reply to my emails, love that! **What do you dislike about PathFactory?** I wasn't a fan that they didn't have a better way to organize content, but they just released foldering, woo! **What problems is PathFactory solving and how is that benefiting you?** PathFactory allows us to really customize content to the variety of audiences we're trying to serve and it allows us to do it quickly. **Official Response from Lauren Triance-Haldane:** > We're so happy you're so happy about Foldering! ### 14. PathFactory helps you accurately analyze viewer participation and gauge visitors' true habits. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2018 **What do you like best about PathFactory?** I like that PathFactory allows you to obtain more insight into your readers habits. By viewing binge rates with specific visitor and visitor engagement information, you can see who is truly engaged with your content. The unique ability to see how long (in seconds) each visitor is in an asset is amazing for our marketing purposes. **What do you dislike about PathFactory?** In order to fully digest the analytics, I wish pathfactory came with preset and formatted reports that you could then tailor by adding or removing fields, as needed. **What problems is PathFactory solving and how is that benefiting you?** Allows us to rank our client engagement and assign more accurate engagement lead scores, resulting in more efficient and accurate targeting. **Official Response from Lauren Triance-Haldane:** > Thanks for this feedback. We currently have a lot of reports powered by a massive dataset, and plan to make Analytics more flexible for data analysis and exporting. We will keep you posted on developments! ### 15. Fantastic **Rating:** 4.5/5.0 stars **Reviewed by:** Loren R. | Marketing Operations Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2018 **What do you like best about PathFactory?** The platform is the easiest app I've used to date. So intuitive, easy. Some bugs, but they're very responsive to feedback. So easy to add content and create experiences. They've thought of so many things with the settings. Huge improvement for our users to binge content - and see all the metrics of time spent, number of assets viewed, etc. Customer Success and Support teams are fantastic. Cory G, our Account Exec, was the best AE I've ever worked with. **What do you dislike about PathFactory?** Wish the UI of the user-facing experiences was a little slicker and more modern. Iframing is pretty basic technology and full-page reload is too bad. Wish the UI in the platform of your list of Target or Recommend experiences was updated to make it easier to view/sort/search. **What problems is PathFactory solving and how is that benefiting you?** Number one was moving away from the gated landing page (or worse, the ungated thank you page) experience. Second was being able to measure real engagement and learn from that data about what is most relevant content. Third was being able to increase MQL velocity by allowing people to engage more deeply when ready. Only 1 quarter in so don't have full metrics to report yet. But no doubt we will see incredible results. ### 16. Super easy to use - great customer support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2018 **What do you like best about PathFactory?** I write all the content I add to PathFactory, and using this tool is a welcome break from that part of my job. **What do you dislike about PathFactory?** Looking forward to the analytics being easier to surface! I think it's coming.... **Recommendations to others considering PathFactory:** great tool **What problems is PathFactory solving and how is that benefiting you?** Love creating bingable tracks that are targeted specifically to our audiences **Official Response from Lauren Triance-Haldane:** > We recently released enhancements to various Analytics reports, as well as a couple of Analytics products in beta. We would love to hear if you would like to be included in the beta programs - please email your CSM to learn more! ### 17. Digital body language **Rating:** 3.5/5.0 stars **Reviewed by:** Jon S. | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2018 **What do you like best about PathFactory?** The ability to track a users behavior and performance **What do you dislike about PathFactory?** Some of form looks and feel isn’t the most effective **What problems is PathFactory solving and how is that benefiting you?** Being data driven and having the real-time insight for planning is crucial **Official Response from Lauren Triance-Haldane:** > Thanks for this feedback. A majority of our customers use 3rd party forms within their PathFactory Content Tracks. PathFactory renders these forms in their original state and preserves the look and feel. Our out-of-the-box forms have some branding and customization features; however we'd love to hear more about your specific use case and needs. Please feel free to reach out to your CSM so we can continue the conversation. ### 18. Everything we hoped it would be... **Rating:** 5.0/5.0 stars **Reviewed by:** Trevor R. | Director, Marketing Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2017 **What do you like best about PathFactory?** The content library is awesome! I love that we only have to input content one time and then that we can use it in all our LookBooks and (I think) see performance for that piece across all LookBooks! The 2.0 platform took some time to get used to but now that I am in it, I like it more. It's more robust and easier to use once you get into it. The new explore and website functionality looks promising and will help us take this tool from being a content amplification and demand gen tool to being something that can help all areas of our marketing department. **What do you dislike about PathFactory?** Some features aren't intuitive, we've struggled to get off the ground with the explore and website functionality. I think these will be really helpful once we figure them out and get them on our site. It would be nice to be able to click on a content piece and expand it to full page rather than only updating it in the small side panel. **What problems is PathFactory solving and how is that benefiting you?** Our company was struggling to drive engagement with our content. We worked really hard to drive people to our website and landing pages but struggled to get them to stay engaged and keep learning. I ran into LookBook and quickly got our team involved as something that might solve out issues. The team quickly got excited about the potential. About 6 months later we signed up and love the tool. We are seeing a HUGE increase in content consumption (binging) and its driving highly engaged leads into our funnel every day. ### 19. The best asset delivery tool I've had to date **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2017 **What do you like best about PathFactory?** It automates opening up the assets on a page together, regardless of the type, allowing the user to binge on all the content instead of taking extra clicks to find the next relevant piece. **What do you dislike about PathFactory?** We use it in an overlay, which on mobile can make some PDFs hard to read. **Recommendations to others considering PathFactory:** you need to determine whether the cost yearly is worth it depending on the volume of assets you need your customers and prospects to consume. You also need to have a strategy in place for the buying cycle and how your assets fit into that. The pages that the lookbooks spawn from, what assets should go on those pages. What assets should be used in a nurture program after the initial download, etc. If you don't have this in place, LBHQ will not magically solve anything. **What problems is PathFactory solving and how is that benefiting you?** It eliminated the need to build a thank you page with the asset download for each item. Streamline in LBHQ, it takes 3-4 fields to create each item, and then you can share the same form between the assets in a LB. ### 20. LookbookHQ makes it easy to create content journeys. **Rating:** 5.0/5.0 stars **Reviewed by:** Ann F. | Associate Director / Marketing Programs, Information Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about PathFactory?** Ease of use. I like being able to create Lookbooks is less than an hour. **What do you dislike about PathFactory?** I dislike the the use of topics. I have difficulty tagging assets by topic. **Recommendations to others considering PathFactory:** LookbookHQ makes it easy for Marketers to create landing pages. If you have to go through a lot of hoops to create landing pages, then you would like this platform. **What problems is PathFactory solving and how is that benefiting you?** Content drips to various stages of the sales funnel. ### 21. LookBook—an exciting way to present content. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2018 **What do you like best about PathFactory?** I like that LookBook has a couple different options for how you can display the content, plus so many different options for transitions, callouts, forms, etc. **What do you dislike about PathFactory?** I dislike the fact that SEO doesn't really seem to come into play with LookBook. Are search engines really able to crawl any info. from LookBook? **What problems is PathFactory solving and how is that benefiting you?** We are trying to make content flow from one piece to the next, as well as getting readers to dive further into a string of content pieces rather than read one and be done with it. ### 22. LookBook has changed the way we deliver content **Rating:** 5.0/5.0 stars **Reviewed by:** Susan S. | Manager, LeadGen Optimization, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2017 **What do you like best about PathFactory?** We love the way you can control the content experience you are giving the user, and we especially like the detailed analytics on the back end. It has helped us fine-tune many campaigns -- chuck the stuff no one likes, and beef up the stuff they respond to. **What do you dislike about PathFactory?** Some discrepancies in the way LookBook measures form fills compared to our system. Makes that data point hard to pin down. **What problems is PathFactory solving and how is that benefiting you?** We are making it faster and more efficient to stand up promo page type experiences by simply building clever LookBooks. PPC campaigns can be tailored and launched a lot faster than before. ### 23. Loving LBHQ **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2017 **What do you like best about PathFactory?** It takes just minutes to add content and create a content experience using LBHQ. We've seen that additional content added to each program has generated a 32% increase in views. Previously that number was 0% as we only tracked the download of a PDF. The company offers service and support that makes our purchase worth every penny. We're very happy we've chosen to give the platform a try. **What do you dislike about PathFactory?** The organization of the content experiences are a bit clunky. We have a lot of experiences in there, sometimes it's hard to find the one we're looking for. Also, the mobile version of a content experience could really use some work. It's not completely mobile friendly, and a lot of our social campaigns drive people to a LBHQ experience, so it's important that it's easy to view on a mobile device. **Recommendations to others considering PathFactory:** It's worth every penny! **What problems is PathFactory solving and how is that benefiting you?** We'd like to do a better job with scoring, and find this will be possible using LBHQ. It's also easier to create forms and integrate them into our LBHQ experiences, instead of gating content using Marketo landing pages. ### 24. Easy to use platform with great results. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2017 **What do you like best about PathFactory?** I love the fact that you can combine different pieces of content into one experience for users. This allows for a variety of uses from eblasts, social media platforms, and so much more. **What do you dislike about PathFactory?** I wish that there was more customization involved in LB. Possibly more variety in the ways that you can showcase it to customers. **Recommendations to others considering PathFactory:** It's a great product that can really help engage your consumers with a variety of content all in one place. **What problems is PathFactory solving and how is that benefiting you?** Trying to get consumers to look at more content thus creating more leads. It really helps engage our consumers in content that they might not have looked at had we sent them just one link with a dead end. ### 25. Enable binge consumption! **Rating:** 5.0/5.0 stars **Reviewed by:** Heather S. | Senior Director Demand Generation & Marketing Ops, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2017 **What do you like best about PathFactory?** Easy to enable teams across marketing to deploy their own lookbooks. Much more engaging experience then a typical website or landing page Very quick to deploy. **What do you dislike about PathFactory?** They desparately need to enable folders! My team's instance of lookbook is cluttered now and it's too hard to quickly grok which key topic areas we have which lookbooks for, which GEO are using them etc. Metrics need to be more holistic. Don't just give a myopic view by experience but aggregate the metrics by asset as well... **What problems is PathFactory solving and how is that benefiting you?** Ability to scale customized experienced across a global marketing team. Modernize our approach from 1 email - 1 CTA to a more robust user focused experience. ### 26. LookBook supercharges content marketing **Rating:** 4.5/5.0 stars **Reviewed by:** David S. | Marketing Manager, Computer & Network Security, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2017 **What do you like best about PathFactory?** If I had to pick a single thing, I'd say simplicity. LookBook makes it easy for marketers to build interactive content experiences that produce and move leads through the funnel. **What do you dislike about PathFactory?** This is a somewhat technical issue, but it would be great if users could transition content experiences down -- from intermediate to basic for example. **Recommendations to others considering PathFactory:** LookBook is most useful to teams that have access to plenty of content OR the means to procure content. The platform is very easy to use. In addition to demand gen, the platform is also useful for partner marketing and enablement. **What problems is PathFactory solving and how is that benefiting you?** We were interested in making it easier for prospects to consume content and move through the marketing funnel. LookBook has given us a platform for making marketing content more consumable. It is paying for itself by accelerating the lead nurturing process, so that prospects reach MQL status faster -- more than 2x that of leads generated by stand-alone assets. ### 27. Netflix for Content **Rating:** 4.5/5.0 stars **Reviewed by:** Megan P. | Marketing Automation Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about PathFactory?** Easy-to-use interface, great customer support, integration with Pardot **What do you dislike about PathFactory?** Requires repetition of work, sometimes has render issues in certain browsers, can't render webinar (mp4 files) **Recommendations to others considering PathFactory:** They have some great things coming up on their roadmap that will help using the platform be even easier. Luckily we're not in this position, but if your website is controlled outside of Marketing and you want to get landing pages, reg pages, or microsites up fast, you can do it with LookBook. You can also use forms right out of your MAP so data is passed right over. **What problems is PathFactory solving and how is that benefiting you?** When we were rolling out our new topical email drip campaign strategy, we came across LookBookHQ and noticed that it complemented the initiative very well. We took the content that was already running in our campaigns and created LookBook content experiences with it. We started using the intelligence around the content they consumed in LookBook to move them around the drip program in a more meaningful way. By using LookBook, we also started creating complementary pieces of content. Previously we'd create an eBook and maybe write a blog about it after posting it on our website. Now we're shifting to a model of creating an infographic, video, whitepaper and multiple blog posts to support that anchor asset. LookBook is really showing us the importance and effectiveness of this. ### 28. LookBook is a fantastic tool for expanding your content reach. **Rating:** 5.0/5.0 stars **Reviewed by:** Rich C. | Director, Revenue Operations, Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about PathFactory?** LookBook is easy to use both for the marketer creating the content experience and for the actual viewer on the other end. The seamless process from concept, to posting, to presentation makes it simple and straightforward to expand content experiences across a multitude of mediums including email and web. **What do you dislike about PathFactory?** The most difficulty we have had with the tool has been around managing content URLs and keeping track of the significant number of LookBooks we have. This will become a non-issue when they roll out their content library for general use - it is currently only available in the Recommend tool. **Recommendations to others considering PathFactory:** When you're considering the tool, make sure your demand gen teams buy in. We have had success with the tool because our teams have been willing to use it for a multitude of emails and web programs. Tracking is another consideration. We didn't enter with a strong plan in this regard, which has made things more difficult for us. When you begin deployment, make sure you have a way to track your assets effectively across different LookBook content experiences. LookBook provides the asset views as website view activity into Marketo (our marketing automtaion software), which we then use the attribute specific assets to specific SFDC campaigns across different LookBooks. **What problems is PathFactory solving and how is that benefiting you?** The core problem we are solving is that it is difficult to capitalize effectively on clicks on our website and in email. LookBook has allowed us to present prospects/customers/partners with content that is related to what they are looking at in a simple, engaging experience. Further, it also allows us to track activity across assets, including view duration. ### 29. Above and Beyond in Customer Experience Delivery **Rating:** 5.0/5.0 stars **Reviewed by:** Brandi S. | Director of Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2017 **What do you like best about PathFactory?** I love the analytics in regards to the buyer behavior. **What do you dislike about PathFactory?** Analytics can defnitely use an enhancement when it comes to reporting on content engagement across all lookbooks. **What problems is PathFactory solving and how is that benefiting you?** We struggled to show the value of content consumption with our senior leadership. They wanted to know about email engagement because that is all they knew. LookBookHQ opened a whole new world where we could speak about the customer journey and how people are progressing through the buyer stages. We also finally had a platform that gave us content consumption time. It is one thing to say to a sales leader, "...we know this person viewed a white paper on topic," but it is a whole other thing to break down the entire journey and say the time that person spent with your content. **Official Response from Lauren Triance-Haldane:** > Thanks for sharing your thoughts, Brandi! We're so happy you're getting a lot out of the analytics in LookBookHQ. In the very near future we're releasing an enhanced analytics dashboard that will give you a more holistic view of how your content experiences are performing. ### 30. Great experience so far **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2017 **What do you like best about PathFactory?** My favorite part about LookBook is that it is easy to use, and it helps create a "story" that's intuitive for your customers to follow. **What do you dislike about PathFactory?** I would like to see more customization features added. **Recommendations to others considering PathFactory:** I think it's a great tool to use for more traffic to your website. **What problems is PathFactory solving and how is that benefiting you?** Leading more potential customers to our website creating more traffic, and more opportunities. ### 31. Pretty cool tool :) **Rating:** 3.5/5.0 stars **Reviewed by:** Anita Helene M. | Marketing Automation Production Specialist, NIC, Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2017 **What do you like best about PathFactory?** The customer experience is great! Easy to browse the promotions. **What do you dislike about PathFactory?** User experience could be better. It's a lot back and forth to build an email/content. **What problems is PathFactory solving and how is that benefiting you?** Solving Customer experience of our communication. Benefits are the articles - shows in a good way! ### 32. Review of Lookbook **Rating:** 4.5/5.0 stars **Reviewed by:** Greta G. | Marketing Automation Specialist, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2017 **What do you like best about PathFactory?** It is easy to navigate on the renewed platform and it is very user friendly. **What do you dislike about PathFactory?** Form integration / form popup settings should be easier. **What problems is PathFactory solving and how is that benefiting you?** Easier reporting of individual asset engagement ### 33. Great content marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2017 **What do you like best about PathFactory?** Intuitive tool. Great and fast content management for all marketers on the go. Great product support. **What do you dislike about PathFactory?** I would love to have more control on appearance settings. **What problems is PathFactory solving and how is that benefiting you?** Analyzing web experiences based on web interactions. ### 34. Quality of lookbook **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2017 **What do you like best about PathFactory?** immediately makes your webpage more engaging **What do you dislike about PathFactory?** Wish there was a way to make it somewhat more animating **Recommendations to others considering PathFactory:** Feature seems pretty easy to use yourself. I would say if you are able to go off on your own and not through corporate you will be able to go far and learn how to create your own lookbook pages. **What problems is PathFactory solving and how is that benefiting you?** Longer time on the actual webpages. ### 35. Great Content Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2017 **What do you like best about PathFactory?** Automate the sequence of delivery and turn into buyer **What do you dislike about PathFactory?** I think it should with Salesforce for better reporting and dashboard. **What problems is PathFactory solving and how is that benefiting you?** Great place for content management and tracks consumer. ### 36. Lookbook: Enabling Great Content Experiences **Rating:** 4.0/5.0 stars **Reviewed by:** Dan S. | Marketing Associate, Computer & Network Security, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about PathFactory?** Lookbook offers the ability to arrange our content in a targeted way so that consumers of our content have a good way to consume everything they want to consume. **What do you dislike about PathFactory?** Currently no way to save content on the platform, have to re-create each content whenever a new content experience is created. **What problems is PathFactory solving and how is that benefiting you?** Lookbook allows us to get more content in front of our prospects at one time, instead of counting on multiple campaigns and multiple touches. **Official Response from Lauren Triance-Haldane:** > Thanks so much for your review, Dan! Good news: We have a major release coming soon, in which you'll see the addition of a Content Library! This is where all the links to your content assets can live, so you can add them to new experiences. ### 37. LookbookHQ is a platform to accelerate lead flow **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2017 **What do you like best about PathFactory?** ability to accelerate leads and push them over MQL threshold **What do you dislike about PathFactory?** the analytics could hve been made better **What problems is PathFactory solving and how is that benefiting you?** help lead scoring ### 38. Great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2017 **What do you like best about PathFactory?** Easy access and clear structure, user friendly buttons and hyperlinks **What do you dislike about PathFactory?** The new layout and its content library needs improvement **What problems is PathFactory solving and how is that benefiting you?** Marketing content sharing ### 39. Great tool. Expanding metrics and functionality. Very helpful team interested in customer success **Rating:** 5.0/5.0 stars **Reviewed by:** Michael R. | Director of Marketing, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2017 **What do you like best about PathFactory?** Patnership style of customer relationship. **What do you dislike about PathFactory?** Historic records limited to 90 days. It would help to have the ability to compare earlier material performance with current/new deployments. **What problems is PathFactory solving and how is that benefiting you?** tracking content across multiple platforms Offering media and 3rd party content along with standard business collateral ### 40. Great content tool **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander N. | Senior Marketing Specialist, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2017 **What do you like best about PathFactory?** Accelerate nurturing campaigns by allowing users to binge watch your content **What do you dislike about PathFactory?** I would like to have the ability to have multiple forms **What problems is PathFactory solving and how is that benefiting you?** Allows to provide multiple sources of information at a once ### 41. Great Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Networking | Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2017 **What do you like best about PathFactory?** The personalized customer service I receive from my LookBook HQ reps. **What do you dislike about PathFactory?** Some functionality with the LookBook HQ app could be improved. **What problems is PathFactory solving and how is that benefiting you?** Trying to increase engagement with demand generation content. It's nice to have the viewers be pushed along in the buyer's journey by LB's suggested content. ### 42. Renovated content experience with LookBookHQ **Rating:** 5.0/5.0 stars **Reviewed by:** Masha F. | Director, Demand Generation, Human Resources, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2017 **What do you like best about PathFactory?** Real time nurturing: feeding relevant content to people while they are viewing something they are interested in. **What do you dislike about PathFactory?** Marketo integration could be simpler, but it's pretty good as is. **Recommendations to others considering PathFactory:** I don't know how we did without it. **What problems is PathFactory solving and how is that benefiting you?** Real time lead nurturing, persona content journeys, helps with lead scoring and prioritizing. ### 43. Great Tool and Exceptional Customer Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2017 **What do you like best about PathFactory?** I'm most impressed with the level of engagement with LBHQ and our staff. Our CSM is always reaching out, helping us decipher the best ways to implement the tool on our website and proactively providing us with insights to leverage the tool further. **What do you dislike about PathFactory?** My only dislike is the cost associated with the tool - it's not necessarily a cheap and cheerful. **What problems is PathFactory solving and how is that benefiting you?** We were noticing that there was some stagnation in pushing leads along from the middle of the funnel to making a decision to purchase. By implementing our content journeys via LBHQ we enabled our customers to find out/learn more specifics about products and solutions to expedite time in the buying journey. ### 44. Do more with the moment. Simply **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandre P. | Director, WW Demand Center, Computer & Network Security, Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2016 **What do you like best about PathFactory?** The platform, the team, the problem it solves....honestly I don't know here to start. LookbookHQ and the content experiences it delivers is just the perfect fit for a rocking nurturing campaign. **What do you dislike about PathFactory?** So far I can't say i've been disappointed by LookbookHQ so far. **What problems is PathFactory solving and how is that benefiting you?** When someone decides to engage with you by clicking on your email, this is a big sign he or she is sending back. A "sign" saying , now is the moment. the moment i'm ready to consume your content, give you attention. By using lookbook we optimize this "window" given by the contact, by offering more in the same experience. ### 45. A system of record for content marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Joe K. | Manager, Product & Customer Marketing, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2016 **What do you like best about PathFactory?** A content marketer's dream - Lookbook allows you to get deep data from your content and furthermore, use that data to make intelligent decisions behind the scenes. **What do you dislike about PathFactory?** It is still a young tool - so there are certain things that don't scale well. The roadmap is good, however, and the customer success team goes above and beyond to compensate for any scalability issues. **Recommendations to others considering PathFactory:** Start small - there's a lot you can do but set specific goals and milestones, rather than trying to achieve it all at once. **What problems is PathFactory solving and how is that benefiting you?** We can now use our content much more effectively, and leverage better data to identify and nurture leads that have a higher propensity to close. No more assuming that content is being read or absorbed, and no more 1:1 ratio of click-to-content. Lookbook allows us to better engage and track our prospects throughout the funnel. ### 46. LookBook Review **Rating:** 3.5/5.0 stars **Reviewed by:** Mabel Z. | Marketing Operations & Automation, Education Management, Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about PathFactory?** The account team has done a great job helping us implement LookBook and build out the Marketo smart campaigns. **What do you dislike about PathFactory?** The data from LookBook doesn't sync in real time making it hard to build trigger smart campaigns based on views. **What problems is PathFactory solving and how is that benefiting you?** We're trying to increase engagement with content. We're able to see how content performs relative to other content because we're able to create LookBooks with a number of content pieces together. **Official Response from Lauren Triance-Haldane:** > Thanks so much for your review, Mabel! We're pleased to let you know that the data syncing is being addressed in an upcoming product release. Please stay tuned for more information soon from our team! ### 47. Awesome Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about PathFactory?** LookBookHQ allows us to easily create content experiences to allow our prospects to engage with the content that's relevant to them. **What do you dislike about PathFactory?** I don't have any complaints. If I ever have an issue the LookBookHQ team is super responsive and always willing to help out. **What problems is PathFactory solving and how is that benefiting you?** It's really allowed us to dive into the customer journey and get insights into what assets are working and what isn't. ### 48. LookBook HQ Helps You Tell Your Story **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2017 **What do you like best about PathFactory?** The multi dimensional experience of the photos and layers of information and how they weave together to show a very polished professional and multifaceted story of what your presenting. Whether a blog, a company snapshot, a newsletter or a marketing proposal, LookBook HQ makes makes it look amazing. **What do you dislike about PathFactory?** It was sometimes tricky to figure out how to interface with websites. **Recommendations to others considering PathFactory:** Very attractive finished projects. **What problems is PathFactory solving and how is that benefiting you?** Using it for Blogs, newsletters and marketing proposals. ### 49. Great resource for my campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about PathFactory?** Allows us to package together multiple pieces of related, valuable content in a single 'asset' **What do you dislike about PathFactory?** So far, I haven;t had any issues to report **What problems is PathFactory solving and how is that benefiting you?** streamlining our marketing operations - and improving our lead scoring / customer profiling capabilities ### 50. Great tool to track interactions and track prospects **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2017 **What do you like best about PathFactory?** I like the way how it tracks potential and most performing prospects. It helped us to focus on what matters most. **What do you dislike about PathFactory?** Not very transparent price policy - missing prices **What problems is PathFactory solving and how is that benefiting you?** Helped us to understand how the engaging process looks like in a real life and how to turn prospects into clients. ## PathFactory Discussions - [Is PathFactory an ABM tool?](https://www.g2.com/discussions/4868-use-cases-for-abm) - 2 comments, 2 upvotes - [How much content do I need to have to make use of PathFactory?](https://www.g2.com/discussions/4867-content-requirements) - 2 comments, 1 upvote - [I already run nurture programs through my marketing automation platform. How can PathFactory help me?](https://www.g2.com/discussions/4866-current-nurture-vs-lookbookhq) - 1 comment, 1 upvote - [Will PathFactory integrate with my marketing automation platform?](https://www.g2.com/discussions/4865-lookbook-the-maps) - 1 comment, 1 upvote - [How does PathFactory help prove marketing’s contribution to revenue?](https://www.g2.com/discussions/4864-impact-on-revenue) - 1 comment, 1 upvote - [View PathFactory pricing details and edition comparison](https://www.g2.com/products/pathfactory-pathfactory/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-06-26+10%3A31%3A36+-0500&secure%5Bsession_id%5D=7f4ad070-b291-4c94-8d07-412726669dcc&secure%5Btoken%5D=4366ff4f8017e431bc049ca15eb50331ff8c48518ae5d80d4d0945f5efd93229&format=llm_user) ## PathFactory Integrations - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Aprimo](https://www.g2.com/products/aprimo/reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Persistent](https://www.g2.com/products/persistent/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) ## PathFactory Features **Content Creation** - Content Curation - Buyer Personas - Content Management **Platform Basics** - Website Personalization - Content Creation and Distribution **Content Creation** - Content Management **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Platform Reporting** - Measurement - Dashboards **Optimization** - ROI Reporting **Logistics** - Customizable Templated Workflows - Distribution Features - Integrations & APIs - User, Role, and Access Management **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top PathFactory Alternatives - [Hushly](https://www.g2.com/products/hushly/reviews) - 4.8/5.0 (69 reviews) - [Folloze](https://www.g2.com/products/folloze/reviews) - 4.8/5.0 (48 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,161 reviews)